In the conference room, Samsung executives gathered together, not daring to whisper or look around. The atmosphere was solemn and silent.
"After all, all we can do is recall all mobile phones with panel problems. Is this right?"
Li Zaiyong looked around with a livid face.
"Ahem."
Everyone looked at me, and I looked at you, and finally all their eyes were focused on Cui Zhicheng. Only he could stand up at this time.
"Yes, President, this is also our usual crisis public relations model, apology, recall, and compensation."
Cui Zhicheng considered his words and spoke.
"All right."
No matter how reluctant Lee Jae-yong was, he had to prepare for a global recall. "How many defective mobile phones will be recalled this time?"
"Probably 12 million to 14 million units."
Cui Zhicheng pretended to cough.
"What!"
Lee Jae-yong was stunned. He knew that OLED screens were mixed, but he didn’t expect that his subordinates would be so bold!
Taking over the statistical table handed over by Cui Zhicheng, it can be seen that in the past few months, the shipment volume of various Samsung mobile phone series has exceeded 10 million units, and the sales volume of Galaxy S3 alone has exceeded 7.5 million units.
The ratio of panels mixed is actually 1:4.
In other words, among the 10 high-end Samsung mobile phones, only 2 use logical OLED screens arranged in a diamond light array.
"Nothing less, not more."
Cui Zhicheng explained that on Double Eleven alone, the sales of the Galaxy S3 across all platforms reached more than 4.3 million units, not to mention other high-end models. This is only a recall issue in the Chinese market. Europe and Southeast Asia are also facing recall issues.
This statistic is based on sales since the price war began. If customers before the price war were affected by public opinion, they would also demand returns and refunds, or even apply for rights protection. In total, the total number may exceed 20 million units, and this is a conservative estimate.
"boom!"
In an instant, the whole hall was shocked and in an uproar.
"Snapped!"
Lee Jae-yong slammed the table, immediately shutting up the people who were talking about it. His face was full of pain and entanglement.
The problem of mixed use of panels was exposed. Once recalled, the plan to use the cost saved by shoddy screens to fight a price war was completely ruined. Samsung suffered a loss, and it was a blood loss. It must honestly swallow the bitter pill of huge price cuts and losses.
.
What's more, the market value and goodwill will be implicated for this...
"The problem is not just the recall, but the problems after the recall. If the customer chooses to pay compensation or return the product, it will be fine, but what if the customer chooses to exchange the product?"
Cui Zhicheng said helplessly: "We don't have that many diamond-arranged OLED screens on hand now, and the production capacity of our factory cannot meet the supply of OLED screens at all."
"You mean, we can only purchase in large quantities from Logic and BOE?" Lee Jae-yong was shocked.
"This is the only way at the moment."
Cui Zhicheng sighed, "But with the popularity of logic phones, BOE and Logic's production capacity will definitely give priority to supplying logic. If you want to grab the production line, you will inevitably have to add money, and you can't rule out raising the price and giving us a heavy blow."
.”
"Or restrict supply, just to make Samsung chaotic!"
Li Zaiyong clenched his fists, "Xiba, is our fate just in the hands of this bastard Lu Fei again?"
"Logic may do this, but BOE may not." Cui Zhicheng said without much certainty.
"Samsung's fate must not be controlled by others. Let's do this. For the time being, only refunds and returns will be accepted for any recalls."
Lee Jae-yong was upset and gave the order.
Such an urgent meeting lasted until late at night.
With a tired face and listless spirit, but no sleepiness at all, my nerves were as tight as strings. I just got in the car, took out my phone, and kept scrolling through the news about "Samsung panels".
It’s okay if you don’t watch it, but you won’t be able to sleep if you watch it.
Not only Facebook, Penguin, YouTube, Twitter, Blog, New York Times, Wall Street Times and other authoritative media also quickly followed up and rushed to report it, and even Baodao got involved.
"The Taiwan Fair Trade Commission stated that Samsung is suspected of violating 'false advertising' under Article 21 of the Fair Trade Act and 'business defamation' under Article 22, and will face a fine of up to US$50,000, HTC said.
Sorry for the malicious blow'."
"It was shockingly revealed that Samsung's high-end mobile phone screens are being faked. The biggest problem is its flagship product, the Galaxy series."
"The 'Ugly Duckling Array' screen is on fire, and so is Samsung!"
“The YouTube video about ‘Samsung mobile phone’s Ugly Duckling Array OLED screen’ has more than 10 million views. Samsung once again experienced an epic word-of-mouth overturn after hiring online trolls.”
"Samsung has fallen into a double crisis of quality and integrity because of shoddy products and mixed use of two types of panels. An EU official said that this problem is very serious because it is related to the real interests of consumers. I very much question Samsung's approach. In practice,
It has constituted the crime of counterfeit and inferior products and must be severely punished.”
There are negative news about Samsung everywhere in major media.
In fact, a large number of consumers have already gathered and organized to launch a rights lawsuit against Samsung.
pay!
Must compensate severely!
"Xiba Nongma!"
Lee Jae-yong has a splitting headache. It is completely foreseeable that Samsung’s stock price will experience an unprecedented plunge after the market opens tomorrow.
But that wasn't what made him most angry. What was most irritating was that he discovered that on Line, all kinds of dark history about Samsung were still flying all over the place, and they were on the hot search list one after another.
I can’t control Facebook, so why can’t I control Line?!
"Little sister, what on earth are you doing!!"
He was furious and called Li Yinxin.
Faced with the scolding from her elder brother, Li Yinxin showed no mercy and responded coldly, saying that Line is not a subsidiary of Samsung and has no obligation to cover up for Samsung.
The last time I came to help, to help suppress the popularity and control the comments, it was not only out of the interests of the family, but also because "Samsung's hiring of Internet trolls" was not a major issue on the line.
But how could such a huge global incident as "Samsung panels being mixed and used as inferior ones" be considered for personal reasons?
Where does Line’s credibility lie?
"I must be responsible to users, shareholders and consumers!"
When Li Zaiyong heard Li Yinxin's ruthless rejection, he gritted his teeth and said: "You! Don't forget that Samsung also has your share!"
"But Samsung will mainly be yours in the future."
Li Yinxin said disapprovingly: "You created this problem yourself, and of course you have to solve it yourself. Instead of getting angry with me now, it's better to find a way to deal with the crisis quickly, brother."
The sound of "Oppa" was even more harsh.
Lee Jae-yong resisted the urge to throw his phone, "Haha, I don't need you, a little girl, to command me, how dare you..."
"Before you teach me a lesson, you'd better ask for your blessings. Dad is probably already waiting for you at home."
Li Yinxin smiled and said, "I wish you good luck, Oppa."
"you!"
The call was hung up, and Lee Jae-yong couldn't bear to be angry.
When I thought of having to explain to Lee Kun-hee, my heart skipped a beat, and I returned to Hannam-dong in trepidation.
Seeing that the villa, which usually turned off the lights long ago, was still brightly lit at this time, Li Zaiyong became more and more uneasy and his steps were heavy.
Pushing open the door and entering, Li Jianxi sitting in the living room suddenly caught his eye, and his whole body froze on the spot.
Bang bang bang!
My heart felt like I had been hit by several bullets.
"come over."
Li Jianxi did not show off his anger and waved his hand.
Li Zaiyong was confused and subconsciously wanted to sit on the sofa next to him. Suddenly, he heard a roar next to his ears:
"Stand still!"
Seeing his son trembling violently, Li Jianxi hated him and said: "Why is this happening? How could a good Samsung be like this!"
Lee Jae-yong noticed a rare look of disappointment in his father's eyes, and suddenly panicked: "Dad, I was wrong."
"Do you know what's wrong?"
Li Jianxi breathed out a breath.
"I shouldn't be opportunistic. In order to compete with Logic for the Asian and European markets, in order to solve the problem of insufficient panel production capacity, I should use our immature self-developed OLED screen to replace Logic's OLED screen, and rush into a price war. The result is self-defeating. Follow me.
The original plan was completely different..."
Lee Jae-yong insists that his original intention was good, but it was only mistakes in execution that led to such a big problem.
"Idiot, you don't even know where you went wrong!"
Li Jianxi slapped the handle of the chair angrily.
Li Jianxi trembled all over and did not dare to speak.
"Have we done this before, by passing off substandard products, conspiring to manipulate, and falsifying data?"
Li Jianxi scolded: "It's not your fault that the panels are mixed. Your fault is that the mixed panels were discovered so early!"
Li Zaiyong looked up, his eyes filled with disbelief.
It turns out that it wasn’t my fault for doing bad things, but my fault for being caught out so quickly after doing bad things?
"Fake LED panels, fake memory chip manufacturing processes, and adulterated wafer foundry yields. It took three to five years for any of these to be discovered. But by that time, Samsung had already used these means to suppress or even crush the competition."
Even if our competitors are eventually fined, as long as the market share we control is still there, it won't take long before Samsung can easily earn it back."
Li Jianxi sneered and said: "What's more, we have already made a lot of money. How can we be fined as much as Samsung is making!"
"ah?"
Li Zaiyong's eyes widened as he suddenly realized.
"I didn't expect that the first time you did this, you would be poked out in less than 2 months, and such a big hole would be made all at once." Li Jianxi cursed angrily: "Trash!"
"Dad, I know I was wrong. I will pay attention next time." Li Zaiyong lowered his head, ashamed.
"next time……"
Li Jianxi looked like he hated iron and said, "What about this time, what are you going to do next!"
"I have made people feel hot, but I can't hold it back. Especially my younger sister, who is not willing to cooperate. She only considers her own interests and those of Line. She does not regard herself as a member of Samsung or the interests of the family or the group at all."
Putting it in the first place, and actually indulged in those news..."
Li Zaiyong secretly reported on Li Yinxin.
"Why does your sister help you?"
Li Jianxi rolled his eyes, "Her company's market value has dropped by several hundred million dollars. Can you make up for it for her?"
"But aren't you planning to give her the shares in the electronics and financial businesses? You can still help out."
Lee Jae-yong muttered resentfully.
"If you don't do these stupid things yourself, why should she help you?" Li Jianxi sighed, "Forget it, I'll give Yin Xin a call when the time comes."
"Hey, thank you, dad." Lee Jae-yong nodded and bowed.
"You haven't gotten to the point yet, how to deal with this matter."
Li Jianxi half-opened and half-closed his eyes.
"We are preparing to recall mobile phones, but the problem is that there are too many to recall. If we recall all of Europe and Asia at once, our losses this time will be difficult to estimate."
Li Zaiyong said while looking at his expression.
"so what?"
Li Jianxi had no expression on his face and looked sleepy.
"We are considering recalling the European ones first, and selling them to East Asian markets such as Bangzi together with the mobile phones produced later."
Li Zaiyong said indifferently: "I can only suffer the country people one more time."
"Can the Bangzi market, the East Asian market, be able to absorb so many Samsung mobile phones? Besides, there is also the Chinese market?"
Li Jianxi said with a straight face, "How do you solve China's problem?"
Li Zaiyong hesitated again and again, but told the truth that there were too many consumers in the Chinese market, and returns and refunds would be a huge loss. What worried him even more was that Lu Fei might use Feigou, Jingdong, and Meituan to
Large e-commerce platforms forcefully require exchanges.
The production capacity of diamond array screens here cannot keep up, so I can only humbly ask BOE, or even logic.
So I came up with this strategy, "Dad, I plan to take it easy on the Chinese side. I will recall Europe first and then see how China reacts."
"idiot!"
Li Jianxi suddenly opened his eyes and cursed loudly.
Lee Jae-yong was so frightened that his whole body trembled and he looked confused.
"Have you forgotten the lessons of Apple's 'Antenna Gate' and 'Colon Gate'?" Li Jianxi said with great disappointment, "Treating the Chinese market differently is not equivalent to giving Lu Fei a knife to stab us. Do you want to destroy it?"
Is Shuofu really helping you create a mobile phone brand? Do you want Samsung mobile phones to be driven out of the Chinese market?"
"I'm not, I didn't..."
Lee Jae-yong shook his head and denied it.
"I'm afraid Lu Fei is just waiting for you to make this stupid move, you idiot!" Li Jianxi's chest heaved with anger.
"Yes, Dad, you said..."
Li Zaiyong hurriedly stepped forward and wanted to pat him on the back.
"I've told you so many times that you should carry out your duties when you work!" Li Jianxi opened his hand and said, "I haven't retired yet. Why, are you so anxious to be the chairman of Samsung, Vice Chairman Li?"
"No, President, that's not what I meant."
Lee Jae-yong was embarrassed and panicked.
"Then do what I want. All of Europe will be recalled, and all of China will be recalled as well. They will be treated equally and will not be treated differently. Do you hear me?" Li Jianxi stared at him tightly.
Under the sickly gaze, Lee Jae-yong could only grit his teeth and agree.
"In addition, there is something else I want to inform you about."
Li Jianxi stood up unsteadily.
Li Zaiyong came up and held his hand.
"After you handle the matter of mixing Samsung panels, I will come back, at the council meeting soon, and I will announce another decision at the meeting, and you will know then." Li Jianxi broke away from his son.
His hand was supported by the maid.
Looking at his back staggering up the stairs, Li Zaiyong's face darkened, he gritted his teeth, clenched his fists, and there was murderous intent in his eyes.
I already had a premonition that it was related to my inheritance! ()
