On New Year's Eve, red lanterns hung in front of the courtyard door of Yonghegong Lama Temple, with "Fu" written on them, and the lights twinkled.
Crackling!
With the sound of firecrackers and the rumbling of fireworks, Lu Ruoruo and Lu Hua, one big and one small, jumped up and down, howling: "New Year!"
Seeing Lu Yun and Lu Fei setting off the firecrackers in person, Gao Yuanyuan smiled and said, "Sister-in-law, isn't it too early to set off the firecrackers now?"
"It's not early at all. This time it's a celebration, celebrating the many children and blessings our family will have."
Xiao Hongmei greeted her with a smile, but stared at Lu Fei and Lu Yun, "A Fei, you and your elder brother have ordered all these. You are not allowed to enter the house until you finish ordering."
The two brothers looked at each other, dumbfounded. Xiao Hongmei was probably the only one who could control both of them at the same time.
"Come on, Yuanyuan, let's go inside. It's cold outside, so be careful." Xiao Hongmei warned her carefully.
"Sister-in-law, isn't this bad?"
Gao Yuanyuan shook her head.
"What's wrong? This is what gentlemen should do." Xiao Hongmei did not forget to call out to Lu Hua and Lu Ruoruo, "Don't look at it, you two, you will have fun later."
Bang bang bang, the fireworks are bright, and the night sky is like day.
"My brothers and sisters are really impressive."
Lu Yun smiled and said: "Second brother, you should pay more attention to Yuanyuan and let her worry less about the company's affairs. Do you know?"
Lu Fei spread his hands and said, "Brother, you don't have to worry about it, can your wife not feel pain?"
Lu Yun rolled his eyes angrily, "Haha, you are such a frivolous person, tell me honestly, besides Yuanyuan and Zeng Li, are there others...tell me the truth."
"Brother, you understand me."
Lu Fei looks at his nose with his eyes, and his nose looks at his heart.
"Well, I didn't want to take care of it, nor should I take care of it. Our family is not prosperous. We will only care about me in this generation. Naturally, I hope to have as many children as possible, but I want to remind you that your status and wealth
Put it there, if there are more people, there will be more right and wrong."
Lu Yun said helplessly: "There has always been a saying in Xiangjiang that a wealthy family is hard to beat with more than three, many wives, many children, and many lawsuits."
"Brother, I know what's appropriate."
Lu Fei patted him on the shoulder.
Lu Yun glanced at it, "It's good that you know, then I won't say more. You should pay attention to yourself and calm down when you need to."
Bang bang bang!
Dadihong made a series of explosions, as if the entire ground was shaking, and the sound was heard a full 5,000 times.
"A Fei, I have something to ask you."
"Brother, just ask."
"Why don't I listen to your advice last year and use the money to invest and acquire overseas? In just one year, I have made a lot of money."
Lu Yunwei said: "But now, I really can't find a suitable target to invest in, and the funds are free again. Recently, someone keeps mentioning 'P2P' and 'crowdfunding' to me. In short, it is the Internet finance.
Encourage me to invest in the platform, and then give me an interest rate that is several points higher than that of the bank."
"Which platform?" Lu Fei frowned.
"Paipaidai, Badui.com, yes, and Yipay."
“Easy to pay?”
"Yes, there it is."
As soon as Lu Yun finished speaking, he saw Lu Fei burst into laughter, and then burst into laughter. His laughter almost drowned out the sound of firecrackers, "Boy, what are you laughing at? Is it so funny?"
"Ahem."
Lu Fei laughed so much that he coughed repeatedly, "Brother, do you think there is such a good thing in the world?"
"You think this is a scam, I think it's a scam too, and I've never heard of Internet finance."
Lu Yun cursed.
"Brother, Internet finance is just a concept. Whether it is good or bad, a god or a ghost, it all depends on how it is used."
Lu Fei had a smile on his lips.
The most popular concept at the beginning of 2013 is Internet finance and the platforms and platforms derived from it.
After all, Caifubao and Penguin Pay are making a lot of money, and they monopolize the Internet finance trend. Anyone who can’t be jealous, who can’t be tempted, and who can’t be coveted, the entire financial industry has long been eager to join the Internet field.
, make a fortune hard.
Even traditional financial institutions have actively embraced the Internet and accelerated their deployment. Various business models have emerged, such as online loans, big data finance, Internet financial portals, P2P, crowdfunding, crowdfunding financing, online shopping and financial management, etc., all of which are diverse and gaudy.
"If it's good, how do you say it?"
Lu Yun took out two Huazi from the cigarette case.
"The needs of small, medium and micro enterprises and consumers that were not taken seriously by banks and financial institutions before have been taken seriously."
Lu Fei took the cigarette and took the initiative to light it for his elder brother.
The field of Internet finance is booming. Feigou, Penguin, and Caifubao cannot remain indifferent. WeChat has launched Weilidai, and Caifubao has also launched a credit card-like "Jiebei".
Jingdong went a step further and established "Jingdong Baitiao".
Through big data analysis, credit evaluation is carried out to provide users with high credit ratings and consumption needs with the service of consumption first, payment later, focusing on a consumption experience of "consume first, pay later, real-time approval, and installment as you wish", and even provide -
Installment mortgage.
"These will all be online before June 19th this year."
Hearing his brother's words, Lu Yun said with disdain: "If you go by what you said, P2P is also very good. Ordinary people could only deposit in banks or Yu'ebao, but now they can deposit in P2P and get much more than their balance."
The yield rate of Baobao can also provide a source of funds for some people who cannot get loans through traditional channels."
"It's different, brother, my technology is in the hands of civilization, but in the hands of P2P, it's different." Lu Fei shook his head and laughed: "For example, the interest offered by Yipay must not be low, right?"
"yes."
Lu Yun nodded.
"If you take advantage of its interest, it will dare to take advantage of your principal." Lu Fei blew out a smoke ring.
"That's why I don't dare to invest. Good guy, if the interest on my investment is so high, how high must the interest paid out be to recover the capital and make a profit?" Lu Yun said, "That's not possible.
It’s a loan shark.”
"Hey, brother, you got to the point in just one sentence."
Lu Fei threw the cigarette butt on the ground and stepped on it.
When Lu Yun listened to his younger brother talking about the pitfalls of P2P and Internet finance, he took a breath and couldn't help but secretly rejoiced:
"There are so many crooked ways. I'd better just work on my business honestly and I won't get involved in finance."
"now it's right."
The two of them waited until the smell of cigarette smoke on their bodies had dissipated, and then returned to the house. They saw Gao Yuanyuan feeding Lu Hua oranges:
"Try this orange, it's really sweet."
"Not bad." Lu Fei tasted a piece.
"Is it delicious? This one is called rock sugar orange. It tastes very sweet and basically has no sour taste." Lu Yun said with a smile.
"Brother, where did you buy it from?"
"Ailao Mountain."
"Ailao Mountain? Isn't that in southern Yunnan? Why do you go there to buy oranges?" Lu Fei was surprised.
"I was looking for raw material base for milk tea shops and orange juice drinks last year. By chance, I heard that Chu Shijian was growing his 'Chu Orange' in Ailao Mountain. The sales were not good, but the reputation was pretty good and everyone said it was delicious.
." Lu Yun ate the orange, "As soon as I received the news, I took my team to visit. The taste is really good. I immediately decided to purchase it as the company's new year's goods. We will discuss cooperation in the new year."
"Brother, do you mind if I get involved?"
Lu Fei stared at Chu Cheng and his eyes lit up.
"What are you going to do too?"
Lu Yun was startled.
"That's right, Feigou, Jingdong, and Meituan will soon launch fresh fruit and vegetable e-commerce channels. Currently, they still lack a key product that will get off to a good start." Lu Fei smiled.
"No, Brother, do you want to be a fresh fruit and vegetable e-commerce company?"
Lu Yun blinked, very puzzled. Fruits, vegetables, and seafood are all prone to spoilage. Once anything goes wrong in transportation, warehousing, and distribution, everything will be completely ruined, which is a great test for logistics.
Distribution system.
Lu Fei smiled, "In recent years, ZTO Logistics has not only invested money at home and abroad in shipping, airports, terminals, and warehousing. It has also spent real money on cold chain preservation technology. Now it can
It has been applied in actual combat.”
"If that's the case, I'd be happy to share it with you, but please think about it, Chu Cheng is not well-known, and the price is not generally high, so he may not be able to sell well." Lu Yun reminded.
"Brother, have you forgotten that A Fei is good at marketing?"
Gao Yuanyuan brought the newly cut Chu Chengcheng, "We can completely use media resources to package Chu Chengcheng."
"Yuanyuan is right. I am going to take the first step and build Chu Cheng into an 'inspirational orange'."
Lu Fei smacked his lips and said, "Think about how old he is. He has been in prison and started all over again after he was released. His life has been so ups and downs. He has too many stories to explore, so he uses 'inspirational' as a symbol."
The theme is written as a short composition, and it is first circulated on Weibo and WeChat, and then I take action and forward comments."
"The measure of a person's success is not to see how high he reaches the top, but to see his resilience after he hits the bottom." The corner of his mouth raised slightly, "Then, big brother, please call on the members of the Chinese Revival Association. All you need to do is forward it.
enough."
"Wonderful!"
Lu Yun was so impressed that Chu Cheng was definitely going to be a hot seller this time with the help of Lu Fei and the Chinese Renaissance Association.
But being famous is not enough, because food, beverages, and fruits are all about repurchase rates. If it is just a temporary limelight, when the storm passes, Chu Cheng will still be unsaleable.
"So this is just the first step, to raise the popularity and topic of 'Chu Cheng', let people know about it, and let people eat it, and then it comes to the second step, which is 'giving away'."
Lu Fei stretched out two fingers,
"Send it away? Why do you have to send it away?"
Lu Yun was surprised and suspicious.
"Brother, I won't give it away for free."
Lu Fei patted the back of his hand. Chu Cheng was very particular about the recipients of the "gift". Priority was given to Weibo Vs, WeChat public accounts, video UP owners, etc. That is to say, a large amount of Chu Cheng was given to famous people. Not only
Not only does it allow them to access Chu Cheng’s hot spots, but it also allows them to use their traffic to conduct a large-scale marketing campaign across the entire platform.
"How about asking Sister Zeng Li, Mimi, and Shishi to help with this little favor?" Gao Yuanyuan suggested.
"Asking celebrities to promote is the third step. Let me finish the second step slowly." Lu Fei said with a smile, "Chu Cheng just has feelings and a story is not enough. He must also have a concept worthy of a high price.
Even a concept that stands out among all the oranges.”
"Is this... available?"
Lu Yun and Gao Yuanyuan looked at each other.
"Brother, isn't this ready-made? Isn't the rock sugar orange not sour but very sweet? You can definitely use 'sweetness' as a selling point."
Lu Fei poked a piece of Chu orange with a toothpick.
"How to express this taste and sweetness? Consumers have no way to perceive it." Lu Yun shrugged.
Lu Fei asked: "Brother, have you ever tested the sweetness and sourness of this Chu orange?"
"Just wait."
Lu Yun took out his mobile phone and kept sliding his hand on the screen. After a while, he finally found a test report, "It should be a sugar tester. Hey, it says, sweetness is 5, acidity is 5, so
It doesn’t taste sour at all.”
"Very good, its sweet-sour ratio is 24:1, then we will set 24:1 as the golden sweet-sour point."
Lu Fei's eyes flashed with a cunning light.
"Golden sweet and sour?"
Lu Yun looked confused. He had been in the industry for so many years, but he had never heard of such a term. Could it be that he was shallow?
Lu Fei told him confidently that it was all nonsense.
"This is not good, I have never done this before."
Lu Yun was in a dilemma.
That's because I didn't come, I would have had it if I had come earlier!
Lu Fei patted him on the shoulder, "Brother, this is just like '618 is the golden ratio of humans'. Using numbers to describe the taste is more intuitive and easier for people to understand."
"Boy, what you said makes sense."
Lu Yun thought for a moment, "I will do as you say. I will go to Chu Shijian to discuss cooperation at the beginning of the new year. This 'Chu Cheng' marketing plan will definitely be an important bargaining chip in the negotiation."
"Brother, your bargaining chip is not only marketing planning, but also fresh fruit and vegetable e-commerce. With the size of Feigou, Jingdong, and Meituan, if Chucheng succeeds, the supply will only exceed demand."
Lu Fei crossed his legs proudly.
"yes!"
Lu Yun is full of confidence and has too many cards to play.
"Then the third step is to wait until the big brother finalizes the cooperation before we discuss it?" Gao Yuanyuan cast an inquiring look.
Seeing Lu Fei nod his head, Lu Yun patted his thigh, "That's it, I think Chu Shijian has no reason to refuse at all. Only we can make 'Chu Cheng' bigger and stronger, otherwise, his oranges will either
It will rot in the mountains or be sold at a low price."
"Brother, if we don't take advantage of the situation, we will cooperate with you in times of need." Lu Fei reminded him secretly.
"Of course, as you always say, 'the more you win'!" Lu Yun immediately understood, "Chu Cheng is popular, he wins! Fresh fruit and vegetable e-commerce is also popular, you win
!The orange juice drink using Chucheng as raw material can also become a hit, I win!"
"Go one."
Lu Yun poured wine for the two brothers and took the initiative to clink glasses.
The fresh fruit and vegetable e-commerce channel can bring Jingdong to a higher level, far ahead of domestic platforms such as Ali Baba and Dangdang. After all, only Jingdong has a self-sufficient logistics system.
Only Zhongtong Logistics has cold chain preservation technology.
Maybe Meituan can take advantage of the new trend of "fresh fruits and vegetables" to overtake Ali Baba in e-commerce sales again.
As for Yipay, let it fend for itself.
Jack Deer is already on the verge of death...
"How come you two are still drunk? Hurry up and help me make the dumplings."
I saw Xiao Hongmei walking out of the kitchen, carrying a ball of stuffing and a pile of dumpling wrappers that had been rolled out.
"Make dumplings and smash them!"
Lu Fei pulled Lu Hua, and Lu Yun pulled Lu Ruoruo. The family talked and laughed, and the warm scene came into Gao Yuanyuan's eyes.
He touched his belly unconsciously and smiled happily.
