"Sigodil, a world-famous luxury brand, is a leader in the clothing industry that caters specifically to elite women. It is famous for its exquisite materials, hand-cut tailoring, only one piece of each style, and extremely perfect service. It is known as Truly royal attire!”
He Yongtao personally hosted Qixue's internal brand introduction meeting. The signing phase that is about to begin will be an extremely arduous process. As the saying goes, only by knowing your enemy and yourself can you win every battle. If you cannot understand your opponents thoroughly, then they will definitely face more severe challenges. Harsh situation!
"It seems that we currently do not regard sigodil as a partner, but as our biggest enemy. They will be a fortress on our way forward. Overcoming her is more significant than conquering the Bastille." , they liberated themselves, and we will liberate the purses of elite women across the country!”
The humorous closing words of War Army Soul attracted bursts of good-natured laughter from everyone. Indeed, only the most enemy knows oneself best. Similarly, only one's enemies can attract enough attention from oneself, create vitality, and bring about Come and win.
For Qixue's less than 100 employees, the name sigodil is well known. However, only by treating it as an enemy can we have the opportunity to understand everything about sigodil, and can we make the most competitive cooperation plan in a targeted manner!
After all the other employees left, Zhan Junhun, Ye Ziqi and He Yongtao held a board meeting. This meeting was also Qixue's first formal board meeting. Sun Qiang, as the board secretary, took notes.
"In this negotiation, Yilian Company is negotiating with Wugui Company at the same time, and among these five companies, we, Qixue, are the weakest, least famous, and shortest in capital chain! If we want to give birth, we must We need to do more work, and how to do co-organization requires us to establish a direction as soon as possible."
He Yongtao made it clear and brought up the important issues of this board meeting. Originally, the information they received from Elaine Asia was that the contract could be signed. However, just before Zhan Junhun got off the plane, they received a second call. The notice is that according to the request of Elian International, the holder of the sigodil brand, Elian Asia has found four other companies to compete with Qi Xue for this agency right.
"According to Elian Asia, Elian headquarters hopes to cooperate with the most formal, powerful and influential company, but they value prospects more!"
Zhan Junhun frowned. The other party's explanation actually left an ambiguous answer. It was completely official, cliche, and diplomatic language. It seemed very difficult to get the other party's true intention from it.
"Did the other party give the notification verbally or in writing?"
Zhan Junhun asked. This was not to pursue the details, but to see how much the other party attached importance to this matter. If the other party only gave a verbal notification or a simple coordination letter, then the matter would be worth pondering.
Without waiting for He Yongtao's instructions, Sun Qiang directly took a few pieces of paper from a folder. Zhan Junhun came over and took a look. They were two documents. The contents of the documents were the same, but one was printed. Yes, the red seal has been changed, and one copy is a copy.
"Director Zhan, one is a fax sent by the other party, and the other is specially sent by the other party via instant courier when we held a meeting just now!"
"Oh? It seems like the other party is really playing around this time, and, haha, he's still very serious!"
Zhan Junhun looked at it and handed the document to Ye Ziqi. He already had a certain idea in his mind, but he still wanted to hear Ye Ziqi and He Yongtao's opinions!
"Mr. He, what do you think about this matter?"
"I think this matter is still very detrimental to our company. Although our Qixue has more than 15 years of experience, Haoshi, as its predecessor, really did not leave any more assets. We asked about it from the side.
, we did not get the list of these five companies, but we used some means to draw up a large list. This list involves 13 well-known domestic clothing agency companies. We roughly screened it and identified seven companies.
, we believe that if nothing else happens, among these seven companies,
There must be our four opponents."
He Yongtao paused and signaled Sun Qiang to turn on the projector. He took out a mobile hard drive from his bag, plugged it into the machine, and gave these companies to Zhan Junhun!
He Yongtao selected these companies based on the criteria of what is the best and what is the best according to Elian International. All of these seven companies meet the above requirements!
"According to our understanding, these seven companies meet the requirements of Elian International in terms of financial strength, marketing methods, market image and channels. It can be said that they are basically the most reputable companies in the country.
Distributors…”
Zhan Junhun waved his hand and said:
"Mr. He, just tell us your own reaction. Regarding the other competitors, Mr. Sun, I leave this matter to you. No matter how you use it, get the list of these four companies within ten days."
, In addition, you also need to get the list of members of the other party’s delegation, etc. In short, try to find as much information as possible!”
Zhan Junhun interrupted He Yongtao's words, but he was not angry. He Yongtao's reaction was not wrong, but he was just more concerned about his own family affairs!
He Yong was not embarrassed. Since they started cooperating, the two of them had talked a lot in private. They had a certain understanding of the way they did things and how they talked. He naturally knew that at this moment, Zhan Jun
Where is the goal of the soul!
He Yongtao then talked about his thoughts. From the perspective of the company's internal response, his thoughts were relatively stable. However, this did not seem to have any advantages. Of course, on the other hand, in such a short period of time,
Within a few hours, He Yongtao was able to think of so many things, he was indeed very sophisticated!
"I don't think this is a bad thing. I wonder if you have noticed that by treating us like this, they have actually put us on an equal footing with other companies! This shows that we are not lagging behind our opponents.
How many!"
Ye Ziqi saw Zhan Junhun's expression. She knew that Zhan Junhun now needed someone to give him some advice. He must have certain thoughts in his heart. This kind of thought cannot be written down. Therefore, she took He Yongtao's advice.
Without further ado, continue to express your opinions on the company’s response to this issue!
Zhan Junhun's eyes lit up. It wasn't that he was particularly optimistic about Ye Ziqi, but he made it clear that Elaine Asia did not treat them differently. If it was compared to Ye Ziqi's relationship, this was a bad thing. If it was compared to Ye Ziqi's relationship,
From a public-to-public offensive perspective, it is not a disappointing thing.
"I think what we need to do now is not to be pessimistic and disappointed. On the contrary, we should find another way and come up with creative ideas that are unique to our Qixue!"
A smile appeared on Ye Ziqi's lips. She was also inspired. She organized her words and continued:
"Why do we have to go through channels? Now China is already a super-powerful country in the world, and because of some traditional issues, there is now a very strong culture of comparison among the rich. This is why China has become the world's most luxurious country in the past 150 years.
The real reason why we are the largest consumers of consumer goods.”
He Yongtao and Sun Qiang both looked thoughtful. Although Ye Ziqi only said a few words now, they seemed to have inspiration in their minds, but it was still a bit vague now!
"Mr. Ye, keep talking!"
Zhan Junhun's eyes also radiated light, and the thoughts in his heart became clearer and clearer, but he still wanted to hear Ye Ziqi's thoughts!
"Sigodil is known as the king of women's clothing. The real royal clothing is the brightest diamond in the women's clothing crown! To put it bluntly, it is basically the world's number one luxury brand of women's clothing. If you pick out any piece of clothing, the price is
More than one million RMB!”
Ye Ziqi seemed to be deliberately trying to whet everyone's appetite. Halfway through her words, she stopped again and looked around at everyone. At this time, the strange aura of her body began to take effect. Now she has a light body that fits her perfectly.
Against the backdrop of the yellow overalls, she looks like a strategizing shopping mall queen!
"But how can such a thing be shown in an ordinary shopping mall? I think that putting it in a shopping mall and displaying it there for everyone to watch is simply an insult to the brand, so we don't put it in
Sold in the mall!”
He Yongtao and Sun Qiang's breathing quickened. They were not attracted by Ye Ziqi's beauty, but moved by her madness and confidence!
Indeed, Ye Ziqi’s few simple words have overturned the shackles that have prevailed for hundreds or thousands of years in the clothing industry. Including sigodil, his global marketing has not left the category of stores!
"Since it is a luxury product, it is specially prepared for the rich and social elites. Although I do not want to describe it this way, I have to say that class has always existed! So, as a top brand, why can't Sigodil
What about taking the elite route?”
Ye Ziqi's words immediately made Zhan Junhun, He Yongtao, and Sun Qiang's eyes light up. Finally, Ye Ziqi, after whetting everyone's appetite, opened a door to the magical world for everyone. This world
, if you give him a name, it should be called "Creativity"!
Ye Ziqi is indeed a strong woman who conquers the market and dominates the scene. Her thinking is indeed very leaping, her mind is open and extremely creative!
"Club, high-end club!"
Sun Qiang came up with the first idea first!
“Salon, top salon!”
He Yongtao immediately came up with the second idea. However, it had the same effect as the first one. To put it bluntly, it was just a repetition. However, it was Lao Jiang after all. He immediately came up with the second idea that made people shine!
"Auction! We don't sell clothes, we sell members, sigodil's exclusive members!"
Zhan Junhun's heart suddenly tightened, and he finally knew clearly what he was thinking!