Jinbin FAW's new models have become the focus of media attention at the auto show. As a state-owned old automobile industry, Jinbin FAW, which has been silent for nearly ten years without exiting any core products, made a blockbuster this time. It actually launched two models at the same time. The market price of this mid-sized sedan is about 80,000 yuan, and the price of another compact SUV model is not more than 150,000 yuan.
Moreover, in terms of the thickness of the sheet metal, the controllability, comfort and technology inside, it is definitely at the top level in China and can even reach European standards.
At the new car launch conference, Liu Hongxing stole the show. Because she is beautiful and dressed up, she is definitely a stunning beauty that is even more eye-catching than a first-line female star.
Facing the flashing lights, Liu Hongxing was not shy at all, and very generously introduced the performance indicators of this car to the media, as well as the R&D teams behind these two cars.
Many media suspect that domestically produced cars, especially foreign media, say that domestically produced cars cut corners and even have signs of rust after being exposed to rain. Some domestically produced cars have spontaneous combustion in the market due to rapid aging of circuits.
In particular, some foreign media asked Liu Hongxing a lot of simple questions, and they were bombarded with these tricky questions.
Liu Hongxing dealt with it very smoothly. After all, she has been in business for such a long time. She has already understood the psychology of the media.
Many big domestic media have already cleared the air. Now those who raise these questions are basically foreign media. Of course, media reporters cannot always ask positive questions. They must ask negative questions. I believe, What they asked is also what many potential car owners want to ask.
Liu Hongxing said to the media reporters with a dignified appearance: "When you are interviewing for a product, it will definitely be a mixed bag. We will not praise how good our cars are, let alone use our cars to talk to other businesses. No matter how other cars are compared, we will let time speak for itself. We are running this business with conscience and we just want to create a true national brand.
You can doubt our products and question our quality, but you can't look at them with colored glasses just because they are domestic products.
Perhaps our big market is not perfect enough and is not as good as some other developed countries, but we have the determination and ability to change this situation. We, Jinbin FAW, are working hard for it, and similarly, many domestic peers are also doing so. I’m working hard for this,”
After finishing speaking, Liu Hongxing said anxiously to the media: "For more automotive technical questions, you can directly ask the person in charge of our R&D team. Please invite the team manager, Mr. Teck Miller."
When Liu Hongxing reported this name, all the media reporters below were stunned. Who is Tekmuller? He is a technical manager of Daimler, the most famous automobile company in Germany and owner of hundreds of years of history. .
His team has created several of the world's most famous car brands. Even now, the prices of these famous brand cars remain high and they have become exclusive rides for wealthy people.
The media never imagined that a domestic automobile factory would be so ambitious as to invite the chief engineer of a world-famous automobile R&D team.
Under Teck Miller's introduction, several leaders of his team appeared one by one. In the past, the world-famous automotive technology press team actually came to Jinbin FAW with the same team.
When the media learned that the two models that Jinbin FAW had withdrawn from were developed by the Teck Miller team, those who had previously doubted the technical level of Jinbin FAW immediately shut up and began to applaud together, one after another. What started as a media reception full of excitement turned into the final celebration.
The auto show progressed very successfully. As soon as the two cars were released and the news was published, Jinbin FAW 4S stores in various places started booking business. In two days, a total of 50,000 vehicles were booked across the country, which set a record high. , in the city of Kwangjinhama, we can only book more than 3,000 vehicles in one day.
Even Liu Hongxing couldn't believe that such a domestically produced car, which had just been released, could generate so many sales.
Everything is difficult at the beginning, but they have made a very good start. They continue to run advertisements on TV, so that this seemingly low-end car often dangles in front of people's eyes. In this way, slowly there will be corresponding advertisements, and slowly Yes, he will become a household name. By then, not only people who know about cars and love cars will know him, but even those who don’t know about cars will be familiar with him.
It's like when we didn't know anything about cars, we didn't know about Land Rover, Lamborghini, or Aston Martin, but we already knew about Santana, Jetta, and Passat.
High-end things often cannot make money. Is Rolls-Royce high-end? Compared with Volkswagen, Rolls-Royce cars are definitely more high-end and classy than all Volkswagen cars, but in the end, Rolls-Royce But it was acquired by Volkswagen Group.
Therefore, if you make high-end things, you may not necessarily earn more than making low-end things. There is a saying in the central government that two missile manufacturers are not as good as one tea egg seller. This is the truth.
The auto show lasted for three days, and Jinbin FAW gained a lot from the three days. Not only did it receive orders from 4S, but there were even some local government units. They were contacted directly. Do you need enough to make their cars available for government use? car.
It stands to reason that all government vehicles should go through some bidding. Even if there is no bidding, as long as they comply with the central government's documents and regulations and the spirit of the party, it can be decided privately by the leaders. However, how could they choose such a new car? As for the car model, Liu Hongxing didn't understand it at first, but later he figured it out and she finally understood why the Ye family insisted on letting Ye Shaofeng take over the Jinbin FAW.
In the hands of others, this is a factory that is about to close down, but the Ye family has already seen Ye Shaofeng's ability and believes that he will definitely turn this factory into a business. As long as he can turn this factory into a business, the Ye family will give him a little help. If you clear up the relationship, you will definitely not have to worry about sales.
Now the state limits the displacement and price of vehicles used by units, and these two cars from Jinbin FAW fully comply. Moreover, the state also supports the use of domestically produced cars by units. Therefore, this crazy car produced by Jinbin FAW has become a symbol of Like sedans, they are the main models purchased by units and agencies...
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