Business was slightly worse than expected. However, both Yan Xixi and Xu Xiaoya were confident, replenishing supplies, organizing shelves, and observing why similar stores were doing better than their own.
The first week of promotional activities was considered a loss-making operation, the second week was considered a bleak business, and from the third week, business increased by 10%.
On Wednesday afternoon, there were very few people, and Yan Xixi was in the office looking at the running accounts. After watching for a while, Xu Xiaoya came in, threw herself on the table, and said with a sad face: "Well, when I opened my first store, I felt very relaxed, and it took almost no effort.
There was an endless supply of customers. But when I started doing it myself, I realized how difficult it was. After careful calculation, I estimated that we were really afraid that we wouldn’t be able to make much money in the first year.”
Yan Xixi secretly thought that it was easy to open a store in the past because Wang Donglin had a wide network of contacts and sold first-class luxury goods. Many female customers in the circle came to support him when they saw him. They spread the word, and naturally the business was completely boosted.
.But now this is slightly inferior to the first-line luxury goods. Rich women will not come, and ordinary white-collar workers have to consider the price again and again, so it cannot be so easy to do it all at once.
She was calmer than Xu Xiaoya: "As long as we don't lose money in the first year. As long as we ensure the supply of goods and services, there will definitely be no big problem."
"To be honest, I'm not worried about myself. It's mainly about you. You quit your job with a monthly salary of 30,000 yuan to do this. If you haven't worked to make money after a year, is it interesting?"
"You have to look at the long term, not the short term. Once this is done, our benefits will definitely far exceed working, right?"
Xu Xiaoya also laughed: "That's true."
At three o'clock in the afternoon, Yan Xixi went out to visit the store on time. This was one of her habits. She liked to carefully observe the placement of other people's goods in the dark, the attractive new models, and the promotion terms used by the service ladies to customers...
She discovered an interesting phenomenon: it’s best to let customers try out styles. If one doesn’t work, just try two or three styles... Even if the customer doesn’t want to buy at all, you’d better recommend more than a dozen styles to her... After this round of trials,
, she will always be impressed by one of them, even if she doesn’t buy it this time, she will buy it next time.
Especially for those women who are very plainly dressed and look like losers, if you are super enthusiastic about her, the closing rate is often higher than that of those glamorous women.
She recorded these insights one by one and discussed them every time she held a regular meeting.
I came back from a shop tour today and while I was still at the door, I heard the sound of laughing and joking. It seemed that the shop was very lively.
When she walked in and took a look, she was immediately startled when she saw Xu Xiaoya carefully looking at the bags with two old women. The two were gesticulating while looking at them.
"This position is not placed well and it looks very rustic. Moreover, the style of this bag is too old. It would be better to put it in another one..."
"There are very few people. It's so deserted. Don't you do some promotional activities?"
Xu Xiaoya accompanied her with a smile: "Aunt Huang, we have just opened, and we have already done promotions in the first week. This kind of brand cannot be promoted all the time."
Huang’s mother disagreed: “Without promotion, how can we get customers? I’m anxious too, after all, my son’s hard-earned money is in it.”
Xu Xiaoya just smiled apologetically, and Yan Xixi looked quietly, but she saw it was Huang's mother and her sister, both of whom were dressed in jewellery. Sometimes they were giving instructions to the clerk, and sometimes they were giving Xu Xiaoya a lesson, especially Huang Xiaojue's aunt, who was more accustomed to famous brands.
