The female planner Kawashima Kaede's pretty face turned red immediately, and she naturally knew why someone would react like that.
"What, there are so many trademark proposals, Xiaofeng, which one do you like the most?" Yang Di smiled and asked the copywriting and planning girl in front of him.
"Manager, I prefer 'Shichen Vipshop', and the copywriting team's discussion is more satisfied with 'Haoyu Drug Sales'!" Female planner Kaede Kawashima said seriously. She thought this department manager wanted to
Test yourself and don't give up immediately. While reporting the office's intentions, you also clarify your own views.
"Okay, let's go with 'Shichen Weipin'. This one sounds more avant-garde!" Yang Di waved his hand and said with a smile.
Damn! I am still smart. If there is a problem, let these talented and practical people solve it. Otherwise, it will take at least half an hour to read the dozens of pages of trademark cultural background, publicity ideas, and brand positioning in that folder.
The female planner Kawashima Kaede showed joy on her face. Although the department manager made decisions a little casually, he finally adopted his own opinion.
This is undoubtedly a kind of face-to-face affirmation for her!
Liao Tingting, the secretary of the board of directors on the side, was slightly speechless. Is this guy really here to show off his talents? How come the trademark proposal is such an important matter, he didn't even read the text for a few times, and just decided on it?
If the chairman and a group of directors were present, he would have to vomit blood. This young man who had just issued a military order to them and took away 2 billion operating capital was making too hasty decisions and had no style of professional manager at all!
"Manager, we are a medicine seller, a consumer group, facing the general public, skewing towards older people, the name is too foreign, I'm afraid it won't be good, okay?" At this time, a staff member of the copywriting and planning team stood up to object to Kaede Kawashima's suggestion.
Preference.
He feels that such an important project cannot be measured by his own preferences, but must be consistent with market positioning.
"Well...that makes sense, but I still prefer 'Shichen Weipin'!" Yang Di said, touching his chin.
A group of people around had black streaks all over their heads.
Even Kaede Kawashima blushed. He was originally confident in his vision, but now, for some reason, he felt a little guilty towards his colleagues.
"Okay, trademarks are important, but building a brand is the key. Haven't you noticed that there are many unappreciable trademarks on the market today, and your products are still selling like crazy?"
Yang Di said seriously: "So, this matter is over here. The copywriting and planning team can start preparing relevant promotional content!"
Seeing this, Liao Tingting stood not far away and nodded secretly. If this guy is sloppy, he can barely accept it. If he is indecisive, it will definitely not work.
The people she transferred were all sales and publicity elites, all industry veterans, and they were used as bargaining chips specifically to build a new brand.
At first, she was worried that the leader himself would not be able to control these talents. After all, this guy was too young, and the group of subordinates could all call him little brother.
But now it seems that she was overly worried. This guy is very young, but he looks quite courageous...
"Manager, if funds allow, I propose to invite a group of Korean stars to endorse our new brand!" The director of the publicity department stood up and suggested: "The pressure of public opinion faced by Korean stars is much smaller than that of domestic red stars. As long as
The price tag keeps up with me, so even if I endorse an emerging brand in this industry, I won’t have too many scruples!”
As soon as this statement came out, a group of colleagues around them nodded in agreement. They had discussed this matter in advance. If they wanted to achieve results within half a year, they could only put more effort into advertising.
Therefore, the obvious endorsement link, which has always been tried and tested, is naturally indispensable. In addition, advertising on popular programs, websites, and magazines can also complement it.
"This is necessary," Yang Di said with a smile: "But instead of Korean celebrities, just hire a group of pretty girls. We are focusing on a beautiful image this time, and a heavyweight domestic star will join us!"
"Really?" the head of the publicity team exclaimed. With the establishment of a new department, their office is under the greatest pressure.
When it comes to new brands, building a reputation has always been a big problem, but over the years, the trend in the domestic entertainment industry has become very tight-lipped about such products.
They have tried to contact many brokerage companies before, but unfortunately with little success. Popular artists basically rejected them directly when they heard about "new drugs" and "new sales platforms for drugs".
Those who are willing to discuss it are all second- and third-tier artists, and they are outdated. Most of them have not been able to get jobs for several months. It is so obvious that their market influence is limited, or the public is tired of aesthetics, and it is impossible to find people who have high hopes.
.
Since then, everyone has set their sights on the foreign artist market. Of course, Hollywood cannot do it. The price is too high, and domestic reputation may not be worth the price. Korean artists have made a big move into the domestic market in recent years, which is a very good choice.
.
It is said that Korean stars are like shooting stars, they rise quickly and fall quickly. Generally, they will not refuse this kind of money-making opportunity. It is much easier to get it than domestic famous stars.
But what surprised everyone was that the department manager actually vowed to win over a domestic heavyweight. Isn't this somewhat unscientific?
Immediately, there was an explosion in the conference room. The manager did not say who the heavyweight celebrity was, which made a group of fashionable white-collar workers speculate one after another.
"Could it be Yan Danzhi? She has made several bad movies recently and is almost being called the queen of bad movies!"
"I guess the big shot the manager is talking about is Pu Tongyan. That woman is well-known as a topic queen. It is said that she spends a lot of money on hype all the time. It is not ruled out that she will put down her dignity and accept some risky endorsements!
"
"It's also possible that Zhan Zhujiao of Beichen Entertainment is a once-famous actress. After half a year of cultivation, her net worth is not as good as before. Manager Yang may have taken care of it..."
…
…
There were whispers everywhere in the entire conference room.
In response, Liao Tingting apologized deeply to someone and said with a smile: "They are all very energetic!"
"Yeah, and I love gossip!" Yang Di smiled.
"Ahem... Manager, please tell me directly, who is the big shot, so that our publicity department can tailor promotional content for him in advance!" the supervisor said awkwardly.
A topic he took the lead immediately caused the colleagues who had just gathered to lose their image. Fortunately, the newly appointed manager was young and not the kind of old-fashioned manager.
"Haha, Manager Yang, tell me quickly. Today is the first day of the official establishment of the department. Don't let everyone go back with appetite." Liao Tingting was also making fun of her. In fact, as a woman who loves life and gossip,
She also had a guess in mind.
"Her name is Liu Xinxin!" However, someone said this.
quiet.
The entire conference room fell silent for an instant, and the laughter on everyone's faces completely froze.
Even the secretary of the board of directors, Liao Tingting, has an "O" shape in her mouth.