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621. Chapter 621 Reputation crisis

The next day.

The four major banks have sent messages to the Fu family, asking them to go through the loan procedures.

It seems that last night's dinner was effective, and the presidents of several major banks have chosen to compromise.

Fu Jingpeng naturally sent someone to deal with it quickly, not afraid of ten thousand, but just in case.

Of course, the loan provided by the four major banks to the Fu family was quickly learned by some people, including Wang Renfeng.

In the room, Wang Renfeng was playing with two walnuts in his hand, with a hint of viciousness on his face.

"snort!"

With a cold snort, Wang Renfeng clenched his fists tightly, and his bones could not help but crack, "Ye Shenfu, Ye Shenfu, it seems that your response speed is really not slow! But, even this time

No matter how talented you are, I, Wang Renfeng, will make you utterly defeated."

After saying that, Wang Renfeng suddenly slapped his palm on the table in front of him, and for a moment, a surge of domineering energy came out.

only.

Wang Renfeng did not choose to retaliate against the presidents of the four major banks. In his opinion, if Ye Shenfu fell by then, the presidents of the four major banks would naturally come to him crying and begging for mercy.

Now if he comes directly to retaliate, it will appear that he has no bearing at all. Besides, Wang Renfeng is still under warning, so keeping a low profile is the clearest choice.

only.

Although he did not directly seek trouble, Wang Renfeng still dialed a number for each of the four bank presidents.

The content is very short, just one sentence.

"You have done a good job, and I look forward to you continuing to provide help to the Fu family."

Say it.

Wang Renfeng ignored the four major bankers and hung up the phone without giving them any chance to respond.

But with such a phone call, Wang Renfeng achieved his goal, but the presidents of the four major banks in Zhejiang Province really couldn't sleep.

Yaya's.

Forget it if it was a threat from ordinary people, but after knowing that this call was a threat from Wang Renfeng, the eldest son of the Wang family, they really had to think about it.

Later.

The worried people naturally contacted Ye Chenfu quickly, hoping to get some comfort from Ye Chenfu.

However, Ye Chenfu answered them with the same short words.

"You make your own choices. What you do is entirely up to you."

Ye Chenfu really couldn't be bothered to talk to the four of them. He never had a good look at characters like wallflowers.

Without too many words, after hanging up the phone, Ye Chenfu believed that they could figure it out. There was indeed no better choice for them now.

Ye Chenfu was certain that they would not dare to turn against Ye Chenfu.

Sure enough, Ye Chenfu's guess was accurate. After he hung up the phone with the four of them, they seemed to quiet down.

Now that they have made their choice, they really have no choice but to bear all the difficulties and continue to move forward even on their knees. There is no way out at all.

Stand still and follow Ye Chenfu, maybe they still have a chance.

But if they were separated from Ye Chenfu, they would only die faster. Ye Chenfu's words really played a role in making them reflect, and the effect was quite good.

There was nothing to say for a day, but on the next day, all the loans in the bank were transferred to Fu's bank account on time, allowing the capital chain that had been completely broken to flow again.

However, Wang Renfeng has already started taking action, so he has no intention of quitting.

Just when the Fu family felt that they could finally take a breather, Wang Renfeng held a press conference in Hangzhou.

Wang Renfeng's group joined forces with Fengshen Group to establish Bangrui Group to enter the Zhejiang market and will make strategic investments in real estate, manufacturing and pharmaceuticals.

The aspects that Bangrui Group invests in are the development directions that Fu's Group is focusing on today, and now it is obvious that it is going to compete with Fu's Group.

Before Ye Chenfu made any move, Bangrui Group's press conference undoubtedly once again took the lead.

What the Fu family didn't expect was that several major sellers who had never stopped cooperating with them would turn to Bangrui Group one after another. They were more inclined to Bangrui Group in the fields of pharmaceuticals and manufacturing.

.

This time once again disrupted the layout of the Fu Group, and it really came a bit too suddenly.

However, Ye Chenfu was not too shocked by these. After all, Wang Renfeng had already used these methods once in the East China Sea, and now they were just repeating the same tricks.

The Fu Group has lost most of its sellers, so it is natural that it will actively broaden its paths and find new partners.

At this point, Ye Shenfu has abundant resources.

After all, where is Ye Chenfu's identity, many groups will still choose to continue cooperation when Ye Chenfu comes forward.

only.

The sales channel can be easily solved, but the subsequent introduction of drugs by pharmaceutical companies affiliated to the Bangrui Group made Fu's Group a little helpless.

There are several major drugs in the enterprises affiliated to the Fu Group, which have very good effects in the corresponding fields, and there are even several drugs that are in a state of excellence.

But now that there is no way to start a war directly, Bangrui Group once again pushed the Fu Group into the abyss in the name of promoting its own drugs.

Medicine is divided into three parts poison, this principle is known to every Chinese.

However, although medicines all have certain side effects, after all, the side effects vary from big to small.

This time, the propaganda about drugs and health launched by Bangrui Group against several major products of Fu's Group obviously included malicious propaganda against Fu's Group.

Although the news in their propaganda is true, several drugs of the Fu Group do have considerable toxic and side effects, but they are also normal among drugs.

But there is no problem at all when no one knows about it, and no one will care about such a small thing. But when this small shortcoming is magnified infinitely, people's psychology will be subtle.

changed.

For a time, various criticisms of the Fu Group immediately emerged.

It can be said that in this marketing process, Wang Renfeng still adopted the old method before, using the power of the media and the public to achieve the effect of killing people with a borrowed knife.

Judging from the current situation, it has really achieved good results.

After all, the information promoted by Bangrui Pharmaceutical is true and cannot be defended by the Fu Group.

Even if people from the group come forward to clarify that these side effects are unavoidable with drugs, there is no guarantee after all.

This is just like in the past, when everyone ate out happily, but after learning about the existence of gutter oil, they were picky and disliked this place and that. Little did they know that they had eaten a lot of gutter oil before.

Oil is just the difference between what you know and what you don't know.

But the human heart is so strange, otherwise it wouldn't be the most complex animal.

Of course, Bangrui Pharmaceutical's publicity in this regard is unfair business competition. After Fu's Group sued Bangrui Group, Bangrui Group was quickly fined by the relevant departments and decided to compensate Fu's Group for its losses.

However, the Bangrui Group did not put up any resistance and accepted the punishment from the relevant departments very smoothly. After all, there was indeed an element of malicious competition in his propaganda.

The Fu Group received hundreds of thousands in compensation for reputational damage, but this amount of money was just the tip of the iceberg for the Fu Group's losses.

After losing the support of many users, it cannot be compensated by one or two hundreds of thousands.

Even when the Bangrui Group apologized, it did not forget to use its trump card again. While admitting its malicious competition, it put on a righteous look and said bluntly, "We are thinking about the safety of the people.

We do not hesitate to suffer financial losses for this.”

In response to such remarks, Bangrui Group was naturally punished again and sentenced to compensate the Fu Group for hundreds of thousands of reputational losses.

In response, Bangrui Group still happily paid the fine and compensation without any intention of appealing.

In just a few days, Bangrui Group paid nearly one million yuan in compensation to the Fu Group, but Bangrui Group was not doing charity.

They only paid less than one million dollars to gain support from the public, and at the same time they also made a huge amount of advertising for themselves.

If you just put ads on TV, a few million dollars really won't make a big difference, at most it will only cause a small splash.

But it is different now. The headlines of major media outlets have reported on this incident, which is equivalent to giving Bangrui Group free advertising, and at the same time pushing Fu Group closer to the edge of the cliff by a few meters.

.

It can be said that Wang Renfeng has really achieved fruitful results in this event marketing.

When Fu's Group suffered a credibility crisis, Bangrui Pharmaceutical launched its own products in a timely manner, and the products launched were naturally in the product fields related to Fu's Group that they had previously attacked.

When several leading products of Fu's Group were questioned, Bangrui Pharmaceutical launched these products in a timely manner. Naturally, most people chose to buy Bangrui's products and gave up on Fu's Group.

Losing a dealer is a small matter, but losing a customer is a big deal that is irreparable.

This is not something that Ye Chenfu can make them come back and continue to be loyal consumers of the Fu Group with just a phone call, but it is something that will make anyone feel troublesome.

Faced with such a predicament, I wonder if the Fu Group can gain a firm foothold with Ye Chenfu's help?


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