697. Chapter 697 The battle that continues to heat up
Distributing goods.
Large area of distribution and large area of production.
Nowadays, Wang Renfeng's Bangrui Pharmaceutical has indeed pushed its drugs to various channels. This was originally a huge advantage, but now it has become a disadvantage.
The large-scale distribution of goods naturally leads to slow production and slow sales.
When the dealer cannot sell the goods, there is a return policy.
At this time, Wang Renfeng was really anxious and his head was pounding.
There were constant calls from various dealers asking for returns, but they really couldn't sell them.
Under such circumstances, Wang Renfeng was a little tired of dealing with it.
"Mr. Wang, what should we do now? Our distributor has been asking for returns, saying that no one cares about our medicines now."
Wang Renfeng's subordinates looked haggard, and they really couldn't think of any solution.
Now even whether to allow dealers to return goods has become a problem.
Returning goods can indeed guarantee your credibility, but if you really choose to return goods, no one will be responsible for the huge losses.
Previously, Wang Renfeng and Ye Shenfu adopted the same strategy.
Large-scale production and continuous investment.
However, in the end, Ye Shenfu's goods were all hoarded, and there were not many medicines circulating in the market at all.
Wang Renfeng is different. Large-scale listing and large-scale production have resulted in the current poor sales.
Overproduction is a terrible thing for a company. You must know that economic crises are mostly caused by overproduction.
Now facing the questioning from his subordinates, Wang Renfeng's anger couldn't help but burst out.
"Bang!"
Slapping his hand on the table in front of him, Wang Renfeng said angrily, "Damn it, you can't solve such a problem, what on earth do I do raising you bunch of losers? Pigs, pigs can report back to their masters!!
"
At this time, Wang Renfeng put all the responsibilities on his subordinates and seemed particularly agitated.
The battle in Zhejiang Province is really a crucial link for Wang Renfeng. If he fails again here, Wang Renfeng himself cannot even imagine the consequences.
It is understandable that I am so angry now.
"Master Wang, we really have too many medicines. I really don't dare to make a private decision when all channels are unsaleable."
The subordinates also have their own difficulties, which have reached hundreds of millions or even involve more than one billion. They really don't dare to make private decisions.
Otherwise, no one knows what crazy things Wang Renfeng will do in the end.
Hundreds of millions.
For Wang Renfeng, it was not an astronomical figure, but it still made him frown.
You must know that what is being lost today is not just a matter of money, but also a matter of the business channels being destroyed in an instant.
The reason why Hangzhou's layout was the first shot in pharmaceuticals was that Wang Renfeng naturally initiated it based on his full confidence after having inspected the pharmaceutical industry for a long time.
But now that he has just become so famous, he is encountering problems of one kind or another. Wang Renfeng really has the urge to kill.
"Return, impossible to return."
In the end, Wang Renfeng still showed his domineering attitude, "Since they chose distribution in the first place, they will continue to promote it now. We can reduce the price but absolutely cannot return the product."
"Master Wang, what if the dealers can't sell the goods? We can't collect the payment from our side either?" Wang Renfeng's subordinates still looked confused.
It is indeed easy to say that you will never return the goods, but it is just a matter of one sentence.
But you still have to bear the consequences that will follow. You can't just talk about your profits and your profits will increase.
You know, when dealers receive goods, they guarantee payment on the basis of sales.
Under such circumstances, the dealers requested returns. One can imagine how unpopular the drugs produced by Bangrui Pharmaceuticals are now.
certainly.
Perhaps this is the effect of Ye Shenfu's hunger marketing, which made other people give up the urge to buy existing medicines even before they were launched on the market.
Perhaps the effects of the drugs produced by Fu's Pharmaceuticals are not that abnormal, but now they are already deeply rooted in people's hearts.
Imagine that today, other drugs manufactured by Fu's Pharmaceuticals are not sold, but are given away.
Even the free medicines have such efficacy, with fewer side effects and more curative effects than medicines from other manufacturers. So I’m afraid everyone can’t help but imagine how powerful the real medicines on sale would be?
With this thought, everyone's expectations for Fu's other drugs are undoubtedly even higher.
It is really unimaginable that so many people care about medicines. Before, if someone had come up with this idea, they would have been regarded as crazy, but now Ye Chenfu has done it.
"I don't believe that medicines can't be sold. Aren't those sick people waiting for medicines from Fu's Pharmaceuticals?" Wang Renfeng's face turned cold and he said, "Tell our dealers to go ahead and sell them. What?"
I’ll pay you when I sell it. But it’s impossible to return it.”
"Then do we want to continue production?"
At the last moment, Wang Renfeng's subordinate couldn't help but asked weakly. Now he really didn't dare to do anything without Wang Renfeng's instructions, for fear of accidentally irritating Wang Renfeng.
He didn't want to be thrown into the West Lake to feed the fish.
"Produce, you can eat what is produced!"
However, in the end, Wang Renfeng couldn't help but became furious, and his men were so frightened that they quickly shut their mouths.
Wang Renfeng looked melancholy, and Fu Jingpeng was obviously in a bad mood, and his whole body felt like he was about to float.
Many drug dealers came to the door one after another. Fu Jingpeng could choose at will, just like going to the market to choose goods. It was so refreshing.
The first marketing campaign relied on the reputation of Shiquan Dabu Pills to drive the sales of small gift packs of medicines. The second time was based on the magical effects of small gift packages of medicines to drive the sales of Shiquan Dabu Pills. It was simply amazing.
Unimaginable sales model.
The first time, many people came because of the magical publicity of Shiquan Dabu Pills, but they did not expect an unexpected gain. The second time, people who wanted to buy a small gift pack of medicines could only buy it together with Shiquan Dabu Pills.
Already.
Every man wants to become stronger, and who doesn’t want to conquer women better in bed?
Shiquan Dabu Pill is a conditioning drug, so it is naturally more popular.
Besides, with the existence of magical medicine gift packs, all men who are too shy to buy can straighten their backs.
When you meet an acquaintance, you will definitely say, "I came here to buy a small gift pack of medicines, but it's a pity that they are not sold individually."
For a time, Shiquan Dabu Pills and medicine gift packs became hot words nowadays, constantly promoting the development of Fu's Pharmaceuticals.
The longer you wait, the greater your expectations.
Fu's Pharmaceutical's marketing strategy was undoubtedly successful. Facing such a hot scene, Ye Shenfu felt calm. He was now thinking about other issues.
Real estate, plazas, etc. are all problems that Ye Shenfu has to continue to face today.
What's more, Ye Shenfu also had to think about the Zhejiang underworld.