When Zhang Youbin got into the silver S65 given to him by his grandfather, he discovered that except for the outer shell, this car was the same as the S65. All other aspects were much superior to the ordinary S65. Not only that, the interior was also extremely
Its luxury and safety are no less than the special car that his grandfather rode in. The amount Tang Ze spent on this car has far exceeded the price of the S65 itself...
Zhang Youbin was very satisfied with the majestic, calm but speedy car. He drove all the way to the company and entered the gate of the Ministry of Commerce. Xin Aiguo waved to Zhang Youbin and said, "Youbin, you will join us in a while."
Let’s have a meeting with other team members. Have you read the documents I gave you yesterday?”
Zhang Youbin nodded and said: "I have read it all, but there are many parts that I still don't understand."
Xin Aiguo smiled nonchalantly and said: "That doesn't matter. The main task of our project is not to modify some settings in this game, so you don't need to know too much about the game itself. What we are doing is promotion.
, the purpose is how to get more people to know about and join this game, in that case, our mission will be completed."
Zhang Youbin nodded slightly and said, "Okay, I understand."
Xin Aiguo smiled lightly and said, "Then prepare yourself for a meeting on time at 9 o'clock."
When Zhang Youbin walked into the conference room, there were already seven or eight people in the conference room. When they saw Zhang Youbin coming in, they all smiled and said hello, and Zhang Youbin responded politely one by one.
It wasn't until everyone arrived that Xin Aiguo, who was sitting at the head of the table, spoke: "It has been more than a week since we brought back the game "Glory". The game is still in an absolutely closed testing phase. It is expected to take two months to complete."
It takes time to complete the closed beta test, internal beta test and public beta test, until the official promotion and launch. During this period, all promotions will be responsible for our team. Two months is not a long time, not a short time. We are in these two months
Our work will determine how much profit the company’s huge introduction of this game will earn in the country.”
Xin Aiguo paused and then said: "This project is also the largest investment since Datang Group entered the Internet industry. What we determine is not just the profit and loss of a game, but the image of Datang as a whole."
"Online games are a living sign for the company. If they become bigger and do well, the benefits will be unlimited. The first and most direct point is profit. As we all know, the profit margin of online games is very large.
Huge; the second point is the impact it will have on the company. Everyone knows that the game "Legend" has made Shanda what it is now. Such a large-scale influence not only increases the players' investment in the game, but also
It has greatly increased the advertising revenue of "Legend"-related websites, and this does not include the extremely popular advertising effect and industry qualifications that "Legend" has invisibly brought to Shanda..."
"So, online games are a major focus of the company's current development. If we make "Glory" well, I believe it can boost our company's other businesses on a large scale, so the burden on everyone's shoulders is very heavy."
"Team leader." A young man about the same age as Zhang Youbin said: "Our game can be said to be the most advanced and luxurious fantasy online game. Although this is a huge selling point, the domestic game environment
We all know very well that the vast majority of players rely on Internet cafes as their gaming platform, and the machines in most domestic Internet cafes cannot handle the standard high-end game "Honor"."
"I did some research. Except for Yanjing, China Shipping, Guangzhou, Shenzhen, Chengdu and other major cities, the mainstream configuration of most Internet cafes in other cities is still at the level of about 400 yuan for CPU and about 400 yuan for graphics card.
It is impossible to show the effect of "Glory" at all, and it is also a huge difficulty to popularize it."
Xin Aiguo shook his head, smiled slightly and said: "Although what you said is very reasonable, your view is very passive. You should not think about how to let us adapt to the environment of the Internet cafe, and how to force the Internet cafe to adapt.
us."
Xin Aiguo paused here. Then he said: "Let me tell you a true experience of mine. I was in the United States a few years ago. At that time, Blizzard Entertainment had just launched "World of Warcraft", which was considered a stunning masterpiece at the time.
, when this game first came on the market, there were few machines that could run it in ordinary households in the United States, let alone other developing countries."
Having said this, Xin Aiguo added: "But this did not affect the promotion of "World of Warcraft" at all. Because the promotion was so good, "World of Warcraft" set off a wave of upgrading fever among gamers around the world.
People who are capable do not hesitate to upgrade their computers to run this newly launched online game. Some players who are temporarily incompetent begin to go out of their homes or other Internet cafes to look for Internet cafes that can run World of Warcraft.
At that time, the signs of newly opened Internet cafes had to be written in large fonts: "The machines in this Internet cafe can run World of Warcraft perfectly" and several other big words..."
"Any investment and consumption by consumers is rational. Most consumers will consider whether the money is necessary before spending money. For example, if we want players to upgrade their hardware as much as possible to cope with "Glory"
For its operation, we must make them have enough curiosity and interest in "Glory"."
"For example, it's like a primary school student's test paper. A score of 60 points is considered a pass. If a consumer's expectations for "Honor" are higher than 60 points, then he will choose to upgrade the hardware. Or choose to be able to run "Honor"
"Internet cafe; but if their expectations are lower than the passing line, then it means that he will not invest in "Glory"..."
Xin Aiguo said eloquently: "There are also Internet cafes. Internet cafe operators have only one purpose, which is to make profits! If "Glory" can attract a large number of players after it is launched, then there is no doubt that "Glory" will be like
"World of Warcraft" has also triggered a new upgrading craze. In this case, we can promote a virtuous cycle, let more and more people enter "Glory", let more and more Internet cafes adapt to "Glory", and then
And encourage more people to enter "Glory"..."
Zhang Youbin had to admire Xin Aiguo. No matter what his true identity was, he had to admit that he was a person with great business acumen and leadership charisma. These conversations alone made Zhang Youbin feel his ability in the mall.
and spirit.
Xin Aiguo continued: "We have invited well-known national media to participate in the press conference to be held the day after tomorrow to officially launch this news to domestic players. At that time, we will also release detailed information and videos of the game as part of the "Glory of Glory"
"The first shot of landing in mainland China will be to place large advertisements on major portal websites and launch an intensive and vigorous publicity campaign, striving to let players across the country know about "Glory" within a week. In that case, we will
The first step was successful.”
A young woman sitting next to Xin Aiguo said: "In terms of public closed beta and internal beta, we have decided to follow other Internet companies and selectively issue test accounts to some players to participate in the testing of the game. As for test accounts
There are currently several plans for the delivery method, but they have not yet been finalized.”
Xin Aiguo nodded and said: "I have already read several submitted plans. I can only say that they are all good, but not perfect." When Xin Aiguo said this, he took out a piece of paper from the folder.
He came and said: "We will open the official website of "Glory" on the day of the press conference, and at the same time enable the registration function and test the issuance of accounts. I still think it is better to randomly generate among registered players. In this case, it can arouse players' enthusiasm.
Registration is popular and we strive to create a record for the number of registrations.”
"After sending the account, I have another idea, which is to implement a real-name system for test players." Xin Aiguo said unhurriedly.
"Real-name system?!" Everyone was obviously surprised, and one person asked: "Team leader, the requirements for real-name system may be a bit harsh, right? After all, most players like to have their own privacy, and many people are unwilling to publish their true identities online.
.”
Xin Aiguo smiled slightly and said: "The real-name system I am talking about is not to know who they are, but to pay them wages."
"Pay wages?!" Everyone was even more puzzled and asked why.
Xin Aiguo asked with a smile: "If I tell players across the country at a press conference that each closed beta player can get an internal salary of 50 yuan from Datang Group after being online for one hour, what effect will it have?"
The game company pays game players as much as 50 yuan per hour. When I told them, the whole audience was in an uproar...
Everyone, including Zhang Youbin, was a little surprised, but Zhang Youbin quickly understood Xin Aiguo's thoughts. Since Xin Aiguo's words could cause an uproar among them, they would also cause an uproar among players across the country! In this way, advertising
The effect is nothing compared to the money spent.
"With one thousand internal test accounts and ten hours of server startup time every day, we have to pay a maximum of ten thousand hours of salary every day, which is 500,000 yuan. The internal test will take at least 10 days.
Just five million..." A man in his fifties sighed.
"Five million?" Xin Aiguo smiled nonchalantly and asked: "Don't you think it's worth spending five million to drive players across the country crazy and have major portals and news media across the country rush to report on it?
"
Some people are now realizing it, yes! A salary of 50 yuan an hour to receive 500 yuan will be very attractive to most players, and once this kind of thing is announced, everyone will
The big media will definitely use a large space to report for you for free. The advertising effect is really beyond what a mere five million can achieve!