"It makes money." Zhang Youbin chuckled and said, "You can get involved in any industry that can make money, and I think ESP companies have great future, that's it."
"Oh." An Ning smiled and said, "I didn't even know you were back. You promised to come back to me before, but you didn't contact me."
"I just came back." Zhang Youbin lied hastily: "I have been busy these days."
"What are you busy with?" An Ning seems to have a lot of problems.
"I'm not busy with anything. I'm busy on the left, busy on the right, and busy on the right." Zhang Youbin said awkwardly.
An Ning said with some disappointment: "I will fly back to Hainan tomorrow morning to celebrate the New Year. It may take a few days to come back. When will you return to Zhonghai?"
Zhang Youbin thought for a while and said, "I don't know very well, but I will leave after the Chinese New Year if I have nothing to do."
"Ah?" An Ning asked with a look of disappointment, "Why are you leaving in such a hurry? Isn't there nothing going on?"
"This..." Zhang Youbin thought for a while and said, "After filming, there are still a lot of things to do." Then Zhang Youbin asked Zhang Xiaoyang again: "Little... Miss Zhang, why didn't you tell me your
The mysterious guest is An Ning?" Zhang Xiaoyang said with a smile: "The mysterious guest, the mysterious guest, how can it be mysterious after I told you? It's really
Zhang Youbin looked helpless. Fortunately, no one knew the actual relationship between him and Zhang Xiaoyang, otherwise Zhang Youbin would have become the youngest among so many people. That would be so embarrassing.
The fashion show starring beautiful models was quickly staged. Chen Xuebin sat down and stared listlessly at the beauties walking back and forth on the stage. After a while, he came to a conclusion. He asked in surprise: "Ms. Zhang, do you design these?"
Are clothes just for the purpose of not being worn out?"
"What?" Zhang Xiaoyang asked in surprise: "What's the problem?"
"This dress is obviously not meant for people to wear on the street!" Zhang Youbin said with a depressed look on his face: "I have never seen anyone wearing it like this outside."
Zhang Xiaoyang said with a smile: "This is just a bit exaggerated. The purpose is not to sell, but to advertise. Soon there will be various professional and semi-professional clothes, as well as clothes suitable for different age groups.
The previous ones were just gimmicks, taking photos for reporters and so on."
"Oh!" Zhang Youbin nodded, smacked his lips and said, "There are quite a lot of ways. I'm still wondering, who would wear such clothes on the street."
Zhang Xiaoyang said with a smile: "Look at what you two are wearing, this is fashionable casual clothing, and it is not very exaggerated. It not only highlights your personal temperament, but also incorporates fashion elements into it."
"I don't understand." Zhang Youbin muttered: "I feel very hot wearing so many clothes. Can you let me take off my coat?"
"No!" Zhang Xiaoyang immediately objected: "You must wear it."
"Please..." Zhang Youbin couldn't help but tugged on his collar and said, "It's really hot in here..."
"That won't work either." Zhang Xiaoyang pouted and said, "If you dare to take it off, see if I can spare you."
"Oh..." Zhang Youbin immediately lowered his head, like a defeated rooster.
An Ning is very surprised by the relationship between the two. In her opinion, Zhang Xiaoyang is a talented designer. She also founded ESP some time ago. She is considered a strong woman, but she still can't compare with Zhang Youbin. What's wrong with Zhang Youbin?
Do you listen to her so much? Besides, she is so fierce...
He was extremely cowardly. Zhang Youbin would never dare to make a mistake against his sister-in-law. After all, she was also his elder. There would be no good consequences for him if he went against Zhang Xiaoyang. Since she wanted to dress herself, he had to endure it.
It can be seen that Zhang Xiaoyang is in a very good mood. The main reason is that she has successfully used Zhang Youbin and An Ning to attract media attention. This is more effective than paying for media reports, and it does not cost a penny.
, they will not hesitate to use front-page headlines to promote you. What better way to get her started? Moreover, the catwalk has been going on for a while, and basically there is no trouble, and it can be seen that the effect is also very good.
At least, the eyes of many professionals are attracted by the models and the clothes they wear.
"Sister Zhang, you are really talented." An Ning looked at the gorgeous models on the stage and said to Zhang Xiaoyang: "The clothes are very good, the designs are very novel, and they can bring out the temperament of the models. If
If you keep doing it well, maybe it won't be long before you really can become a first-line fashion brand."
Zhang Xiaoyang smiled happily and said: "This depends on the luck of future development. Many times what professionals appreciate may not be popular in the market. After this press conference, we can understand how popular it is in the market."
The welcome level." Then Zhang Xiaoyang looked at Zhang Youbin and said: "Also, it depends on whether our boss Zhang can take the company's affairs seriously, and there will definitely be a large investment in the future. Zhang
gentlemen……"
Zhang Youbin hurriedly said: "Of course I have no problem, I have thought about it. Starting from the production line, we must make ESP stronger and bigger. We must start with the domestic fashion market and gradually use mainland China as a starting point to expand to the whole world."
As the world spreads, we will build factories in Europe and hold our fashion show in Paris. In the future, we will also manufacture perfumes, leather goods, cosmetics, etc., and gradually develop into a world-famous fashion brand!"
Zhang Youbin appears to be impassioned, but in fact it is just a nonsense statement. But he did not expect that one day it would become a reality. ESP would eventually develop into a fashion brand that makes women all over the world crazy about it, with a development strategy from high-end luxury goods to three lines of high school, high school and low school.
, almost made them crazy to capture markets in every corner of the world.
"That's nice to say." Zhang Xiaoyang pouted and said, "Do you know how difficult this is? We haven't even established our reputation in China yet."
"It doesn't matter. Zhang Youbin smiled nonchalantly and said, "But I suggest you try to list it in Europe first."
"Why?" Zhang Xiaoyang asked in surprise: "Europe is a paradise for fashion. It is simply a fool's dream to want to establish a foothold there immediately."
"I just said you can try it!" Zhang Youbin said with a smile: "This is similar to the principle of surrounding Wei and rescuing Zhao. If your stuff can be popular in Europe, then do it. If there is no development in Europe, then it is better to take one step at a time.
Come step by step."
"I don't understand what you mean." Zhang Xiaoyang shook his head and said: "If we can't win the market at our doorstep, why are we talking about occupying the European market?"
"Haha." Zhang Youbin laughed and said: "You don't understand this. Haven't you tried to figure out the consumer psychology of modern Chinese people? Basically, they believe that imported products are better than domestic products. Isn't this right? They even believe that imported products are better than domestic products.
We are willing to buy products from Taiwan, but are not willing to buy things produced in the mainland. In other words, worshiping foreigners and favoring foreigners has become a complete national bad habit."
"Well..." Zhang Xiaoyang nodded and asked: "What does this have to do with us? We are a domestic brand born and raised."
"Of course it does matter." Zhang Youbin explained: "Why did I let you go on the market in Europe first? The purpose is to take a gamble and see if your products have a market in Europe. I don't understand fashion, so I can't study your clothes.
Whether you can gain a foothold in Europe, but if you can, you should first pretend to be eager to open up the European market. When your products are accepted in Europe, you will naturally attract the attention of people across the country. At that time, you will announce
All clothes are only produced in mainland China. But they are not sold to mainland China."
"Why??" Zhang Xiaoyang was even more puzzled...
Zhang Youbin then explained: "Didn't I say that if you have the momentum to fight for the European market with all your strength, you will make everyone think that you are unable to take into account the domestic market. This will arouse the interest of the Chinese people. Then, if you have a certain influence in Europe
Success will naturally arouse the pride of the Chinese people. You also know that nowadays, any achievements of a foreign Chinese will be reported in the country. When the time is right, if you suddenly open restrictions on the mainland market, the effect will definitely be worse than
It will be much better for you to enter the domestic market step by step."
Zhang Xiaoyang thought for a long time before he realized that what Zhang Youbin said does make a lot of sense. Not only must it fully cater to the appreciation level of domestic people, but it must also tap into the consumer psychology of Chinese people.
"But, I'm worried that I don't have the ability to achieve anything in Europe..." Zhang Xiaoyang said with some confidence. It doesn't matter." Zhang Youbin smiled and said: "If you can, let's just play a trick. If you can't, just be down-to-earth.
There is a way out to expand the domestic market, so what else should we worry about? Just give it a try."
An Ning said: "Sister Zhang, I think what Zhang Youbin said makes sense. In fact, it is indeed the case."
"But give it a try." Zhang Xiaoyang nodded excitedly and said: "European fashion is very cruel and very simple. It depends on whether consumers like it or not. If you like it, you can live. If you don't like it, you can just live."
Can hit the streets."
"Sister Zhang, I think you'll be fine," An Ning said encouragingly.
"When everyone thinks that you are preparing to seize the mainland market with all your fanfare today, you are going to make everyone's eyes pop. Set your target directly on the European market. Of course, with our current strength in the European market, it is impossible to have any big success."
Development, but as long as you can gain reputation in Europe, it is equivalent to having a foreign identity. At that time, the effect will naturally be very different." Zhang Youbin talked about it in detail.
In the following time, Zhang Xiaoyang seemed a little absent-minded. She began to think about Zhang Youbin's proposal just now. It made sense, and it sounded like it didn't require much effort. She just gave it a try.
The fashion show has been going on for a long time. These fashions were carefully created by Zhang Xiaoyang and the employees of ESP under the leadership of Zhang Xiaoyang. Judging from the situation at the scene, the media will definitely hype it up, but what will happen?
If we cannot let consumers expect it, it will be an unknown quantity.
At the celebration party in the evening, Zhang Xiaoyang dragged Zhang Youbin to attend, but Zhang Youbin refused. He had no intention of attending any celebration party. At this moment, he just wanted to change his clothes and escape from this place.
An Ning agreed very simply, but when Zhang Youbin refused, her face turned a bit unhappy. She stared at Zhang Youbin and complained: "I'm flying back tomorrow morning and I didn't even refuse. Why did you refuse? Is it because I have
You refused if I went? Then I won’t go.”
This sentence choked Zhang Youbin for a long time, and he didn't know what to do. Zhang Xiaoyang over there also said with a dissatisfied look: "You are the boss of the company now, what's wrong with going to the celebration banquet?"
My sister-in-law also spoke, and Zhang Youbin suddenly became unable to refuse. How could he survive if he refused again? My sister-in-law is the most favored in the family and cannot afford to offend.
"Okay," Zhang Youbin said helplessly.
"That's right!" Zhang Xiaoyang patted Zhang Youbin's face with satisfaction and said with a smile: "You must be obedient from now on!"
Zhang Youbin was like a child, with no temper at all. An Ning was frightened. What was going on? Why was Zhang Xiaoyang so close to Zhang Youbin? What was the relationship between the two of them? Could it be?
Thinking of this, An Ning has fallen into a misunderstanding. She began to think that the two people were probably in a relationship. How could she explain such a passionate scene and Zhang Youbin being so honest?
An Ning's mood suddenly became very depressed, until she accompanied Zhang Youbin and Zhang Xiaoyang to attend the celebration banquet, until she got on the plane back to Hainan.