In North America, this year's summer vacation is coming more intensely than in previous years. Many movies targeting teenagers are being released one after another. Major movie theaters have completely fallen into the world of "youth-style"; however, most of these youth-style movies are mid- to low-income films.
Low-cost production means that only strong films produced by big film companies can dominate the entire film market.
The first to make a grand appearance is the American Universal Pictures. On May 4, they grandly launched the tomb-robbery-themed adventure blockbuster - "Tomb Raider", which they spent tens of millions of dollars to create.
The director of this film is Stephen Sommers, the great director who was once scolded by Yi Feiyang at the Christmas party. After being scolded, this director learned the hard way, chased after Universal executives, and issued a military order to direct this adventure blockbuster.
The Hollywood media also spoke highly of this movie: If you like lively and novel movies, then "The Mummy Returns" should definitely be listed as your first choice - a thrilling and hilarious adventure, majestic battle scenes,
Excellent computer-generated special effects and strong visual impact ensure that you will be dazzled. In the future, the box office revenue of this drama will reach as high as 400 million US dollars, and the great director Stephen Sommers will make a comeback with this film.
Immediately afterwards, 21st Century Fox grandly launched the sci-fi blockbuster they have worked hard to create on May 11th - "Star Wars: Episode I: The Phantom Menace."
This film comes nearly 16 years after the last film in the series, "Star Wars Episode VI: Return of the Jedi." This release is accompanied by an intensive media campaign, including a novel adapted by Terry Brooks, and the audience's eager anticipation.
Although the opinions of the critics are divided, the film still has a box office of more than 920 million US dollars around the world, which is the highest record in the series. Now the film is being screened in major theaters in North America, and the box office is soaring.
People look forward to what the future results will be.
Finally, the science fiction blockbuster "The Matrix" produced by Warner Bros. Pictures at a cost of US$60 million was also grandly released on May 15th. This movie will definitely be a dark horse in the summer vacation, with a box office of up to 27 million at the premiere. As
The director's brothers, the Chowski brothers, also became the "most talented" young directors in Hollywood.
…
It can be said that these three super heavyweight science fiction adventure films have directly dominated most of the entire North American film market. According to theater chain statistics, 70% of the tens of thousands of cinemas in North America are in
Release these three movies. And the number of movies scheduled is increasing with the release days. What's more, the American Disney Film Company announced that they will release their new animated blockbuster "Tarzan" on June 18 at the latest.
.As the overlord in the animation field, Disney boldly made the story more sincere this time in order to absorb more box office.
It can be said that this summer vacation is equivalent to a "scourge". If the scenes you film are not innovative at all, then you will only become cannon fodder!
Of course, before that, you have to let everyone know that your new movie is about to be released. Then, you have to advertise, publicize, and market!
There is a saying in Hollywood, "You invest $1 in filming, but spend $10 on advertising!"
This shows how much advertising plays a role in the entire movie release process.
At this moment, in the conference room of Fantasy Pictures, everyone is discussing how to promote "Saw".
"In my opinion, we'd better take the poster route!" Rabbit Bill said, "We can definitely find a big printing company to cooperate with us and distribute our movie posters all over the place, including movie theaters, subway stations, and bus stops, by the way.
, and those video arcades and arcades that teenagers like to go to the most, post them all! The stupidest way is the best way! As long as we attract people to the cinema and get a good reputation, we can breathe a sigh of relief!"
"I don't agree with this method!" Fat Jack Black objected directly. "The methods of posting posters and handing out leaflets are too old-fashioned. Who would pay attention to these things now? Unless you are some naked beauty, or have a last name
Goddess of Sensation! Instead of spending a lot of money on making posters, why not just put the clips of our movie on the TV station to play it! As long as you spend a little more money, it can be broadcast during prime time, and those people won’t be able to watch it!”
"Haha, Fatty, have you done any research..." Bill sneered, "Most of the people who watch TV programs during prime time are housewives. Yes, these are the women. You let them pay attention to such a bloody horror movie.
? God, you must be kidding!"
The fat man was choked and speechless. "Well, we can also change the broadcast time, mainly for men and teenagers..."
"Ha, would you like to give you a midnight time slot?" Bill continued to laugh, "But that time slot is dedicated to pornographic movies, so I'm afraid the TV station won't accept your offer."
"Okay, stop bickering. Who has any good opinions?" Yi Feiyang forbade the two guys from talking nonsense.
"I have a suggestion..." It was Yi Feiyang's new apprentice James Wen who spoke this time.
"Tell me, do you have any good ideas?" Yi Feiyang encouraged him.
In front of everyone, James mustered up the courage to say: "In fact, it is very simple. Our purpose is to attract audiences to enter the cinema to watch our movies, and advertising in cinema lines has always been a battleground for military strategists. I think, no matter in
Regardless of how they learned about the movie outside the cinema, or whether they became interested in the movie itself after seeing some kind of advertisement, and then went to the cinema to buy tickets, the audience would spend ten to twenty minutes in the cinema's box office.
During these ten to twenty minutes, their eyeballs are greatly affected and stimulated by the advertisements in the cinema. Audiences are easily stimulated by posters, promotional videos, etc., and change their original intentions and buy another movie.
Tickets, which is also the biggest feature of impulse consumption. Therefore, I think we should do something in the movie hall to attract the audience into our movie hall..."
"Oh, tell me, how to make a fuss?" Yi Feiyang continued to ask.
"We can do promotions. For example, we can make some small electric saw toys, or horror masks, and use some challenging slogans to arouse the audience's interest... For example, when the electric saw rings, blood and flesh fly everywhere, and you need to
Do you dare to watch this movie about your life? Or, this movie is for those who are real warriors and not for the faint of heart. In addition, we can also learn from the experience of the haunted house and design some haunted chase scenes in the hall.
To frighten those viewers... As long as they are aroused by our curiosity, they will naturally change their minds and buy movie tickets for this film. Their original idea of watching the movie was successfully transferred by our publicity methods
, become our audience!”
…
"Ha, Wen, what you're doing is so stupid, it's just a catastrophe!"
"Yes, if we do this, other companies will be disgusted!"
"If we do this, others can do the same. Warner, Fox, and Universal are all better than us!"
…
Bang bang bang! Yi Feiyang tapped the table with his fingers to calm down everyone, and then said: "What you all said makes sense, but in publicity and marketing, you must pay attention to two points. One is the cost.
The second is the effect.”
"Bill, how much does the carpet bombing poster marketing you just mentioned cost approximately?" Yi Feiyang asked.
"It requires at least about US$3 million, and its promotional venues only include Los Angeles."
"What about you, Jack, how much does the rolling broadcast marketing on the radio station cost?" Yi Feiyang asked again.
"I have inquired about this. If it is a prime-time rolling broadcast, it will cost at least 5 million US dollars...to play a ten-second clip."
"What about you, James, how much does your ultimate intercept marketing cost?"
"It needs at least about 2 million U.S. dollars, but the manpower required may be a bit larger. After all, people need to be stationed or gifts..."
Yi Feiyang nodded, "You are all right. We need money to do publicity, but do you know how much liquidity we have now?"
After Yi Feiyang finished speaking, he pointed at the fat man Gao Jiabao and said, "You tell me."
Gao Jiabao sighed and said with great emotion: "Comrades, now I can tell you responsibly that in order to cope with your eating and drinking, we only have 5 million US dollars in working capital left! Yes, that's it.
I have a little money, you can do whatever you want!"
Everyone looked at each other, no one expected that the company would be so poor!
In fact, Fantasy Pictures is not poor. Excluding some unexpected expenses for establishing the company, it spent 24 million U.S. dollars on the purchase of eight major theater chains. Of the remaining 10 million U.S. dollars, the initial investment in filming the animated film "Speed Snail" was 3 million U.S. dollars.
, the filming of Saw cost 1.8 million US dollars. After excluding the company's operating expenses, now there is really only 5 million working capital left.
Yi Feiyang is also helpless. He has "hundreds of millions" of assets in name, and he can get tens of millions of dollars from bank mortgages, but now he can only get 5 million. This is the trouble in capital operations.
, unless he, like other capitalists, plays the bank loan game, but Yi Feiyang obviously will not do this.
It's not that Yi Feiyang is pretending to be aloof and disdains borrowing from banks, it's just that he doesn't think it's necessary yet.
After listening to the company's financial report, Rabbit Bill and the others shut up completely. As the saying goes, things are easy to do if you have money, but things are difficult to do if you don't have money.
Even if you have a good idea, it will be useless without financial support.
Seeing that everyone was silent, Yi Feiyang asked, "Is there no better way to save money and achieve good results?"
Yi Feiyang's words made everyone shake their heads. How difficult is it? As the Chinese saying goes, it's hard for a clever woman to make a meal without rice.
Just when the guys were shaking their heads and sighing, a very discordant voice suddenly said: "I do have a good idea..."
Wow, everyone looked towards the place where the sound was coming from. Yi Feiyang also looked over, and saw that the person speaking was an unattractive young man with blond curly hair, a flat nose, single eyelids, small eyes, and a pair of thick myopia glasses.
, the whole appearance is very similar to the "Juan Fu" in the previous life "Sherlock", showing wisdom despite his ordinary appearance, and exuding a sense of surname despite his humble appearance.
Yes, men can also be described as sexy. As an animal that can conquer and attract female animals, sexy is definitely a great compliment.
After seeing clearly the young man who spoke, everyone laughed.
Because everyone knows this person, he was the original planning director of Top Entertainment Company. However, Top Company went bankrupt just three days after he took office.
In addition, the reason why this person joined Top was because his family owed a huge debt to the company. When the deceased Henry the Elephant heard that this person was talented, he used the debt to blackmail him into joining the company to work for him. Unfortunately, the company
Bankruptcy, Henry's death, all ambitions and ambitions were wiped out...
Before Henry the Elephant died, he told Yi Feiyang that this guy was definitely a talent. When Yi Feiyang asked why, Henry said, "Everyone else flatters me, but he never flatters me."
People who don’t flatter people are talents?
Yi Feiyang sneered at this, but he did remember this guy who didn't look amazing, not because of his low profile, but because of his name, his name was--Dures!
Yes, it was this very impressive name that made Yi Feiyang remember this person and his existence. Therefore, after Dures said that he had a good idea, Yi Feiyang asked directly
, "That's good, let's talk about it and see."
Dures seemed to be born with a temperament that ignored the surrounding environment. He adjusted his glasses and said: "It's very simple, Internet, video!"
With this simple sentence, everyone was stunned.
Some of them haven’t realized yet. What does this mean? What kind of plane is this?
But some people have understood it and understood its hidden meaning.
"Well said! Who said movie promotion must be posters or TV commercials?!" Yi Feiyang stood up and waved his hands to add more force to his tone: "Nowadays, computer networks are developing rapidly, and video clicks and playback are gradually increasing.
Mature, we can cooperate with several websites and put trailers of our "Saw" movie on the website for promotion. As long as the click-through rate can soar, then our movie will be able to achieve the publicity effect!"
"It doesn't require a big capital investment, nor a big investment in manpower and material resources. We just need to hand over the produced clips to those websites and let them upload them to gain clicks. This will complete the purpose of promoting our movie! If the effect is
Okay, we can increase our online publicity and use news promotion to promote this drama directly! Yes, as long as we are willing to work hard, we will definitely be able to use a small amount to make a big difference, and use the smallest capital to obtain the maximum benefit!"
Yi Feiyang waved his hand heavily, as if a general commanding thousands of troops gave an order for a general attack, so irresistible.
Everyone was excited by Yi Feiyang's words. No one expected that a very difficult matter could be solved so easily. Everyone couldn't help but glance at the confident Yi Feiyang.
Looking at the silent Dures again, there was only one sentence in everyone's mind at that moment. It was just a tiger that didn't bark much. If it really barked, it would probably shock the forest. (To be continued.)
