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Chapter 313. [Box Office War]

Yi Feiyang was called over by Vice President Dures.

It is said that Dures came to Fantasy Entertainment Company early in the morning, entered the office, and opened the web page on the office computer. There were overwhelming reviews about the movie "Spartan".

Different from the evaluations in newspapers and magazines, this kind of online evaluations can be anything and everything, some are good, some are bad, some are raising their hands to praise, celebrating a great victory, and some are criticizing and pouring blame. In short

There are all kinds of things, and they are much more "exciting" than those in the newspapers.

"It's cool, the battle scenes are super intense!" This is the comment of a male tennis fan.

"It looks good, the men's muscles are very developed!" This is the comment of a female tennis fan.

"Ha, man, I like the part where the heroine is insulted!" This was the comment of a perverted internet fan.



"Yi's comeback work must be praised!"

“It feels like a blockbuster film with a low cost, cool!”

"Hopefully the box office will be a blast!"



In addition to these relatively brief and superficial comments, there are also some more profound and professional comments. For example, an online fan signed by "Spartan Muscle Man" commented: "To make such a majestic and epic movie relying on a blue screen background, I can't help but criticize the director.

China is easy to like it! Yes, we have seen many Hollywood blockbusters, but most of them rely on big scenes, or they show off too much and play with special effects. This movie is different, at least from what I can see from this movie

Two words came out - sincerity! Yes, it is sincerity! Nowadays, Hollywood filmmakers like to rush for quick success and package themselves with blockbusters, so this "Spartan" slaps them hard in the face and tells them

, you can also shoot big scenes like this!”

"Besides, I am deeply impressed by the actors in this play. It is not the male protagonist, but the villain Xerxes! Yes, it is Xerxes played by Clinton. Many people are surprised that Clinton, a guy who has been president, can

When he couldn't play this role well, he gave us a surprise. His appearance and his momentum can only be described as stunning, especially the makeup artist cleverly made his originally white face even more bloodless, giving him a stunning look.

It gives people a morbid feeling, coupled with Clinton's deliberately created tone of voice and actions. The whole person gives the impression that he is Xerxes!"

"Okay, having said all that. I actually just want to explain one truth, that is, the success of the drama "Spartan" does not lie in publicity or marketing. It lies in the intrinsic excitement of the drama. Whether it is the actors

, or the director, both have achieved their own perfection to the greatest extent! There are so many words, so I won’t waste everyone’s time. I suggest that if you have time, you must go and watch this drama. Watch "Sba"

"Da", I believe that this drama will definitely not disappoint you!"

This review can be said to represent the impressions and opinions of a large number of movie fans on this drama, and the ratings on major movie websites in the United States and even the world can explain everything even more.

8.5 points, US IMDB movie website, "An exquisite blue screen production! When this shooting method was almost forgotten, China Yi used it to create miracles! It is worthy of praise and gives 8.8 points."

8.8 points, Tianchao Shijia.com. "Cruel, shocking, and great death! The content of the drama "Sparta" is only these, but the spirit it wants to convey is endless!"

9.0 points, French Angel Network. "We have always been proud of French films, but this time, this "Sparta" allows us to see the gap with Hollywood. Only blue screen shooting can achieve this effect, so much

Give me some points to encourage you!"



In short, on many review websites, those who watched the premiere of this drama almost all gave it a score of 8 or above, and a few even gave it a score of 9. For such an ancient war movie, such a score is absolutely

Admirable enough.

"Come here, make me a cup of coffee. I want it to be sweet, not bitter!" Dures breathed a sigh of relief, and his heart that had been hanging all night temporarily calmed down.

But at this moment, the female secretary came in in a panic holding a newspaper.

"God, it's not good!"

"Don't be nervous, what happened?!" Dures asked.

"Yes, something big happened!" The female secretary hurriedly presented the newspaper to Dures for viewing.

"What? Let me see..." Dures became nervous when he saw something was wrong.

It didn't matter. Dures suddenly felt angry.

Why? Because the evaluation published in this newspaper is simply nonsense. To put it bluntly, it is just trying to make a fool of Dream Entertainment.

It would be fine to say that this was a review written by an ordinary person, but it happened to be a famous American historian. The title he wrote was: "300", a vulgar work about gigolos selling meat.

!

The specific content is as follows.

"Last night, I had the honor to watch Fantasy Entertainment's new film, which is also the comeback work of great director China Yi, "300". I originally had a little fantasy, hoping that this film would shock me, but in the end

As a result, I was really shocked, not by the story content of the play, but by the poor boxer briefs of the Spartan warriors in the play! God, when these guys appeared on the screen wearing only boxer briefs

When I saw the guy, I wondered if I had gone to the wrong place and ran into the swimming pool... A group of big men wearing shorts and fighting the Persians is simply distorting history!"

"Yes, history has said that the Spartans were very brave and good at fighting. They liked to wear simple shirts to fight the enemy, but that doesn't mean they were great because they only wore a pair of underpants! Thank God, China Yi at least knew how to give male protagonists

Add a red cape, but in my opinion, this cape has nothing to do with fighting, it’s just full of coquettishness!”

"Please forgive me for speaking so fiercely. As a historian, I really can't stand this ugly adaptation! Finally, I want to say one thing. My biggest feeling after watching this play is that this is not a Spartan warrior.

, they are simply a group of gigolos, shameless disgusting guys who only know how to sell their flesh on the screen! As for the director China Yi, ha, I think you should not come back, your work makes me sick, yes. You should get out.

Go back to your hometown and don’t embarrass yourself here again!”

After reading this report, Dures immediately became furious. As the saying goes, you can’t hit someone without a slap in the face. This can be seen in all kinds of Hollywood movies. There are also all kinds of vicious comments, but it’s too disrespectful to name names like this.

It gives people face.

Then, leaving the newspaper behind, Dures immediately called Yi Feiyang. When Yi Feiyang arrived at the company, many people had gathered in the office. Everyone was talking about it, and even Fat Jack yelled at that piece of shit.

History professor, his brain was kicked by a donkey, and his mouth is full of excrement...

"Okay, everyone, be quiet." Yi Feiyang said. "I know you are all angry, but we must understand. A movie cannot only have praise, it must also have such attacks..."

"But boss, such an attack is too vicious!"

"Yeah, other people thought our new movie was terrible after watching it!"

"I understand what you are saying." Yi Feiyang smiled and said, "But we can use this article to start a war of words to increase the attention of our drama!"

"War of words?"

"Attention?"

"That's right!" Yi Feiyang showed a fox-like smile. "In addition, this drama can also be elevated to a political level... Aren't the Middle East very opposed to this drama? There is also the past 9.1.1

Events...can all be used!"

"But boss, I have no objection to using the Middle East. Using the 9.1.1 incident is a bit...too cold-blooded?!" As an American, Dures couldn't help but ask.

Yi Feiyang sneered, "Are you cold-blooded? I donated 100 million. I want to ask, has anyone seen such a cold-blooded person?"

Dures fell silent.

Yi Feiyang glanced at everyone. Finally, he snorted coldly, "You all remember, if you want to win the box office, you must do whatever it takes!"

At that moment, everyone suddenly had a feeling. That is, the Yi Feiyang in front of them seemed to have changed, becoming a bit cold-blooded and ruthless, and becoming a bit like a real tyrant.



In fact, Yi Feiyang is not too worried about movie reviews in newspapers, magazines, or even on the Internet. The only thing that worries him is the box office on the opening day.

As a Chinese, we have always paid attention to a good start. Everything is good at the beginning, and then it becomes a big hit. Yi Feiyang also believes in this, although he knows that many times some movies do not start well at the beginning, but then suddenly become popular, but after all, they are a minority

.

Therefore, Yi Feiyang told the fat man Gao Jiabao to report the box office data to him immediately as soon as the box office data on the premiere day came out.

Fatty can be considered a caring person, especially when it comes to how much financial status he will be in charge of in the future. He is more nervous about box office results than anyone else, so he just has to burn incense and beg his grandpa to sue his grandma.

The day passed quickly. At ten o'clock in the morning, the box office on the opening day was calculated by each theater and handed over to the finance department of Dream Company.

After receiving the report call from the fat man Gao Jiabao, Yi Feiyang calmed down and continued to sit at his desk and write. As the vice president, Dures asked impatiently: "God, how is the box office?"

"Well..." Yi Feiyang pretended to be tragic at first and then said with a smile: "The box office on the day of the release was 4.8 million, which is a lot higher than we expected!"

"Really?! That's great!" Dures couldn't help but was so happy that he almost jumped up. It was nearly five million. He couldn't wait to laugh wildly to show his success this time.

Calculated based on the current box office on the opening day, it means that the minimum box office this week can reach 30 million US dollars, and the production cost of this drama is only 25 million, which means that it only takes one week of release to earn back the cost and make a profit

.

Regarding this, Yi Feiyang was not too happy because he knew that the opponents in this box office battle were too strong.

What's more, I am still fighting one against two...

In the following days, the box office of "Spartan" exceeded 10 million US dollars in two days, breaking the record of the fastest small-budget action movie to break 10 million US dollars in the history of Hollywood.

However, in comparison, Warner's "Harry Potter" and New Line's "Lord of the Rings" are even more outrageous. Two days after "Spartan" was released, New Line's "Lord of the Rings" made a strong debut in North America. On the first day,

It reached a terrifying box office of 10 million, which scared a lot of people to death.

However, Yi Feiyang is still confident. After all, in his previous life, "The Lord of the Rings" had a box office of more than 9 million in North America on the first day, and the global box office on the first day was as high as more than 36 million.

Warner's "Harry Potter" did not show any weakness. It followed the release of "Lord of the Rings" and the first-day box office in North America also reached more than 8 million US dollars. These two dramas directly left "Spartan" behind.

And it was thrown far away.

"Look! This is the power of blockbusters, this is the magic of "The Lord of the Rings!" The person in charge of New Line shouted.

"Boss, the total box office of "Spartan" is only over 20 million, while "The Lord of the Rings" is so terrifying, it actually made more than 10 million on the first day. It's hard to say who is the box office champion in the first week.

!" In the morning, in the office, Dures said excitedly and nervously.

"It makes sense that "Lord of the Rings" is so strong. "Spartan" only needs to make money, as long as it makes more money than the previous movies. It doesn't have to defeat anyone." Yi Feiyang said with a smile.

"Well, that's true. "Spartan" has already made its money back, and it's about to make a lot of money. But it would be even more perfect if it could top the box office in its first week!"

Yi Feiyang stopped talking and was looking forward to it. After all, "Spartan" had seven days in its first week, while "Lord of the Rings" only had five days. It would be a pity if it couldn't win the North American box office title in its first week!

No matter what, "Sparta" has been successful! That's enough!

Three days later, "Spartan", which had been released for five days, had a box office of 35 million, while "Lord of the Rings", which had been released for three days, had a terrifying box office of 34 million. "Harry Potter" was not to be outdone, with a box office of three days.

Up to 28 million US dollars.

This is mainly because this day is a Saturday, and there are more children going to the cinema to watch movies. Of course, "Lord of the Rings" and "Harry Potter" are more popular.

Now, there is still the last day. Who among the three movies will be the box office champion in the first week? There are various speculations from the outside media!

But all the media agree on one point of view, that is, "Lord of the Rings" and "Harry Potter" are both terrible. These two movies are simply box office monsters, breaking box office records in various ways, which is incredible.

In comparison, "Sparta" filmed by Yi Feiyang is sandwiched between the two, like a poor child surrounded by monsters.

"I can guarantee that China Yi will not win the first week box office championship. I am more optimistic about "The Lord of the Rings". In five days, it will beat "300" in seven days. China Yi, I don't know what you have."

Do you want to say something?" Because of the popularity of "The Lord of the Rings", Mr. Bob, the boss of New Line Cinema, was inevitably frustrated. He became happy, as if "The Lord of the Rings" could really dominate the Christmas season!

In contrast, Warner is more reserved, but there is a trace of disdain in the implicit.

"The Chinese film "Sparta" directed by Yi is very good, but it is a low-budget film after all. I think it has no chance of winning at the box office, and we have never regarded him as the real enemy. Our enemy is "The Devil".

Ring》!”



Faced with such ridicule and sarcasm.

In the Dream Entertainment office, Yi Feiyang tapped the table lightly with his fingers.

Dures and others are already extremely anxious, but there is no way to be anxious. There is only the last day left. Could it be said that one day can still go against the will?

Bang bang bang! The sound of Yi Feiyang banging on the table is very crisp.

Suddenly, he asked: "Do you think our small film can't compete with the other party's blockbuster film?"

"Yes, our film has inherent shortcomings. Compared with "Lord of the Rings" and "Harry Potter", it seems difficult to win."

"If we lose, we lose. It doesn't matter to us, but those guys are too hateful. Why are they laughing at us?!"

"That's right! I'd rather lose the box office than lose this tone!"

Everyone was talking a lot.

The sound of Yi Feiyang knocking on the table suddenly stopped.

Everyone was stunned and shut up.

Yi Feiyang closed his eyes, and then said something incomprehensible, "Who said small films can't defy the odds? "囧囧" is an exception!"

No one understood what Yi Feiyang said at that time, let alone what "囧囧" was.

It was not until ten years later, when a Chinese short film "囧", with a budget of 30 million, created a myth of 1.2 billion, that some people in Dreams remembered this matter, but at that time they first doubted whether they had remembered it wrong.

, the boss Yi Feiyang didn’t say the words "囧囧" at all...

"Boss, do you have any ideas?" Seeing Yi Feiyang's promise, the big guy couldn't help but ask.

Yi Feiyang opened his eyes. His eyes, which were originally a little tired, were bright and clear.

"Hurry up, Yi, what should we do now?" Dures, who had always been calm, couldn't help but ask.

Yi Feiyang's lips curled up. "Of course we have fulfilled our promise. We sent out a message and donated half of our six-day box office income!"

"Ah, it's so urgent, why don't you wait until after the screening is over..."

"No. Do it immediately! Yes, we must let everyone see our sincerity in donating box office! This is more important than anything else!" Yi Feiyang said decisively.

"Then, we will directly find fault with that historian and escalate the war of words over our movie's critics!"

"Finally, I will continue the plan I made earlier and use the tone of the Middle East to comment on this drama to win the support and sympathy of the American people!"



Compared with previous years, today’s Christmas season in Hollywood looks particularly thrilling and weird. Previously, everyone expected that New Line’s blockbuster “The Lord of the Rings” and Warner’s blockbuster “Harry Potter” would dominate the Christmas season, followed by movies from other companies.

It’s just a waste of following, but in reality it’s not the case. Because Fantasy Entertainment’s “Spartan” has begun to create miracles again.

Of course, these miracles are not accidental, especially for Yi Feiyang, the so-called "Hollywood Wolf". Behind these miracles, there are very subtle manipulation methods, such as this time...

"Sparta" had a good premiere and was a box office success. The box office on its opening day was nearly five million, which is a number that cannot be underestimated for any film company, even for those big companies and giant companies.

It is also a rare number. Fantasy Entertainment has done it, and Yifeiyang has done it.

For the next five consecutive days, the box office of "Spartan" was almost over 5 million US dollars, and the total in six days was over 35 million. After the box office results were announced, the first thing Fantasy Entertainment did was not busy holding a celebration banquet, but also

Instead of rushing to expand theaters and fight for the last day of the two blockbusters, they fulfilled their promises very sincerely and transferred more than 17 million US dollars into the fund account to assist the World Trade Organization in distress...

This move undoubtedly slapped many people in the face, especially those who had previously questioned Fantasy Entertainment’s box office donation. They were completely shocked and dumbfounded by the company’s righteous act.

As for the chain reaction caused by this incident, countless people and movie fans began to involuntarily flock to the cinema to watch this movie, because they knew very well that half of every ticket they contributed would go to help those poor people.

of victims.

The American people are kind, yes, extremely kind! Their kindness moves us and makes those who once questioned Fantasy Entertainment feel ashamed!

The second factor that creates miracles.

No one would have thought that the hapless historian's criticism of "Sparta" as a meat-selling movie published in a newspaper could trigger an unprecedented war of words.

A mysterious man with the pseudonym "Spartan Warrior" appeared out of nowhere and gave a thorough refutation of the historian's point of view. The audience likes to watch the excitement, curiosity killed the cat, for this

Everyone found it interesting and paid attention to the war of words. There is no doubt that "Sparta" has once again become the focus of people's talk and discussion.

Miracle Element Three.

Yi Feiyang's unscrupulousness is truly reflected in uncovering the scars of Americans. "Sparta" itself is very political, especially the description of Persia, which made Iran and Iranians very resistant to the release of this drama. In turn,

The World Trade Organization incident in New York made Americans collectively feel extremely resentful towards the Middle East for the first time. Americans who always considered themselves rational were exploited by Yi Feiyang. This drama has undoubtedly become a channel for everyone to vent their anger.

In the words of an American commentator who criticized the current situation, "China has been hit hard by this sensitive moment, when we are about to forget our sorrow. However, on the surface, he is the greatest philanthropist."

Home is so admirable!”

The above three factors made the subsequent attendance of the play "Sparta" almost full.

Compared with the huge advertising investment of "Lord of the Rings" and "Harry Potter", this drama achieved astonishing publicity intensity without spending much effort.

As we all know, with the support of news and public opinion, its box office is definitely rising.

Therefore, in the following minutes and seconds, the reputation of "Spartan" spread rapidly, and everyone was very happy to watch this war film with "special significance", and everyone's mantra was: "Hey,

Sparta!”

Of course, this refers to "300".

In the eyes of the American people, just watching this drama is equivalent to being patriotic!


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