The joining of Chinese superstar Chow Yun-fat is undoubtedly a stimulant for the crew of "Iron Man", especially Fa Ge's amazing acting skills, which makes people see the true strength of Chinese actors.
In the future, Downey, who will continue to be popular, will talk about the filming of this drama from time to time, and will mention Fa Ge's wonderful cameo from time to time. Of course, in order to test Fa Ge's acting skills, he sacrificed a rich meal in vain.
In any case, the filming of this drama went even better than Yi Feiyang expected. In just about a month, the filming has basically been completed and it is about to be completed smoothly.
During this period of time, Columbia Pictures, which competes with Fantasy Entertainment, invested a lot of money, estimated to be more than 30 million yuan, to carry out all-round three-dimensional packaging and production of their completed science fiction blockbuster "Spider-Man".
publicity.
According to the words of Akio Morita, the CEO behind Sony-Columbia, “We must win at the starting point, especially at the starting point of publicity!”
Mr. Abbas, the president of Colombia and the chairman of the North American Film Association, who has high hopes from Akio Morita, understands this sentence as, "Use money to make a super blockbuster!"
The United States is a world of money, and entertainment is built with money. Similarly, money can create top-notch entertainment. In terms of movies, publicity undoubtedly accounts for a large proportion of investment, because it determines the success or failure of everything.
For this reason, Colombia made great efforts to promote its film.
First is the poster guide.
In the four major cities in the United States, Chicago, New York, Los Angeles, and Philadelphia, we have launched an overwhelming poster campaign. You can do it in the subway, at the entrance of the movie theater, on the walls of high-rise buildings, or at bus stops.
, in shopping malls, everywhere you go. You can clearly see the posters of "Spider-Man"!
On the poster, Spider-Man is dressed in a red spider suit, climbing on a high-rise building, with fiery red text, bright colors, and advertising slogans that seduce your desire to watch:
"Please fight side by side with Spider-Man this summer!"
"Sin buster! Save humanity from crisis!"
"Youth is invincible. Spider-Man is born!"
…
In order to maximize the poster promotion, Columbia Company even used money to produce 2,000 limited edition posters. These posters are exquisitely made and have the collective signatures of the characters. You can also participate in online promotions for free by relying on the issue serial number on the poster.
Spider-Man Sweepstakes.
One can imagine. How could such a poster be unpopular with the audience and not be noticed?!
Next is the network strategy.
Today's Internet has replaced the most traditional television and newspaper media and has become the world's number one media. In many cases, the Internet's functions are incredibly powerful. Many newspapers, magazines, TV stations, and other media cannot do this through the Internet.
It can be achieved.
As mentioned before, Columbia Pictures launched a lottery related to "Spider-Man" on the Internet. This activity maximized the enthusiasm of audiences and comic fans.
In fact, in addition to this relatively simple and direct lottery, in the online media, Columbia Company even spent 100,000 US dollars to hold this session of the "Spider-Man" trivia contest.
That's right, it's a knowledge contest.
If you turn on your computer and log in to the official website of Columbia Pictures, you can click to become a contestant in the "Spider-Man" quiz after registering. However, these quiz questions are quite special. For example, when is Spider-Man's birthday? Spider-Man
What kind of spider was bitten by him? What gift did Spider-Man get when he went out with his girlfriend for the first time? It can be said that many of the questions here will only be answered after you watch this movie.
Undoubtedly, this is a very powerful move, forcing the fans and contestants to actively and spontaneously walk into the cinema to watch the movie after the movie "Spider-Man" is released. And in order to find the answer, it is very likely that
Watch this drama not just once, but twice, three times, four or five times!
Finally, main body marketing.
Columbia Pictures is one of the seven major film companies in Hollywood, and it can be said that it is very experienced in advertising and marketing. Especially this time, before the filming of "Spider-Man", the company conducted a detailed survey on the main audience of the film.
That’s right, it’s research!
Through investigation and research, Columbia found that the people who like the original comic of "Spider-Man" are roughly teenagers between 14 and 25 years old, while the audience of its rival "Iron Man" is over 25 years old, and they are elites with successful careers.
and white-collar groups. In comparison, the audience of "Spider-Man" is three-tenths more than that of "Iron Man". In other words, in terms of the number of movie viewers, "Spider-Man" has actually won
At the starting point.
However, Columbia will never take this lightly. On the contrary, they must not only stabilize their audience, but also take away those white-collar and elite groups from "Iron Man".
what to do?
Columbia’s unique skill is to deliver movie tickets to campuses, elite companies, and white-collar apartments!
Yes, it is a service similar to mail delivery. Columbia Pictures has negotiated with the newspapers that deliver newspapers to add coupons for movie tickets in newspapers. Just imagine, when you pick up the newspaper, a "Spider-Man"
The movie ticket coupon suddenly appears in front of you. It feels absolutely amazing, like you have discovered a treasure by chance, and you will cherish it very much.
Through the above three tricks, Columbia's upcoming "Spider-Man" has become the most popular movie at the moment due to its amazing topicality.
"Hey man, you have to watch Spider-Man this summer!"
"I heard this movie is great, I must support it!"
"Man, I have three coupons and I have six dollars left!"
"Haha, I have a limited edition poster of this drama. How about it? Isn't it cool?!"
…
Faced with such a fiery situation, Columbia Company was arrogant and confident of victory. As the acting president, Abbas even promised the boss behind the scenes, Sony Morita Akio, "This time I will make China's easy death ugly!"
Obviously, not only "old friend" Abbas is not optimistic about Yi Feiyang, but even the great director of "Spider-Man" Sam Raimi said confidently in an interview, "I think China Yi Feiyang may want to
Waterloo, God, how I expected him to be a strong opponent! But it's a pity..."
The implication is that "masters are lonely".
In fact, the entire Hollywood at this time is not very optimistic about Yi Feiyang's "Iron Man" and Sam Raimi's "Spider-Man" competing on the same stage, and believes that the two should be released in a staggered manner instead of competing face to face.
You know, the selling points of these two movies are very similar. They are both adapted from the famous comics of comic book master Stan Lee, and both have superstars and guest stars. However, "Spider-Man" boldly casts new actor Toby Quinn. The young man wearing glasses is neither handsome nor cool, but he has the intimacy of a boy next door. And this intimacy is obviously a magic weapon to attract audiences, especially those young viewers.
As for "Iron Man", the leading actor invited is famous enough, but this reputation is bad. No one can understand why Yi Feiyang chose Robert Downey Jr., a drug addict, to be the leading actor in this movie. If Tang Nick is famous for his acting, but he is better known for his drug taking, marijuana smoking, alcoholism, drunk driving and other constant troubles.
"Even choosing a dog would be better than letting Downey play this movie!" This is a certain filmmaker's opinion on Yi Feiyang's choice of Downey to play "Iron Man".
Through the above comparison, it can be seen that there is a very subtle gap between "Iron Man" and "Spider-Man", and these gaps may become a fatal threat in the upcoming box office war.
In any case, Columbia has spent more than 30 million US dollars on all-round promotion of "Spider-Man" with great fanfare. In contrast, Fantasy Entertainment seems "the dawn is quiet here", calm and nothing big. The move... no, to be precise, Fantasy Entertainment also made a big move, that is, the "Iron Man" drama is finally wrapping up!
