For Sony-Columbia, this war is only about victory and not defeat, and they must avenge their previous disgrace!
Yes, once you can defeat "Iron Man" in one fell swoop, you will not only win at the box office, but you will also be able to obtain the adaptation rights of more than ten Marvel movies, as well as those hesitant movie theaters... Fantasy Entertainment is like
He entered a merchant ship loaded with treasures. The vicious pirates with strong ships and powerful guns in the sea wanted to sink it and take all the treasures on board for themselves.
In the face of Sony-Columbia's pledge, Fantasy Entertainment showed no sign of weakness. Yi Feiyang even said cruel words in front of many media, "audience friends, movie fans, I am really looking forward to it. In fact, I am also very excited."
Looking forward to it, someone said that this time our Fantasy Entertainment will lose and take off its pants, so I retort, it’s not necessarily who takes off their pants!”
Yi Feiyang's openly provocative strategy has brought the topic to a peak. FOX TV and CNN's recurring reports have also made "Iron Man" popular before it was aired. Almost all fans, whether they hate it or are looking forward to it, know about it.
News about the upcoming release of "Iron Man" in the summer vacation.
In terms of publicity channels, Fantasy Entertainment has become fully fledged and cannot stop it, so it can only suppress the survival space of "Iron Man" at the theater level.
Although Fantasy Entertainment has signed agreements with five theater chains including Broadway Theater in North America, Famous Player Cinemas, Times Clown Theater, New York Panorama Cinema, and National Entertainment Theater Group, it has a total of 8,000 screening qualifications in North America and the world.
However, these five theater chains are not affiliated companies of Fantasy Entertainment, they are just cooperation partners. These 8,000 screens will also screen other movies at the same time.
Columbia definitely has an advantage in this regard, especially as an established film company in the United States. Its control over theater chains is definitely not comparable to that of a new company like Fantasy Entertainment.
You know, although the United States has been anti-monopoly and using politics to interfere with the monopoly behavior of film companies, monopoly giants such as Fox and MGM have suffered in this regard. However, as the saying goes, there are policies and countermeasures, and we have experienced countermeasures.
After the monopoly crisis, all these Hollywood giants learned their lesson and no longer directly acquired theater chains, but instead controlled them privately.
For example, Fox will spend a sum of money to create a new theater chain company. According to the documents, this company has nothing to do with Fox Bird Feather, but in fact it is a puppet company secretly controlled by Fox. It owns
The decision-making power of this company. By analogy, many movie theater chains in the United States are actually controlled by the seven major film companies. This is why Lionsgate Pictures and Dimension Pictures have struggled for decades and are still unable to squeeze in.
The main reason for the ranks of giant companies. In a word, the water here is very deep!
Nowadays, as a newly emerging giant company, Fantasy Entertainment has always been active and hardworking in theater chains, and with the help of several company reorganizations and mergers and acquisitions, it has swallowed up many North American theater chains, even including Shinkansen companies.
Some theater chains, but in terms of overall strength, are still a little weak compared to the aircraft carrier Columbia. After all, they are an old company with a solid foundation.
Therefore, the competition between Fantasy Entertainment and Columbia between "Iron Man" and "Spider-Man" has directly increased from the quality of the movie to the number of theaters. In North America, in addition to the main theaters controlled by the seven major film companies, there are also
There are a large number of decentralized theater chains. These theater chains adhere to American interestism and focus on speculation instead of other businesses. They are typical of those who have breasts and are mothers. But this time, these theater chains are in trouble because of the two dramas Columbia and Fantasy Entertainment.
Both are so excellent. After watching the trailers of the two dramas, many theaters are even more confused about which one to choose.
In particular, the five theater chains that have signed contracts with Fantasy Entertainment are even more hesitant at the moment. How should they arrange the scale of the release of "Iron Man"? The five theater chains are afraid of offending both parties, one side is their advertising sponsor,
And helped them make a lot of money. On one side was the tough-minded Columbia Company, which attacked the enemy without mercy. In the end, everyone decided to leave this problem to the big brother of the five theaters, the Broadway Theater.
The president of the Broadway Theater is an authentic Italian named Cosimodo. What he admires most is Italian musicals, and he is also determined to build Broadway into the top musical theater in the United States. He has done this.
.
In the nearly 100 years since the birth of Broadway, countless wonderful musicals have been staged, such as "Cats", Shakespeare's "Charlie I", "A Midsummer Night's Dream", etc. It is precisely because of the popularity of these well-known musicals
The birth of Broadway made Broadway famous and became an iconic cultural destination in New York, USA.
However, with the development of the U.S. economy and the gradual decline of musicals, Broadway theaters have also had to take a diversified development path, including performing movies. Of course, the movies that can be performed on Broadway must be blockbuster movies.
Or it is an excellent film with extremely high artistic achievements. In Cosimodo's words, "We use theater platforms like Broadway to convey the positive energy of culture and art!" Of course, the subtext behind this sentence is that art also needs to be eaten and drank.
Lazarus also needs money to support him.
Nowadays, Cosimodo is also having a headache when facing such a problem. On the one hand, Broadway and Fantasy Entertainment have established a very good partnership. Many movies directed by Yi Feiyang have been screened on Broadway, and Yi Feiyang is still on Broadway.
It can be said that they have a deep connection with each other. On the other hand, Colombia has already issued harsh words. Whoever helps Fantasy Entertainment will be responsible for the consequences in the future. As for what the consequences will be,
You can imagine that Columbia will use its influence in the United States to compress the living space of these disobedient theaters, or even acquire them secretly.
Of course, according to Broadway's nearly century-old reputation and its business policy of focusing on musicals, there should be no fear of such a threat. However, the 72-year-old Cosimodo has experienced countless ups and downs in the entertainment industry and deeply understands
First of all, although Colombia's methods may seem despicable, they are based on its own strong strength. Market competition has always been so cruel. There is nothing to blame, but Yi Feiyang is their close partner.
In fact, from the bottom of their hearts, their five secondary cinema chains all hope that Fantasy Entertainment can grow bigger, so that their alliance will become stronger, so that the five of them can control the top five cinema chains in North America.
Digo Entertainment, AMC, Cinemark, NCN, and Carmichael compete... But they are also worried that if they fully support Yi Feiyang, if "Iron Man" fails at the box office, their theaters will suffer losses and cannot explain to their shareholders.
After much consideration, Cosimodo decided to call Yi Feiyang in Los Angeles and wanted to discuss it with him...
On the afternoon of July 7th, the sky was overcast. The old and strong Cosimodo held a stainless steel four-legged walking stick in his hand and looked worriedly at the sky outside the window. There were flashes of lightning and rumbles of thunder in the dark rain clouds.
The sounds come and go...
It's like a harbinger of an all-out war in the American film industry.
"President, Mr. Yi Feiyang is here." The middle-aged black female secretary knocked on the door gently. Cosimodo quickly reacted from his thoughts and stepped forward to greet him with a cane. After seeing Yi Feiyang, he took the initiative to smile and talk to him.
Shaking hands and saying: "Mr. Yi, please fly from Los Angeles to New York. I'm sorry."
Yi Feiyang, who was wearing a black suit, looked a little tired. He had been busy organizing the release of "Iron Man" day and night recently. He had been sleeping too little recently, and his eye circles were a little swollen. In addition, he was rushing here by plane, and even more
It made him a little exhausted, but this guy, who had always been more energetic than any emperor, was still full of energy in his black eyes. Although he was physically tired, he was mentally very excited. "Hi, Mr. Cosimodo
"Long time no see!" Yi Feiyang shook hands with the old Italian man with a big nose. When he signed sponsorship contracts with five theaters, it was this old entrepreneur who mediated the deal.
Although the other four theater chains combined with the Broadway Theater rank among the ten to fifth in the country in the United States, in fact their combined number of screens is only about one of the top five.
Giant theater chains like AMC not only have nearly 10,000 screens in the United States (including small suburban theaters), but also have thousands of screens in dozens of cities such as Hong Kong, Taipei, Tokyo, Paris, and London.
Control of the screen and influence spread all over the world... This one alone has greater radiation power than the combined power of their five theaters.
Therefore, the five theater chains of Broadway Theater have joined forces with Fantasy Entertainment. On the one hand, they hope that they will become an emerging force that can compete with the Big Six in North America. On the other hand, they also hope to use Yi Feiyang’s influence to acquire more local theaters in various Asian countries.
line, become bigger and stronger and become an international group.
Joining hands can be considered a mutually beneficial cooperation.
"Yi, I believe you already knew this before coming here, right? Our theaters seem to have become popular during the summer vacation, and Colombia is also very concerned about it!" Cosimodo pointed at the yellow soft leather with his four-cornered cane.
Sofa, gesturing for Yi Feiyang to sit down and talk.
"Well, I've heard a little bit about it." Yi Feiyang sat down on the sofa and nodded calmly. In fact, he had already guessed Colombia's deployment before. Since Abbas was willing to deign to go to Cannes, France, to do the work for his movie
Propaganda, then you must be determined to win.
"So what do you think? How many cinemas do you need us to arrange for you?" Cosimodo asked with a smile.
Yi Feiyang did not answer directly, but asked rhetorically: "In your opinion, if your five major theater chains fully support me, what are our chances of winning?"
Cosimodo: "Want to hear the truth?"
"Yes."
"Forty percent!" Cosimodo answered simply. "Of course, you are a person who is good at creating miracles. If your movie is really better than Columbia, then you will have a greater chance of winning... But it is a pity that "Iron Man"
We have watched both the movies and "Spider-Man". In terms of commercial value, there is not much difference between the two movies. You and the great director Sam Raimi are both excellent!"
"It seems that everyone doesn't think highly of me." Yi Feiyang shrugged.
"Yes." Old Cosimodo answered more simply this time.
"Then what should I do? Do you really have to force me to create another miracle?"
"Miracle? Hahaha. Yi, do you want to transform into a magician? But it seems difficult this time."
"Yeah, it's really difficult. I rarely have headaches for several days in a row. So..."
"So you want us to help you and give you all the theaters? 8,000. Although it's not too big, it can still help you withstand it for a while--"
"I really want to say that. But if you help me, won't there be very bad consequences for you?"
"What do you think, young man?" Cosimodo asked.
“Colombia threatens you?”
"Yes!"
"Ha, it seems that I am very selfish and harmed you all for my own sake!"
"The jury's still out, isn't it?"
"Of course. You haven't agreed to my request yet."
"The problem is, you haven't asked yet."
"Then can I speak now?"
"What do you think?" Cosimodo smiled, but his heart could not be seen.
Yi Feiyang shrugged again: "To be honest, I didn't speak for a long time just because I was afraid that you wouldn't nod."
"Then, I can say that I have made the necessary mental preparations. However, I cannot guarantee that all 8,000 cinemas will be given to you. I hope you can understand!" Cosimodo picked up the coffee and took a sip gently.
Yi Feiyang smiled, "Then, I'm asking - give all theaters to Columbia!"
Phew! Cosimodo almost spit out all the coffee he drank.
"What did you say, Yi, did I hear you correctly? You want us to hand over the theater chain to Columbia?"
Yi Feiyang nodded. "To be precise, you can just give me some theaters according to Columbia's requirements."
"Can you tell me the reason?" Faced with such an incredible "request", no matter how sophisticated Cosimodo was, he couldn't help but be moved.
"Of course I have my own reasons!" Yi Feiyang smiled. Then he leaned back and said with a half-smile: "In my opinion, Colombia has not seen this era clearly yet!"
Old Cosimodo couldn't help but be surprised by such a riddle-like answer, but he couldn't figure out the secret.
"Maybe I'm really old!" These were the last words Cosimodo said to Yi Feiyang.
This meeting ends here.
…
News came that the five cinema chains that had a close relationship with Yi Feiyang and had signed contracts were only allocated to the movie "Iron Man" out of 5,000 cinemas in the world, of which North American cinemas accounted for more than 2,000; 8,000
There are 5,000 theater chains, and there are still 3,000 left, all of which are basically taken by Columbia. Fantasy Entertainment, which originally did not have an advantage in the theater chain, seems even more nervous this time. In contrast, Columbia is high-spirited and busy.
We are currently signing contracts with five theater chains and are busy negotiating with other theater chains on the share of revenue. In short, Columbia is very busy and too busy to take time off.
But the busier you are, the happier you are. In the eyes of Akio Morita, in the eyes of Abbas, and in the eyes of great director Sam Raimi, Yi Feiyang and his "Iron Man" will definitely lose this time!
Regarding this, there was a sigh of relief within Dream Entertainment. Everyone did not quite understand why there was such a crisis this time, and they did not understand how Yi Feiyang, who had always been strong, gave up part of his theater chain to his rival Columbia.
Fatty Gao Jiabao doesn't understand.
Jack Black doesn't understand.
Rabbit Bill didn't understand.
There are still many people who don't understand.
"Colombia hasn't seen this era clearly yet!" This is Yi Feiyang's evaluation of this opponent.
Many people don't understand what this means.
But soon, some smarter people, like Dures, had noticed Yi Feiyang's actions.
While Columbia was busy signing sharing contracts with many theater chains and had no time to take care of it, Yi Feiyang was also joining forces with major online media in North America and around the world to sign a mysterious agreement.
What agreement?
Pay online viewing agreement!
That’s right, the premiere online viewing deal for “Iron Man”!
According to the agreement, Fantasy Entertainment will allow the major online media that signed the contract to start online paid viewing within 24 hours of the global release of "Iron Man"!
In other words, when "Iron Man" premieres, many fans and viewers can pay to watch the movie directly at home on the computer network without going into the cinema or buying movie tickets!
This initiative is unique in this era!
Fantasy Entertainment has signed online agreements with its subsidiaries Google, Yahoo of the United States, Vette of France, CNN of the United Kingdom, Eisen of Germany, Sina of China, Sohu and other companies. Customers only need to pay 2 US dollars to watch this video online.
An unprecedented super blockbuster. Out of 2 US dollars, Fantasy Entertainment and various website companies each earned 1 US dollar in profit.
When Dures and a few others learned about Yi Feiyang's shocking idea, they all took a breath of air.
The reason is that if this event is really successful, then there is no doubt that it will drag those movie theater chains that are considered popular into a hellish predicament. Let the Internet replace the theater chains, and what kind of sensation will it cause in the future.
…
Everything is ready, all we need is the east wind, and the summer vacation war is about to begin.
Columbia's "Spider-Man" has been confirmed to be released on July 13.
Fantasy Entertainment immediately announced that "Iron Man" will be released on July 13.
13 is a very unlucky number. If you don’t seek death, you won’t die. Seeing that Columbia and Fantasy Entertainment are trying to commit suicide together, the CEOs of the six major Hollywood film companies said to themselves.
The media went crazy.
Various public opinions have emerged ---
"Who can stabilize the box office dominance?"
"Who will be the final winner?"
"Colombian mad, Fantasy Entertainment proud, who knows who is stronger!"
…
Waiting, everyone is concentrating, holding their breath, waiting for the arrival of July 13th.
