Chapter three hundred and seventy-four. [Create a miracle of ratings]
No one expected that the first house in the TV ratings census would suffer a setback. After leaving the old lady's house, everyone who was originally so energetic began to feel less confident.
"It doesn't matter. This is just the first one. We still have many opportunities!" Yi Feiyang, who was hiding in the middle, encouraged them. "After all, this drama is divided into age groups. Teenagers and male audiences are the main audiences. Housewives generally do not
They will like this kind of TV series, they like the livelier ones, the more romantic ones, and the more relaxed ones."
"That's right! We shouldn't lose confidence! What they like is just those short-lived soap operas! We don't have to be discouraged, let's go to the next one!" Fatty Robert led the team.
After ringing the doorbell of the next user, a white man wearing glasses came out, "Hey, who are you looking for?" he asked curiously.
"Oh, hello, we are from AMC TV company. My name is Robert. I am a comic book author by profession. Maybe you have heard of me..." The fat man began to explain eloquently.
Upon hearing that Robert was the original author of "The Walking Dead", the bespectacled man's vigilant eyes became much more restrained, "Okay then, you can come in, but please be gentle, our baby just fell asleep."
The room is very well decorated, especially with a lot of baby products. In a fashionable cradle, there is a baby biting a pacifier, sleeping soundly. And on the TV that is turned on, a lullaby is playing...
Seeing Fatty Robert's stunned expression, the bespectacled man smiled sheepishly and said, "I'm sorry, man. I've probably guessed what you're here for. After all, the premiere of "The Walking Dead" made a lot of noise. But you also saw it.
, I don’t want my cute baby to be exposed to any violence or blood, so..." The man with glasses shrugged, "I will probably miss the premiere of this drama, but it doesn’t matter, I will make up for it in the future. Thank you for visiting my home.
!”
Distributed gifts and left.
Standing outside, even Yi Feiyang himself felt unconfident this time. Could it be that his reputation is not big enough? After investigating two households, no one watched his show! God, this is incredible.
Just when Yi Feiyang was thinking about whether his charm had declined, Fatty Robert knocked on the door of the third user.
This time it was a black woman who opened the door.
When Yi Feiyang saw this, he thought to himself: It's probably out of the question again.
According to analysis, young women have very little chance of watching horror movies.
But when Yi Feiyang and others were invited in, they were surprised to find that the first episode of "The Walking Dead" was playing in this female user's home!
Yi Feiyang was stunned.
But the one who was even more dazed than Yi Feiyang was Fatty Robert, because the black woman held his hand and said she was a huge comic fan of his. She also liked bloody and terrifying plots the most.
Heavy taste! Heavy taste!
"God, I really can't imagine that I can see you at home! Dear Mr. Robert, I have read basically all of your comics. Yes, they are very wonderful, very strange, and very violent! Especially this one
Not only do I like "The Walking Dead", but my boyfriend also likes it, and my boyfriend's dad also likes it!"
"Because of this, when we heard that this drama was going to be filmed into a TV series, we couldn't be more excited! God, now we finally got our wish...but..."
"Just what?" It's rare to meet such an infatuated female fan, and Fatty Robert has already become a millionaire.
"It's just that the zombies in this movie are different from the ones in your comics?" The black woman blinked and looked at Robert.
Robert thought nonsense, it was originally the same, but the attributes were changed by Boss Yi.
"Ahem, I understand what you mean, but we think making some changes like this will make it more lively, what do you think?"
The black woman clapped her hands: "Of course, haha. In fact, I find that zombies like this are more flavorful and scarier. God, you didn't see that scene just now and it almost made me pee!"
The black woman's words shocked everyone.
…
After leaving this home, it seems to have made a good start. Among the seven users investigated next, except for two who are watching "Plastic Surgery" on CTC cable TV station, the remaining ones are all watching the premiere of "The Walking Dead"
.
"I'm very happy to see such a great TV series, and I will pay to watch it in the future!"
"This play is great, the scenes are huge, it's like watching a movie in a cinema!"
"Oh, it's so exciting. This drama really surprised me!"
…
The several users who were followed were basically generous in their praise and gave this drama a very high rating.
After leaving this garden community and sitting back in the nanny car, Yi Feiyang covered his face and finally breathed a sigh of relief. Judging from the current situation, his drama is still very popular. Of course, this is just the first one.
Observation points, there will be second and third ones next, and you will get more accurate feedback by then.
The steps continue.
Undoubtedly, after the second and third stations, the results obtained made Yi Feiyang and others very satisfied and very happy, because more than 20 of the more than 30 cable users surveyed were in
Watching the premiere of "The Walking Dead" shows the popularity of this show. Of course, the key role in this is Yi Feiyang's super fame and the huge number of fans of Fat Robert's comics.
What must be mentioned here is that along the way, Yi Feiyang's black costume was not recognized. Only one of Yi Feiyang's super fans had doubts about him. The reason was that this black man was so handsome that he simply surpassed Wei.
Bill Smith is cooler than Michael Jackson, and his silhouette is very much like his idol.
Fortunately, Fatty Robert was smart and lost his temper temporarily and "reprimanded" the lackey.
Afterwards, Robert timidly apologized to Yi Feiyang, saying that it was all forced by the situation. Yi Feiyang said that he could understand, and the fat man breathed a sigh of relief and secretly said that it felt so good to reprimand the boss. Yi Feiyang said again, "Although the situation is
It’s excusable, but I still have to punish you by inviting everyone to dinner. To serve as a warning to others!”
The fat man is suffering to death.
…
Back at the TV station, not long after Yi Feiyang sat down, the most authoritative ratings survey agency in North America sent the ratings report for the first episode of the first season of "The Walking Dead". Seeing the astonishing numbers above, even Yi Feiyang, who has always been very calm,
Feiyang couldn't help but take a breath... Damn, it's so amazing!
…
Yi Feiyang's new work "The Walking Dead" that has entered the television industry has finally premiered, and as a cable TV station, the results are incredible.
Taking advantage of this craze, Yi Feiyang ordered the entire network to be broadcast exclusively on its Google Video website with an eight-hour time difference.
Today's Internet belongs to young people, and teenagers are the mainstay of on-demand video on video websites. Therefore, when "The Walking Dead" was launched, it was almost a hit.
In this regard, many American news media have given extensive coverage. Among them, the newly emerging media "Entertainment New World" has the most eye-catching coverage.
"New World of Entertainment"---a new generation of American drama kings is about to emerge.
"The Walking Dead", which is broadcast exclusively on Google Video and is said to be the most anticipated work of the year by director Yi Feiyang, has lived up to expectations. It has shown amazing explosive power in the first episode. The number of on-demand views exceeded 1 million within 2 hours of its launch.
, the on-demand viewing volume exceeded 10 million within 5 hours of its launch, killing the previous hit drama "Plastic Surgery" with overwhelming momentum. At the same time, the drama was highly recommended by many industry insiders and quickly ranked on Yahoo, IMDb, Tomato, etc.
Ranked first in many popularity lists. "The Walking Dead" broke the 7 major records of American TV series hits on the Internet, winning 7 American TV series crowns. It became the biggest new favorite of American TV series this year. Most importantly, the emergence of "The Walking Dead" also directly broke the
The elitist model of American dramas has been eliminated, and a new generation of "American drama kings" is about to emerge.
…
"Los Angeles Entertainment News" ---"The Walking Dead" has received huge ratings, surpassing "Friends" in overseas ratings.
The advantage of "The Walking Dead" in content and subject matter has continued to push up overseas ratings. According to statistics, including live TV and DVR playback data on the same day, the number of viewers of the premiere episode of "The Walking Dead" reached 2 million. It has surpassed the ratings in the history of American TV series.
The highest number of viewers for "Friends" was only 1.3 million when the latter first aired. At the same time, this also created a new high for the AMC TV network's Tuesday night 21:00 broadcast. The previous ratings champion for this time period was the well-known masterpiece "Plastic Surgery".
But the play has now been PKed.
…
"Hollywood TV News" ---The first episode of Yang Mi's new work has been played over 10 million times, creating another miracle.
"The Walking Dead" has received huge ratings overseas, triggering a ratings boom in North America. It has become the first American drama to have more than 10 million views in its first episode. In contrast, the most popular American drama "Plastic Surgery" has TV wizards
David is in charge, and the popular "Sportsman" Dylan Walsh plays the starring role. Now all 10 episodes of the first season have been aired, with 15.78 million views for the entire season. The first episode has the highest number of views in the entire season.
Only 6.19 million. The traffic of the first episode of The Walking Dead surpassed the traffic of the entire season of "Plastic Surgery". On June 19 alone, the traffic increased by nearly 10 million, breaking the domestic American drama's "acclaim but not box office" record.
Curse.
…
"Film and Television Biweekly" ---The American drama "The Walking Dead" triggered a heated discussion on the Internet, "gaochao" and became a big killer on social networks.
"The Walking Dead" has just premiered and has set a new record in terms of traffic. The discussion of the show has also spread virally on the Internet. On Weibo, the discussion of "The Walking Dead" continues to rise, with a peak of more than 200,000, triggering social networking
The platform has flooded the screen to catch up on the drama. At the same time, on the Tomato Post Bar, the number of followers on the series reached 1,000 within three days of its release, and fans posted more than 5,000 comments. The drama ranked among the top 3 most popular TV dramas on Tomato within one day of its broadcast, with a word-of-mouth rating of 8.7
, is currently the No. 1 American drama on the air. The drama's reputation is overwhelmingly good, with directors such as Spielberg, Peter Jackson, and Martin Shakesth actively recommending it, and it has received collective praise.
In addition, this drama has a very good reputation. Many foreign media expressed their optimism about the potential of this new drama, which is called the "TV version of "Resident Evil"", and even predicted that it may win Emmy and other TV awards in the future. With the help of the later period,
Due to the word-of-mouth effect, the ratings and click-through rate of "The Walking Dead" are also expected to rise again.
…
A few days later, AMC TV station.
All the employees stood at the gate with solemn expressions. The top management also stood, waiting for the arrival of the company's big boss.
The time was up. Several cars came slowly. First, three or four professional bodyguards in black clothes and sunglasses stepped out. Then someone opened the door and a black leather shoe stepped out.
Then he saw Yi Feiyang getting out of the car, adjusting his clothes buttons, and looking at the towering TV building with a haughty expression.
"Hello, boss!" In an instant, everyone bowed.
It is said that these Americans are not used to this kind of "unequal" welcome, but they are all willing to treat Yi Feiyang.
Yes, absolutely willingly.
The TV station that was about to close down actually took on a new look in less than half a year.
If TV stations were squeezed, ridiculed, and even about to go bankrupt and die in the past, then it was the boss in front of him who actually created a new miracle by turning his hands into clouds and rain!
For nothing else, just as the God of Miracles, he deserves respect and worship!
With everyone's attention, Yi Feiyang walked into the company like a star.
The spacious conference room of the TV station.
Yi Feiyang is sitting at the top. Below are all the top executives and important officials of the TV station. In addition, there are several starring actors of "The Walking Dead", including the male lead Colin and the female lead Luo Li. Both of them are TV actors,
To be precise, they are not very famous TV actors. The two have appeared in many TV series before. But they did not expect that this time they would get the opportunity to lead the male and female protagonists in the new TV series of the super director Yi Feiyang. This is a great opportunity for them.
To be honest, it is a kind of luck. And now with the popularity of the TV series, the two of them have officially become famous, and their names are also among the best in Internet searches.
Seeing that everyone had arrived, Yi Feiyang motioned to Fat Jack to get up and preside over the meeting. There are many things around Yi Feiyang nowadays, and things like this are no longer as much as his own. All he has to do is sit down and take care of things.
Fat Jack is very happy, not only because he is valued by his boss, but also because the TV series is a hit. The most important thing is that the premiere of "Kung Fu Panda" will be held tonight, and Yi Feiyang personally organized it for him. It can be said that throughout the whole
In Fantasy Entertainment Company, there are very few people who can enjoy such treatment. Just imagine, who can let the big boss personally organize the premiere? In Fatty’s impression, apart from Rabbit Bill and that guy, it is probably the great director Tim Burton. Now,
Can you not be happy that you have received such an honor?
"Ahem!" The fat man stood up, cleared his throat, and then said, "Everyone has watched the premiere recently. Now let me announce the specific ratings of this drama..." After finishing speaking, the fat man took out his morning collection.
to the latest viewership statistics.
As expected, the data he reported were almost the same as those written in newspapers and magazines, and the evening ratings from nine to ten o'clock actually exceeded 25%!
Surprisingly, everyone already knew it clearly, but now that they heard the company's announcement with their own ears, everyone was still so happy that they forgot about it.
But then, Fatty announced the cable booking status for the next few episodes of "The Walking Dead", "So far, the number of customers who have booked this show has reached 1.9 million!"
Hearing this number, everyone except Yi Feiyang was stunned for a moment. The assistant director of "The Walking Dead" Tom looked at the fat man suspiciously, which meant: "What did you just say? We didn't hear clearly."
"The number of pre-order customers for my series has reached, no, to be precise, it should have exceeded 1.9 million people!"
Fat Jack announced the data in a deep voice again, and the scene immediately burst into screams. Even a person as elegant as actress Luo Li couldn't help but stamp her feet in excitement.
"Oh God! It's unbelievable. We have over 1.9 million reservations!"
"Isn't this a dream? The highest number of bookings for a cable television drama in history is only around 1 million?" Actor Colin bared his teeth and exclaimed exaggeratedly, making everyone laugh.
"There is also good news. Our advertising time has been purchased by Samsung mobile phones and L'Oreal facial masks. At this stage, it has sold 50 million US dollars." Fat Jack continued to announce the good news, although he tried his best to suppress his voice.
He looked excited, but his eyes could not control his pride.
The scene was once again filled with surprise.
In the eyes of many outsiders, the profitability of TV dramas mainly depends on the ratings. In fact, people who are really engaged in TV know that ratings are only a reference indicator, and the real profits come from TV advertisements.
In the United States, whether it is public television or cable TV, all advertising time is determined by the popularity of the series. The amount of profit depends on how many people will watch your program. The more popular your program is, the more popular your program will be.
The higher your advertising costs will be.
This is also a salient feature of the American capitalist TV economy. Unlike TV advertisements in other countries, where the state sets prices uniformly and then sells them. In those countries, ratings are only a basic factor, not a determining factor. The highest ratings do not mean that
Advertising time slots sell the most, and those who can really sell the most ads are superstar actors with real charisma.
For example, among previous Korean TV programs, two dramas, "Shunfeng Obstetrics and Gynecology" and "Bad Friends" starring Ahn Jae-wook, had the same average ratings of more than 20 points. Since "Shunfeng Obstetrics and Gynecology" lacked a superstar with absolute appeal,
Therefore, the advertising time is less than 200 million won per episode, while "Bad Friends" with superstar Ahn Jae-wook sells 500 million in advertising time per episode. The difference is that although everyone likes to watch comedies like "Shunfeng Obstetrics and Gynecology"
, but they will not be interested in what the characters in the drama use, or what is shown in the advertisements. But for TV dramas with a superstar, everyone will like everything about the drama, including the advertising products, because of their love for the superstar.
Of course, this is the United States. The most important thing in the United States is that money comes first and everything is forward-looking. This is especially true for the television industry, which is not bound by certain national policies---this is also the main reason why many TV series are full of "sequin" and violence. In order to pursue
With supreme ratings, those capitalists in the television industry can do anything.
However, in some aspects, the TV industry around the world is similar. For example, there is a saying in the TV industry that good screenwriters serve good ratings, good ratings breed high-priced advertising, and high-priced advertising creates new stars.
The television industry uses ratings to classify directors and screenwriters, while it uses advertising time fees sold to classify the value of actors.
In Hollywood, the real first-line stars such as Tom Cruise and Tom Hanks who have entered the 20 million dollar club, as well as the recently popular Robert Downey Jr., Johnny Depp, etc., whether they are filming movies or filming
Advertising charges sky-high fees.
In comparison, the prices of many TV stars are much cheaper, and they are more popular with advertisers. The reason is that in addition to the much lower prices, these TV stars are also close to people and can be seen on different occasions every day.
We met in the series and it was full of intimacy.
Now with the hot launch of "The Walking Dead", the leading actor Colin and the female lead Luo Li have triple-jumped directly from unknown TV actors to third-tier TV stars!! The original advertising fee was not enough
It was only ten to twenty thousand US dollars, but now it has reached millions!!! It can be said that this is definitely a miracle that can only be created by the hand of God. Of course, for the parties Colin and Luo Li, this "Hand of God" is undoubtedly
