In fact, since the filming of "Buried Alive", "Terror Cruise" and "Ghost Story", Yi Feiyang began to worry about the promotion of these three dramas.
Don't forget, this is America, this is Hollywood.
The water in the film industry is deep enough to drown any big fish that wants to overturn the river.
Yi Feiyang deeply understands this truth, and he also understands that if he cannot promote his movie as a famous brand, then waiting for his Halloween schedule will be a dead end.
Yes, death is certain!
Not to mention anything else, just the following dramas are insurmountable mountains for Yi Feiyang.
The first is the Halloween movie "Moonlight 7" produced by Dimensions Pictures.
Needless to say, as the longest-running Halloween horror film in history, the "Moonlight" series is about to break the historical record and become the most gory, the most unreliable, and the most "intriguing" horror film.
The authoritative British science fiction journal "SFX" conducted a selection of the scariest films in history this year. The 1978 film "Moonlight" won the first place as the scariest film, officially declaring its status as the king of the horror movie world.
SFX magazine editor Steven O'Brien said: "Moonlight is the originator of the horror film genre for generations to come, and it is an iconic work of horror movies for the next 20 years." Steven also added: "
Horror movies don’t have to be full of blood and gore. The best horror is connected with tension, atmosphere, and the feeling of churning the internal organs. The development of the plot is completely unexpected, and even the director may not have expected it.”
This low-budget horror film released in late 1978 changed the face of the genre. Initially dismissed by many serious critics as trash without note or praise, it seemed that the film was destined to be relegated to oblivion.
There is no hope of recovering the investment of only 300,000 yuan.
But a few months later, Tom Allen's insightful laudatory article in The Village Voice changed the film's fate. Suddenly, critics discovered much about the film that they had not initially discovered.
Because of its title, the film was often confused with other "plasma films" and screened in immigrant-inhabited cinemas in the late 1970s and early 1980s. However, since it is considered the originator of modern "dismemberment films," it has since
It is divided into one genre... and the sequel of this series belongs to the "plasma movie"... This is not a hideous action movie - the film has surprisingly few violent scenes, and almost no blood is seen. "Moonlight"
"Panic" is based on suspense, not blood, and inspired a large number of subsequent mediocre horror/thriller films, becoming the target of countless serial murder film plagiarism.
Just because of this, this long-lived "Moonlight" has produced a total of 6 companion films so far, with a total box office of more than 300 million US dollars. It has been prosperous for 20 years, and it also made this year's Halloween movie "
The cold-blooded killer wearing a white mask returns.
Next to "Moonlight 7", the most eye-catching horror film is "Scream 2" produced by Miramax Pictures.
Sequel, see sequel.
Undoubtedly, "Scream", which was born in 1996, is a masterpiece of youth horror films. While the film uses horror film models, it also constantly satirizes these models. There are plenty of jokes about horror films in the film.
Although in terms of plot concept, "Scream" still has not gotten rid of the old system of serial killings by perverted killers. But it has become a major feature of thrillers, and it is understandable. Just like a psychological horror film, it places the audience in the story from beginning to end.
In a confusing suspense, the film even uses the plot rules of horror films summarized by the actors themselves to increase the horror and thrilling atmosphere. When college students sit around watching horror movies, the murderer is really just as they said.
Just like when killing people, the audience's nervousness is immediately aroused.
If that's the case, "Scream" can only be said to be an entertaining film that can be watched, but in fact its role is no longer as simple as ordinary horror films that make people nervous and pursue a sense of stimulation.
.For crimes, the often used words are their motives. Why criminals kill people always has a certain purpose, but this film undoubtedly surprised the audience. One of the two murderers has a reluctant reason, and the other has a reluctant reason.
One has no motive at all.
As college students, it cannot be said that the education they receive is not enough, but they just imitate the techniques of horror movies and kill people without purpose in pursuit of excitement and novelty. They design exquisite and detailed traps to make people invulnerable; they use their intelligence to
Coupled with the brutal violence, they regard killing as a kind of entertainment; their minds are twisted and perverted, and they even hesitate to harm themselves. All of this is frightening and thought-provoking for the audience.
Now, Halloween is coming, "Scream 2" is freshly released, and Ghostface Killer once again shows off his power on the big screen. Everyone is waiting to see how it will fare at the box office.
In the Halloween and New Year festival, ranked third, the one that attracted people's attention is "The Return of the Ghost 4" produced by Italian BIM Film Company.
It is said that since "The Return of the Kid" first appeared on the big screen in 1988, it has terrorized countless audiences on the big screen. Who would have thought that the evil soul of a perverted murderer was hidden in an innocent and lovable toy?
The image of Chucky's possessed doll soon became the spokesperson of the devil. The ghost doll Chucky won great success with the combination of childishness and horror. The film earned 40 million US dollars that year, and Chucky also became a well-deserved horror star. Subsequently
, several other movies in this series were also filmed and released one after another, and all achieved good box office results.
In fact, the ghost doll series should have its own place in horror movies. The idea alone is shocking enough. Even if you don't watch the movie, seeing abandoned dolls will make people feel inexplicable fear, let alone the movie.
This haunted doll has a scarred face, a hideous face, and always has an evil smile. Now that "The Return of the Ghost 4" has resumed filming, this terrifying toy doll is bound to wreak havoc on Halloween again.
The above three ghost movies alone are enough to dominate the Hollywood Halloween season and compete for box office dominance.
The so-called authentic "Bral Witches 2" filmed by Yi Feiyang's arch-rivals, Dennis and Edeado, with the support of Lionsgate Pictures, will also be released on Halloween.
If you observe carefully, you will find that the above film companies are all mid-level Hollywood film companies.
That’s right, it’s these middle-of-the-road movie companies that have become the protagonists of the Halloween show, and the movies produced by the big movie companies will not be gathered here. The reason is that their goals are better than Halloween.
Dozens of times the Christmas schedule.
Because of this, major film companies such as MGM and Fox have almost no new movies released on Halloween, giving film companies such as Dimensions, Lionsgate, Miramax and BIM a stage to compete.
Although these not-so-famous film companies are not as powerful as big names like MGM and Fox, they each have their own brand of Halloween projects... Haven't you seen that they are basically sequels? These movies
There is already a fixed audience group. If more efforts are made in promotion, there will undoubtedly be a peak of movie viewing.
For this reason, the recently popular Lionsgate Pictures, this time in order to launch the second shot of "The Witch", is said to have reached a preliminary publicity budget of 3 million US dollars. Not to mention the other three companies, they also have their own upcoming movies.
Sparing no effort to recommend.
Throughout this period, newspapers and magazines in North America, as well as mainstream television stations, news media, and front-page headlines took turns to feature advertisements for their respective movies.
"Fight your way out! What to watch on Halloween? Just watch "Moonlight 7"!"
"The ghost baby comes back to life, "The Ghost Baby Bride" will make your liver and gallbladder split!"
"Halloween will make you scream again. If you want to be frightened, just watch "Scream 2"!"
"The witches are back! Stay tuned for "Blair Witch 2"!"
…
In the variety entertainment programs of major TV stations, the highlights and highlights of these movies that compete in the Halloween period are played in turn.
Under such a powerful offensive, low-cost movies like those shot by Yi Feiyang have undoubtedly become cannon fodder in the eyes of many film critics.
"Yes, we are not very optimistic about the three horror films produced by China Yi, not only because these three films have no reputation before and are not sequels or second sequels. More importantly, in terms of investment, I heard that
These three films are all low-cost small productions. Of course, after being baptized by China's "The Witch", we will not easily look down on such small-production films, but dark horses are dark horses after all. There are very few, so it is impossible to say.
As long as it is a movie produced by his Chinese actor Yi, it will definitely create miracles and become a dark horse! Unless he is not the Chinese actor Yi, but the magician Yi, or the magician Yi!"
---A reviewer's article for Time Magazine in Los Angeles, USA.
"Obviously, this Halloween season is dominated by sequel movies. Anyone with eyes can see that everyone is 'stirring' and 'selling old stuff'. The most conspicuous one is the "Moonlight" series, God
Ah, this is already the seventh film! In contrast, these horror films that already have a fixed audience group, and the three small-scale films shot by China Yi will undoubtedly become cannon fodder in this period. With them, China
How can I put it this way, I will never die with my eyes in peace!"
---Critic's article for Los Angeles' "Entertainment Weekly" weekly.
"We don't want to use too many predictions to speculate on the strength of the upcoming Halloween season. We just want to say that from a publicity perspective, whether it is "Moonlight", "Scream" or "Ghost", the early stage will be
A lot of money has been invested in publicity. Even "The Witch 2" spent 3 million US dollars in advertising! In comparison, what did Fantasy Pictures established by China Yixin do? Poor newcomers, new dramas, new companies...
…Waiting for them may be the fate of being at the bottom!”
---A reviewer's article for "Entertainment Shinkansen" in Los Angeles.
…
But just when all the media thought that China's Yi...Yi Feiyang would treat the Halloween promotion with silence and indifference, a short and concise "Record of the Haunted House" was published in the entertainment newspapers.
This article, like a sharp awl, broke through the blockade of the four Halloween horror films in newspapers and magazines, occupied a small space, and appeared in front of everyone.
October 21, 1998.
"Legend of the Haunted House"...
"The United States has always had many mysterious haunted house legends, ranging from the Adland Haunted Mansion to the Sloan Villa; but this time I want to introduce to you the 'Burial Place' located in a deserted area in eastern California. Why?
This haunted house has such a scary name because there is a very scary legend here... It is said that there was a Mexican drug lord who smuggled himself to the United States... After his death, his leader hid the US dollars and his own body.
He just disappeared into this weird house for no reason."
"This time, China Yi did not hesitate...I heard that the Chinese people respect ghosts and gods very much...rented this old building full of ghosts to film "Ghost Story". I can't help but wonder, how did they do it?
Did it?!”
…
Although Ying Geer, as a reporter, did not publicize the "Ghost Record" shot by Yi Feiyang as the focus of this article, but indirectly, through the ghost stories he reported, people became more curious.
What kind of miracles and effects will a ghost show have?!
What is "half-covering"?
What is "desire to cover up"?
What does "seduce you without negotiation" mean?
Americans are also very interesting, especially when it comes to such topical ghost dramas.
"What exactly is the content of China Yi's "Records of Ghost Shadows"?"
"We are very curious about China Yi's new dramas. We heard that there are three of them. Haha, we have something to watch this time!"
"Waiting, we are very curious about what China Yi's new drama is like. Is it a ghost movie? "Horror Cruise", "Buried Alive", "Ghost Story", ha, the name is quite special!"
…
Undoubtedly, Yi Feiyang touched the hearts of many viewers with his "novelty".
Mother, aren't you relying on your old age to show off your talents? Why don't you make a sequel? Then I will give you three new dramas to open your eyes!
It has to be said that Yi Feiyang is very cunning, very good at drilling holes, and he also knows how to take advantage of people's psychology of "loving the new and hating the old".
Yes, sequels will have a stable audience, but for the audience, new plays are more attractive.
As soon as the news about Inger's "unintentional" haunted house came out, it immediately caused a small stir in Hollywood. At least, Yi Feiyang is back in everyone's sight, and people have not forgotten him.
Of course, it is impossible to make Yi Feiyang's three dramas popular based on such a report alone. The investment is too small and there are no highlights.
However, Yi Feiyang is not in a hurry, because in his opinion, instead of competing with those high-publicity movies under a lot of pressure now, it is better to avoid the edge and wait until the movie is released and the opponent's public opinion power has declined before making further calculations.
.
To use one word: forbearance.
This is Yi Feiyang's strategy and part of his decisive Halloween plan.
"Look, it will be more exciting later!" Yi Feiyang vowed.
But from the perspective of Rabbit Bill and Fat Jack, this kind of publicity is really not enough.
However, Yi Feiyang told them that I still have two great tricks that I haven't used yet. When the time comes, you will see a good show!
stunt?
What stunt?
Does Boss Yi have any tricks up his sleeve that can make these three dramas a hit?!
Oh, damn, I really can’t figure him out!
(I have to spend this holiday with my mother in the hospital, but I still wish everyone a Merry Christmas!)
