Paramount incredibly tripled the film schedule for three Fantasy Pictures films, which surprised many onlookers.
"How is that possible? Could it be that the people at Paramount took the wrong medicine and started to praise these three movies?"
"Did Fantasy Pictures give gifts to the people at Paramount? I heard that the Chinese people like this. Otherwise, how could they increase the number of films?!"
"Incredible! Paramount can be confused sometimes!"
"Oh my god, Fantasy Pictures got lucky this time!"
…
With all kinds of rumors, the three dramas "Buried Alive", "Cruise of Terror" and "Ghost Story" created by Yi Feiyang have begun to be released in large numbers.
At the same time, Yi Feiyang no longer hid.
He has been waiting for such an opportunity. Only if Paramount is willing to approve his play can his unique publicity skills be as powerful as "The Eighteen Palms of the Dragon".
Guaiguailongdidong!
The stir-fry stunt has begun!
Trick 1: SMS on mobile phone!
Since the birth of mobile phones, mobile phones have been loved by many people for their super communication capabilities. Especially teenagers who like to follow fashion and trends, they can't put it down.
As one of the most developed countries in the West, the United States has always been the main sales market for mobile phones. The function of mobile phone text messaging has become more and more widely used with the sales of mobile phones. So much so that after 2000, the mobile phone advertising business
Overwhelming, many people will inexplicably receive all kinds of overwhelming spam text messages.
Until July 2004, a 32-year-old lawyer in Kansas, USA, filed a lawsuit against the operators and advertisers of mobile phone text messages. The reason was that his wife bought advertisements after receiving the text messages.
The special offers advertised above caused him to overdraw his credit card without his knowledge, which caused immeasurable damage to his own reputation and credibility, and the respondent was required to pay compensation.
The case ended in victory for the young lawyer, and the prosecutor received US$130,000 in damages for reputation, lost work, and other expenses. The case also forced states in the United States to resolutely legislate and severely crack down on mobile phone spam messages, which once became unstoppable.
The collected text messages on American mobile phones have been effectively controlled. Compared with the obedient and law-abiding Chinese people in the previous life, the American people are overwhelmed by the bombardment of mobile phone text messages and spam messages. They have long dared to say loudly: "No!"
Of course, that is all in the future. Now Yi Feiyang discovered that today in 1998, as the mainstream information media in the future, many Americans still do not know the power of "mobile phone text messages"!
In other words, people have not opened the "Pandora's box" of mobile phone text messages at all. They don't know that this seemingly ordinary message exchange can generate huge profits in the advertising business chain, but they just treat text message exchanges as personal communication.
communicate.
Such a waste!
What a surprise!
This was Yi Feiyang's sigh after discovering this fact.
Imagine that in the past life, all kinds of mobile phone advertisements were overwhelming, making you overwhelmed and your mobile phone was about to burst. Now, the current mobile phone text messages are surprisingly "pure", except for "Mike, your mother called you home for dinner", "My child
, come home often", it is simply "Baby, I love you, do you love me or not", "Hi, baby, let's go on a date tonight"...
Of course, today's text messages are still very simple narrative texts. There are no multimedia messages, no ringtones, and no fancy visual enjoyment. All they have are "basic text message functions."
But for Yi Feiyang, this is enough; he wants to be the first person to dare to eat crabs and use mobile phone text messages to promote his movie!
Ever since, after Yi Feiyang spent only 1,000 US dollars and signed a cooperation agreement with a mobile phone communication department in Los Angeles, the first text message advertisement for the purpose of movie promotion in history was released, which was experimental and fresh.
…
November 9, 1998.
Busy streets of Los Angeles.
Toot toot toot!
The cell phone rang.
The fashionable young man raised his eyebrows and proudly took out his newly bought Nokia mobile phone amidst the envy and jealousy of his friends.
This kind of mobile phone is different from the previous candy bar mobile phones. It can be flipped to answer calls. It is small and exquisite. It can be said to be the new favorite of fashionable men and women.
"Look, man. Someone sent me a text message. This is a new phone, and the text messaging function is great..."
"What? I won't go to the theater for Halloween this year. If I go to the theater, I'll just watch Dream Triple Strike!"
"Shit! What kind of text message is this?!"
…
New York, Washington Square.
Jingle bell, jingle bell.
A hot blonde girl took out her Nokia mobile phone from her waist.
"Watch Fantasy Pictures' new movie and participate in the lucky draw!"
"What the hell? Halloween lottery? The first prize is a new mobile phone plus $100 in phone bills?!"
The blonde was stunned, not because the text message was novel enough, but because of the new mobile phone and the new phone bill... She already owed the money for more than half a month.
…
A downtown area in Chicago.
A lady wearing a mink coat and dressed up with jewels walked out of the club holding a purebred dachshund in her hand.
A luxury car drove slowly.
The driver came down and opened the door for her.
Just as the lady was about to go in, the cell phone in Kun's bag rang.
The lady put the dachshund into the car, took out her mobile phone from her bag, and a text message appeared: "Fantasy Pictures will present three great films to spend Halloween with you!"
The lady smiled and murmured to herself: "This text message is very interesting."
…
There is no doubt that Yifeiyang's first "mobile phone text message" promotion method is refreshing to North American audiences.
Who would have thought that a mobile phone tool that was originally used for private messaging could also have the function of advertising movies. This surprised many people and even caused an earthquake-like shock in the mobile phone telecommunications business world.
It turns out that mobile phones can be used in this way!
It turns out that ads can be embedded like this!
It turns out that we wasted such a good resource!
Amid many exclamations, in the future, mobile phone text messages will be officially recorded in history as a means of advertising and promotion.
But who would have thought that the "initiator" of this matter, Yi Feiyang, came up with such an idea just to promote several of his new dramas.
As the text message spread, the three dramas he shot, "Buried Alive", "Terror Cruise", and "Ghost Story", also attracted more attention from citizens. At least, everyone knows that China Yi's three dramas
, will be released on Halloween!
…
Of course, in Yi Feiyang's view, using Inger's ghost story to make headlines in newspapers and using the novelty of mobile phone text messages to attract people's attention are far from enough to help him hype up his movie.
He must come up with another unique move to completely attract the audience's attention.
In this world, there are only three things that can attract people and catch everyone's attention.
First, women!
Second, naked!
Third, naked women!
Ever since, Yi Feiyang came up with another unique skill of his - body painting!
In fact, body painting has been an art for a long time. For example, the totem worship of American Indians carves various patterns on their faces and buttocks, and those rebellious youths do it on their shoulders, stomach, chest, and back.
In terms of classification, all kinds of tattoos produced by tattoos are called "body painting".
However, it was only the next year, that is, May 1999, that the female nude body was used to display artistic patterns and attract people's attention as a news event.
A young and beautiful model was sitting in the center of the stage surrounded by dead branches and dead grass, with dazzling patterns drawn in red and white on her face and naked breasts. This was a scene that took place on the streets of Los Angeles.
On that day, thousands of people enjoyed the body painting show called "Conversation with God" and called for "natural beauty". The onlookers in Los Angeles behaved very calmly. This kind of naked models were exhibited on the streets of downtown, which was unprecedented in the United States at that time.
It was the first of its kind, but the citizens of Los Angeles recognized this "physical performance" with a calm and rational attitude.
Artists use paintbrushes to express their magic on various materials, but one day someone discovered that the human body is the best carrier of beauty, so they boldly used the body as a canvas, using special cosmetic oil to draw various patterns on the model, making the human body
Become a work of art. This is the origin of body painting.
Now, Yi Feiyang wants to break through the historical trajectory and discover this new art form in advance!
…
November 10, 1998.
Yi Feiyang used this creative and unique artistic method to hire dozens of professional models with a lot of money. In the cold winter, he went to major shopping malls before Halloween to buy and sell ghost masks, pumpkin lanterns, and Halloween gift shops.
In front of her, she showed off her delicate body boldly and boldly, depicting a variety of shocking horror scenes, and the contents of these scenes are basically based on the three dramas "Buried Alive" and "Horror Cruise" shot by Yi Feiyang.
”, and “Ghost Records”.
Beautiful and tempting body!
Horrifying, scary paintings!
Constitutes a powerful visual impact!
It's like an angel and a devil having sex together!
…
The citizens of Los Angeles were stunned and shocked!
I was completely shocked by the incredible behavior of the naked models!
God, is this Halloween or Thanksgiving?!
To actually build such an airplane?!
The children looked at the naked aunt and said, "I want to eat grandma!"
The men lined up to watch and watch, "If you don't watch, it's free. It doesn't cost you anything!"
The women were jealous and dragged their husbands and boyfriends, "Haven't you seen enough shit? Let's go home!"
Those media reporters said, "Oh, thank God, I finally have material!"
“Let’s see how the situation changes, nude~models will become a new fashion!”
"It's all caused by horror. The blonde beauty took off her clothes to promote the movie!"
"Dream Entertainment uses a unique trick to expose a beautiful woman's breasts. How is her breasts exposed?!"
…
Of course, there are also some justice defenders in Los Angeles who have strongly criticized this.
"What is the essential difference between a naked beauty acting as a barber to attract customers? Body painting is just a commercial practice!"
Some people even pointed out "sadly": "Some people who call themselves artists rely on body painting to vent their distorted life perceptions. This is not only a blasphemy to art, but also a trampling on the dignity of life! Some people think that it is popular in today's society.
"A mixed bag", extraordinary art can only be rare, using the "human body" for "movie promotion" is more to enslave money and pornography - if this is true, if an art form is only reduced to a tool for making money
, then indeed, how much consciousness does it have left? If an art form is only for satisfying sensory stimulation and pursuing novelty, then how much room does it have for the development of its world of meaning?"
Yi Feiyang is happy, he is afraid that no one will stand up and make a fool of himself, but now, since there are people scolding, then there will be people who will object, and he is not worried that the publicity efforts will be ineffective...
Not what anyone expected.
While many high-minded people are taking responsibility for Yi Feiyang's use of "body painting" to promote movies, some trendy people openly support this new art, new perspective, and new publicity model.
So a public opinion war began.
As the central issue of this war, Yi Feiyang's three dramas have become a hot topic constantly mentioned by the media.
"SMS" and "Body Painting", these two tricks were released one after another, causing the whole of Los Angeles to turn upside down, making it difficult for people not to know about Fantasy Pictures.
It can be said that only a few thousand dollars of advertising investment has achieved an investment effect of millions. This makes Mr. Gusta, the boss of Lionsgate Pictures, a former partner of Yi Feiyang, very depressed.
This Chinese Yi is very cheating!
The advertising effect of his own investment of 3 million is not as powerful as his two tricks.
Haven’t you seen that he is the headliner on every major media section?!
