City D, Jingyi Bookstore Office Building Conference Room!
"The two months of July and August are the peak sales season for the bookstore. Students and teachers are on vacation. As the main force of the bookstore's sales target, a unique publicity is necessary to expand the popularity of Lean. The Propaganda Department is responsible for conceiving and screening some good ideas.
, let everyone discuss the possibility of implementation, and seize the best opportunity to get twice the result with half the effort! Let's brainstorm, after all, there is not much time, and you can come up with any good suggestions. I hope you will see everyone's good ideas in the morning meeting tomorrow!"
Lean’s morning meeting lasts no more than half an hour every morning, and is short and concise.
Jingyi is a chain of bookstores founded by a British overseas Chinese in China. It now has 'Jingyi Plazas' in many first-tier cities, mainly large bookstores, as well as other various institutions related to education. Jingyi has grown from two years ago
Formerly stationed in D city, in just two years it has become the "first bookstore" in D city. Because its managers are passionate about education, they have funded many schools, and they also donate free educational books to public welfare organizations every year, and some large-scale educational activities are also held.
Sponsored, it is also quite influential in the education sector. It is in this environment that 'Lean' has gained a firm foothold in City D.
It is July now, and the bookstore has entered the peak sales season of the year. July and August are the summer vacation for students. Many people choose to recharge and study during the holidays, which has also brought a profit peak to the bookstore's sales. Recently,
The significant increase in the number of people in the bookstore is the best proof.
However, it is not enough to simply print and distribute leaflets or put up banners in eye-catching locations. They need to think of other publicity methods to maximize the impact of this publicity.
"Mr. Lin, in the past years we have held summer interest group classes here to attract the attention of students and parents, such as English classes, dance classes, painting classes, etc. Last year, we also launched a 'National Book Love Campaign'
, that is, free reading activities are carried out in major campuses, and the effect is not bad. This year--"
"I have carefully watched the events held in previous years, and they are different every year, so this year we also need a special promotion event that can attract people's attention!" Lin Xuejing said, coughing lightly, and picked up the tea on the table.
Take a sip of the cup of warm water.
Everyone started talking, but Lin Xuejing obviously felt that they still couldn't let go. Maybe it was because she was new here, and because she was too young, so some of the older people in the leadership were kind and friendly on the surface, but privately
But underneath, they just perfunctory as much as they can. They regard this kind of publicity activity as a task to complete. Whether they can increase sales or not has nothing to do with them.
The last general manager left in the second month after her transfer. Before leaving, he told her in private that those people in the company were difficult to get along with. She kept it in mind, and it was all for work.
, she didn’t want to target anyone in particular, but this was her first event here, and she also hoped to prove her strength to them through this event.
After four years of training, she was able to climb from the lowest level of sales staff in Lean to this position. She, Lin Xuejing, is definitely not a vegetarian!
After the meeting————
"Ah, ah, ah -" Several sneezes came from the bathroom, and soon there was the sound of gurgling water, and several more suppressed coughs.
"Sister Lin, are you okay? You look like you are in trouble!" Xia Hui, a colleague who was washing his hands at the sink, cast a concerned look at Lin Xuejing.
"I'm fine, I just have a cold. When I came back from a client in Chengdong yesterday, I was caught in the heavy rain and got caught in the rain!" Lin Xuejing took out a tissue and wiped her nose, and took out a small makeup bag.
Bao looked in the mirror and retouched her makeup carefully. After applying a thin layer of foundation on her face for a slight touch-up, Lin Xuejing closed the makeup box and looked at her appearance in the large mirror opposite. Although her head was
After the few sneezes just now, the sneezes became heavier and heavier, but she still took a deep breath and cheered up.
Xia Hui is a staff member of the planning department who was transferred from the headquarters together with her. Because she is from D city like Lin Xuejing, and they have been colleagues for four years, so the two have a good relationship. This time for the major personnel transfer at the headquarters, they submitted the application together.
Fortunately, both of them applied for transfer and were approved.
"If we want to expand our influence and publicity while taking into account the limitations of publicity expenses, we can't rely solely on our financial budget. We have to find ways to attract some sponsors to provide sponsorship!" Xia Hui frowned as he spoke.
With a hint of anxiety, he looked sideways at Lin Xuejing beside him, "Sister Lin, do you have any friends in City D who can provide some convenience?"
Lin Xuejing, who was washing her hands, was dabbing the hand sanitizer foam in her hands. She paused when she heard Xia Hui's words, then shook her head, "No!"
Xia Hui sighed dejectedly. They had just been transferred back. Not only were the people around them less cooperative because of the change of bosses, but they were also doing a decent job, but there was just a little bit of passion missing, and they had no personal connections.
It seems a little difficult to expand our influence.
"You can strive for convenience if you don't have convenience!" Lin Xuejing wiped the water stains on her hands and looked at the mirror with her spirits shining. She didn't tell Xia Hui that in fact she also knew a few friends, not to mention Shu Ran.
People are enough. She absolutely believes that if she asks Shu Ran to borrow Shang Gang's name for publicity, Shu Ran will definitely agree. And with Shang Qingwen's influence in D City, this slogan is loud enough.
, However, this is her own work after all. It is not her work style to get rich rewards without hard work. People's potential is discovered through constant pressure. She will not give up any opportunity to work hard to improve herself.
.
When she returned to the office, the secretary told her via internal phone that there was still half an hour before the inspection of the bookstore. Today was the weekend. Lean's practice was that the management would go to the store to inspect the store during the weekend.
Lin Xuejing hung up the phone and felt dizzy. She was caught in the rain last night and stayed up late to read some reports. She didn't go to bed until after two in the morning. She was in such a hazy state when she woke up in the morning. How could she survive the morning meeting?
By now she felt that she had reached her limit.
She was so limp that she could fall asleep in just a few minutes while lying on the office chair. But as soon as she closed her eyes, her phone's beep rang. She reached out to take it over and saw the alarm on her phone.
Note: A few words popped up, 'time to take medicine'!
Take medicine?
Lin Xuejing was stunned for a moment, and hurriedly took out her bag from the desk drawer, opened the outermost zipper and rummaged through it. Sure enough, she found a box of cold medicine. She took the small box of cold medicine in the palm of her hand and used her fingers to
After pinching it for a while, he smiled softly.
This attentive child not only put cold medicine in her bag, but also set an alarm for her.
Although the medicine is bitter, the unusual sweetness is sweet to the bottom of my heart!
－－－－－－－－－－Gorgeous dividing line－－－－－－－－－－－
"There are a lot of people, Mr. Lin. Look, there is a long queue of people paying at the cashier!" At Jingyi Bookstore on the Pedestrian Street in Chengdong District, the store manager accompanied Lin Xuejing and her group to walk around the store, "
At the beginning of the holiday, after receiving the discount documents from the headquarters, the branches will start discount promotions. The discount intensity varies according to different book categories, and best-selling books have smaller discounts!"
The Chengdong store is one of the three in City D, along with Chengnan and Chengxi. In City D, a first-tier city, Jingyi has three bookstores, and the store in Chengdong is the largest.
The group took the escalator and went straight down to the first floor. There were seven floors in the bookstore, and the categories were extremely detailed. Lin Xuejing and the administrator who accompanied them looked at each floor. During the hot summer season, the bookstore attracted many people because of its beautiful environment and cool climate.
, but it’s the same situation that many bookstores encounter, that is, there are more people reading books and fewer people buying books!
They also conducted a related questionnaire survey for this purpose. Thirty percent of the people who participated in the survey said that due to the rapid development of the Internet and the use of electronic books on the Internet, they prefer to read books on mobile phones or computers, and prefer to buy physical books.
There are fewer and fewer people.
"You guys go and do your work, I'll go take a look around by myself!" Lin Xuejing decided not to accompany the store manager and go take a look around by herself. The store manager was a little hesitant when he saw this. After all, she was the person in charge of three bookstores in city D, so she asked her to
Wouldn't it be bad to go there by yourself? But Lin Xuejing insisted, and the store manager had to retreat. When leaving, he told Lin Xuejing that the restaurant was on the top floor and you could have lunch there. Lin Xuejing nodded slightly, but she was laughing in her heart. What? Still afraid?
Shall I pick out the bones for you?
She understood what they were thinking, and she did a good job of coping with the inspections from above. However, she had come more than an hour early, before the store manager received her!
Of course, there is no way she could have stalemate the relationship as soon as she arrived. It will take time to straighten things out! Now is not the time!
Lin Xuejing didn't plan to dine here. She lived in a community two streets away and she had to take time to go home.
The escalator reached the third floor. The books on the third floor were about daily life services, daily cooking, beauty salons, flower planting, drugs, etc. She thought that Chengjia liked painting, so she wanted to go to the fourth floor.
She went upstairs to pick out some painting books, but when she was about to step on the escalator on the fourth floor, she saw a familiar figure over there. She stopped and someone behind her reminded her not to block the way, so she quickly got out of the way.
, walked quickly to a bookshelf, and let the books standing on the bookshelf block her tightly, but she still stood on tiptoe and looked at that figure, a familiar figure.
That was the cooking book section, and the other party was flipping through a cookbook, mumbling something while reading.
She has gray hair!
She is thinner than before!
she--
mom------
Mother Wei who was reading didn't know that right behind her, Lin Xuejing, hiding behind the bookshelf, was already bursting into tears!
————————This is the first update, eh, there will be more to come, there will be an additional update today, please don’t leave any recommendations, monthly votes, and comments, eh, I will continue to code! --------