"Oldboy" was quickly uploaded to major online video websites in China. Datang International's advertising campaign has not yet started, but Wang Shang's star strategy has quickly taken effect.
Zheng Long's blog: "Wang Shang's new micro-film "Oldboy" creates a new model for Chinese films."
Kong Li's blog: "Oldboy, the screenwriter and assistant director of "The Legend of Zhen Huan" written by Wang Shangxin, is a story that touches a generation and should not be missed."
Jiang Xin's blog: "I just watched "Oldboy" and I almost cried."
""Oldboy" pays tribute to Michael Jackson and youth!"
The star cast of "The Legend of Zhen Huan" worked together and published new blog posts to promote "Oldboy".
As a famous director of the older generation, Zheng Long, the popular star of "The Legend of Zhen Huan" Kong Li, and other stars in the cast have tens of millions of fans. They are eagerly waiting for the blog posts of these celebrity idols every moment.
published.
When the promotional blog for "Oldboy" came out, it immediately caught their attention.
"'Oldboy'? Micro-movie? What's it from?"
"The movie written and directed by "The Legend of Zhen Huan" shouldn't be bad, so you might as well give it a watch."
Most of them clicked to play after rushing to the comments and replying.
The video begins with a stage, audience, judges, and two ordinary people who look like singers.
The judges said: "You are so old, do you think you can become popular?"
The audience in front of the computer was puzzled.
Soon, the movie returned to a campus, back to those green years, with familiar school uniforms, familiar bicycle sheds, familiar playgrounds, everything was so familiar...
When Xiao Dabao stood on the stairs of the teaching building after class, playing the guitar and singing "Xiao Fang" to attract the attention of the school beauty, he aroused the good-natured laughter of countless viewers in front of the computer. Thinking about his past, he also pretended to be cool and wanted to attract the attention of the school beauty.
Similar experiences, a kind of warm memory comes to mind.
Because she had a crush on Wang Xiaoshuai, the fat girl asked the school beauty to give her feelings to Wang Xiaoshuai. As a result, Xiao Dabao, Bao Xiaobai and others misunderstood and began to hate Wang Xiaoshuai.
After Wang Xiaoshuai was retaliated by Xiao Dabao and others taking off his pants, he hid in the dormitory and cried, but finally saw the Michael Jackson idol and worked hard.
As fate would have it, Wang Xiaoshuai and Xiao Dabao, who were originally full of contradictions, became good friends and even performed at the school assembly.
The show was suspended due to a power outage.
That period of youth passed by in a blink of an eye. In the blink of an eye, Xiao Dabao and Wang Xiaoshuai reached middle age. At this time, Xiao Dabao became a poor wedding host, while Wang Xiaoshuai became the owner of a barber shop and married the man he married back then.
A fat girl. But Bao Xiaobai, who was always bullied by Xiao Dabao, became a successful person and married the school belle.
As the movie scenes continued to pass by, the audience's hearts became heavy...
The theme song of the same name of the movie "Oldboy" appears at the end of the movie. When the song sounds, the scene shifts to all living beings in society. They are everywhere, doing a variety of different jobs. Some work overtime at the company and eat instant noodles.
Some are having family conflicts, some are setting up barbecue stalls, some are not living a satisfactory life and are drinking too much...
"That's the person I miss and love deeply day and night.
How should I express it?
Will she accept me?
Maybe I will never say those words to him.
I am destined to wander around the world.
How can I be concerned..."
After this song played, the audience in the movie, the fat girl, the school beauty, and Bao Xiaobai were touched physically and mentally...
“...Has your original wish come true?
Do we have to pay tribute now?
Let the years dry out my ideals and I will never be able to find the real me again!
Look up at the sky full of stars.
The one that accompanied me at that time.
Do you still remember the story here?
If there is a tomorrow, I wish you dear..."
When "Old Boy" came to an end, everyone in front of the computer couldn't help feeling that the circles under their eyes were burning. They couldn't tell what went wrong. They wanted to cry but couldn't. Their hearts seemed to be blocked.
Finally, a sentence appeared on the black screen: "Dreams, like classics, will never fade with time, but become more precious..."
A simple sentence tells the story of those green years that people miss so much...
When everyone finished watching "Oldboy", everyone felt like there was something stuck in their chests, and they were eager to find something to vent their sadness and emotion...
They frantically posted comments in the comment module below the video, writing down everything they thought, thought, and felt in words.
"The various pranks at the beginning of the film are very relatable. I have done all those "bad things"; I have also dressed up and appeared on the road that I must pass by the girl I like; I have also gathered in school with my brothers and beat others.
, I was also beaten by others; I was also madly obsessed with a kind of music, which penetrated deep into my bones. To this day, when I hear it, the blood in my body still surges for a while..."
"Although it tells a simple 'youth' story, it rises from it to the level of collective recollection and remembrance of a generation. Therefore, it also has a collective resonance with the contemporary Internet generation born in the 60s and 70s."
"On the occasion of Michael Jackson's death, we pay tribute to the great Michael Jackson!!"
"I once thought that I would not be touched at my age, but now I am still deeply touched. I wish all the boys and girls born in the 1960s to listen. I hope they can listen when they are busy making a living, in traffic jams, quarreling, and socializing.
You may be able to hum this song softly and think about your past self, maybe you will be... less impetuous."
"From the beginning to the end, after crying, I always felt that I had countless emotions, and in a daze, I felt that my heart was empty. I have lost a lot over the years."
"The forty-minute short film contains too many elements that left a distinct mark on my growth experience. When I heard the last song, I burst into tears. Where can I put my so-called youth..."
Datang International's publicity campaign has also begun. A huge amount of 500,000 yuan has been generously spent on publicity, attracting countless trolls on the Internet. Countless recommendations have appeared on major websites and post bars, all pointing to one place - "
"Old Boy".
On the night of February 10th, all online video website administrators were surprised to find that the number of visits to the website increased suddenly. They originally thought it was some kind of virus or hacker attack, but after an emergency check, they found out that it was a movie called "
The micro-movie "Oldboy" is working.
In just four hours, it received millions of views, and the number of comments increased at a terrifying speed.
What is "Oldboy" and how can it be so scary?
They also curiously went inside to take a look, but after reading it, they were moved by some of the things in it. As the comment said: "I was deeply touched and wanted to say something, but I felt empty in my heart."
…
The next day, everyone started to go to work, and countless information about "Oldboy" continued to spread.
"Have you watched "Oldboy"?" one person said excitedly to his colleagues.
"What "Old Boy"?" The other party was confused.
He immediately became proud and lectured: "I despise you, you don't know, hurry up and go see..."
This scene has appeared in countless offices. Many people secretly went online without telling their bosses to watch the movie "Oldboy" that even their colleagues praised. After watching it, they excitedly discussed the plot with their colleagues.
Those embarrassing things in my high school and junior high school.
Some leaders are generous and will not be punished if they are caught deserting from work, and they are also attracted to watch it. Some leaders watched it last night and strongly recommended it to their subordinates. Of course, there are also strict leaders. Once caught, they can only say:
The subordinate is out of luck.
Anyway, "Oldboy", which was uploaded just yesterday, has become popular.
Among colleagues, QQ friends, major dating sites, blogs, and major websites, "Oldboy" is spreading like crazy at a crazy speed.
The administrators of major video websites looked at the crazy traffic surge with a smile. Especially on the night of the 11th, the number of visits to a single video website soared to tens of millions.
However, the video website that had discussed the copyright purchase with Wang Shang was already regretting it. It would have been great if it had paid a high price to buy the copyright, so that it could be published exclusively on the website. Unfortunately, it is too late now to regret it.
Wang Shang is also proud that he has a free website. If Wang Shang had chosen to buy out the copyright and require members to pay to watch it, in this copyright-conscious society, the spread speed of "Oldboy" would definitely not be as crazy as the free version now.
""Oldboy" is really good to watch, but it's a pity that it's a bit short, only over 40 minutes. It's not satisfying at all!"
"Who is the director and screenwriter of "Oldboy"? Wang Shang? I haven't heard of it, I don't know him..."
"Does he have other works?"
"Wang Shang? Is that the screenwriter and assistant director of "The Legend of Zhen Huan"? That TV series that my wife often competes with me to watch on TV? I have never liked ancient dramas, so I didn't watch it. It seems that I will go back in the evening
Watch it with my wife to see how the TV series directed by Wang Shang is, I wonder if it is as good as "Oldboy"..."
Unknowingly, Wang Shang actually let "Oldboy" reversely promote the ratings of "The Legend of Zhen Huan".