Chapter 155: 70 Million Advertising Revenue (Seeking Monthly)
After Li Hong saw this business opportunity, he quickly applied to the president of GM's China region, and then hurried over with his secretary. As a result, he met competitors from several other major automobile companies here.
We have been competing for so many years and are very familiar with each other, but meeting each other here in Tianwang Studio always makes people feel a little bit uncomfortable.
Later, negotiators from several car dealers discovered that many people had come to Tianwang Studio one after another, some of whom they knew and some who did not.
"Patek Philippe and Vacheron Constantin are here, as are Valentino and Hermès bags..."
"It seems that this movie is quite popular among others..."
Several people were determined.
At this time, Wang Shang knocked on the door with a subordinate and walked in with a bright smile: "Sorry for the long wait. My name is Wang Shang. I'm glad to meet you."
When several people saw Wang Shang, their hearts were churning. They had always known that Wang Shang was very young, but after seeing the real person up close, they realized that they had underestimated him. In addition, Wang Shang looked "loyal and honest" on the outside, and they immediately became angry.
The heart of friendship.
After talking for a few words, we officially got to the point.
"In order to ensure everyone's confidence in "Fast and Furious", I can reveal some key information here first, but everyone needs to keep it confidential."
After everyone signed a confidentiality agreement, Wang Shang began to reveal some of the essence of the movie to everyone: "With today's racing movies, I think you all have some information about their scripts before inserting advertisements and investing. I
I guess they should all be mountain races, street races, etc., and love...right?"
Everyone looked at each other, and finally nodded to Wang Shang. The scripts they saw were indeed what Wang Shang said. They were all street and mountain races, plus a little love and so on. They were very popular...
Wang Shang smiled confidently: "With their little investment, they can only shoot to this extent, and they are still stretched. In "Fast and Furious", you don't have to worry about this at all, I will use more plots,
For example, gangsters, police and robbers..."
Wang Shang talked a lot eloquently, and finally briefly explained the plot of dragging a safe on the street and chasing it, which made the eyes of everyone present brighten. According to this concept, this movie has been separated from those petty racing competitions.
.I began to focus on comprehensive movies with a larger background, and they can be perfectly integrated with racing, which is really great.
"That's all I can reveal. The reason why I have to spend so much investment is because I want to make it into a Hollywood-level movie. My preparation is to impact the film market in North America, Europe and even the world. And
In terms of special effects, it is estimated to be no less than 150 million." After Wang Shang finished speaking, he looked at these people with a smile, his eyes bright.
Everyone couldn't help but be tempted by what Wang Shang said. If the movie is successful, it will definitely be much better than investing in TV commercials or online advertising.
Wang Shang was negotiating with car companies, while Bi Han was negotiating with luxury advertisers one by one.
After the third day, General Motors, Volkswagen, Daimler, and BMW signed advertising placement agreements respectively, investing a total of 50 million in advertising funds, and were responsible for providing 8 new sports cars, and dozens of other scrapped cars for use in the scene.
Special effects production. Of course, there are additional conditions. If the film does not enter the international market, 20 million will be reduced. If it enters the international market, an additional 10 million will be added.
After the news came out, those racing movies that were being filmed were immediately put to shame. They had earned 50 million from car advertising fees alone, but what about me? Advertising for nothing. All I wanted was a car company to send me a car to shoot for.
These production companies burst into tears...
Talking too much brings tears to my eyes. Why is there such a big difference between human beings???
Many people are also questioning: "Is "Fast and Furious" really that good?"
Regarding this issue, these four major car manufacturers said: "I have read the script and have strong confidence in the film. I also have confidence in Wang Shang's directorial ability."
Other luxury goods advertisers who had not yet signed the final agreement also became anxious after hearing the news.
In the following days, the "Fast and Furious" movie successively signed advertising investment funds worth 20 million, involving more than a dozen brand products.
So far, the film has received 100 million yuan in investment funds, and the advertising cost is 70 million yuan. Moreover, these sponsored products can be tried out for free, so the investment cost is greatly reduced.
With money in hand, plans began to become extravagant.
"350 million? I don't think that's enough. Let's make a budget of 500 million..." Wang Shang's hobby of spending money reappeared.
Just when Wang Shang was rejoicing at the advertising revenue from "The Fast and the Furious", American Marvel released an even more exciting news - "Transformers" was selling like hotcakes in the United States.
Whether it is the ratings of animation, the sales of comic books, or the sales of animation toys, they are all amazingly popular. And other comics were also suppressed by "Transformers" for a while.
It seems that "Transformers" is more suitable for survival in the United States and is more popular than in China. So far, Marvel has earned nearly 100 million US dollars in revenue from various sales channels!!
Now the entire United States is in the midst of a Transformers craze, and they are all shocked by the weird creativity - Oh my god!! Aliens? Can they transform? Silicon-based life forms?
The simulated giant Transformers in the exhibition hall of Marvel headquarters attract hundreds of people every day to pay their respects and take photos.
And in the past few days, other film companies have taken an interest in the movie rights of "Transformers" and contacted Marvel.
After Wang Shang heard the news, he smiled lightly. Wang Shang had already thought of such a fiery event.
The next day, Wang Shang received calls from several Hollywood film giants, saying they wanted to negotiate the film rights for "Transformers". Wang Shang refused without even thinking about it. Paramount had previously said it would co-produce.
Neither of them agreed. Now you want the copyright directly. How is that possible?
…
The good news kept coming, but Wang Shang soon heard the bad news.
On December 14, Qian Mo, the novelist and deputy film director of "To Youth", angrily ran to Wang Shang's office and complained directly: "Director Wang, that director Wang Yiyi changed "To Youth" beyond recognition during editing.
, you have to go and take a look! I don’t want a work to be ruined by her like this..."
Wang Shang interrupted quickly: "Wait a minute, speak slowly, I didn't understand..."
Two minutes later, Wang Shang finally knew what was going on, and then he was shocked: "Damn it, it's going to be released in 9 days, how could something like this happen?"
Wang Shang quickly came to the floor where the post-production team was located. After entering, he found that the new director of "Youth" Wang Yiyi had red eyes, and the other staff members looked a little strange, but Wang Shang didn't see what was wrong.
Obviously, Wang Shang's arrival gave them a little more excitement.
"What's going on?" Wang Shang asked.
"They are always against me..." Wang Yiyi pointed to several staff members. Wang Shang took a look and saw that they were all responsible for various important positions in the post-production team, including recorders, assistant directors, soundtracks...
"We objected because we thought her performance was not good. In the first version, we felt something was wrong and wanted to change it, but she just didn't agree. Originally, it was natural to follow the director's instructions, but if the film is done well
If it's too bad, we will definitely refuse..."
"You don't understand," Wang Yiyi retorted resolutely and argued with reason, "Director Wang, they always think that this movie can be a comedy carnival from beginning to end, but I think the theme of youth should be joyful and sad.
That’s called youth.”
"Okay, stop arguing and show me the current version..." Wang Shang didn't listen too much to their respective opinions. He would talk about everything after watching the film. Then he thought about it and said, "By the way, call me.
A few experienced directors will come over, and then we'll call the general manager."
Soon, the people summoned by Wang Shang came here and began to sit and watch the current version of "To Youth".
It took me an hour and a half to finally finish reading it.
After watching it, Wang Shang felt that the movie was average and was a little disappointed. He said to the two parties: "We don't know what the two of you are arguing about, so we will express our feelings about the movie as a third party."
Boss, you come first."
Bi Han said bluntly: "The first half of the movie felt good, it had the meaning of youthful memories, but the second half was a bit messy. Anyway, I didn't understand a lot of it. It jumped too fast."
Several other people also expressed their own opinions, such as the asymmetrical distribution of character shots and so on...
Wang Shang finally said: "Let's do it this way. Don't argue with me. First of all, the first part shows the youth that dares to love and hate, and is mainly funny, while the second half shows the youth that will eventually pass away.
Mainly light and heavy, with more shots of Lin Qing and fewer shots of Chen Xiaozheng..."
Wang Shang made the decision directly and did not allow others to refute.
Then his face instantly became extremely cold, and he said to these post-processing people in an irritated tone: "Here, I want to criticize you. There is still internal strife at this time. Why didn't you tell me earlier? I know you are under a lot of pressure. You have been rushing recently.
The progress is very tight, and I know you all want to stick to your own ideas, and I know you don’t want to disturb me, but at this critical moment, don’t let small things ruin big things!”
"It will be released in nine days. Excluding the review time and copying time, how much time do you have left?! Two days? Three days? Four days? Do you still have time to quarrel? What do you think delaying the schedule will bring to the film?
Influence?!"
"If you don't do a good job in these few days, get out of here!"
Wang Shang almost shouted these words.
This was the first time that he acted so fiercely as a boss, which made many people tremble.