Chapter 187 Discussion of special effects (seeking monthly ticket)
On December 30th, Hanhai Film and Television Group's "Cultivation Storm" and Beihai Film and Television Group's "Fantasy Continent" were finally released, with total box office receipts of 780 million and 850 million respectively...
The box office was good, but...it was hard to get back the money...
Because the production company and the distribution company are the same, they can get about 40% of the box office dividends. That is about 300 million. After deducting the promotional expenses, there will not be much left, and maybe a little loss.
. CD? Online video? The maximum dividend is more than 100 million. After a year and a half of hard work, so much money was taken up, but in the end there was only this amount, which is a bit cheating.
The first-day box office was 80-90 million in the beginning, but now the total box office is only this small...
why is that?
The filmmakers quickly figured it out: the content of the two movies was too empty. If it hadn't been for a few special effects fights and outdoor scenes, it would have been an ordinary martial arts movie. And they had too few special effects. From the beginning,
It was so fresh and exciting at the time that everyone flocked to the cinema, but after watching it, in retrospect, I felt that there was nothing worth remembering and it was a rip-off.
Once the novelty wears off, the evaluation will naturally become lower and lower. The eye-catching 4.0 score on MTime is proof of this.
Speaking of movie fans, the most unhappy ones are fans of the novel of the same name. Once they watch the movie, they feel that it ruins their outlook and makes them blind. It is too different from the virtual world they built in their minds when reading the novel!
The Shanghai Film and Television University soon published a paper titled "On the Combination of Special Effects and Movies."
"The combination of special effects and movies needs to be cautious. Things like "The Storm" and "Fantasy Continent" are examples of failure. Both movies pursued the visual sense too much. As a result, they lost their content and were pale and feeble. And like "The Fast and the Furious"
"This kind of thing. In addition to the special effects, the content is not small at all. In terms of plot settings, it is a typical commercial film. This is an example of success."
"The current special effects are too expensive, leading to a sharp increase in costs. "Cultivation Storm" and "Fantasy Continent" have already pointed out the direction for us: the current special effects do not allow us to create such a huge virtual world. Therefore, online novels
The combination with movies still needs further testing. Don’t be too blind and impulsive, and don’t rush in as soon as your head gets hot.”
"This kind of movie that builds a huge virtual world still has many shortcomings. The special effects are too few and too monotonous, which can easily lead to aesthetic fatigue. Moreover, the risk is very high. Once a loss is made, the loss will be hundreds of millions..."
"At present, all major film groups have begun cooperation with foreign special effects companies, which costs a lot of money. The most typical one is Wang Shang, the boss of Tianwang Studio who admires special effects. He can even be said to be a radical in the development of special effects technology. The entire
Most of the company's profits are used to train special effects artists, maybe they are crazy, maybe they have sharp eyesight..."
There is a lot of content in this paper, and Wang Shang read it completely. At least he got a rough idea of the attitude of the Shanghai Film and Television University: "Special effects are supported, but they must be applied to movies reasonably."
When he saw those comments about Tianwang Studio, Wang Shang smiled bitterly.
After building a special effects studio for so long, Wang Shang realized that this thing was a piggy bank that only swallowed money but never spit it out. In other words, the technical development of the special effects team did not advance as rapidly as Wang Shang imagined.
why is that?
Wang Shang has always been puzzled.
"It seems that I have time to go to Hollywood to see it. Well, I also want to go to Hollywood to see how far the 3D technology has developed there."
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The total box office of "Cultivation Storm" and "Fantasy Continent" was so deceptive that it caused a whirlwind in China. Countless filmmakers analyzed them, and various arguments continued to appear in society...
Beihai Group and Hanhai Group were both happy and miserable.
What hurts is that compared to the extremely popular "Fast and Furious", these two big-budget movies are just scum.
But what is gratifying is that when compared with "The Promise", the two movies are good movies. Because the investment in "The Promise" is more than 100 million more than them, and the box office is even worse than them. At this time, "The Promise"
"The decline of "Cultivation Storm" and "Fantasy Continent" is already obvious. It is even worse than "Cultivation Storm" and "Fantasy Continent". I guess my underwear fell off this time.
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"Ah Shang, do you have time?" Just when Wang Shang was thinking about his next movie, Tang Zongshi called.
"Well, I have time, what's the matter? Is there something?"
"I need your help, please come to Datang International." There is no need to be so polite in their relationship.
After Wang Shang hung up the phone, he called the secretary outside the office: "Ah Yue, prepare a car. You should also prepare to go to Datang International, now."
Within a minute, Secretary Li Shuiyue knocked on the door and came in: "Director Wang, the car is ready."
Although she is still a little scared of Wang Shang, she is not as nervous about him as she was at the beginning.
The car is waiting at the door downstairs of the office building. It is a black and calm-style car given by General Motors, worth more than one million. Since the release of "Fast and Furious", the four major companies have ranked first in car sales around the world.
There has been a lot of increase, and it can be said that they and the leaders of the headquarters company are very happy.
Now that I have tasted the sweetness, I naturally want to get the sponsorship rights for the second movie of "The Fast and the Furious". Of course, it would be better if I can get the exclusive sponsorship. And there is also "Transformers", which will definitely have car advertisements.
So a few days ago, each of the four companies sent a high-end car to Wang Shang.
Wang Shang naturally accepted it happily, since there was no need to make any commitment to them anyway. He kept one car for himself, and the other three were allocated to Mr. Bi and several other senior officials.
Half an hour later, the driver drove Wang Shang and his secretary to the office building of Datang International.
As soon as he entered, a Datang security guard greeted Wang Shang with a smiling face: "Hello, Mr. Wang! Long time no see!"
"Hello, Ah Fu." Wang Shang remembered him and responded with a smile.
The security guard didn't expect that Wang Shang could call his name, and he was even more happy. He felt light even when he walked.
Then I met many people who excitedly greeted Wang Shang, all of whom looked familiar. There was also one person who tactfully pressed the elevator button for Wang Shang.
When Wang Shang got on the elevator, the hall began to become chaotic. And the man named Ah Fu was naturally the proud one.
"Is that Wang Shang from Tianwang Studio just now?" several beauties at the front desk asked excitedly.
"Yes, that's him. He stayed here for a while before. Unexpectedly, five years later, he has become a nationally famous director and the boss of a company." Someone said with envy and admiration.
"I heard that his current net worth is already two to three billion, which is really amazing. He started from scratch!!"
"He is my idol, not a celebrity idol, but an entrepreneurial idol." A young man said with great ambition.
"I watched that movie "The Fast and the Furious", it was really good~"
"Such a good man, it would be great if I could be his girlfriend~~" Several unmarried girls were leaning on each other and squinting their eyes, and they were already infatuated with each other.
"Boss, you are very familiar here!" Shuiyue said with a sigh as she looked through the elevator glass at the people discussing below.
"Yes, I have stayed here before, but I didn't expect that five years have passed in a flash." Wang Shang also came and went here before. At that time, when he saw Director Zheng Long, he had to recommend himself to please him. Now, he no longer knows what he is doing.
I feel like I can be on par with directors like Zheng Long.
It's really a bit sad to think about it...
If he had chosen other film and television companies instead of Datang International, the journey would probably have been a little more difficult. Therefore, Wang Shang had a feeling of returning his kindness to Tang Zongshi and Datang International.
After thinking about it, Wang Shang quickly arrived at Tang Zongshi's office, where Tang Zongshi's secretary was already waiting there.
Wang Shang lowered his head and told his secretary: "You can talk to this secretary more and learn something later..."
Li Shuiyue nodded yes.
After Tang Zongshi saw Wang Shang coming, he hurriedly greeted him: "A Shang, I invited you here today because I want you to help me watch the movie "Guwu Mirai". This year's Lunar New Year movie is really too intense. I'm optimistic about it."
All three movies lost money, which made me very unsure."
Having said this, Tang Zongshi felt a little discouraged.
The three movies that he originally thought should achieve good results all failed at the box office, and the box office results of "Cultivation Storm" and "Fantasy Continent" were also extremely bleak, so at this time, he also lacked confidence in "Furubu Mirai".
Wang Shang understood what he meant. During this period, he also paid attention to the films of major film companies in the Lunar New Year festival, and found that half of the films produced by Datang International for the Lunar New Year festival were sold out.
"I think you still need to find someone in charge of the editorial department who has a keen sense of film..." Wang Shangxiao said.
"The one I want to invite the most is you, but it's a pity that you are not from Datang International." He admired Wang Shang's vision very much. Normally he would not ask Wang Shang to come over, but now the "Guwu Future"
The investment was too big, and he didn't dare to act rashly. He asked Wang Shang to come over and be more cautious. Moreover, Wang Shang provided the idea for this movie.
Then without saying much, they went directly to the screening room set up by the post-editing department in the Datang International office building. Li Shuiyue, who was amazed by the relationship between Wang Shang and Tang Zongshi, also came here and was lucky enough to watch it in advance.
The movie was soon screened, and Wang Shang watched it carefully.
Wang Shang read a section and thought it was good. There were many future technologies in it, such as virtual screens, three-dimensional projections, citizen chip IDs, floating cars...
These future technologies are all fake images made using CG technology, but they all look very real. Wang Shang, who is used to seeing future science fiction blockbusters, can't help but marvel.