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Chapter 279 Crazy advertising placement

After experiencing the early chaos, Tianwang Film and Television Company finally appeased these "enthusiastic" investors and advertisers and arranged them into various conference rooms in batches.

And those merchants who want to place advertisements in movies are naturally treated better than those who want to invest in movies (Wang Shang is not short of money and does not need to invest).

Naturally, Tianwang Film and Television Company will not turn away these advertising merchants (God of Wealth) who come to send money.

The person who received them was Tang Li, the director of the Ministry of Commerce.

"I want to invest 2 million to advertise my company's watches!!"

"Go away, you want to get 2 million? I'll invest 3 million to endorse my company's watches!"

"I want to make leather bags and clothing advertisements, 5 million!!"

"I want to insert a food advertisement, 2 million!!"

"I'll pay 3 million for restaurant food advertising!"

"Computer embedded ads, I'll pay 6 million!!"

One business representative after another kept putting forward their own conditions, and also attracted many competitors from the same industry to compete for bids.

Moreover, they don't even need to read the script before deciding whether to spend money on advertising space. If it were for other movies, they would definitely need to read the script before they dare to spend the money. Now, they have simply ignored this.

Tang Li looked at all this with a smile. This kind of initiative and enthusiastic giving of money was rarely encountered in his career. In the past, it was good to beg his grandfather and grandma to get advertising fees.

This had to make him admire Wang Shang even more.

What impressed Tang Li even more was that Wang Shang was so "shameless" that he arranged at least 100 advertising spots in the movie script. For example, when his father took the protagonist to buy a car, he also stopped by a sports car shop.

.Then, a lot of computer advertisements were inserted into the Military Intelligence Bureau. There were also commodity trading websites selling heirloom glasses, as well as Internet search tools...

There are all kinds of product placements...

Tang Li gave Wang Shang a definition in his mind: "The money-making methods are simply crazy~~~"

Then he was so impressed that he fell to the ground.

General Manager Bi Han was entertaining another group of advertising merchants - automobile manufacturers.

The Autobots in "Transformers" have become a household name, and naturally there will be many cars with different images, so the effect of car advertising is no worse than that of the "Fast and Furious" series. Therefore, some of the world's famous car manufacturers have come here.

, want to get opportunities for advertising placement.

And when Bi Han gave them the information about the advertising space embedded in the script, the advertising space in which Bumblebee, one of the protagonists of Transformers, transformed into a sports car, instantly attracted the attention of major car manufacturers.

In the "Transformers" series in the past time and space, the most eye-catching car is probably the Chevrolet sports car transformed by Bumblebee. It instantly transformed from a shabby car that was spurned by the protagonist into a high-end, classy and cool car.

The gorgeous car, and the 3-second long shot of the camera focusing on the logo on the front of the car instantly blinded the eyes of countless viewers.

I heard that after the product placement in the movie was released in the past time and space, this Chevrolet sports car became a hot seller.

Merchant representatives with a keen sense of smell can naturally feel how valuable this product placement is.

While everyone was busy entertaining the gods of wealth who came to their door, Wang Shang did not participate in the selection of these advertising companies, but was selecting candidates for the film's assistant director, scene recorder, chief photographer and other positions.

Only after identifying these people can we start to formally form the crew, detail the budget, recruit actors, and select locations.

However, when he heard that Donald, an acquaintance of Paramount, was coming, Wang Shang put down what he was doing and concentrated on the reception.

"Co-production investment is probably not possible, because there are many projects in cooperation with the Chinese military in this movie, so the country will definitely not want this movie to be tainted with the imprint of other countries, so I'm sorry." Wang

After Shang Dang heard the purpose of Donald's visit, he refused without thinking.

After listening to this, Donald also gave up his interest in co-production. Then he turned to another main purpose, "I have always been very curious about 3D technology, and Paramount has not yet mastered 3D technology, so can I go and appreciate it?

"

Wang Shang looked at Donald, had some thoughts in his mind, and then said with a smile: "Of course there is no problem."

Then I took Donald to the small screening room to watch the 3D short film shown at the press conference.

After Donald watched the short 3D short film, he secretly compared it with the 3D effects he had seen from the two special effects companies Weta Digital and Digital Realm: "I feel that the effects are similar, which means that King of Film and Television has mastered the comparison.

Mature 3D technology.”

Thinking of this, not only did he feel no joy, but he was a little uneasy and worried, because this meant that it would be more difficult for Paramount to obtain 3D technology. Finally, he bit the bullet and asked: "I don't know if Mr. Wang is willing to sell.

What 3D technology do you have at your disposal?”

"Impossible!!" Wang Shang replied decisively.

"What about cooperation?" Donald asked unwillingly.

"I don't have this idea at the moment, sorry." Wang Shang naturally cannot give the golden chicken that lays eggs to others.

The next day, Donald left the Magic City with a disappointed mood. None of the goals of his visit were achieved. Not only did he not get the investment for "Transformers", he also didn't get the authorization to use 3D technology.

——————————

Hollywood.

The sun has not yet set, the sky has begun to become gloomy, dark clouds are rolling in, and a storm is coming.

Michael Bay had messy hair and was walking down the street in Hollywood, carrying a bottle of wine in despair. He looked at the feasting and feasting around him and couldn't help but lose consciousness with his bloodshot eyes.

He couldn't help but think about what he had experienced these past few days.

Columbia: "Sorry, Mr. Michael, there is currently no script suitable for you."

Universal: "I'm sorry, Mr. Michael, our company can only invest US$3 million in your script at present. You also know that the film market has been sluggish recently."

Columbia: "Sorry, Mr. Michael, our company doesn't think this script has any investment value, so I'm sorry."

Fox, Paramount...

Recalling the contemptuous and joking eyes of those people, Michael couldn't help but feel a fire in his heart.

He raised his neck, "Gurgling~~" and poured a mouthful of beer into his mouth, staggering: "What a snobbery~~~"

He still clearly remembers that when he directed "Armageddon", "Pearl Harbor", "Bad Boys 1 and 2", and "Texas Chainsaw Massacre", the box office was a hit, countless media rushed to praise it, and good scripts continued to come out.

Since then, he has been hailed as another talented director in Hollywood. During this period, Michael Bay can be said to be very proud of himself.

But by 2005, the director's career began to decline. In the following years, several of the director's films failed miserably, especially "Clone Island", his first film when he joined DreamWorks in 2007, with an investment of 1.3

100 million US dollars, but in the end the US box office was only 30 million, and it also won the Golden Raspberry Award, ending in a double failure at the box office and reviews.

The extremely competitive Hollywood showed its bloody cruelty at this moment. Zeng Jin's talented director began to decline. He was like a disaster star. No film company dared to give him a movie script, and no film company dared to give him a movie script.

Take over his script...

From being high-spirited to being scorned by others, the sharp contrast has made him almost decadent.

If you are not drunk with wine, everyone will get drunk.

I stumbled all the way back home, opened the door, and found that the house was in a mess, and no one had tidied it up.

At this time, a neighbor's greeting came from outside the door: "Michael, I have your letter!!"

The drunken Michael Bay looked at his neighbor with confused eyes: "Letter?"

"Look, this was handed over this morning..." The neighbor was holding a parcel in his hand.

"Thank you." Michael took the package with his weak right hand, forgot to close the door, turned back and fell on the sofa, and fell asleep.

The next day, when the sun hit his face, Michael woke up. Looking at the package on the table, he was confused for a while: "Where did this package come from?"

He couldn't remember what happened last night.

Out of curiosity, he tore open the package and took out the contents. It was a stack of documents, with a letter on top.

"Hello, Mr. Michael, I am Wang Shang from China Summer Wang Film Company. I am the screenwriter and director of "Death Comes 1", "Fast and Furious 1", and "Resident Evil 1"..."

"Here we go again!!!" Michael threw the letter away impatiently. During this period, several emails appeared in his mailbox from China Magic City Tianwang Film and Television Company, inviting him to be an assistant director.

"Assistant director? I don't like to be an assistant director. I just want to be a real director." Michael sneered at the assistant director. Although he had heard of 'Wang Shang' and had made several high-grossing movies, so what?

?

Suddenly, Michael discovered something different.

"What is this?" Michael found a 'publication' with a beautiful cover in the pile of paper. Out of curiosity, he took it out and looked at it.

"Transformers script?"

Although he was dissatisfied with the position of assistant director, as a director, the script had an almost fatal attraction for him.

Michael couldn't help but move his fingers and flip them...

.

PS: I didn’t return to Dongguan until 10:30 in the evening. I finished coding one chapter as soon as possible and will work hard to code tomorrow.


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