Chapter 293 I want to go to the Spring Festival Gala
January 26, 2009, the 30th day of the twelfth lunar calendar, New Year's Eve.
The crew of "Transformers" was busy yesterday and the holiday began today.
The Spring Festival is the most important day of the year for every Chinese. The family reunites, eats dumplings, watches the Spring Festival Gala, and tells life. Even those who have no holidays will call home and express their feelings, and then stay away from home to eat
A New Year’s Eve dinner.
As a country with the oldest history and extremely strong national strength, the traditional culture of China is also constantly fermenting in the hearts of foreigners. In recent years, tens of millions of foreigners have joined China's nationality and settled in China.
There are more and more foreigners, and their living habits are gradually integrating into China.
Michael Bay and Robert Downey Jr. and seven foreigners did not return to the United States during the Spring Festival holiday in the crew, but decided to stay in China and have a fresh Spring Festival together.
On the night of New Year's Eve, they bought some gifts and came to Wang Shang's house to celebrate the New Year with salivation.
"Today is New Year's Eve?" Wang Shang asked curiously.
"Yes? So we're here? Are you having a holiday?" Michael Bay and the others looked 'yes'.
"What? How can anyone go to visit someone else's house on New Year's Eve?" Wang Shang was depressed, but looking at the confused look of these friends, he knew that they didn't understand the customs here.
In the end, the Queen Mother scolded Wang Shangshen and enthusiastically welcomed the group of people.
"You are Tang! You are Bu! You are lucky! You are Asi..." The prince quickly recognized Robert Donnie and the others one by one. They had come several times and knew him.
Seeing that the prince's father actually recognized them, Robert Downey and the others felt a little flattered and were so happy that they flattered him and kept flattering him, making the prince's father happy.
"Dad, mom, this is my current assistant director of the movie. My name is Michael Bay. You can just call him 'Bei' in the future."
At the greeting of Wang Father, the foreigners asked them to sit in the sofa in the hall. Fortunately, the hall of Wang Shang's house is quite large. It is 50 square meters and the sofa area is quite large. It is not at all for 10 people to sit down.
It's crowded, just right.
On the wall in front of the sofa is a 58-inch LCD TV. You can watch TV programs comfortably while sitting on the sofa.
The media technology of this time and space is much better than that of previous time and space. TV programs will not become rough due to insufficient resolution. The picture is still exquisite enough.
As the number of people increases, the popularity becomes more prosperous and the New Year atmosphere becomes more abundant. Firecrackers cannot be set off in the city. Now that the popularity becomes more prosperous, the prince's father and mother are happy and laugh very happily.
While pouring tea for them, Wang Shang said, "We celebrate the Spring Festival and watch the Spring Festival Gala. Unlike you who gather abroad on the streets and outside the square to hold parties." Wang Shang said while switching to the TV station. It was just 7 o'clock now.
45 minutes, the Spring Festival Gala will begin in 15 minutes.
After a few people chatted enthusiastically for a while, the Spring Festival Gala officially began at 8 o'clock.
These foreigners have not had any experience of celebrating the Spring Festival in China, so they find it novel. After the Spring Festival Gala started, they were fascinated by the programs inside and were very fascinated. It is not that the Spring Festival Gala is so good, but the Spring Festival Gala program and
Foreign programs vary greatly in culture, details, style and other aspects, and look fresh.
Wang Shang was thinking about what year he could direct the Spring Festival Gala in the future, so he watched the Spring Festival Gala every year, and he also looked at it with a professional perspective and analyzed the programs in it for later use.
He found that in recent years, the Spring Festival Gala programs have gradually become more modern, and the proportion of programs in traditional culture has gradually decreased. Wang Shang has also read a lot of comments, saying that part of the reason for this is because with the economy
With the development, young people born in the 1980s and 1990s began to grow gradually, their attention was attracted by new things, and their attention to tradition began to lose.
After four live broadcasts, the advertisement begins.
"This Spring Festival Gala is awesome!" Robert Jr. reminisced and praised.
Others nodded in agreement.
Michael Bay's eyes were a little different, and he asked curiously: "Does a lot of people watch this show?"
Hearing this question, Wang Shang smiled and did not answer him directly, but said a data: "In the country, the TV sets watching this program currently account for 68% of all TV sets!"
“68%!!!”
Several foreigners were stunned.
Wang Shang did not lie to them, 68%, which was the ratings of last year's Spring Festival Gala.
Michael Bay, who has a keen sense of smell, quickly calculates: "According to the current population of China, theoretically, at least 700 million people in the country are watching this program."
When he calculated this number himself, he couldn't help but take a breath of air conditioning.
"700 million?" The others couldn't get much better, and they were dizzy.
"The country of China... is so amazing..."
Looking at the group of foreigners in shock, Wang Shang's heart unknowingly felt a strange sense of pleasure.
But Michael Bay quickly reacted and asked, "Is the advertising here expensive? Can the advertisements for the movie be put here?"
Others were also quite interested in this issue and turned their attention to Wang Shang.
"It's very expensive! Very expensive!" Wang Shang introduced, "When you look at these advertisements, each advertisement has a basic price of more than 10 million yuan. And there is a 'My favorite program for the Spring Festival Gala' selection of the championship
Name: The auction base price this year is 130 million, and there is also an advertisement during the Spring Festival Gala newspaper. I heard that the winning bid price this year is 120 million."
"And the total bidding price of the advertisements exposed in this year's Spring Festival Gala is 1.3 billion! And these advertisements only have one live broadcast and five replay opportunities, so this advertisement is very expensive, and the cost of an advertisement can be
Make a movie."
Wang Shang did think about putting his own company on advertising, but because of the more audiences of this time and space, the price is much higher than the previous time and space. Wang Shang thinks that the investment is not cost-effective.
When those foreigners heard this, they couldn't help but complain: "There are so many tithes in China!!"
"I originally thought about putting the advertisements of Tianwang Film and Television, but when I saw this price, I would rather forget it. I can't afford to have no money." Wang Shang was crying poor.
Others: "..." expresses strong contempt.
At this time, the black Fox asked, "What is the reward for those who went up to perform?"
"Big guys are 5,000 yuan, and if you don't have a small guy, you're 2,000 yuan!" Wang Shang said a number, "If you want to make money, don't go, but it's good to show your face."
Everyone: "..." to cheat my father.
Michael Bay sighed: "It's amazing. If there was a Spring Festival Gala in the United States, I guess I would really like to direct it."
Wang Shang smiled: "I think so too."
Afterwards, Wang Shang answered the phone while watching the Spring Festival Gala. He basically called in every minute and said New Year's blessings or something. And this group of foreigners appreciated another Chinese tradition - phone blessings.
And among these calls, there is a special call.
"After the New Year, take some time to come and meet my parents?" Liu Xi called from Haizhu City and said.
"See parents? OK!" Wang Shang agreed without any hesitation.
The next day, these foreigners began to form groups to celebrate the New Year at other crew members' homes. Today's one family, tomorrow's one family, like locusts passing through the border...
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During the Spring Festival, the box office of "Lost in the Road" is still extremely strong, earning 30 million yuan every day, and its results are shocking, and the limelight of other newly released blockbusters has been snatched away by it.
During the beginning of the Spring Festival travel rush, "Lost in the Road" won 440 million yuan, and the total box office has reached 480 million yuan.
The cinema welcomes various different groups of people every day, including petty bourgeoisie, migrant workers, and students. As soon as they enter the cinema, they directly purchase tickets for "Lost in the Road". As for other movies, they are not very concerned about them.
Many of them came to the cinema for the first time, most of them were attracted by the advertisements during the Spring Festival travel rush, and many of them came for the low-priced tickets of 20 yuan.
The owner of the cinema was smiling from ear to ear and was more generous in sending red envelopes during the Chinese New Year.
This time, major entertainment media have turned their writing and focused their main attention on "Lost in the World", and the content of the report also praised "Lost in the World".
"A movie with a ticket price of only 20 yuan actually sold for 480 million yuan. This world is really crazy! But if you change 20 yuan to 50 yuan, wouldn't you buy 1.2 billion yuan??"
"The gorgeous reversal from downturn to peak, "Lost in the Road" tells us nothing is impossible!!"
"The movie with a production cost of 5 million, a promotion cost of 8 million, and a total cost of only 13 million actually won a high box office of 480 million, the movie with the highest return rate in Chinese film history!!"
"The director of "Lost in the Road", actors Xu Zheng and Wang Baoqiang are crazy, their fame has skyrocketed, and their pay has skyrocketed!!"
"Authoritative survey, among the audience who watched "Lost in the Road", 20% of the audience had never been to the cinema to watch movies, 10% were attracted by low ticket prices, and 50% were attracted by Spring Festival advertisements, so
, Wang Shang’s plan was successful.”
"The filming of "Lost in the Road 2" is currently underway and is expected to meet you during this year's National Day."
"On the precise crackdown effect of advertising! Spring Festival advertising method!"
There are many praises. As for the previous contempt for "Lost in the Road", I have long forgotten it. Anyway, the media are all unconventional second-hand men.
Just as the entertainment industry was talking about the hustle and bustle of "Lost in the Road", Tianwang Film and Television Company announced another news - the second movie "If You Are the One" of the ticket price plan will be officially released on February 1, 2009.