The summer vacation in China in 2009 can be said to be lively.
Perhaps it was filmed in the three promotional and popular movies, including "The Lord of the Rings", "Transformers", and "Harry Potter", and the threat of movies around the world were deliberately released in advance or later.
So, this year's Chinese summer vacation, the wonderful movies are like hedgehog thorns, and they are pricked.
Hollywood's "Wolverine" began to be released at the end of June, which triggered the hot summer vacation trend in China in advance. It won an astonishing RMB 80 million that day, making its production company toothless to smile.
Then, the domestic Huayi Company adapted from the science fiction novel "The Wasteland of Doomsday" came immediately, and it gained 100 million in two days of release, which surprised the attention of countless people who were not optimistic.
The following summer vacation was out of control. Hollywood included Star Trek, the EU introduced "Shelf", China included "Crazy Stone" by Tianwang Film and Television, and Southeast Film and Television's modern urban novel "Super
Teacher" has achieved very popular results one after another, and the box office of 300 million is already difficult to satisfy them.
And at this moment, Wang Shang quietly ended his honeymoon and returned to the Demon City.
It was mid-August, and the post-production team of "Transformers" had completed the preliminary cutting and dubbing. The first version of the movie was 160 minutes long, far exceeding the 140 minutes Wang Shang booked, which means that the post-production personnel needed it.
Continue to crop hundreds of shots.
They were a little reluctant to let it go, and they felt that this one was good and that one was good, so they couldn't do it. But it was awkward to get together, so they finally asked Wang Shang to come back and decide.
After Wang Shang came back, he found several main personnel to read it twice, and finally discussed collectively to cut off several of the parts.
On August 20, Transformers finally released the second version, which was 145 minutes long and looked good, but there were always a few flaws and had to continue to modify it.
"Boss, should we release it in September in advance? Otherwise, let "The Lord of the Rings" enter the Chinese market first. I always feel a little frustrated."
"The latest Internet says that the world's first 3D movie has been stolen by "The Lord of the Rings". China's first 3D movie released cannot be given to it." Several people are Chinese, so naturally hope that China is
The movie can be kept in history.
"But in September, there are only Saturdays and Sundays, and the number of viewers is definitely not as high as the seven-day National Day holiday. On October 1, it is the National Day holiday, plus the Mid-Autumn Festival on October 3. There are 8 days of long holidays in total."
"This is indeed..."
On the one hand, it is reputation, on the other hand, it is reputation plus interests. It is difficult to make a decision and everyone is in trouble.
Wang Shang finally thought: "Let's do it, speed up the time in the later period. You can work harder during this period, strive to finish it in early September, and copy it immediately. I'll go to the State Administration of Radio, Film and Television to see if I can delay the "Lord of the Rings"
The time when China is released. If it really doesn’t work, we can send the copied film to be released in Japan, South Korea, and Southeast Asia. There is no National Day or anything else there.”
"Copy? Slowly! We forgot one thing, copy!!" At this time, Liu Yuqing slapped the desktop and was inexplicably surprised.
After hearing this, the others pondered, and Wang Shang's eyes lit up.
Liu Yuqing explained: "You can imagine that in order to release the movie "The Lord of the Rings" before "Transformers" and "Harry Potter", it is definitely impossible to release the movie "The Lord of the Rings" in a unified manner, because it takes a long time to copy it.
And it must be the first to target the North American market, which has nearly 10 million 3D cinemas. Even if Universal Pictures is mature or advanced, its copying speed cannot be so fast. And their second goal is definitely the first.
The second major market of the EU, so it is completely impossible to complete the copy and ship it to China and distribute it to various theaters by October.”
A word woke up the dreamer, and everyone's eyes lit up.
"Yes, why didn't you think of it?"
"Then we have time to arrange it calmly." Everyone finally relaxed.
"We still cannot relax. We must quickly finalize the final version and then copy it. According to Director Liu's analysis just now, we schedule it to be released on October 1st National Day. There are 4,000 screening rooms in China, and the copying task is very heavy.
Later, we took advantage of the Lord of the Rings to focus on North America and the EU, focusing on countries such as Japan and South Korea, Southeast Asia, Australia, India and Russia.”
Just as Wang Shang and the others were discussing the release date of "The Lord of the Rings", the producer of "The Lord of the Rings" was also discussing the release date. "Harry Potter" was slower than the other two movies,
Now it is under low-key processing, but the publicity is still extremely high-profile.
In late August, "The Lord of the Rings", "Transformers" and "Harry Potter" announced the exact premiere time one after another.
"The Lord of the Rings" will be released simultaneously in North America on Friday, September 19, and will be released simultaneously in the EU on October 9.
"Transformers" will be released nationwide on October 1st, and within the next twenty days, Japan, South Korea, and Southeast Asia will be released one after another.
"Harry Potter" cannot be weakened at this time, and announced that it will start to be released in India, Russia and Australia in turn on October 16.
At this point, all 3D screens around the world have been divided up.
None of the three parties competed with each other because they knew that the first taste of the soup was better. The movies that were released first could use the 'unprecedented' 3D effect to bring fans to their 'unprecedented' before the appetite of local fans was not raised.
There will be greater shock, a return rate, and a higher loyalty.
"The Lord of the Rings" 3D screen counts 17,000 yuan.
The number of 3D screens on "Transformers" is expected to be 8,000 yuan.
The number of 3D screens in "Harry Potter" is expected to be 3,000.
"The Lord of the Rings" accounts for 61% of the screen, which can be said to be the advantage, while "Transformers" has a share of 29%. Although it is only half of "The Lord of the Rings", it is more miserable than "Ha"
Leport》 is much better.
This pattern can be summarized in the media: "The Lord of the Rings is proud, the Transformers are steady and seek stability, and the Harry Potter loses its first battle."
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On August 28, the Magic City Airport welcomed three groups of foreign friends formed by several strong bodyguards in black and fat leaders. After they left the airport, they separated three teams and got on three batches of cars.
"Shit! I actually met them here!!" Bobby looked at the two convoys in front of the airport expressway and couldn't help feeling a little disappointed. When they came here, it means that this business trip was in trouble.
When they made the itinerary, they didn't know that there were people from the other two parties who happened to be on the same flight. When they met at the airport, everyone's faces almost turned dark, and their enemies were narrow.
Bobby thought so, but why didn't the other two teams think so?
This business cooperation negotiations have added some gloom.
In the business field, no advancement will lead to retreat, and no one wants to become the person or the other side to retreat.
After the three convoys left the Modu Airport Expressway, they drove the Ringcheng Road through the prosperous city area as if they had agreed, and then came to the outskirts of the city. Half an hour later, the three teams entered the front of the Heavenly King Building at the same time.
As soon as I got off the car, I saw the other party again. I felt disgusted with it and cursed in my heart again.
They already understood that the Chinese must have invited three companies at the same time, so the three competitors came here at the same time.
"This Chinese is so cunning!!"
These three companies are Fox Pictures, Columbia Pictures, Disney Pictures, and the third of the six major film companies in Hollywood. Paramount Pictures, Warner Bros. Pictures and Universal Pictures are not invited.
This time they came, they were invited by Wang Shang to discuss the release of "Transformers".
Generally speaking, Chinese movies are not worthy of their coming to "ask for" distribution cooperation. They are all Chinese movies who went to Hollywood to cry and ask their parents to release them. But since they met Wang Shang, they have been from "Fast and
From the Passion series to the "Biochemical End of Times" series to the current "Transformers", they all have to come to China happily, then actively ask for it, then be teased and beaten up.
In the words of these arrogant Americans, "It's so frustrating!!!"
Wang Shang was waiting at the gate 5 minutes in advance. When they got off the bus, they immediately greeted warmly: "Welcome to you all here from afar. I didn't expect you to come together. It's really a fate..."
In the eyes of these three groups of people, Wang Shang was like an old fox full of bad water, and his smile at this moment made people want to step forward and kick him: "I'm so lucky!!"
Three groups of people shook hands and smiled at Wang Shang.
"Hyphorful!!" Everyone cursed in their hearts, and on the surface there were chats and laughter, and they felt like they were all lost for many years, and they were intimate.
After a short rest, the three parties were directly arranged to the small screening hall of the later department.
Wang Shang said: "The movie is almost completed now, and in order to increase everyone's confidence, a small part of the movie can be watched in advance."
Everyone nodded.
Twenty minutes later, the deafening and tragic and heroic voice in the screening room came to an abrupt end.
After everyone woke up from their shock, Bobby looked at Wang Shang with a strong resentment and said, "Mr. Wang, can you finish the ending?"
The others looked at Wang Shang with pleading eyes.
Two days later, the three companies left the Magic City with ache and excited mood: "I was slaughtered again!!"
Three days later, publishers from all over India, the EU, Russia, and Australia came to the Magic City one after another, and then were dizzy by the twenty-minute clips, and were happily and sadly slaughtered by the despicable Chinese.