At this time, the planning team of "Transformers" is gathering together to study the next plan for "Transformers".
"Currently, "Transformers" has been in theaters for 20 days, and the box office has exceeded 1.7 billion."
Everyone here felt quite excited.
1.7 billion!
It is much better than the "Fast and Furious" series and the "Apocalypse" series. This is destined to be a mythical record that is difficult to surpass.
Wang Shang was sitting in the first seat. When he heard this data, he was not too surprised. The success of "Transformers" in China was not accidental. First, the seven-year comic offensive made it deeply rooted in the hearts of the people and accumulated countless fans.
Then use the 3D gimmick, and then be stimulated by the propaganda of national leaders.
1.7 billion, it will be completed easily and naturally.
1.7 billion, in China in the previous time and space, it took "Avatar 3" in 2018 to achieve such a crazy box office in China. It seems that the entertainment industry in this time and space is already more developed than in the previous time and space in 2014.
Another planner said with a smile: "The total box office of the entire summer vacation is only 4.2 billion, and now "Transformers" alone is 1.7 billion. I don't know what other movies think, I guess they will be very ashamed."
There was laughter in the conference room, and planners like them were naturally proud of the movie's success.
"It has been released in Japan, South Korea, and Southeast Asia. It has made 1.3 billion yuan in these markets. It can be said to be a great victory."
"However, after experiencing two booms some time ago, the sequelae are now showing up. The attendance rate has dropped to 20%, and the box office can only get 50 million yuan per day. It is expected that the subsequent box office can get about 700 million yuan. Just like
The situation with Lord of the Rings is the same in North America and the EU, so it's time for us to start moving to other film markets."
"In other movie markets, there are two ways to go. One is to fight for "The Lord of the Rings" and the other is to fight for "Harry Potter." We have made a detailed analysis of the two paths and feel that "The Lord of the Rings" is easier to bully.
A little bit. Because the release time is relatively long, the movie-going craze has subsided. It is just suitable for the launch of "Transformers". At the same time, it can take the opportunity to snipe the subsequent box office of "Lord of the Rings"."
"As for the choice between the EU market and the North American market, after analysis, it is believed that "Transformers" should give priority to the EU, because this can avoid the film off-season in North America. Wait until December. The peak film season in North America has arrived again."
At this time, another planning director reminded: "'Harry Potter' must be considering the same thing now. So we have to decide as early as possible to avoid being preempted by 'Harry Potter'."
After years of development, Tianwang Film and Television Group has cultivated an excellent marketing planning team. After experiencing the successful marketing planning of series of movies such as "Fast and Furious" and "Apocalypse", coupled with the huge stage provided by Tianwang Film and Television Group, the whole team has
After getting enough training, we already have enough confidence and courage, and are more mature than the teams of other domestic film companies.
Their analysis and summary greatly supported Wang Shang's decision-making.
Logically speaking, the release plan of a movie will be decided half a year and several months in advance, but this year's situation is a bit different. "Transformers", "Lord of the Rings", and "Harry Potter" are all in the middle of a fight, and the battle plans are slightly different.
It's fleeting, so plans keep changing.
The meeting lasted all afternoon, and finally, with Wang Shang's approval, the film's release plan was finalized.
The next day, October 21, Tianwang Film and Television Group announced the next release plan for "Transformers" - it will officially land in the EU on November 1.
The release plan was confirmed, followed by a large-scale publicity in the European Union. At this time, there was no need to promote how good it was, because after a month of being circulated, "Transformers" had already been well received in East and Southeast Asia.
It is well known to EU movie fans, and I heard that its 3D effect is even better than "The Lord of the Rings". Therefore, the EU distribution partners will focus their promotion on when it will be released.
As soon as the news came out, movie fans in the European Union were ecstatic and had a big celebration. After watching "The Lord of the Rings" for so long and talking about it for so long, they were already a little tired of it. A science fiction blockbuster is just the thing.
Change the taste.
Compared with the outpouring of joy among movie fans in the European Union, fans in North America, India, Russia and other regions must be frustrated. Some fans are already planning to cross the border to watch "Transformers".
The just-announced "Transformers" release plan has obviously affected "Harry Potter". On October 23, Paramount and Warner, the official "Harry Potter" franchise, jointly announced the next step for "Harry Potter"
The release plan will target the North American market. This will make North American movie fans who were originally a little depressed feel happy.
The plan of "Harry Potter" was also forced, and its box office revenue at this time also exceeded 200 million US dollars / 1.8 billion yuan. However, compared with "Lord of the Rings" and "Transformers", there is still much
There is a big gap. So it has begun to be unable to satisfy the small market it currently occupies.
The original plan for "Harry Potter" was to avoid the competition of "Lord of the Rings" and give priority to landing in China, because they felt that "Transformers" could not be better than "Lord of the Rings".
As a result, things exceeded their expectations. Newspapers at home and abroad were actually saying that the 3D application of "Transformers" was better than that of "The Lord of the Rings". Considering that the Chinese release had lost its local advantage after all, they changed their plans and decided to cooperate with "The Lord of the Rings".
"Catch" to grab the North American or EU market.
But at this moment, "Transformers" actually said that it would land in the EU market. Then the only option for "Harry Potter" is to make its home base in the North American market. It can also snipe "The Lord of the Rings" hard. After all, it is now
is too popular.
"Harry Potter" and "Transformers" very tacitly chose to snipe "Lord of the Rings" at the same time this time, instead of sniping each other.
Because "The Lord of the Rings" has occupied North America and the European Union, the two largest movie box offices in the world, its box office at this time is higher than "Harry Potter" and "Transformers" combined, so it naturally became "Harry Potter"
The target of the double attack between "Special" and "Transformers".
However, "Lord of the Rings" is not a vegetarian. Universal Pictures responded quickly and announced that it will next be released in China and India, the two most populous movie markets, on November 1.
This time it was a good fight.
However, at this time, most of the world's film and entertainment newspapers focused on the three movies "Lord of the Rings", "Transformers" and "Harry Potter".
""Harry Potter" and "Transformers" attack "Lord of the Rings" from both sides. "Lord of the Rings" rises up to resist and enters the Chinese and Indian film markets!"
"The three movies have now generated a total box office of US$1.2 billion, which can be called a money-making machine."
“This year’s box office rankings for the first, second and third place have been booked in advance. Who will win, “The Lord of the Rings”, “Transformers”, and “Harry Potter”.
"With three 3D movies competing together, this scene will be recorded in the annals of film history."
"The three movies are unexpectedly brilliant. Can they break the box office myth created by "Titanic" 10 years ago??"
"3D movie The Three Musketeers!!"
___________
0:00 a.m. on November 27th.
The three movies "Lord of the Rings", "Transformers" and "Harry Potter" have officially opened movie pre-sale tickets in the new movie market.
"The Lord of the Rings" captured 60% of the 3D screens in China and 65% of the 3D screens in India.
"Transformers" has obtained 65% of the 3D screens in the EU. It is worth mentioning that these 65% of the 3D screens are located in important cities in the EU states with dense populations and a very strong film base.
Although "Lord of the Rings" is good to watch, 45 days have passed. I have watched the movie once or twice and read countless reviews. The sense of mystery and anticipation is gone, and the passion that was burning at the beginning has gradually burned out and become dull.
.
Therefore, theaters also know how to make trade-offs. Try to allocate as many 3D screens to "Transformers" as possible, and at the same time, tilt the best movie resources to "Transformers" to obtain higher box office and gain more profits.
.
"Harry Potter" relied on the public relations of Paramount and Warner, the two major film companies, and successfully obtained 70% of the 3D screens in North America.
The pre-sale tickets for "The Lord of the Rings" in China were not 100% sold out on the first day as expected, but only 90% (November 1). On the second day, 70% of the movie tickets were sold out.
40% of movie tickets were sold over the three days.
In India, the ticket sales situation is relatively optimistic, with 95% of the tickets sold on the first day and 60% of the movie tickets sold on the second day.
The situation encountered by "Transformers" in the EU was exactly the opposite. In less than one day, 100% of the tickets were sold on the EU premiere day, and 70% of the tickets were sold on the second day.
"Harry Potter" also performed extremely well in the North American market. All the tickets for the North American premiere day were sold on the day of pre-sale, and 70% of the tickets were sold the next day, which was a hit.
On October 31, the famous North American film newspaper "Los Angeles Times" made a summary of the release of the three movies.
Since its release on October 1, "Transformers" has grossed nearly 4 billion yuan in box office in China, Japan, South Korea, Southeast Asia and other regions, and it is expected to earn more than 10 to 2 billion yuan.
The costs have already been recovered, and all that is left is to make money. North America and the European Union, these regions are the largest market contributors to movie box office, and their box office capacity is definitely many times higher than that of Asia.
However, no matter how high the box office of "Transformers" is, it cannot compare to the craziness of "Lord of the Rings" at this time. It relies on 17,000 3D screens in the two major markets of North America and the European Union, and has already made money in these two regions.
One billion US dollars, equivalent to RMB 8.1 billion, is 2.3 times the 3.5 billion of "Transformers", which is terrifying.
As for "Harry Potter", by the end of October, it had been released in India, Russia, and Australia for more than a week, and successfully earned US$300 million.
In terms of evaluation, movie fans speak very highly of "Harry Potter". Whether it is the 3D effects, the level of special effects or the plot, it is not far behind "The Lord of the Rings".
At the end of the article, the Los Angeles Times summed it up in one sentence: "The film industry in 2009 will be dominated by three 3D blockbusters!!"
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On November 1st, a happy day arrived for movie fans in the European Union, North America, China, and India, and they rushed into the cinema happily.
Today, the second 3D movie "Transformers" finally landed here.
European Union, Amsterdam, St. Joe's Cinema.
Not long after the cinema opened, it welcomed many movie fans, bringing the cinema back to the crazy days when "The Lord of the Rings" was released.
Hundreds of movie fans have been waiting in the waiting hall early for the official release of "Transformers". These fans are very special because they all wear T-shirts with Transformers graphics on them, some are Bumblebee, some are Megatron, and some are Optimus
There are also sexy heroines...
At this time, these movie fans were already talking in the waiting room, and the matching T-shirts narrowed the distance between strangers.
"Hi, are you two Chinese?" A black young man greeted two young men with oriental faces.
"No, I'm Korean, but this one is an authentic Chinese..." The Korean guy introduced his friend next to him to others.
"Wow, you are Chinese." The fans seemed very surprised, and they quickly put aside the Korean boy and started chatting enthusiastically with the Chinese boy.
Yu Zheng was obviously pleased with the enthusiasm of his European friends, and quickly made many friends with his eloquence.
"I like Optimus Prime, what about you??"
"I like Megatron, I think he is so handsome!!"
"Megatron? Hehe, come here, I am Optimus Prime, I want to beat you!!"