The base price for tickets to the 2012 New Orleans Expo is $20.
Is 20 US dollars too much? Not much. In the United States, you can just buy two 2D movie tickets or one 3D movie ticket. 90% of people have enough financial resources to enter.
Moreover, the World Expo is very interesting and can show you things in the future.
For example, the European Union Pavilion has two virtual guides, one named "Sisi" and the other named "Yanyan". They will accompany each visitor through each exhibition area and provide detailed explanations.
As for the United States Pavilion, the appearance of the pavilion is like an eagle with spread wings, welcoming guests from afar. Inside, various trees are planted to form a hanging garden with dancing shadows and rich natural style. Of course, there are also
Various future technologies that are in harmony with nature. Here you can enjoy the future that is close to nature.
However, the most sensational thing about the 2012 World Expo is not these two pavilions, but the China Pavilion!!
In the first few days, the Chinese Pavilion was not very popular. Most tourists liked the European Union Pavilion and the American Pavilion very much. But as the news spread more and more, more and more tourists began to flock there.
Huaxia Pavilion.
"The most amazing invention of 2012 - imax!!"
"It has only been 2 years since the 3D era started, and the imax era has already quietly arrived!!"
"This is another revolution in the film industry!!"
"imax! Movie fans around the world must be crazy about it!!"
"The China Pavilion at the World Expo will take you into a different world of imax movies!!"
"IMAX technology, which is better than 3D, gives you a more advanced and shocking audio-visual enjoyment!!"
"Tianwang Film and Television Group, the inventor of imax, announced that the first feature film "Avatar" will be officially released worldwide at the end of 2012 or early 2013!!"
The United States, the European Union, Japan, South Korea, India... countries with developed film markets around the world have reported on this incident.
At this time, the Huaxia Pavilion was already so crowded that it was impossible to stop!!
Looking down from the sky, in all areas abcde of the Expo, only the fan-shaped area outside the entrance of the China Pavilion is filled with dense crowds. Everyone is gathering towards the entrance of the China Pavilion. The number of visitors to the EU Pavilion and the US Pavilion one kilometer away is only
It’s less than one-tenth of the size of the Huaxia Pavilion, and it can be called a fighter in a tough situation.
In the Huaxia Pavilion, the various exhibition areas are also full of people. They are all waiting in line to enter the venue to watch imax. Fortunately, the waiting time is not painful. Because the various exhibits in the Huaxia Pavilion are very rich and very exciting.
Eye-catching.
Those merchants looked at the surging crowds with joy. They were originally angry because the IMAX theater occupied a lot of space. Now they were no longer angry. Instead, they wanted to thank the IMAX theater.
At this time, some tourists with particularly bad tempers began to complain.
"How long will it take to get to us? There are so many people!!" After waiting in line for a long time, I couldn't help but feel depressed.
"It should be very fast. I heard that the theater has a total of 520 seats, and one show lasts for 15 minutes, plus a 15-minute break. That is, 520 people can watch in half an hour. Don't look at the long queue in front, but at most
There are three hundred people, so it will be our turn in the next game."
At this time, the exit door of the IMAX theater opened, and a group of people came out. They were in high spirits, talking about it, and singing praises from time to time. It was obvious that they were still unsatisfied with the movie they just watched.
At this time, a beautiful girl in the queue stopped a young man who had just come out and asked: "You are so handsome, does that IMAX look good?"
The young man nodded excitedly: "Awesome!! Definitely worth the trip!!"
"Is it true?"
Other tourists who had just left the cinema chimed in: "Of course it's beautiful, the picture is simply amazing, just as shocking as watching "Star Wars" before!!"
"The scenery inside is so beautiful. I heard that one of the scenic spots was photographed in Zhangjiajie, China. I am planning to travel there."
"It is definitely the best short film ever made. You will regret it if you don't watch it."
As a tourist who has just watched IMAX, your answers to each other made many of the people lining up around you feel itchy!!
Soon it was their turn. The waiter took the 3D glasses that were larger than ordinary eyes and walked into the theater. He was immediately surprised by the huge forward-leaning screen, and then discovered the theater again.
The seat tilt angle is unique.
After waiting for 15 minutes, they finally waited for the IMAX-3D movie that was praised by major media as being extremely magical.
"Ghost Castle", "Avatar", "Grand Canyon", "Underwater World"... I looked at them one by one and saw all the audience staggering around. Blood, bats, wooden stakes, swords, arrows, glass, birds... each
All kinds of unique things kept rushing out of the screen and 'smashing' at me.
So realistic! Several times more realistic than 3D!!
However, the 16-minute IMAX short film obviously could not meet their needs. They left the theater with unsatisfied content and almost licked their tongues.
"marvelous!!"
“Even though I had to wait in line for so long, it was worth it!!”
“I really want to go back and watch it again!!”
Everyone is so excited that they can’t help themselves!!
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Disney Pictures.
Technical Director Pine came to President Edwin's office and introduced the evaluation report on imax to Edwin in detail. At the end of the report, he concluded: "As the nasty media said, this is an audio-visual project that can
An important technology that pushes entertainment to a new level! Its importance is undoubted!!"
Edwin narrowed his eyes: "In other words, this technology is no worse than 3D."
Pine: "That's true, so... we should try to find him and see if we can borrow a few cameras to shoot an IMAX movie?? When 3D first appeared, "Lord of the Rings 1",
"Transformers 1" and "Harry Potter 1" relied on 3D to get the second, third, and fourth place in the film and television box office, earning a lot of fame and fortune. If we can be the first to launch an IMAX movie this time, maybe we can copy it.
The glory of the original "Lord of the Rings" and "Transformers"."
"You are right. Last time we at Disney did not get a share of the pie. This time we at Disney must get a piece of the pie!!!!"
"Then who will be sent to contact him this time?"
Edwin thought for a while and said: "Send the commercial director Kelly over. He has been in contact with him before, without losing the identity of both parties."
"I hope he will agree to our request for the sake of our friendly cooperation." Pine said hopefully.
"Wrong!!" Edwin's expression was serious, "There is no such thing as a society, only strength. You have to remember this! Borrowing is just a temporary measure. Our technology department must speed up the development of this technology.
Analyze it and see if we can develop it independently. The most secure thing is to have it in your own hands!"
"Yes! I will set up a research and development team immediately!"
After Pine left the office, Edwin called the screenwriting department and asked them to screen a movie script that could be used for IMAX shooting.
Like Disney Pictures, Paramount Pictures, Universal Pictures, Columbia Pictures, Fox Pictures, Warner Bros. Pictures... major Hollywood film companies are also keenly aware of the huge market cake of imax, and have dispatched personnel one after another.
I went to Tianwang Film and Television Group to contact me, hoping to get an imax camera as soon as possible. At the same time, I also set up an internal research and development team, hoping to analyze and master this technology.
Major film companies in the European Union have also found Wang Shang through various channels, hoping to gain support from imax and share a piece of the cake in the imax market.
In addition to the major film companies, Cameron and Alfonso Cuaron, who are somewhat familiar with Wang Shang, also called Wang Shang. While celebrating, they couldn't help but feel sour and envious of Wang Shang's huge wealth.
The money can be spent, and even the gold-swallowing behemoth like the R&D department can afford it.
Cameron thought about Wang Shang's experience and couldn't help but think: "Should I also set up a small film company and make my own movies to make money?"
And Alfonso Cuarón also had this idea.
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On June 15, after a month of negotiations, four film companies, Warner Bros., Disney, Europa Films (EU), and Datang International, received IMAX-3D cameras from Tianwang Film and Television.
Wang Shang received various dividends worth about US$600 million from these four film companies.
As for the imax projector, Wang Shang did not give it away, but controlled it in his own hands. With it, he could completely control the screening time of their movies. As long as "Avatar" is not released, they will not finish the movie.
There is no place to show it.
This is a plan to draw fire from under the cauldron.
As for why Wang Shang handed over the IMAX camera to them, Wang Shang's idea was to control the upstream technology of IMAX, let the downstream help develop the IMAX market, and collect the patent fees himself. If he only shoots IMAX with his own company, he would probably cause a lot of anger and resentment.
It’s not necessarily true that people within the industry will despise him. Wang Shang doesn’t want to make such a mistake again.