Taking advantage of the high popularity and popularity of "Avengers" around the world, three companies, King Film and Television Company, Mickey Group, and Marvel Comics, have joined forces to quickly produce peripheral products of movie characters, monsters, and props that have been prepared for a long time.
Everything is ready. In addition to model toys, there are also things like T-shirts, accessories, weapons and props.
Before the launch of the game, publicity on the Internet and in real life has been continuously bombarding all "Avengers" fans.
The first market to land is naturally North America, where the heroes of "The Avengers" are based.
The entire North American market goes on sale on the same day!!
There is a huge market for movie toys, props and the like in North America for both children and adults. However, many character models such as Iron Man, Captain America, Thor and the Hulk have been sold in the past few days.
, so the market is not big.
However, Black Widow and Hawkeye have won a lot of fans through movies, and their toy market is basically untapped. There are also posters and T-shirts of the six heroes' joint team, which many movie fans like very much.
July 16 (Saturday) is the 9th day after the release of "Avengers" and the day when toys go on sale.
There are already long lines at major physical stores selling movie peripheral products in North America.
After decades of development, the sales of movie peripheral products have formed a stable industry chain. Basically every city has at least one peripheral product store, which specializes in selling all movie peripheral products and does not deal in other products. These
The monthly turnover of the store is very exaggerated. Whenever a hot commercial blockbuster appears, there will be hot sales.
And "Avengers" is undoubtedly the kind of hot commercial blockbuster, and peripheral products will naturally be popular.
Enthusiastic fans are eagerly looking forward to the opening of the movie peripheral stores. Each of them has already thought about what they want to buy. Toys, props, clothes, accessories and other things are on sale.
"I want to buy the Six Heroes United model and the Six Heroes T-shirt."
"I like that floating carrier very much, I want to buy one."
"I want that alien spaceship that was blown up by the Hulk."
As soon as the store door opened, all the fans rushed into the store and soon saw a very large space filled with various "Avengers" peripheral products. Among them, the six-heroes-in-one model had the highest volume.
Stacked up like a hill.
This kind of store is just like a supermarket. Fans can pick up what they want and then take it to the counter to check out. This model has only gradually emerged in recent years. It is more convenient and faster.
The waiters were smiling and very polite, and most of them were handsome men and beautiful women. Unfortunately, these fans were not in the mood to appreciate these handsome men and beautiful women at this time.
"This Iron Man model seems pretty good. But I already have one at home. Well... forget it, I'd better buy another one."
"Wow, I want one of every kind of T-shirt."
When facing something they like, everyone will be a little more generous.
After being sold in North America, it soon started to be sold around the world. Compared with North America, where the hero has been sold for several years, the market in the European Union, China, Southeast Asia and other regions is obviously broader.
Sure enough, after the "Avengers" peripheral products were put on sale, countless fans rushed to buy them.
The hot sales of props, in turn, further stimulated the movie-watching craze. Judging from the release data released by major theater chains, since the movie was released, each theater has scheduled movies until 1 a.m. every day, and the attendance rate has remained at 60%.
about.
Fifteen days after its release, the American "Hollywood Reporter" made a detailed report: "Following its simultaneous global release in its premiere week and successively setting box office records for new films in more than 30 countries and regions, "The Avengers" last weekend
Continue to dominate the global box office charts!!"
"The total global box office of the film in the 15 days since its release has reached 1.13 billion U.S. dollars, and the final box office revenue is expected to reach 1.5 billion U.S. dollars."
"Led by "The Avengers", the total North American box office last week reached 476 million US dollars, an increase of three times compared with the same period last year!!
The only new film released this week, the sci-fi movie "Reincarnation" starring Tom Cruise, took in 52 million US dollars, second only to "Avengers". It can be said that "Avengers" is no longer just a box office hit in North America.
The weekly championship represents the box office of the entire North American market!!"
After a large amount of advertising, and with the help of the imax trend, "Avengers" can be said to be performing box office miracles one after another around the world!!
Disney Pictures' ambitious goal of $15, now seems very promising. Once the movie really breaks through the $1.5 billion mark, it will rank sixth in the global film and television rankings.
Second only to "Harry Potter 1".
On July 27, the 21st day of the global release of "Avengers", North America, its home base, earned a total of US$501 million worldwide, while other markets around the world attracted US$863 million, and the global box office reached US$1.364 billion!!
However, at this time, the enthusiasm for the release of "Avengers" began to gradually subside, and the 'third' IMAX EU movie "Vampire Count" will be released globally on August 1 with great momentum. With a huge "Shocking"
This movie for fans of "Four Hundred Years of Love", "Dracula Series", and "Sniper" has attracted many Western Phantom fans after the trailer was released.
Faced with such an opponent, not only the film schedule of "Avengers" will be seriously divided, but also the popularity of fans and public attention will be seriously divided.
It is estimated that after the release of "Vampire Count", the box office of "Avengers" will face a serious shrinkage.
"Will "Avengers" be able to get the US$1.5 billion as expected?" has become a hot topic among entertainment media.
On July 30, the sales data of movie peripheral products from all over the world were calculated——
In the first ten days of sales, according to incomplete statistics, a total of 1 billion pieces of various peripheral products were sold!
Total sales were $3 billion!!
Sales are extremely hot!!
As soon as the news came out, countless filmmakers were shocked!
Earned 3 billion US dollars in ten days??
The sales of peripheral products are more than 2 times higher than the box office!! It’s incredible!!
Marvel, Disney, and King Movies are so happy, and many movie companies are envious of them.
However, when a newspaper in North America settled the accounts for "Avengers", the envy and jealousy finally disappeared. Although the sales of peripheral products of "Avengers" are very high, in order not to ruin the brand name of the peripheral products themselves,
Therefore, the cost of fine production is very high, plus publicity costs, transportation costs, labor costs...the profit is only a small part, and it has to be divided among several companies.
At this time, "Avengers" has pushed the box office to 1.42 billion U.S. dollars, and the 1.5 billion U.S. dollars in box office seems to be within reach.
Many media around the world have already prepared reports similar to "The box office breaks into the sixth place in the world", "The box office successfully breaks through the 1.5 billion US dollars box office mark", and "Disney Pictures single movie box office achieves a historic breakthrough", as long as
As soon as the 1.5 billion level is passed, the article will be published immediately.
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On August 1st, "The Vampire Count" was officially released worldwide. Wang Shang also took advantage of the darkness and secretly wore Lao Duo's clothes to watch the midnight show. The result surprised Wang Shang. In Wang Shang's opinion, the movie was great.
The plot is not inferior to "Sniper" at all, but the graphics are naturally better and the editing techniques are more mature.
"Maybe its box office will be no less than that of "Avengers". After all, there are relatively few western fantasy movies." Wang Shang thought.
The next day, Wang Shang came to the company...
"Director Zhang, "Shawshank Redemption" will start shooting on August 7th. Recruit people, schedule... you can do all the specific work."
"Ah?!" Director Zhang was extremely surprised, with a kind of excitement and disbelief. He is the assistant director of "The Shawshank Redemption". Generally speaking, it is impossible to leave such things to him by himself.
But the real situation is that Wang Shang is a lazy person. He doesn't want to do this kind of thing himself, so he delegates everything to the assistant director.
"This time, the cast is quite large. There are three actor-level actors and eight quasi-actor actors. They are all comparable to the upcoming filming of "The Founding of the People's Republic of China"..."