The news of the completion of "The Shawshank Redemption" blew across the country like the wind, and then spread throughout the world through the Internet. From this time on, King Film and Television began to deliberately advertise the movie. On many foreign movie websites
Websites with a large number of movie fans, such as MovieNet, IMBD, Rotten Tomatoes, etc., purchased important positions to promote "The Shawshank Redemption".
After Wang Shang finished filming, he began post-processing. Many characters will stay and wait for summons from the post-production team. Because of this movie, Wang Shang plans to use post-dubbing for most of the characters.
Slow work leads to careful work. "The Shawshank Redemption" was originally not long, but it took 9 months to shoot, and it was done with elite actors, senior staff, and all materials, so the quality was naturally higher.
Wang Shang watched a lot of clips and became more confident in the film's results.
The "Shawshank Redemption" in the former time and space actually has many shortcomings.
Most of the prisoners in the prison were too nice, especially the little boss, the black man Red, who almost became a good guy, which always made people feel awkward. Finally, Wang Shang thought about it and added some bad guys.
At the same time, Wang Shang also gave an explanation for becoming a good person - they are all murderers, robbers, rapists and murderers, so the sentences are very long, and then after a long period of polishing, all the bad people are transformed.
His popularity has been polished away, and he has become a person accustomed to the peaceful life in prison.
Just like the old man who committed suicide after parole, and the protagonist's partner Red.
While filming, Wang Shang discussed the plot with others. Just like the story about the rooftop renovation, Wang Shang, through discussions with others, captured something different from the previous time and space.
"The Shawshank Redemption" was being promoted while in post-production.
Various promotional stills for the movie began to appear on the Internet, photos of court verdicts, photos of sad people in jail, photos of prisoners being beaten by prison guards, photos of sitting on the rooftop drinking beer and enjoying the sun. There were photos of Loose wandering in the prison playground.
Photos, there are photos of a guy in the laundry room making things difficult for him...
Movies full of prison "style" have suddenly attracted the attention of many movie fans. There have been too few prison movies in recent years. There are only a dozen or so in the world, and they are all average, so this "
The prison style of "Shawshank" immediately attracted movie fans.
At this time, more and more fans began to call for the early release of its trailer. However, Wang Shang is considering that it will take the summer vacation to complete the post-release, so it is not suitable to release it too early for publicity.
"It's a pity that the Golden Dragon Award will be held next month. There is no way to get selected in the Golden Dragon Award. Otherwise, it can increase the film's exposure a lot." Wang Shang sighed while chatting with Bi Han in the office.
.
Bi Han said with a smile: "That's okay. If we release it during the summer vacation, we can exhibit it at the European Union's Oak Cup, and then at the Cannes Film Festival. These two large film festivals must have a great impact on the film.
promotion effect.”
If we want to talk about film festivals around the world, in addition to cultural honors, they also have great commercial significance. The most obvious one is "Slumdog Millionaire" in the past time and space. At the beginning, it had a box office response in some parts of the world.
It's mediocre and its popularity is average.
But since the Oscar nomination list was announced, the film's box office in North America suddenly surged, from a few million to 50 million U.S. dollars. And after it won 8 Oscars, the global box office finally increased to 50 million U.S. dollars.
$350 million is an exaggeration.
Therefore, many movies will deliberately ride on the Oscar boat and use it to increase the box office of the movie.
The Cannes Film Festival also has a similar function, and its scope is not limited to films released last year. Even films that have not been released can be screened in the film festival, which is undoubtedly more "people-friendly" than the Oscars.
It is worth mentioning that the newly established China Golden Dragon Award and EU Oak Award are also set up in this way.
"By the way, someone started looking for me during this year's Spring Festival Gala and asked if you would like to be the director of this year's Spring Festival Gala?"
Wang Shang was stunned for a moment: "Why are they calling you? I don't even know."
Bi Han laughed and said: "They said it's too difficult to find you. Either they don't answer the phone, or they don't read the email, or they can't find the person... Do you know how helpless the people who come to me are? It's so miserable.
Show your face. Just think about the Spring Festival Gala and give them a reply if you agree. They have given you the chief director of the entire Spring Festival Gala. Do you know what your fans outside say about you? I have long expected you to be able to direct.
It was a Spring Festival Gala, and the voice was still very high."
"..." Wang Shang was speechless, "Let me think about it."
When Wang Shang returned home in the evening, he checked online specifically. In large fan gathering places such as the official website, Tieba, and Weibo, there were indeed a large number of fans calling for Wang Shang to take over the directorship next year.
, and there is a very popular post on the official website and Tieba, with 23 million views, and the title is - "I beg you to direct the Spring Festival Gala!!".
Click in and take a look, most of them are strong requests, strong appeals, begging, etc...
Wang Shang checked the Internet in confusion and suddenly understood. It turned out that the national television station announced the list of directors for the 2016 Spring Festival Gala on the Internet (to be determined), and Wang Shang became one of the chief directors of the entire program. So the Internet started to make noises.
After all, Wang Shang has made such terrifying achievements in movies, TV series, animations and other achievements. Now, how about doing the Spring Festival Gala?
Wang Shang's popularity instantly overshadowed those previous directors and other candidates, and he became the most popular chief director.
"No wonder..." Wang Shang hasn't paid attention to this network for a long time, and no one has mentioned it to Wang Shang.
"Maybe we can give it a try. Anyway, "Shawshank" won't be released until the summer vacation, and the next movie won't start filming until next year... We're on to something!" Wang Shang clapped his hands and finally made up his mind.
However, the Spring Festival Gala program is a bit troublesome, and I heard that there are a lot of shady stories in the Spring Festival Gala, which is difficult to deal with. For this reason, Wang Shang hesitated again, because he really didn't want to wade into troubled waters.
Wang Shang picked up the phone and dialed a number: "Senior Zheng, do you have time? Come out for a drink?"
After chatting for a while and then hanging up, Wang Shang made another call: "Director Xu, are you free? ...You happen to be in Shanghai? That's great."
Then there was a phone call: "Mr. Zhang, I want to ask you something... Come to my house? Okay! Welcome!"
After making three phone calls, Wang Shang finally felt confident. The three people Wang Shang found were all people who had participated in the Spring Festival Gala. One was director Zheng Long, who had been a supporter of Wang Shang; the other was Xu Ke, who had a basis for cooperation.
, familiar; the other one is a veteran of the Spring Festival Gala program group. Wang Shang called them mainly to learn from their experience.
Soon Wang Shang met Director Zheng Long.
After chatting, Wang Shang started to ask the main question: "I just want to ask about some insider information. I really hate those messy things."
Zheng Long smiled and said: "I told you, you are really a weirdo. You have such a big business, but you don't want to be a businessman. Instead, you have the stubborn arrogance of a scholar... Yes, arrogance. How could someone like you be possible?
Suitable for business? It’s really strange.”
Wang Shang chuckled: "I am not a businessman, I am a director and a filmmaker, so naturally I have to be a bit arrogant. But as the chief director of the Spring Festival Gala, this is indeed very tempting."
Zheng Long nodded, this is indeed something a director is looking forward to very much.
Wang Shang added: "There is also the 2020 Olympics, which is also a good place..."
Zheng Long was suddenly startled and looked up at Wang Shang.
"Okay, let's not talk about this anymore. Let me tell you about the Spring Festival Gala... I have never been the chief director, so I will talk about the category I am responsible for."
Wang Shang quickly became a student and listened carefully to the lesson.
"At the beginning, the motive was indeed to create a festive and festive atmosphere. But in the past two years, it has changed. The audience on the outside can see that something is wrong, but it is not clear on the inside. This is a huge golden egg.
The TV station will never ignore this money-making project. Therefore, now it has gradually evolved into a money-making tool."
Wang Shang was also startled: "Tell me more specifically."