The essence of business negotiation is that you argue, I argue, and so do others. Everyone brags about how awesome they are, and then hopes to make the other party understand that without me, you can't do anything.
Anyway, Zhao Tiezhu is quite skilled at this kind of wrangling, so when he started wrangling with Li Baoshi, the fox in the shopping mall, and George, the American uncle, he was not lagging behind at all, especially when he had just raised his hand and wiped it out in ashes. Some gangsters who looked very awesome made George feel that Zhao Tiezhu was awesome, so it was even easier for Zhao Tiezhu to start a fight.
The negotiation lasted for a long time, and it is possible that it will continue, because many times negotiations cannot be settled overnight. Sometimes even if you have achieved your expected purpose, you will still continue to want more benefits. For example, the benefit ratio you want is 20%, and the other party easily agrees to give you 20%. At this time, you will definitely work hard towards 21%, and then you may be in trouble for several days. Although the skin was finally given at 20%, you still have to spend a little more time. Maybe in one negotiation, you got 21%.
The appetite of businessmen is never satisfied. Even if you fill them up, they still want to get more in their hands.
After an afternoon of waffling, all three parties brought out the best aspects of themselves to show to the other two, and even the three of them mentioned their awesomeness to more than three generations of their ancestors. Zhao Tiezhu said, our Zhao family is the founding father of the country. The family is awesome.
Li Baoshi said, our Li family is the most powerful family in Hong Kong in the past 100 years, it’s awesome.
George said, our Newsl family has been unrivaled in making wine in America for more than a hundred years. It's awesome.
Then continue to argue.
Finally, at five o'clock in the afternoon, a preliminary distribution method was finally drawn up.
Zhao Tiezhu accounted for 30%, Li Baoshi accounted for 35%, and George accounted for 35%.
It’s not that Li Baoshi and George joined forces to take advantage of Zhao Tiezhu, but that the wine business is always easier to do in the international market than in the domestic market, because in China, there are not no people who really drink mid-to-high-end wine, but there are definitely not as many people in Europe and the United States. There are many countries. In China, the best-selling wines are generally low-end wines, which cost tens of yuan or a hundred yuan a bottle. Many banquets and parties use this kind of wine, because drinking in China is not like that in other countries. Yes, Chinese people drink at gatherings, and they all drink recklessly. If you pay 600 to 700 yuan for a bottle of wine, ordinary well-off families really can’t do anything about it. So, based on this situation, how much does it cost to pay more than 100 yuan? Wine priced at ten dollars is the best seller.
Naturally, Zhao Tiezhu's percentage was relatively less than five points.
Here we have to talk about how the total benefits are calculated.
The total benefit is to take the wine from the Newsl family and sell it at a higher price. The total profit is the total benefit. To put it simply, whether it is the Asian market or the European and American market, these are considered the total benefit.
Of course, this was only a preliminary cooperation agreement. As soon as this cooperation agreement was established, it was quickly overturned. Then, soon, another cooperation agreement was issued, that is, Zhao Tiezhu made every effort to open up the domestic market, while Li Baoshi was responsible for We have all the agency rights in Southeast Asia, plus some European agency rights.
Then Zhao Tiezhu’s profit distribution is that for the wine sold in mainland China, Zhao Tiezhu gets 65% of the profits, Li Baoshi gets 15%, and the Newsl family 20%. Of course, Zhao Tiezhu needs to spend about one per year. Purchase the agency rights at a price of about 100 million to 200 million.
As for why Li Baoshi should be given 15% of the profit distribution, it was actually to gain a reputation for attracting investment. Li Baoshi is a Hong Kong businessman, and Hong Kong businessmen can get a lot of policy support in the mainland. Zhao Tiezhu gave Li Baoshi's share is to get that policy support, because this kind of agency does not mean that I can directly transport the wine from the United States to sell it. Generally, I need to open a processing plant in the mainland, and then you transport the whole barrel of the wine, and I It is reprocessed, bottled, and sold here. Of course, it must be said to be imported.
Why do we do this? Because it can save a lot of costs. In China, the cheapest labor force is manpower. In the United States, the cost of bottling and packaging a bottle of wine is assumed to be one dollar, but in China it is estimated to be only one cent.
This is why many foreign companies place their processing plants in China.
And this kind of thing, to use a more professional term, is called labor plunder, which is what capitalists love to do most.
Zhao Tiezhu is not a capitalist, but this method can help him make more money, so he uses this method.
Moreover, as long as it is packaged by the government, you can also say that you are solving employment problems for the local area, and you can get some policy support.
In China, the most profitable thing is actually selling policies.
These are very profound things, so I won’t go into details here.
This cooperation agreement is relatively acceptable. Similarly, when Li Baoshi is in Southeast Asia, Zhao Tiezhu can also get a 7% profit share. Why? Because there are still many Chinese in Southeast Asia, and the Zhao family belongs to the Chinese world. The more influential one, even in the Chinese world abroad, Li Baoshi also needs to rely on the influence of Zhao Tiezhu, or the Zhao family.
This influence is enough for Zhao Tiezhu to get a 7% dividend, which is tens of millions in a year.
Similarly, if Li Baoshi wants to win the Newsl family's wine agency rights in the Southeast Asian and European markets, he also needs to pay more than 100 million to the Newsl family every year.
Of course, this is just a preliminary cooperation agreement. The purpose of this agreement is to lay the basic steps for the business negotiations in the next one or two days or even three or four days. Then everyone can come up with various plans based on this preliminary agreement. Strive for your own interests.
However, no matter what, at around six o'clock in the evening, the negotiations were finally coming to an end.
"Tie Zhu, I always thought you were just a... Well, according to your Chinese language, you are called the rich second generation. But this afternoon, you impressed me with admiration," George said with emotion, patting Zhao Tiezhu's shoulder.
"You are also an excellent businessman," Zhao Tiezhu said modestly, "I still have a lot to learn."
"Tie Zhu, please stop being modest. I have watched you grow up all the way," Li Baoshi said with a smile, "You are much more powerful now than you were back then."
The two people here were holding Zhao Tiezhu, but there was a noise at the door of the hall.
With a bang, the door was pushed in from the outside.