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Heavenly Internet, online game prospect analysis report——
According to the latest "Quarterly Monitoring of Tianguo Client Online Game Market in the Third Quarter of 2014" released by Yiyou Industry Database, the overall scale of Tianguo Client Online Game Market in the third quarter of 2014 reached RMB 8.688 billion; a company named Feilong Network
The company's agent, Spirit Sword, has risen strongly, directly breaking the pattern of the four major online game companies of the Kingdom of Heaven client consisting of Turkey Games, Yiwang Games, Solang Changyou, and Superstar Network.
In the third quarter of 2014, with the emergence of Spirit Sword, the market share of several large game manufacturers gradually shrank, and it was inevitable that some manufacturers would decline.
Faced with the increasing difficulty of acquiring new users, major game operators have launched new products one after another in order to attract players to join. The competition among manufacturers for users has begun to intensify. In this process, Spirit Sword has made a strong debut.
, shocking the attention of major companies.
Daily active users of client games in 2014:
Judging from the average daily active users of the main client games of Kingdom of Heaven this quarter, the number of simultaneous online players of "Spirit Sword" has exceeded the 800,000 mark, and is still increasing rapidly. At the same time, the previously announced open beta of "Dream Sword"
The popularity of "Dream Blade Tower Alliance" has begun to decline. Currently, it has completely lost to the rapid rise of the online game Spirit Sword in terms of online forums. According to relevant statistics, the current popularity of "Dream Blade Tower Alliance" is less than one-tenth of that of "Spirit Sword", and
It continues to decline.
According to the predictions of Yiyou industry database experts, in the next few quarters, in the face of the slow growth of the overall market size and the increasingly concentrated players, the online rate of "Spirit Sword" will further hit a new high. Small client game manufacturers
Either transforming or facing integration, the prospects are worrying. I believe that if this situation continues, there will be a situation in the Kingdom of Heaven where "Spirit Sword" will monopolize the online game market, while "Dragon Language Continent" and the upcoming "Dream Blade Alliance" will be launched
, may face the risk of being acquired.
The following is the editor’s words——
"The online game market is like sailing against the current. If you don't advance, you will retreat. If there is no effective attack on "Spirit Sword", the domestic online game market will be completely monopolized. Of course. If Feilong Network, the agent of Spirit Sword, is willing to acquire "Dragon Continent" and "Spirit Sword"
"Dream Blade Tower Alliance", maybe these two online games will have a chance to have a second life (laughs)."
Slowly closing the webpage, Shiraishi Kazuma smiled and said: "It seems that everything is still as planned, which is good."
Qian Youjin stood beside him and asked respectfully: "Mr. Shi, what should we do next?"
"Continue to promote, and also announce that this online game will be permanently free, so that all players can get a supreme gaming experience." Shiraishi Kazuma said calmly: "Free is the only way to increase popularity, and this will never be wrong.
In addition, you are hyping up the prices of equipment in the game, you don’t need me to teach you about this, right?”
"Okay, I understand." Qian Youjin thought for a while, and then asked doubtfully: "Then how will our games make money in the future?"
"That's simple," Shiraishi Kazuma took a sip of tea: "Let those players who don't have money serve the rich players, and when the popularity really increases, just sell some paid props instead."
…
In the next few days, all major media in the Kingdom of Heaven will focus on the competition between the two games!
"Spirit Sword" vs "Dream Blade Tower Alliance"!
This time, the promotion of the games of both parties can be said to have covered the entire Internet. Of course, "Spirit Sword" has advertisements all over the sky, and news about "Dream Blade Alliance" is also endless! It starts from the entire Internet and reaches various Internet cafes.
Huge promotional posters, advertisements on TV stations, and even the toilets of Internet cafes and hotels are all labeled with this label - just flush it, clean and relaxed. Play Dream Dota and relax your mind!
These are just the tip of the iceberg. Next, in the game categories of major portals on the Internet, almost all are data reports after the public beta of "Spirit Sword", as well as various evaluation and analysis hero introductions of "Dream Blade Tower Alliance".
The following users of Qiange Tieba and Lingjian official Tieba are close to the 800,000 mark, and they are still growing at a crazy rate.
The number of people in the official forum of the Dream Blade Alliance has rapidly increased to 400,000. In addition to studying the various skills of the heroes that have been announced, the people inside are also preparing for the official public beta.
And just when the Dream Blade Tower Alliance was working hard to prepare for the upcoming public beta, a super heavy announcement was released from the official website of Spirit Sword!
Feilong Network announced that the online game "Spirit Sword" will be permanently free, allowing all players to get a supreme gaming experience!
The content of this announcement is actually completely unimportant, because the full meaning of this advertisement can be seen just from the title.
As soon as this announcement was issued, it was immediately forwarded to Weibo by netizens. The power of players is great. One by one, they spread the word and told each other. In just half an hour, it had been retweeted 130,000 times.
, there are 60,000 comments from the players who responded below, and almost everyone is applauding Feilong Network!
The power of free is terrifying. This time Tang Muxin and Liu Mingxin deeply understood how powerful that power is when an online game with more than one million people online at the same time is announced to be permanently free!
As soon as this announcement was made, the popularity of the online game "Spirit Sword" exploded instantly. It came in a manner that could be described as a strong wind sweeping fallen leaves, and it quickly became popular in all games!
The search volume for the keyword "Spirit Sword" on Qiange's search engine instantly climbed to the top. The topic of "Spirit Sword" was everywhere on Turkey software, and player groups from all regions sprung up like mushrooms after a rain. A weapon of "Spirit Sword" on the Xianbao Mall
It was sold to a sky-high price of 100,000 yuan - and it is said that as soon as the weapon was put on the Internet, super enthusiasts flew to buy it.
Soon, the hype about this sky-high price weapon became overwhelming.
On Xinhai Weibo, all topics related to Spirit Sword have become hot spots on the entire site, and there is even the most exaggerated one. It is said that a piece of armor that can be regarded as one of the top ones in the game was acquired by a female player, and the price is said to be
It was this female player one night...
For a time, Spirit Sword became a masterpiece in the minds of all players, and some even reached the point where they couldn’t eat without playing the game.
In the forum, countless people post pictures of the good equipment they have obtained, and tens of thousands of people will watch in an instant; the TV entertainment channel also shows how popular the online game Spirit Sword is, and it is even said that some children are going to school.
Chanting the slogan in Spirit Sword "For the Dawn of Victory!"
At the same time, the Dream Blade Tower Alliance was in a bleak mood. The post bar finally stopped attracting 550,000 followers. On the Play Together forum, the number of posts on Spirit Sword per day has reached over 500,000. However, the Dream Blade Tower Alliance has...
Only over 60,000 yuan...
…
Mingxin Network Headquarters Building. Tang Muxin, two losers and Ling Xiaoyi, and Liu Mingxin gathered in front of the computer, looking at the dismal data displayed, they all frowned deeply.
"Master Liu, our opponent this time is beyond our expectation." Tang Muxin said with a headache: "Every aspect is perfect, no flaws can be found. The quality of the game itself is indeed very good, and the promotional techniques are also in place. The most terrible thing is
It is permanently free, which caters to the appetite of a large number of players!"
Tang Muxin is very worried about the current situation of the Dream Blade Tower Alliance.
If it were someone else's business, she wouldn't care even if ten million people were online with the Spirit Sword. But this time it was different, because the Spirit Sword had affected the popularity of the Dream Blade Tower Alliance created by Hong Dali - reason
It’s very simple. Everyone is running to play Spirit Sword. Who is still playing Dream Blade Tower League?
"Yes, and there is another very important thing about the online game Spirit Sword. The equipment in it is very valuable." Liu Mingxin sighed: "The game itself is free and the props are valuable, which will attract people who don't want to spend money.
On the contrary, it’s the players who want to make money. It can be said that as long as there are more and more players in this group, there will definitely be more players who are willing to spend money in the future!”
"Well, yes, as the popularity increases, you can sell whatever you want, because the player base is here, and you can make a lot of money!" Tang Muxin also expressed concern.
From this point of view, Dream Blade Tower League is very difficult to deal with. Because Dream Blade Tower League is a competitive battle game, it has inherent shortcomings in this aspect. It is easy to say that it is free, but the key problem is that it cannot attract those who want to pass the game.
Players who make money by playing games.
"It's troublesome..." Tang Muxin rubbed her smooth forehead and carefully thought about Hong Dali's previous methods of squandering money. After thinking for a while, she shook her head helplessly: "I don't have any other good ideas. No way, let's
Let’s continue to increase our advertising efforts. I hope it will have some effect. When people play the game after the public beta is released, I believe they will like it!”
"Well, for now, that's all we can do." Liu Mingxin touched his chin and added: "It really doesn't work. Let's hold a few games after the open beta. This can also increase some popularity."
"Yes!" Tang Muxin clapped her hands: "Then it's settled! Let's continue to promote it. By the way, let's set the time for the competition. Normally we should start the public beta the day after tomorrow, right? How about three days after the public beta?"
"Well, that's okay."
"Okay!" Tang Muxin immediately agreed: "During this period, we have increased our publicity efforts. At the same time, we announced that the first Dream Blade Tower Alliance Competition will be held on the fourth day of the open beta. At that time, the bonus will be set higher, and the first prize will be set to 1
One million! I think many people will be interested!"
"Well, that's okay," Liu Mingxin nodded and said with a smile: "One million, this bonus should be no problem, it is enough to attract attention." (To be continued...)
