Chris was very indifferent. He drank a cup of coffee and said with a smile. "Sil brought a gift for Pandora. Isn't Pandora here?" "I went to study ballet and won't be back until later. Thank you, Hill." Li Han.
I took two small stuffed toys. No, they were not toys.
Hill saw Li Han looking over and said with a smile. "These are two little koalas. They are quite docile. They look good to me. I hope Pandora likes them." "It's too expensive." Li Han's koalas are not stuffed toys, they are almost
It's ten dollars a piece. Although Li Han doesn't know the price of the koala, he thinks it's not low.
"Han, this is just a small gift. I'm really sorry for what happened the day before yesterday." Hill took advantage of Li Han once, which is considered an apology. "Okay, thank you, Hill. What happened the day before yesterday was just a small misunderstanding. I have already
Forgot, please have another cup of coffee."
Li Han took the coffee pot and poured Hill another cup of coffee. Li Han didn't have the time to think about who was right or wrong in this matter. At least he didn't suffer any loss. This was probably because Chris had already planned it. The previous contract was too restrictive to Li Han.
Too much, too tight, or it was the idea of the Chris family. Li Han shook his head slightly, thinking that his thoughts were complicated.
Chris smiled and said. "Hill, as I said before, Han is a generous man and won't care about this. Han, we can talk about a new contract. The Chris family will definitely show great sincerity.
"
Li Han smiled. "It's still early, let's have a cup of coffee first." Li Han waited for Liu Ming to come over. Yesterday, Liu Ming introduced a friend to Li Han, Yabu, the executive officer in charge of Asian affairs of Sabmille Company.
, sab fans as the world's second largest international brewer sab owns 49% of China Resources Beer's "Snowflake" and "Blue Sword Beer". Nowadays, the domestic beer market is almost monopolized by foreign-funded enterprises. With the advent of the oligopoly era, we are facing
The battle of kings.
Li Han holds the beer brewing formula and Chinese identity in his hands, which has a fatal attraction for sab who wants to defeat InBev in China, and YingBev who wants to dominate. Of course, the premise is that he can really get the formula, even if he can't get the formula,
Agency rights are also a good gimmick. Compared with the mature beer markets in Europe and the United States, in the Chinese beer market, many beer giants are competing for the last piece of fat, and beer consumers are more loyal to local flavors and national brands. Major beer brands
The group actively acquires and holds domestic brands, all with this in mind.
Liu Ming told Li Han that although InBev had passed the anti-monopoly review in China, there were still many restrictions. As a result, it could not increase its holdings of Tsingtao Beer, and Zhu*jiang Beer's shareholding became empty talk. It had to and was not allowed to seek to hold Yantai Beer.
The shares of Beijing Beer and China Resources Snow, etc. Of course, the financial tsunami sweeping across the world forced ab InBev to adjust its strategy.
Even so, InBev still occupies the southeastern market in China, with 33 wholly-owned and joint venture factories. It occupies the first or second market share in many provinces such as Fujian and Zhejiang, and has many regional strong brands.
, and holds 25.3% of the shares of Zhujiang Beer. AB, the largest beer group in the United States merged by InBev, focuses on the Northeast market in China. In addition to its flagship brand Budweiser, it also holds all shares of Harbin Erbin Beer. The same applies to
The Reese family holds shares in the Japanese company Asahi Beer, one of the largest brewers in Japan. This acquisition also sees the dawn of benefits from cooperation with Qingdao and expands China's market share. This is what the Reese family has been exploring for many years.
of.
Among them, Carlsberg, which is owned by the Chris family, which is dominant in the Midwest, has successively owned Kunming Huashi, beer assets under Xinjiang Hops, Chongqing Beer and other brands to consolidate its position in the Midwest.
InBev and ab join hands. With the participation of important liquor companies such as the Chris family, competition will be the main theme of the beer industry in the future. As the world's second largest international beer manufacturer sab, which also owns 49% of China Resources Beer, has been
As for SAB Miller, which owns China Resources Beer, which has the largest production capacity, it is bound to take action to consolidate its position. The possibility of mergers and acquisitions with other foreign investors is not ruled out.
The domestic beer industry has always been a high-growth market. As the world's beer market with the fastest growth, the largest production and sales volume, the highest degree of marketization of mass consumer goods in China, and the most fierce competition, continued growth in consumption will be the long-term trend of future development. Also
Because of this, China's beer market is particularly "attractive" in the eyes of international beer giants. The entire Chinese beer market has become a battlefield for InBev, Chris Family, SAB Beer, oligarch capital, and many
You can imagine how difficult it is for small beer companies to survive in this capital competition.
After listening to Liu Ming's analysis yesterday, Li Han couldn't help but sigh. Except for a few brands, most of them were held by foreign beer groups. Li Han was waiting for Liu Ming and Yabu to arrive. It couldn't be said to be a threat, but he just wanted to remind Ke.
The Reese family, kidding aside, may look like something else.
Liu Ming and Yabu didn't keep Li Han waiting. Both Chris and Hill were a little surprised. Hill's heart suddenly jumped when Yabu arrived. Chris pursed his lips tightly and half-closed his eyes. "Ming, Yabu, please sit down.
, have a cup of coffee and I’ll introduce you.”
Chris smiled and shook his head. "No, Han, Yabu and I are good friends. Yabu, were you satisfied with yesterday's reception?" "Of course, this is the best wine party I have ever attended, and I can get to know a winemaker like Han.
"Master, it is really a lucky thing. Of course, it is also pleasant to meet Miss Doyles." Yabu, Hill, and Chris belong to three parties. At this time, Chris and Hill are in a cooperative relationship.
The Reese family is relatively weak in China, holds too few shares, and does not have much say.
Chris Family Liquor still needs InBev as a leader to enter the Chinese market. Similarly, InBev's financial constraints require the Chris family to influence Asahi Beer's decision-making in exchange for time. Li Han does not understand these, does not understand, has no ability to participate, and has no idea of participation.
.
"Chris, Mr. Yabu is more interested in the farm. I invited Yabu to visit." Li Han said with a smile. Chris's eyes flashed with an unexplainable light, and he picked up the coffee cup and took a sip. "Yabu,
How about we take a look together? If we have time in the afternoon, how about we play golf and talk about cooperation?"
Hill paused, a little surprised as to what Chris meant. "Haha, Chris, you misunderstood, I can come for vacation and not talk about business." Yabu took a sip of coffee and said to Li Han with a smile. "Han.
I don’t know if I’m lucky enough to have a beer, I like Luna very much.”
"Of course, wait a minute." Li Han secretly gestured his thumbs at Liu Ming. The strength of Yabu, Chris and Hill disappeared by at least three points. Li Han carried a small bucket of dew and poured it down alone.
One cup.
"It tastes really good, Chris. I heard that David is not very interested in Luna, Han. I quite like it." Yabu looked at Chris with a smile. Chris frowned slightly and said with a smile. "No, big
Mrs. Wei likes Luna. Young people will always make mistakes for the things they like. I think God will forgive young people, right?"
"Yabu, Chris, I don't think anyone loves the taste of Luna more than me. The first time I tasted it, I was fascinated by it." Hill leaned against Li Han and looked at Li Han with a smile. Liu
Ming took a sip of beer and said calmly, "Luna tastes good, I think there is no reason why I don't like it."
Li Han took a sip of beer and smiled. "Unfortunately, brewing Luna is too difficult. Everyone likes to come to the farm when they have time. I'll treat you to a drink." "Oh. It's such a shame. Good things should be shared with everyone.
." Yabu felt really regretful.
Chris breathed a sigh of relief, but Hill was full of doubts. Liu Ming and Li Han looked at each other and smiled. After drinking a glass of beer, Li Han drove Yabu, Hill, and Chrisley in a pickup truck to visit the barley wheat fields. "The fields here are for use."
The best beer wheat, the raw materials from outside are not as pure as the beer watered by local water sources."
Chris, Hill, and Yabu nodded, and they said it right. Brewing beer with water from the same source is purer. Just growing good beer is not an easy task, especially if you want to brew unique beer, not only beer.
wheat.
Along the way, Li Han took a few people to visit his wine garden and a few pieces of land by the lake. He planned to use it to grow rice. This year it will not be possible. Next year, Li Han wants to increase production. Raw materials will be a big problem. Ordinary beer wheat
And rice, wine party, even if spring water is added, it is just the taste of morning dew, and few can reach the quality of orchid, dew na don't have to think about it. "Han, I wish you success, I think I am willing to participate in the investment, maybe expand the planting area."
Li Han shook his head slightly and said with a wry smile. "Chris, brewing beer uses spring water, which can reach more than a hundred barrels a day. The annual output of Hank Manor can reach 30,000 barrels, which is already the limit. This year's production increase is rare. I think
Next year it should reach 10,000 barrels, and we hope to reach 30,000 barrels within three years."
Hill nodded slightly. Yingbo has never obtained Li Han's formula. He also suspected that spring water is the key to brewing orchids and morning dew. The output of 30,000 barrels is not large. Whether it is Yingbo, Sab, or the Chris family, it is not much.
But if all of them can reach the quality of morning dew, it will be enough for a beer company to enter the high-end market.
Chris secretly regretted agreeing to Hill's plan. Most people in the family probably wanted to show off to Li Han, but he didn't expect the effect to be very bad. "Han, the company still has some, Yabu will go back first, I'll see him off."
.”
Back at the small farm, Liu Ming talked to Li Han and sent Yabu off. Yabu gave Li Han a business card when he left. Li Han casually put it aside and sat down. "Have another cup of coffee."
Circle, back to the farm, I think Chris and Hill are a little thirsty.
Chris smiled and said. "Han, I think we should talk about the new contract and David's matter. I apologize on his behalf. The Chris family has always been honest. This is just David's personal impulse." "I
Understand, Chris, I said earlier that this was just a misunderstanding, and I believe the Chris family is sincere."
While Li Han and Chris were discussing the contract, Jennifer and Lingna came back with Dudu and the baby. Mom and Aunt Xu bought groceries and returned to the farm. They happened to meet each other. Although Mom was quite critical of Jennifer, she couldn't. I think Jennifer is Dudu’s mother no matter what, and I think about it after getting along with her several times. Although Jennifer has a more arrogant personality, she is very good at dealing with people and speaks well-reasoned. Although she stutters in Chinese, she can always talk to Zhang Xiuying in Chinese. Zhang Xiuying I feel very happy. (To be continued, please search Piaotian Literature, the novels are better and updated faster!
ps: Thank you Qi Guangyao for the big 588 reward, thank you Yanzi Bai for the big reward, and thank you for the cola milk instant noodles.
