With just seven auction items, the transaction price of the seven diamonds reached a huge US$130 million. The last three auction items can be said to be the absolute finale. I am afraid that each of them will far exceed the previous rough diamonds.
The value made everyone very excited and looking forward to it.
"The following is the eighth lot in our special rough diamond auction. At the same time, I would like to tell you that this is also the largest rough diamond found in the diamond mine explored by our Longfeng Investment Company since its mining. Below,
What are we waiting for? We welcome the appearance of this largest diamond with warm applause."
Amid the excited applause of the crowd, the tray containing the so-called largest diamond was brought up by a beautiful woman. Everyone's eyes were fixed on the tray, wanting to see what the diamond was like through the red cloth.
How big is it.
However, some jewelry tycoons frowned and looked at the trays on the table, looking thoughtful.
This eighth item is the largest diamond since the diamond mine was mined. So aren’t the two final items not as heavy as this diamond?
If it can be put to the end, the purity of this largest diamond will not be that bad.
So, what kind of two diamonds are qualified to surpass this largest diamond?
Could it be that they thought of the previous fancy vivid yellow diamonds, and only fancy colored diamonds with a higher value than ordinary diamonds can surpass the weight of ordinary diamonds with their quality and color.
A few jewelry tycoons looked deeply at the auction table, and then made a decision not to auction the largest diamond, leaving their funds for the bidding of the next two diamonds that may be colored diamonds.
"I said that each item at the auction held by our Dragon Phoenix Investment Company will be better than the last. Let us see the true face of our largest diamond."
After saying that, the auctioneer pulled the red cloth, making this huge diamond appear.
Seeing this rough diamond, which was much larger than all previous diamonds, excitement appeared on almost everyone's faces. The greater the weight of a diamond, the more famous it will be after it is formed.
big.
They really don't want to surpass the top ten famous diamonds in the world, they just want to make their jewelry brand famous all over the world with this diamond.
"This rough diamond weighs 350 carats. Although its purity has not reached the flawless level, it is still a rare vvs level. Even with a ten times magnifying glass, it is very difficult to find the subtle flaws.
As you all know, rough diamonds weighing one hundred carats are very rare in the world, let alone this rough diamond which weighs three hundred and fifty carats and is of very high purity."
The auctioneer looked excited and continued: "More importantly, this diamond has great significance. It is the largest diamond since the mining of our diamond mine. We originally wanted to keep it as a souvenir, but our previous commitments made us ignore it.
All in all, the rough diamond was brought to auction.
Now I announce that the starting price for this rough diamond weighing 350 carats is 20 million US dollars, and each increase in price must not be less than 300,000 US dollars. The bidding is now open, and the big bosses who have different opinions can start bidding.
"
The 350 grams of rough diamond made the scene once again burst into exclamations. At this weight, it can be regarded as an extremely rare diamond in the world.
Among the top ten famous diamonds in the world, Cullinan ranks first, with a rough stone weighing more than 3,000 carats.
And the last one is the diamond known as the Golden Commemorative Coin. Its raw stone weighs more than 700 carats.
Now the weight of this rough diamond has reached half of the last one in the top ten diamonds. After it is made into a finished product, the weight of the diamond is likely to exceed 200 carats, which can be said to be extremely precious.
Nowadays, every time the world's famous auction houses auction a rough diamond of more than 200 carats, it is already a sensation, and most jewelry companies come to compete for it, not to mention this one has reached 350 carats.
At this moment, they only have admiration for Longfeng Auction House.
Each of the ten diamonds in other auction houses can be used as a finale item. Back then, a world-famous auction house in the United States held a special auction for rough diamonds, and the finale item was only a 300-carat diamond.
of rough stones, and the rest are all rough stones worth hundreds of thousands to several million, which is enough to prove how powerful the auction held by Longfeng Investment Company is.
When the auctioneer announced the starting price and officially started the auction, a large number of people raised their signs desperately. In the current diamond industry, there is no shortage of diamonds with high purity and small weight, but what is missing is this
Diamonds of extremely heavy weight and extremely high purity are the diamonds that attract everyone’s attention and are important jewelry that can enhance the brand image of a jewelry company.
Think about it, if this huge diamond is made into jewelry, it will probably attract many celebrities and some national dignitaries to wear it. High-profile celebrities wearing their own company's jewelry is simply the best way to increase their reputation.
choose.
People who can afford such diamonds are celebrities. Every time these celebrities wear them, they are given free advertising, and the people they face are potential customers who are qualified to buy precious jewelry. This effect is,
Whether it is for their reputation or performance, it has a very good promotion effect, and it is also a long-lasting and long-lasting advertisement.
"Twenty-one million, this friend bids twenty-one million... Twenty-three million, the world's famous jewelry brand, Cartier Jewelry is bidding again, twenty-three million." The auctioneer announced loudly and excitedly.
The prices achieved have made the competition on the scene even more intense.
If calculated in RMB, then almost half of the rough diamonds in this auction were sold for more than 100 million yuan, and some even exceeded 200 million yuan.
As for this diamond weighing 350 carats, the auctioneer cannot imagine what its final price will be, but it will definitely exceed 300 million. This is absolutely certain.
"Thirty-one million, China's famous brand Laomiao Gold bids thirty-one million, is there any higher bid... Thirty-two million, thirty-two million, thirty-four million..." The auctioneer said
He listens to eight words, sees six directions with his eyes, reacts extremely sensitively, and keeps reporting the prices offered by everyone.
The person in charge of Delbes looked at Han Peacock's position with hatred, and then shook his head vigorously. Longfeng Investment Company is really crazy, really crazy. Such an important diamond was actually put up for auction, and it was also
It is not the last item, but you can imagine how shocking the two diamonds at the end will be.
"Thirty-six million, Chow Tai Fook Jewelry bids again, thirty-six million, oh, friends from Cartier Jewelry raised their placards again, bidding thirty-eight million, thirty-eight million, for a diamond weighing 350 grams.
Rough stones, which are very rare in the whole world, cost 39 million, and friends from Chow Tai Fook Jewelry added another one million US dollars..."
Chow Tai Fook Jewelry is headquartered in Hong Kong. It is the largest jewelry brand in mainland China and Hong Kong. It also has a certain influence on the world stage.
And this is not the most important thing. This domestic company, what makes domestic jewelry companies the most envious and jealous, is that Chow Tai Fook Jewelry is the world's largest diamond rough supplier and one of the 78 special distributors of the British Diamond Trading Company in the world.
one.
Such special distributors can directly obtain rough natural diamonds without having to go to major diamond dealers to buy them like other jewelry companies.
There are about 100 million carats of rough diamonds mined internationally every year, and the gem-quality diamonds are only over 10 million carats, which cannot meet the demand of the world market.
Major diamond traders are holding on to diamonds to gain more profits. This is why Delbes is so strong, because the diamond mines they control produce about half of the world's diamonds every year.
level, naturally controls the lifeblood of many jewelry companies.
However, Chow Tai Fook jewelry can be delivered directly by the British Diamond Trading Company, so there is no need to go through the difficulties of obtaining diamonds like domestic jewelry companies.
In addition to the British trading company, Chow Tai Fook is also one of the specially selected diamond merchants of Rio Tinto Diamond Company, with a status equivalent to that of a special distributor. There is almost no one in the entire China region who has won these two honors at the same time.
Diamonds are in the hands of foreign companies. Obtaining them is extremely difficult and requires paying a certain price. This is why Han Peacock held an auction and major domestic jewelers rushed to attend.
On the one hand, he wanted to participate in the auction and obtain a few diamonds. On the other hand, he wanted to cooperate with Longfeng Investment Company so that he could obtain a large amount of rough diamonds without being controlled by foreign diamond companies.
As for Chow Tai Fook Jewelry, it is now coming to the public auction simply because it has sufficient strength, so it is not afraid of the threat of De Beers. As for other companies, they have no desire to be strong. Anyway, they can't get cheap rough diamonds from those giants.
It’s better to curry favor with this new Dragon and Phoenix Investment Company.
Of course, it is difficult to say whether there are spokespersons for other large jewelry companies here. If other companies that cooperate with Delbes do not want to offend them, they can find a small jewelry company to obtain the recognition of Longfeng Investment Company on their behalf and become
Specially selected diamond dealers are also a good choice.
Therefore, although the Korean Peacock Giant Auction House is facing many difficulties this time, it will definitely not be left alone in a truly giant auction.
Take Chow Tai Fook Jewelry for example. Although they don’t have to worry about diamonds, if they can add a diamond source channel, they will never refuse. (~^~)