There is also Han Kongque who purchases land on a large scale, and the resources under the land are also occupied by him. As a result, the cost of Phoenix Jewelry is drastically reduced.{[(((〔〔({<
Therefore, compared to other jewelry companies, Phoenix Jewelry's profits are still very high, because Phoenix Jewelry has no other costs except paying part of the workers' wages.
The market downturn is also a good time for large consortiums to expand. If we don’t enclose land at this time, when will we?
Therefore, enclosing land was the most correct choice during this period, and Korean Peacock just encircled a large area of land in the United States. The most important thing is that these lands contain extremely rich resources.
The most important thing now is to figure out what is going on in the global jewelry market so that Han Peacock and the others can make targeted choices.
Liuxu has obviously done his homework on this, and as long as Liuxu is given a chance, there is no doubt that Liuxu is smart.
"In fact, it is a combination of several aspects. The biggest influence now is the overall weak recovery of the global economic situation and the shrinkage of jewelry consumption in the international market." Liu Xu said.
In recent years, the world economy has been in a period of deep adjustment after the international financial crisis. Economic growth has declined, trade growth has declined, interest rates have remained low, commodity prices have continued to fall, monetary policies have diverged, and growth in emerging markets has slowed. In addition, factors such as
The economy has added variables.
"From the perspective of the domestic economic situation, downward pressure is still great, market demand is weak, growth momentum is still insufficient, industrial production and prices are still relatively sluggish, some enterprises are still facing many difficulties in production and operation, and fiscal revenue and stable employment are under pressure
It is still relatively large, and the problem of poor capital transmission to the real economy is also more prominent." Liu Xu said while analyzing.
Han Kongque knew what was going on as soon as he heard it. In the economic circle, there is a "skirt length theory", that is: "When the economy grows, women will wear short skirts because they want to show off the long stockings underneath.
And when the economy was in recession, women couldn't afford stockings, so they had to make their skirts longer to cover up the embarrassment of not wearing long stockings.
Han Kongque believes that this view is also applicable to the jewelry market.
As we all know, the development of the jewelry industry is basically consistent with the cyclical nature of economic development.
The jewelry industry, especially the diamond jewelry industry, is a typical high-end consumer goods industry, and its market rise and fall is particularly affected by the macroeconomic cycle.
Affected by the overall weak recovery of the global economic situation, the global gold and jewelry market has shown a downward trend in recent years.
The pursuit of jewelry and designer clothes is considered an indispensable way of life for Westerners, but in the face of crisis, they have become discouraged.
“In the past two years, 1,137 jewelers have closed down in the United States, and the number of closures after Christmas last year accounted for 1/3. Tiffany reported that the group closed 16 of its pearl chain stores in early March last year, and its profit in the fourth quarter of last year
It fell by 75%, and in Washington, lynnjee1e, which had 60 years of performance, also announced its closure." Liu Xu said with a smile.
"Is Tiffany so miserable?" Han Peacock was a little surprised this time. Since they were so miserable, why were they still so excited about the last diamond auction?
"Are you talking about the last diamond auction? That was to find new profit growth points, or to stimulate market demand. The effect of a famous diamond is even better than we imagined." Liu Xu said.
"So those big companies are just like giving chicken blood, are they creating news and stimulating consumption?" Han Kongque said with a smile.
Liu Xu also smiled: "We at Phoenix Jewelry have also benefited from the success, so although Meiren has been adjusting its industrial structure recently, it has not yet reached the point of closing its stores."
Even though he said this, Han Kongque still frowned. Now that Liu Xu had brought it up, it seemed that the problem with Phoenix Jewelry was not small.
The biggest problem is actually cost control, and the most important one is labor cost, but this is inevitable.
"Since we are all in such difficulty, then some international Daxing jewelry companies are also uncomfortable, right?" Han Kongque asked.
Liu Xu said: "Of course it is very difficult. Not only those big companies, but also several fast-growing countries are walking on thin ice at this time. India, for example, has been very difficult recently."
In India, one of the BRICS countries, shrinking consumption has shattered their dream of becoming a diamond kingdom.
India's main diamond export markets are the United States, Hong Kong, Japan and Thailand, among which 60% of India's diamonds are exported to the United States.
However, starting from 2007, the demand for diamonds in the United States dropped, which directly led to the closure of more than 2,000 diamond processing factories in Surat.
There are as many as 1 million people employed in the Indian diamond industry, which means tens of thousands of people will be unemployed.
"In fact, this is also related to the country's regulatory policies. During the initial economic boom, many people bought jewelry, jade and gold in large quantities. But now, this part of the funds has been withdrawn from the jewelry market and turned to the stock market, real estate and other industries.
"Liu Xu said with a little regret in the end.
The gold-absorbing role of the stock market is becoming more and more obvious. Nowadays, residents have become more and more aware of investment. Especially after the central bank has cut interest rates several times, banks can no longer meet the investment needs of investors, and everyone will seek new investment channels. The stock market
It has naturally become an important investment channel.
In particular, A-shares have attracted a large number of investors after the restrictions on one person and one account were lifted and the account opening fees were significantly reduced.
Data released by China Securities Depository and Clearing Co., Ltd. show that during the implementation week of "one person, multiple accounts", the number of new A-share accounts opened was 3.2571 million, a 93.77% increase from the previous week, setting a new historical record for the number of A-share account openings.
As the number of new accounts opened in the stock market increases and a large amount of money pours into the stock market in pursuit of profits, the tendency of consumers to postpone the purchase of jewelry increases. Except for the rigid needs of festivals and weddings that cannot be changed, investment in fashion and conspicuous daily jewelry consumption are diluted by the speculative trend of the stock market.
Then there is the crowding-out effect of the pressure to buy a house. In China, due to the high housing prices, "whether one can buy a house" no longer has a one-to-one relationship with a person's income. It depends more on the small family or both parties.
The accumulation of many years in the original family.
At the same time, after buying a house, you still have to face a large amount of expenses including monthly payments, water, electricity, gas and phone bills, normal living expenses, entertainment and education expenses, parents’ medical expenses, etc.
If a young couple plans to add children after buying a house, they must set aside a large amount of expenses.
Such pressure has undoubtedly squeezed the desire of families to purchase jewelry.
Therefore, the combination of all these has resulted in an unfavorable result for the gold and high-end jewelry gift market.
Due to the currency, collection and value-preserving properties of gold and high-end jewelry, people are accustomed to equating gold and high-end jewelry gifts with banknotes.
As the economy enters the new normal, the traditional gold and high-end jewelry gift markets have plummeted.
However, most institutions do not have high expectations for a sharp increase in gold prices, which also makes it difficult to stimulate enthusiasm for gold investment and collection.
"Actually, the decline in sales of gold and silver jewelry is mainly related to overdraft consumption in the past." Thinking of the crazy market in the past few years, Han Kongque said.
"Not only this, but also the rise of cultural and entertainment products, which have a substitute effect on jewelry consumption." Liu Xu said with a smile.
It is a good time for Korean Peacock to start collecting cultural objects. They are also jewelry products. In recent years, a large number of cultural objects have become the new favorites of the market. Wenwan walnuts, olive stone carvings, songbird utensils, root-carved bamboo carvings, and bodhi beads are all non-traditional.
In the sense of "playthings", it has replaced a lot of jewelry consumption needs.
Han Peacock seems to be involved in all of these, such as Wenwan Walnut, which is a key support target in Han Peacock’s hometown.
Another example is carving, whether it is core carving, root carving, or bamboo carving. Korean Peacock has companies specializing in this, especially huanghuali, golden nanmu and small-leaf red sandalwood. Han Peacock controls a large part of the resources, so the development is smooth.
Go with the flow.
"You came here this time not to take over this part of the industry, right?" Han Peacock looked at Liu Catkin with a smile.
Liu Xu rolled her eyes at Han Peacock and said, "Han Huang is gone, so I don't need to keep an eye on her all the time, so I need to find something to do."
"Isn't there a hospital?" Did Han Kongque know that hospitals led by Liu Xu have recently begun to spread across the country?
Liuxu is also smart. In order to avoid competition with local hospitals, she has taken the initiative to open specialized hospitals, such as obstetrics and gynecology hospitals, orthopedics hospitals, ophthalmology hospitals, diabetes, white skin specialist hospitals, and burns and scalds hospitals.
Hemorrhoids and other specialties that some big hospitals don’t bother to explore.
Don't look at these hospitals as low-class, but as long as you recruit a group of old Chinese medicine doctors, you can still make money. Of course, Liu Xu does not open a money-making and black-hearted hospital, and the old Chinese medicine doctors she finds are not liars, so they have both medical skills and
When a group of people with medical ethics gather together, the effect will be overwhelming.
Moreover, Han Peacock also knew that Liuxu had just completed a training program for its medical talents recently. Therefore, she got involved in the collection industry at this time and did research, which still made Han Peacock very curious.
"I'm just interested in sculpture," Liu Xu said.
Han Kongque looked at Liuxu, whose face turned a little red. It was rare to see her like this.
Thinking of Zhou Meiren's dull mouth, Han Kongque understood a little bit that Liu Xu wanted to get involved with Zhou Meiren and Qin Mingyue.
The three of them are usually busy with their own affairs, and it is only because of Han Peacock that they are involved.
However, Zhou Meiren's jewelry company and Qin Mingyue's film and television company still cooperate.
Qin Mingyue will use a large amount of jewelry. This Phoenix Jewelry provides support to Qin Mingyue, but in turn, Qin Mingyue also helps Phoenix Jewelry advertise.
There is no such thing as catkin, so catkin also wants to get involved, and the newly emerging carving industry is a good entry point. (To be continued.) 8