At this time, Star Entertainment also received box office data reports from various places.
Different from the previous "Immortal", when "Immortal" was distributed as an agent, it was Zhang Yimou's new picture. This time, Xingchen Entertainment did not know how Gao Yan did it, but he actually applied for the qualification for distribution. This made Wang Zhengfei see
Surprisingly, Gao Yan's network of connections was far stronger than he imagined.
Xingchen Entertainment, which had just applied for distribution qualifications, immediately split off a subsidiary company from Xingchen Entertainment, which is Xingchen Printing. Although this split was just a scene, because there are only a few people in Xingchen Entertainment, in fact, the office of Xingchen Printing is
They are still working at Xingchen Entertainment, and the people working in the office are still the same people as Xingchen Entertainment. It is equivalent to using the name of Xingchen Printing as a wholly-owned subsidiary, and it remains the same as before, because if you want to apply, you must at least be a company.
A film company, this is a prerequisite, and Star Entertainment has been involved in films before, but in essence, it is still just a brokerage company.
I don’t know whether it was Gao Yan’s network that played a role or Wang Zhengfei’s reputation as a screenwriter. This time, “Crazy Stone” was launched simultaneously across the country from the beginning. This is better than “Immortality” or the previous “Crazy Stone”.
"Stone" is much stronger.
However, compared with the favorable conditions, the unfavorable conditions are equally prominent. The Spring Festival schedule, which was supposed to be an advantageous condition, has now turned into a disadvantageous condition, because a large number of movies are also released at this time, and another disadvantage is that
, not enough publicity was done.
So although Wang Zhengfei knows that "Crazy Stone" will have a good box office, it is still unclear how much it will have.
"Zhengfei, the box office data is out, how much do you know? Haha!" While Wang Zhengfei was waiting for news at the Star Entertainment headquarters, Gao Yan opened the door and said with a laugh.
"How much?" Wang Zhengfei asked. Although he is not the star this time, he still has 20% of Star Entertainment's shares. The box office number has the most direct relationship with his income.
"Haha, six million, the first day is six million!" Gao Yan shouted excitedly. Although "Immortality" was still worth eight million at the time, the situation at that time was completely different from now. Although
When we talk about the premiere of "Immortality", the theaters were only half of the current "Crazy Stone". But similarly, although the money for the promotion of "Immortality" was not much, due to Renren.com and Renren Blog
The great support at that time is far from what "Crazy Stone" can compare with now, but no matter what, six million on the first day cannot be said to be a bad result. On the contrary, it can be said to be quite good.
The results, just the box office of this first day, have allowed Star Entertainment to recover its costs and still retain a part of the profits.
"Really!" Wang Zhengfei said happily. According to his shares in Xingchen Entertainment, he had almost one million in his account on this day. No wonder so many people have invested in this entertainment industry one after another. Although there are risks, once
If you make a profit, you will really make a fortune.
The profits that originally had to be distributed to the distribution company, but now that Xingchen Printing has its own distribution capabilities, there is no need to allocate so much money to the distribution part. With the profit from the distribution part, Xingchen Entertainment can be divided into one company
Gao Yan couldn't help but be excited about the profit of more than 60% to 70%. Although the results of "Immortal" last time were better than this, it was Wang Zhengfei's private investment at that time, and only Xingchen Entertainment accounted for how much of it, but this time it was different.
, this time it is Xingchen Entertainment’s reading investment, which belongs entirely to Xingchen Entertainment.
"According to the box office estimates this time, if there are no problems, it will be very easy to exceed 50 million!" Gao Yan said with a smile. The total investment of this "Crazy Stone" is only 3 million, plus the two million
The advertising fee is only 5 million, which is really cheap, and the box office is 1,000% of the total cost. This can no longer excite Gao Yan, although for ordinary companies, 200% is very good.
Satisfied, but Gao Yan had experienced the craziness of "Immortal" before, and he didn't feel much about this one thousand percent. Although this is just a conservative estimate, the real situation may be more than this.
Gao Yan and Wang Zhengfei felt relieved. According to this trend, "Crazy Stone" has absolutely no problems.
"Today, I called you here. In addition to waiting for the box office data to be released, there are two other things. One is the endorsement matter. From your debut to now, in a year and a half, you have grown from a newcomer to now.
In the past, I didn’t let you accept advertisements because I was afraid of affecting your image, but now, I think you can almost start accepting some advertisements. Accepting advertisements will not only make you more income, but more importantly
The role of advertising is mutual. While you bring sales to your product, the manufacturer's advertising will also raise your visibility to a higher level. I would like to ask your opinion on a few endorsement ads below!" Gao Yan
said.
Wang Zhengfei’s debut is not that short, it has been more than a year, but the only advertisements he has endorsed are Waiwai and Renren owned by Wang Zhengfei. Generally speaking, he is still wandering around in Wang Zhengfei’s own one-third of an acre of land.
This situation is very abnormal. Generally, newcomers will start accepting advertisements after their debut for more than a year, as long as they develop well. On the one hand, they can make a living by relying on endorsement fees to maintain a luxurious life. On the other hand, they can also expand themselves.
If it can reach the level of Wang Zhengfei, the number of advertising endorsements will be dizzying. The so-called popularity, the number of advertising endorsements is also one of the important measurement criteria.
The entertainment industry is such a realistic place. If it becomes popular, various businesses will pounce on it like sharks smelling blood. But once it stops being popular, it will be quickly abandoned by those businesses, and there will be no chance at all.
It's a lucky break.
Therefore, people like Wang Zhengfei who are obviously very popular, but rarely have endorsements, are indeed rare. Many merchants are frustrated by this, and many people want to send money to Wang Zhengfei, but they have no way or any way. Wang Zhengfei
Before that, there had always been no way for those businesses. For him, as long as he laid a solid foundation, money was not an issue at all.
"The first one is a beverage advertisement, mainly for Coke. Both Coca-Cola and Pepsi-Cola sent people to send quotations. Coca-Cola hopes to sign for 8 million for three years, while Pepsi hopes to sign for 9 million for three years.
That’s an average of three million a year! There is also an additional clause. During this period, advertisements for other drinks are not allowed!" Gao Yan said.
Wang Zhengfei is aware of the last additional clause. This is an old rule for endorsements. After accepting a product, you cannot accept another advertisement of similar nature at the same time.
Although Coca-Cola and Pepsi-Cola are both cola companies, they actually compete with the entire beverage industry, so it is not surprising to have such a clause. Of course, the biggest competitors are each other.
However, Wang Zhengfei felt that the quotations of these two companies were a bit low. The maximum was only nine million in three years and only three million in one year. Maybe it is not a big deal now and it is not so strange, but after two or three years,
Wang Zhengfei's net worth is far more than that. Both companies made good calculations. They bought out Wang Zhengfei's endorsement for the next two to three years at a price that seems pretty good now. It can be said that they are very shrewd.
From the merchant's point of view, this is indeed nothing, but from Wang Zhengfei's point of view, they are simply too fraudulent.
Before Wang Zhengfei spoke, Gao Yan said: "This treaty looks okay, but if you sign it now, you will inevitably suffer some losses!"
Wang Zhengfei nodded and said: "Anyway, I am not very short of endorsement money now, so you can reply to them, if you want to sign, yes, it will be ten million for two years, otherwise there will be no need to negotiate!"
"Yes!" Gao Yan nodded and agreed very much with Wang Zhengfei's statement. He was also someone who knew Wang Zhengfei's family background. Although ten million yuan was not just a drop in the bucket for him, it was not enough to make him waver.
of.
"Ten million for two years is nothing!" Gao Yan said with a smile, "Sooner or later, they will hire you for an endorsement price of ten million a year or even higher!"
Now Wang Zhengfei is developing well and will be promoted to the King of Heaven just around the corner. Ten million a year will be nothing at all.
"There is another sportswear company, Anta, do you know?" Gao Yan asked.
Wang Zhengfei nodded. Anta is a sportswear company in Jinjiang, Fujian. It is a relatively famous company in the province and even the country. It can be regarded as a business card company in his hometown. This status is similar to that of Ruifeng Technology. It should be said that it is located in
In fact, the status of the two companies is almost the same. Refine Technology has greatly made up for Fujian's shortcomings in this aspect, but Anta has solved the problem of a considerable number of employed people, and many of them are manual labor.
It is really difficult to distinguish one from the other in public. Of course, Wang Zhengfei is not that boring to care about such things.
"Anta sent someone to send a quote before. They only signed for one year, and the quote for one year was 4.5 million. The conditions were that they were not allowed to endorse other clothing, and they had priority to renew the contract under the same conditions after one year.
Right!" Gao Yan said. "In this year, they require you to shoot at least two advertisements for them!"
