Chapter two hundred and sixty-six first check the ghost
In recent years, China's movie box office revenue has been rising steadily. The annual movie market is worth billions, half of which is made up of domestically produced movies, and this half is also taken up by many pirated movies, not to mention some video websites such as Tudou.com.
Just say that "Qin Shi Mingyue" has just been released for a week, and less than a week after its release, pirated DVDs of "Qin Shi Mingyue" have also appeared on the market. As far as Wang Zhengfei knows, there are now many audio and video stores or video stores in various cities.
Booths sell pirated discs. In many video stores in Yanjing, the high-definition version of "Qin Shi Mingyue" has been put on the shelves. The picture effect is very clear. It is not an ordinary "gun version". Each copy sells for 12 yuan. In Shanghai, "Qin Shi Mingyue" is sold for 12 yuan.
"Pirated discs of "Avatar" have also become hot-selling products in various audio and video stalls, and the price is basically 5 or 6 yuan. However, the main threat is not here yet. Just like Wang Zhengfei's "Avatar" in later generations, "Avatar" can reach a box office of 1.3 billion because
There are 3D versions and IMAX3D versions, with a screening period of more than 100 days. More people are curious about the 3D technology when watching "Avatar". Therefore, pirated discs will not be so popular because they cannot experience that kind of look and feel at home, and pirated discs will not be as popular.
The box office would have too much impact. Last year's domestic blockbuster "The Founding of the People's Republic of China" was able to reach a box office of 400 million. It was also due to a similar situation. More audiences were willing to count stars collectively in the theater. It would be more fun to laugh together, and it would be more fun at home.
When watching a pirated disc, if the screen is not big enough, the 'star' may blink past.
In fact, "Qin Shi Mingyue" does not belong to either of these two types. It is more like a synthesis of these two situations. "Qin Shi Mingyue" not only has n number of big-name stars, but also has first-class special effects production.
, if you want to see the most perfect version, you must go to the cinema to watch it. The so-called home theater at home is simply not up to standard, and those high-definition pirated discs cost more than ten yuan each. Those who have money can buy pirated discs.
Quite a few people will choose to watch the movie in district cinemas, which are more expensive anyway. Watching is a kind of enjoyment, not just knowing the result.
What's worse are those low-budget movies with no special effects that win with plot. Buying a disc and watching it are not much different from watching it in a cinema. The real key is the plot, such as the previous "Immortality" and "Crazy" series,
In fact, it is like this, because there is not much technical content, and there is not much difference between watching it at home and watching it in the cinema. Therefore, piracy was considered serious at that time. Although it achieved a good box office, in fact, it was all
What was achieved after breaking through numerous piracy was definitely achieved after a lot of losses had already been made. This is no longer the same as the original benefit.
Of course, this does not mean that those pirated discs are not threatening, and they are very threatening. But relatively speaking, those video websites are more threatening. Relatively speaking, if you spend more than ten yuan to buy pirated discs,
, it is better to go to the cinema to watch the genuine movie, it won’t be much different anyway, but if it is compared with a free movie and a genuine movie worth tens of yuan, the gap is huge.
In fact, the problem of pirated discs of several previous movies was still a minority, because at that time, pirates were targeting foreign blockbusters, while domestic ones were relatively disdainful. The pace of piracy was naturally slower, but "
"Qin Shi Mingyue" can be said to be the pinnacle of current domestic blockbusters. It is definitely not an ordinary hit, so their eyes naturally turned around.
And don’t underestimate the strength of those pirates. “Those who steal hooks will be punished, and those who steal the country will be punished by princes.” A passed down irony can also aptly describe the piracy groups that are “like maggots attached to the bones” in the Chinese cultural system. The current piracy groups
It has been well managed and has developed into a huge industrial chain.
Many piracy groups have even mastered world-class digital film technology and went to the United States to "further study". This must make many genuine film companies laugh or cry. None of them go to the United States for further study. On the contrary, those who piracy are better than others.
Since they are professional and have such good skills, it is hard to find a job anywhere.
For this piracy matter, Wang Zhengfei personally flew to Yanjing to discuss this serious issue with Gao Yan.
Wang Zhengfei and Gao Yan stared at each other for a long time before Gao Yan took a breath. He threw a piece of information to Wang Zhengfei and said, "Read it yourself!"
Wang Zhengfei flipped through the information and frowned more and more.
"According to the news we received, just today, a thousand sales points across the country have all started selling pirated copies at the same time, with uniform packaging and uniform prices. Ha, it's really amazing. It's actually scaled up. They all do it by plane.
Is this the product!" Gao Yan also knows that if you still think of today's pirates as inferior products produced by small factories that don't know where to hide in a dark corner, it would be a big mistake. Today's pirates
The quality is almost never worse than the genuine ones, because many factories that produce genuine discs produce genuine discs during the day and turn around and produce pirated discs at night. Many pirate factories are even more powerful than the companies that produce genuine discs.
"The speed of piracy is so fast now, and the quality is so good, it's completely unexpected. Now those vendors can get the high-definition version within a few days!" Gao Yan said. He is not that ambitious to seek justice for the entire industry.
, he also knew that it was impossible, and he didn’t have that much ability. He could endure it in the past because he didn’t have that much ability at that time, but it’s different now. Now Star Entertainment has begun to have full wings, and this time it involves
"Qin Shi Mingyue" is worth hundreds of millions, and even more in the second part. Naturally, Gao Yan cannot just watch these pirated copies running rampant.
"The cost of a rougher pirated disc is almost negligible, and the cost of a better-tech pirated disc is only three or four yuan. Compared with the sales price of 7-10 yuan, it is a 100% profit. The profit is so huge that I feel a little bit.
My heart is excited!" Gao Yan said with a sneer.
"Not counting these pirated discs, there is also that video website. Now there is a full version on the website, and the only one recommended in a prominent position is Tudou. Our people have done the math. Today alone, based on the number of clicks, etc.
If that's the case, we have lost more than 20 million yuan today alone." At this point, Gao Yan's face flashed with anger, 20 million yuan, not 2,000 yuan, we lost it in one day, and it didn't even make a splash.
If you didn't take the risk, you would have completely lost everything. Who could face this with complete calmness?
And this is only one day. If this continues, who knows what consequences it will have. He can't even think about the data lost in that way.
"Now before we go to the outside world, the first thing we need to do is to find the insider!" Wang Zhengfei said. "The first thing we need to check is the insider. Where does the problem occur?"
Speaking of this, Wang Zhengfei is also murderous, and the money in this is half of his. It's strange that he can be calm.
"But this is very difficult. In this process, problems may occur in every link!" Gao Yan said.
As the saying goes, nothing is impossible unless you can imagine it. According to the elites in the piracy industry, there are problems in every aspect of Chinese film distribution. High-quality resources can be obtained in minutes. For legal channels such as theaters, genuine copies, and online videos,
It is said that piracy, as a forceful party, does not require any procedures. It only needs to knock down the relevant personnel with banknotes. Tens of thousands of yuan for small films and two hundred thousand for large movies are enough to make the keys of digital copies malfunction. It is difficult to catch "inside ghosts".
There's so much to catch. This business is over done. As Marx said, with such high profits, one dares to risk beheading.
However, in fact, there is far from this danger. This is just a taboo on paper. It does not freeze three feet in a day, and the chain of interests has long been formed. In reality, the film company is in the open, and the piracy is in the dark.
It is extremely difficult to obtain evidence, and the film studio does not have the ability to bite the pirates. It seems that the most effective way at present is for a company to set up roadside stalls. The relevant departments have been inactive for a long time, or have been lax, resulting in a tiger-breeding situation. The legal provisions are indeed
Just a legend.
If the relevant departments can completely eliminate the upstream and downstream of the piracy industry, there may be hope, but this is just an extravagant fantasy.
"We have to overcome difficulties!" Wang Zhengfei gritted his teeth and said. "If you want to kill the chicken to scare the monkey, you have to use some shady means. If you don't set an example, then let's not talk about it in the future, just say "Qin Shi Mingyue - Part 2" will be released next.
what to do!"
If they couldn't scare the monkeys and "Qin Shi Mingyue - Part 2" was leaked, how much money would they have to lose because of this? The money was calculated in hundreds of millions, and no one could blink and say they didn't care.
"Nowadays, the copies of "Qin Shi Mingyue - Part 1" are all made with digital technology, and there may be problems in any link!" Gao Yan said.
Digital movies were born in the 1980s and are a product of high technology. Digital movies refer to the use of digital technology and equipment to shoot, produce and store, and transmit them through physical media such as satellites, optical fibers, disks, and optical discs to restore digital signals to meet film technical standards.
The images and sounds, film and television works projected on the screen. From the film production process and production methods to the distribution and dissemination methods, all are fully digitalized.
Compared with the original film film, this digital film saves film production costs, innovates the production method, and improves the production level. Through high-definition camera technology, it has achieved integration with the high-definition era; digital media storage always maintains stable quality.
There will be no wear, aging, etc., and there will be no jitter or flicker; there is no need to develop film for transmission and distribution, the distribution cost is greatly reduced, and there will be no quality loss during the transmission process.
In fact, the current situation in China is still the same for both film and digital movies.
