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Chapter 27 The first advertising business

"I'm here to advertise!" Wang Zhengfei said.

The editor-in-chief was a little dumbfounded by the advertisements. What kind of world is this? The advertisements were blamed on them. Was it because he hadn't woken up or the world was too crazy. He didn't listen to the book puppets and the advertisements were blamed on them magazines

Yes, magazines like these rely on advertising to make a living, so how can they still advertise?

"Zhengfei, are you kidding me?" the editor-in-chief asked.

"Of course not, I know the current situation of the magazine is not very good!" Wang Zhengfei's words made the editor-in-chief look a little embarrassed, but what comforted him a little was that because of "Mythology", the recent results have improved. This is also

The reason why he didn't get up and drive people away.

"That's why there is even more need to advertise!" Wang Zhengfei said with a smile, "Editor-in-Chief, don't be angry. Listen to me. What the magazine needs now is an advertisement that is not expensive but has first-class results!"

Instead, the editor-in-chief smiled and said, "So, you have such a platform?"

"Yes, a month ago, a few friends and I founded a social networking site called Renren!" Wang Zhengfei said calmly.

The editor-in-chief almost laughed out loud. A website that has only been established for a month still dares to come to your door to solicit advertisements. He must be crazy about money!

Wang Zhengfei saw the smile flash across the corner of the editor-in-chief's mouth, but he didn't care and continued: "Although our website has only been established for less than a month, we already have more than 30,000 registered users!"

Thirty thousand people, what is the concept of a website that can exceed 30,000 people in one month? This is not like a website that has just been established for a month. Instead, it seems that the website has been established for a long time. Such achievements are too powerful, although he is not

He is a website developer, but this does not prevent him from understanding the difficulties involved, of course, if Wang Zhengfei is not lying.

What Wang Zhengfei said next shocked him even more, "Our website adheres to the real-name system, and more than 30,000 users have registered under the real-name system!"

Anonymous systems are popular on the Internet now, and many people even think that this is the true meaning of the Internet, so it is normal for a person to register several accounts. However, Wang Zhengfei said that their website is a real-name system, and everyone can only register

Once, it means that there are more than 30,000 users instead of more than 30,000 accounts. There is an essential difference. Usually, as long as more than half of the user data behind the website is real and valid, it is considered very good.

Already.

And the most important thing is that this miracle was created in just one month.

"And we mainly deal with students. In the previous month, because the students went home for vacation, the effect was not very good!" Wang Zhengfei said with a smile.

The editor-in-chief suddenly felt speechless. The effect was still not good. If the effect was good, then other people would have to live.

"With the start of school, a large number of students will return, and we will include other universities in the university town into Renren in a short period of time. We predict that the number of registered users will surge to at least 100,000 within a month.

It has grown to one million people in half a year. It is not difficult to spread its tentacles across the country!" Wang Zhengfei said with confidence.

"One million in half a year!" The editor-in-chief couldn't believe it. Compared with ordinary traditional enterprises, Internet companies have always appeared as upstarts. Whether it is customers or scale, they usually appear

A blowout development, but one million in half a year is still a terrible number.

Tencent QQ came in force, and it took a year to reach one million registered users. Moreover, it was still a pseudonym system. Half of the users did not have it. It was far from being compared with the real-name Renren. Of course, at that time, in 1998, computers and

The popularity of the Internet is far from what it will be today five years later, but if it is as good as Wang Zhengfei says, then Renren will definitely be the next Tencent, even more powerful than Tencent.

"Yes, don't think it's impossible. The main users of our Renren website are students. In just one month, our Renren website has 30,000 registered users of teachers and students at F University. This shows that we

The website is very in line with the current trend of college students. This is because only students from University F are allowed to register!" Wang Zhengfei said nonchalantly, "Editor-in-Chief, do you know how many college students there are this year? That's enough.

There are 14 million. This is such a huge number. Considering the situation of Renren, there is no website that is more appealing to college students than ours. As long as it can be recognized by one tenth of college students, it will exceed one million.

It’s so relaxing!”

I originally thought that breaking through to one million people within half a year would be a fantasy, but after Wang Zhengfei’s analysis, the editor-in-chief felt that it was not such an astronomical figure that was difficult to achieve.

The editor-in-chief now gradually understands why Wang Zhengfei is so confident in coming to advertise. With 30,000 real-name registered users, he has the confidence to advertise, and it is growing anytime and anywhere.

"However, that's not the reason why we have to go to your place to advertise, right? If we want to advertise, I think many places are much better than your Renren!" the editor-in-chief said noncommittally.

"Yes, that's right. In comparison, we are just a rising star. There are many media outlets with better advertising effects than us, and there are many, many websites that are better than us. But I think the editor-in-chief should know how much those advertising prices are.

!" Wang Zhengfei just smiled and went on to say that the price of those advertisements is undoubtedly beyond the reach of this declining magazine. The most effective ones are CCTV prime time advertisements, but there is absolutely no way they can afford such prices.

"This is what I think. The magazine reports some news and anecdotes in the entertainment industry. The customer group it faces is mainly young people who are chasing stars. Among the people who are chasing stars, college students have the greatest consumption potential. And it just so happens that we

Renren is dealing with the most popular, trendy and fashionable part of the college student population, so I think there is a basis for cooperation between us!" Wang Zhengfei continued.

The editor-in-chief pondered for a while and said: "Zhengfei, you have convinced me. Maybe it is a good idea to place advertisements on your website, but I would also like to ask carefully about the price and time of advertising!"

"Now we have the best banner advertising position, 50,000 yuan a month. We currently only sign a one-month contract, and one month is a cycle!" Wang Zhengfei was not that simple to sign a long-term contract. Now everyone

The Internet is at a stage of rapid development. If you sign a long-term contract of one and a half years, you will lose money, and the advertisers will make money.

"Okay!" The editor-in-chief thought for a moment, and the price was quite reasonable.

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Please be diligent, everyone, there will be five updates for 2,000 collections, and there is no cap!

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