"Their fatal flaw is that they don't have much technical advantage, and what we have control of is something they have to compromise on, and that's the market!" Wang Zhengfei said with confidence.
It is not without reason that Wang Zhengfei has such confidence, that is, he has 350 million Waiwai users in his hands, as well as users of Renren.com, Renren Blog, and Ruifeng.com, which almost make up the number of Chinese netizens.
Controlling 60 to 70% of the game, as long as he is willing to push it, even now, it is not impossible to recreate the grandeur of the "Legend" game at that time, even if the "Legend" game is now considered crude by most people
Extremely typical.
In fact, dnf was able to achieve the brilliant achievement of exceeding 100 million registered users in a short period of time. In addition to dnf itself having quite a playable name, the most important reason is that it has the huge platform of Tencent. At that time, Tencent promoted
At the time of DNF, the influence of the platform was not at all inferior to what it is now. Of course, if compared with Ruifeng Technology, which has four major subsidiaries, there is naturally a big gap. It has a stronger platform than Tencent in its previous life.
Wang Zhengfei of the promotion platform naturally has this kind of confidence.
Why was Tencent so arrogant in the previous life? Wasn't it because of its customer base? Because his customer base was large enough, and he kidnapped all Tencent's customers onto his carriage and crushed all opponents.
The current Ruifeng is similar to the Tencent in the previous life. Wang Zhengfei only needs to copy the strategies of Tencent in the previous life. He will crush as many as he can and suppress whichever one comes forward. Before absolute strength, all the mantis's attempts to control the situation are just a cloud.
Wang Zhengfei knows this very well. When Renren faced off against the extremely powerful Tencent QQ at the beginning, not to mention the pressure in his heart. Everyone in the company was panic-stricken, fearing that they would hear the news when they woke up tomorrow.
When I heard the news of the company's collapse, I was under great pressure. Basically no one was optimistic about Renren. Although Renren was developing well at the time, compared with Tencent, it was like an elephant or an ant.
Without a comparable name, the outcome that everyone could imagine must be that Renren finally raises the white flag and surrenders. In fact, this kind of thing has happened not once or twice, but no one expected that Renren would be a big winner in the end.
In addition, Ruifeng Technology also took advantage of the victory to fight back, extending its tentacles into the field of Tencent's banned instant messaging software, and successfully knocked Tencent to the ground.
But in fact, it looks easy, and it seems that Tencent was knocked to the ground without any troubles. But in fact, this is not the case. There is nothing to compare or learn from in the whole process, because all of this comes from Wang Zhengfei.
The advantage in the future is why we will take the initiative at every step, holding Tencent in hand, working step by step, turning Tencent around, and surpassing Tencent in one fell swoop.
However, this is only suitable for Wang Zhengfei, who has a future. Others are not suitable. He has a unique surname, and no company has succeeded in skipping frames in the previous life. Tencent must have failed in the end, and many people were crushed to death.
Therefore, Ruifeng Technology is still able to initially possess the powerful ability to block gods and kill gods, and Buddha to block Buddhas.
"As long as the market is in our hands, he can't turn it over!" Wang Zhengfei said with a smile. Originally, he was not prepared to come to this negotiation. There was no need. In his opinion, it was a sure thing, even if it failed.
It won’t affect too much, after all, Refine Technology’s game development team is not just freeloaders.
Now that the business of several subsidiaries of Ruifeng Technology has become saturated, the next step is to make steady progress. Therefore, Wang Zhengfei decided to open up a new market direction, and finally chose the direction of gaming.
In 2005, China's online game market environment and competition were unprecedentedly fierce. Online game products were released at an average rate of more than 20 per month. By the end of 2005, there were more than 200 products of various types on the market, but among them, the truly profitable products
Less than 10%. On the other hand, the overall market share of online games is still growing rapidly and profits are still huge. At the same time, the traditional profit model point card model has been impacted by the new model, that is, free game time and game value-added charges.
, and the online game industry is still under pressure from society, but it is undeniable that the game industry is still a rising industry, especially the online game market.
Online games have shown certain profit potential and broad development space. Therefore, Internet companies that are worried about cash income have invariably turned their attention to online games and taken practical actions. The number of game developers and operators has increased dramatically.
, the online game market has become a new focus of China's software and network industry overnight, and has also become the latest profitable service project in the domestic IT industry and Internet industry.
In the first half of 2006 alone, the total profit of the online game industry has exceeded 4 billion. It can be said to be a very big cake. Among them, role-playing online games accounted for more than 90%. The large-scale role-playing online game market accounted for more than 90%.
The growth is mainly due to the growth of several classic large-scale role-playing online games from mainstream manufacturers, such as Shanda’s “Legend” series, NetEase’s “Journey to the West” series, The9’s “World of Warcraft” and Shanghai Journey Company’s
"Journey" etc.
Especially "World of Warcraft". Last year, World of Warcraft made a strong landing in China and has undisputedly become a symbol of the entire industry. After the unprecedented success of "World of Warcraft", it quickly led to a comprehensive upgrade of Internet cafe machine configurations and inspired the Chinese online game market.
, providing hardware guarantee for some high-end online game works to enter the market in the next stage. For the first time, it triggered an "online game follow-up effect" similar to "Hollywood blockbusters"; it changed Chinese players' understanding of games and improved the level of a large number of players.
game taste.
In the past, those terrible games were able to be played in China. I have to say that it was mainly because I had no experience and had never seen an awesome game. Now, "World of Warcraft" suddenly appeared, and it suddenly pointed the way for countless players.
Wang Zhengfei has always wanted to get involved in the online game market, but he never knew how to start. Last year, the myth of Warcraft’s average quarterly revenue of over 100 million was not a concern for any company. Wang Zhengfei also accelerated his actions, including the farm series, and also
"Three Kingdoms" is a typical example in this regard. With the strong performance of these games, Refine Technology has occupied half of the casual games in one fell swoop. As of the middle of this year, the calculated results were from June 2005 to June 2006.
In this year, Ruifeng Technology has occupied 54% of the casual game market with annual revenue of 800 million yuan, and in one fell swoop it has surpassed the long-running "Audition", "Operation Band", and the grand "Bubble Hall"
, "MapleStory" and a series of casual games were defeated.
Among them, Three Kingdoms has become popular in the Chinese-speaking region and has become the most popular casual game. Several previous farm series games have also led to wave after wave of craze. 'Stealing Vegetables' and 'Growing Vegetables' are even more popular.
A new concept was launched.
After sweeping the casual online game market, Wang Zhengfei naturally turned his attention to the role-playing game market, which is several times larger than the casual game market. Wang Zhengfei is determined to get involved and will never let the opportunity slip away. But obviously, if
If you have to develop it yourself, it's not impossible, but the time it takes is enough to make people feel miserable.
Therefore, being an agent for a game is the best choice. If it is an ordinary company at this time, it will inevitably be a little clueless, because there are too many directions to choose from at this time, which can basically be said to be dizzying, but for Wang Zhengfei
But it is not a difficult task. There were so many games that entered China in his previous life. It was a big wave, what was a high-quality product, what was garbage, what was acceptable and what was not acceptable. Therefore, his purpose was very clear from the beginning, and he went straight to own it.
The DNF of 100 million registered players has gone.
Of course, Wang Zhengfei's best choice is actually World of Warcraft. This online game version of Warcraft launched by Blizzard has attracted the attention of countless players from the beginning.
Blizzard is a myth in the game industry. It has created an unprecedented classic in 10 years. Its success has many mysteries, but it is obvious to all that in the game industry where heroes are competing, producing authoritative works has always been Blizzard's signature.
Blizzard's business strategy is to build a brand, not to speculate on famous brands. A famous brand is not the same as a brand. The reason is very simple. A famous brand is just a familiar face, but a brand is the real recognition of players!
For the sake of quality, although they repeatedly bounced orders, they were not scolded. Instead, they became a benchmark model in the industry and were sought after by countless people.
Wang Zhengfei was also a veteran player of World of Warcraft in his previous life, so he naturally hoped to represent World of Warcraft. However, when negotiations could begin, Ruifeng Technology's business had just started, and he did not have the energy to take care of the game. Even Wang Zhengfei's ambitions were not that big at that time.
, it was just limited to Renren. By the time Ruifeng Technology withstood the strong pressure from Tencent and successfully overwhelmed Tencent, and was free to focus on this area, World of Warcraft had already been taken over by Ninetowns.
It has always been a regret for Wang Zhengfei, but Wang Zhengfei knows that there will be an opportunity in two years. At that time, the agency rights of World of Warcraft will flow out of Ninetowns. By then, it is still unclear who will win. Wang Zhengfei will try his best to fight for it.
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Since gaming is planned to be the fifth area of development for Refine Technology in the future, it is imperative to establish a new subsidiary - Refine Games.
