Chapter 358 Make Tencent's games, let Tencent have no games to do!
Shanda, the famous name of DNF, obviously knows that Shanda is at the forefront, and negotiations with South Korea are in full swing. However, Shanda’s internal department responsible for game evaluation believes that DNF is a 2D game, and it is also an arcade type, and is not optimistic about the future of DNF. Industry insiders
As we all know, Shanda’s game evaluation department is staffed by returnees with master’s degrees and Ph.D.s. These people do not directly play games to judge whether they are good or bad, but use mathematical evaluation methods that are difficult for ordinary people to understand to evaluate games, and the evaluation scores are directly related to whether Shanda is an agent.
DNF's unsatisfactory score for this game obviously affected Shanda's enthusiasm for DNF. In subsequent negotiations, Shanda kept lowering the agency conditions, which made the Korean side very dissatisfied. (By the way, how was this digital evaluation done? Xiao Chen
I was dumbfounded. It is said that World of Warcraft also gave up in this way. This is even more unreliable than praying to gods and ghosts! Well, let’s not talk about it anymore. This is the matter of the boss, let’s not gossip!) At this time, Ma Huateng took action. Ma Huateng decided at the beginning
Tencent's strategy is: first represent a well-known game, and through this game establish Tencent's position in the hearts of online game players. It doesn't matter whether the first game it represents makes money, but it must be a well-known game, and it must be represented vigorously.
Because only by successfully representing a well-known large-scale game can you have the capital to represent better and heavier foreign large-scale games. The first one may not make money, but the subsequent ones will definitely make money. After all, they have many users. Many large-scale foreign games are choosing
When acting as an agent, it is very important to have experience as an agent for large-scale products. When The9 was able to represent Warcraft, a very important reason was that The9 successfully represented the large-scale game Miracle.
The same is true for Ruifeng Technology now, which can be said to be exactly the same as Tencent in later generations. In four aspects, except for the user base, Ruifeng has no advantages. Waang Zhengfei’s strategy is the same, because there is no experience in any large-scale game agency, farm
No matter how popular the series and "Three Kingdoms" are, they can't hide the essence of just casual games. The lack of agency experience is Ruifeng's biggest Achilles' heel.
But Ruifeng's advantages are also very obvious. First of all, there are not many opponents as strong as hungry wolves. As far as Wang Zhengfei knows now, he is the only company that has contacted them to request DNF agency. He has an inherent advantage. Secondly,
In later generations, when those big companies smelled the fishy smell, DNF had already achieved great success in Japan and South Korea. But now DNF has only achieved good results in South Korea, and they do not have the confidence to raise prices randomly.
However, all this must be resolved quickly, otherwise, if other companies get the news, the first advantage will be instantly wiped out, and the second advantage will also be greatly weakened by the addition of competitors.
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According to Wang Zhengfei's understanding of those companies, let alone DNF, which has achieved quite good results in South Korea, it's okay to not notice it at first. Now that I have noticed it, how can I let it go? Besides, it is still Wang Zhengfei's favorite, let alone others.
Yeah, I'm going to make trouble just to cause trouble for Wang Zhengfei.
Now Wang Zhengfei's reputation in the industry is very resounding, especially his vision and planning ability in games are recognized as top-notch. You must know that the Farm series is produced by Wang Zhengfei, and "Three Kingdoms" is currently the most popular one.
The popular Cultivation of Immortality game, a powerful game popular among Chinese circles around the world, was also planned by Wang Zhengfei.
Among several game company bosses at the same level, Wang Zhengfei, a layman, is recognized as the most professional.
Although Wang Zhengfei's current area of action is only casual games, and the impact on several major companies is not great, several major companies have long been on guard against Wang Zhengfei's entry, not to mention an opponent who can occupy half of the casual entertainment games can be left alone
Don't care?
No matter from any aspect, Ruifeng Technology will not be left alone, especially Shanda Company. Shanda's boss wants to build a digital entertainment empire. He has always adopted a siege method for potential opponents. The so-called commercial siege refers to leaving the opponent without customers.
If there is no product, it will defeat the opponent in disguise. Shanda understands this very well. Therefore, whenever there is a big game from abroad, as long as it is possible to introduce it to the mainland, Shanda will always grab agents as soon as possible. Some games are even sold by Shanda during the development stage.
It’s predetermined. Sun Tzu said in The Art of War: The one who conquers the enemy without fighting is a good person. In ancient times, if the main attack on a city was besieged and the main attack failed, they would besiege the city and cut off water and food to achieve the goal of conquering the enemy without fighting.
There is also NetEase, which is even more famous as an "agent bandit". Just like the history of the United States' prosperity, the United States gained literacy through literacy wars and embarked on the road of unifying the north and the south. When the United States became strong enough to colonize other countries,
Suddenly, it was discovered that there were no colonies left in the world to carve up. The places where oil and water could be fished out had all been carved up by the European powers. There was no one left. The United States was just like a poor vulture that finally found a piece of meat. When it flew in
The meat was indeed eaten by the damn hyenas, and not even the bones were left. So the United States thought: I can't be a colonist, I can be a robber. I will rob those colonists. I can't rob the strong ones, but I only rob the weak ones.
The United States later initiated a conference of colonial countries and wanted other countries to cede their colonies to it. As everyone knows, only the second-rate would agree to this kind of thing, so the United States launched the Spanish-American War and snatched Spain from the dying Spanish Empire.
Only two colonies.
The most famous example is that he snatched "World of Warcraft" from the dying Ninetowns, and Tencent is an old rival. These made Wang Zhengfei have to go all out and succeed as soon as he made a move.
"But no matter what, we have to win it as soon as possible. It is best to win the agency today. If the time goes by, Tencent will inevitably know about it, and it is hard to say whether Nexon will raise the price.
And spread the news to their ears!" Wang Zhengfei said, this is very common in negotiations, and Wang Zhengfei would do the same thing, so he doesn't know if Nexon will do this. If it is delayed for a long time, it will be inevitable.
"Yeah!" Yang Mengfei said, everyone understands the principle of long nights and many dreams.
"By the way, how are the negotiations with Valve going?" Wang Zhengfei asked.
"It went very well. The person in charge of Valve expressed great interest in this online game plan!" Yang Mengfei replied.
If many people don’t know much about Valve, then when it comes to their company’s products, they should be very clear that “Half-Life” and “CS” are both its products.
The game that the two of them were talking about was not going online, it was "CS". As a first-person shooter game that was very popular back then, "CS" also had a huge fan base in China. After becoming an online game, "CS"
The prospects are also very good. A typical example is "CrossFire", another Tencent game with over 100 million players. It should be said that "CrossFire" was originally a copycat version of "Counter-Strike OL", and the difference between the two is not the same.
It's not very big. It's just that Tencent's huge user base has promoted it much better than Century Tiancheng, which made "Crossfire" surpass "Counter-Strike OL" in one fell swoop.
Wang Zhengfei can't just watch another popular game slip away from his hands. Since Tencent was able to push "Cross Fire" to the top with its huge user base, Wang Zhengfei believes that he can too, and then add dnf
Ruifeng Games and "Counter-Strike OL" already have two games with over 100 million users. It can be said that it can completely meet Wang Zhengfei's requirements for gaining popularity in one fell swoop. By then, with two games with over 100 million users, the entire company's
The popularity will rise several levels again.
Don’t make or represent bad products, but only make and represent high-quality products. This is the concept that Wang Zhengfei has implemented. In fact, the games made by Ruifeng Technology now are also among the best in the industry. Although they are casual games, although many people say, but he
It is an indisputable fact that it is popular all over the country.
"Very good, don't stop negotiating with Valve. I'm very optimistic about the prospects of this game becoming an online game!" Compared with DNF, an unreliable agent game, this CS online game project is much more reliable, Wang Zhengfei feels.
, working with Valve to develop the online game version of CS, on the one hand, allows the game developers of Refine Games to learn how others develop it, and it is best to develop their own 3D engine. In this case, it will have a certain influence on the future development of Refine Games games.
The benefits are immeasurable. The 3D engine is the core of making 3D games, and 3D games are the general trend in the future. It is true that there are good 2D games like dnf, but in fact there are fewer and fewer 2D games. Even if you have them, most of them are
Casual games that take the cute route like MapleStory and Bubble Hall are not mainstream at all.
The 3D engine must start to be developed. If enough experience can be learned from Valve, this process will be accelerated.
Secondly, if you develop it in cooperation with Valve, you don't have to worry about being snatched away by others, and you can also share the profits brought by the game. It can be said that it is a matter of killing two birds with one stone. Wang Zhengfei has no reason to want it.
Although this is Tencent's game, Wang Zhengfei doesn't care about that much. Tencent and he are old rivals, so there is no reason to consider the opponent's feelings!
To describe it in just a few words, it is to make Tencent’s games so that Tencent will have no games to make!
