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092 Marketing Master

Finally, it was completely bright, and some people who were exercising in the park dispersed and started a busy day.

Most of the people left wandering around in the park are the elderly, the weak, the sick or tourists. Finally, couples rarely go to the park to wander around in the morning.

Seeing that Liu Biao was still sleeping soundly, Zhang Yang didn't bother to greet him. He stuffed a ten-yuan note into Liu Biao's trouser pocket and left.

It is another prosperous day. Under the warm sunshine, the whole city is full of vitality and busy. The streets are full of passers-by. It seems that apart from the same racial characteristics of human beings, there is no other difference between people.

Any contact.

Zhang Yang chose the most prosperous pedestrian street in the provincial capital. Here, you can find almost all the slightly famous brands in China. Many international brands also have image stores here.

Zhang Yang first observed each store, observing the flow of people, observing the transaction volume, and observing the customer level of each brand. He even scored the service attitude of the employees in many stores to see how high they could achieve.

This is a tedious and complicated job, and Zhang Yang has been doing these boring and tedious tasks almost all morning.

However, Zhang Yang is very patient. He knows that if he really wants to find a job here that can earn enough travel expenses and living expenses in a short period of time, he must do these things.

Marketing is a very complex subject that involves a wide range of subjects. If you want to become an excellent marketing master, the first thing you need to do is a complete market survey, a complete market data, and carry out targeted planning through some of the data obtained.

.

Success is not accidental, only inevitable. Many people lament their bad luck, saying that so-and-so has connections, and so-and-so meets noble people to help them. In fact, this is completely blaming others. God is fair, and there will be countless opportunities in a person's life.

, it depends on whether you can seize every opportunity.

In this world, there is nothing like getting something for nothing. Even those prodigal sons who inherit hundreds of billions are not, strictly speaking, getting something for nothing, because their elders have paid for it, and their elders have spent a lifetime of hard work to accumulate hundreds of millions of family wealth.

From this theory, squandering money for your own offspring is not something you get for nothing. The prodigal’s gain is because someone has already paid for them.

Zhang Yang spent a whole morning investigating and observed more than a hundred brands. He discovered a problem, that is, because of the popularity of pedestrian streets, many brands do not need any formal training of sales staff to achieve a prosperous business.

The employees in the store only need a little etiquette training and can go to work immediately. What they learn is not marketing, but more about flattery and politeness.

It is simply impossible to make a lot of money in these stores in a short period of time. According to common sense, the higher the business, the smaller the commission will be.

Finally, Zhang Yang targeted several large high-end brand clothing stores.

This is the result of Zhang Yang's observation. The flow of people in these high-end clothing stores is also quite large. However, perhaps due to the price of the clothes, the transaction volume is very small. In many cases, even a hundred people cannot complete a transaction.

The most important thing is that the employees in these stores seem to have a kind of arrogance, a kind of arrogance that is revealed in their bones. Obviously, these are several big brands, with a fixed source of customers, and the profits are quite high. They can sell in these stores.

The people who spend money in the store are either rich or expensive, which also makes the employees in the store have a higher eye. Although they look very polite and considerate, the pride in their bones cannot be concealed.

This kind of pride is pride at best, and arrogance at worst. Of course, this kind of pride also has many benefits, and it can easily arouse the rebellious psychology of consumers, and they will consume even if they are not prepared to consume. There is another kind, this kind of pride

Pride will turn into flattery when faced with those powerful people.

Not only these clothing stores, but also in many industries, especially some old international brands, have a bit of aristocratic pride. Both the decoration and the employees have more or less such characteristics and habits.

Zhang Yang straightened his poor-quality clothes and rested his hair a little. Not long ago, Zhang Yang deliberately ran to the public restroom to wash his body briefly. He hadn't taken a shower in several days, and there was a strange smell all over his body.

The smell is weird, maybe washing it will improve it a little bit...

After the goal was determined, Zhang Yang rested next to a stainless steel pillar and adjusted his appearance again. An excellent marketing master must first pay attention to his appearance and appearance to gain the trust of others. Unfortunately, Zhang Yang only only has more than one hundred yuan in his body.

A pair of leather shoes are also made of artificial leather.

"Miss, can I see your boss?"

Zhang Yang walked straight to the bar with an expression that was neither humble nor overbearing. This store was run by an old American brand with hundreds of years of history. The store decoration was grand and solemn. Zhang Yang started to walk around inside.

The clothing is mainly for men, and the prices are very high. Of course, the most important thing is that this store is very popular, but the transaction volume is quite small. This is the main reason why Zhang Yang chose this store in the first place.

"Sir, is there anything I can help you with?" The lady at the bar was very polite, with a sweet smile on her face and very approachable. Obviously, the owner of this store must have spent a lot of effort in choosing such a person, a lot of

At that time, the bar in a store represented the image of the store.

"Can you help me contact your boss? I have something very important." Zhang Yang saw the professional smile and knew that things were in trouble. Obviously, it was difficult for him to see his boss. At least, this one looked very

Girls who are friendly will have a hard time at this level.

really!

"I'm sorry, sir, we only care about the business inside the store. We have no right to ask about the boss's whereabouts. I'm very sorry." The bar lady was still smiling, but her eyes wandered over Zhang Yang's body intentionally or unintentionally.

"Excuse me, are you recruiting employees here?" Zhang Yang still refused to give up.

"Recruiting." The lady smiled.

"Ah...really, that's great..." Zhang Yang was overjoyed.

"Sir, please leave your academic qualifications, a copy of your ID card, and, yes, your photo."

"ah……"



Zhang Yang walked out of the luxuriously decorated clothing store dejectedly. He actually thought about graduation certificates and ID cards. He even thought about the psoriasis advertisements on the telephone poles and all kinds of fake IDs.

The advertisements are overwhelming, but if you want to do this, you must first have money, and the most important thing for Zhang Yang now is the financial problem. Naturally, even if he thinks about it, there is no way.

Zhang Yang's biggest hope is to meet his boss directly and hope that he can convince him. Many times, it is the kid who is really difficult to deal with, not the boss.

The second goal is that this is a Hong Kong brand of clothing that is very famous in the mainland. Even if many people don’t wear it, almost all of them know this brand.

Zhang Yang tidied it up again, and even washed the cracked leather shoes with water in the bathroom until they were shiny. This time, Zhang Yang's mood was a little different from the last time. After the first failure, Zhang Yang felt a little uneasy now.

.

Work hard, work hard!

Zhang Yang clenched his fists and secretly encouraged himself as he walked into the beautifully decorated store. As soon as he entered, two beautiful girls in well-tailored professional attire greeted Zhang Yang. This made Zhang Yang feel very cramped. He was not here to spend money.

, he came here to find a job.

"Miss, can I see your foreman?"

"Of course!" The lady did not refuse because of Zhang Yang's shabby appearance. She enthusiastically brought Zhang Yang to a middle-aged woman wearing a black business suit.

"Hello, how can I help you?" The foreman was obviously well-trained and gently shook Zhang Yang's hand, with a reserved and professional smile.

"I want to apply for your position. I don't have a diploma, an ID card, or a photo. Of course, the key is that I have no money. However, I have first-class marketing skills. I can even train your employees to improve their skills."

Their quality!" Zhang Yang didn't want to be long-winded. Generally, recruiting employees would ask for ID cards and other documents. He just got straight to the point and there might be a glimmer of hope.

"……ah……"

The foreman was stunned for a while. Apparently, she hadn't reacted yet.

"I hope you will consider it. It is one o'clock in the afternoon. You can give me a chance to work and see if what I say is true or false. How about that?" Zhang Yang stared into the foreman's eyes.

"Ahem...no ID card, no diploma...but first-class marketing skills..."

The professional smile on the foreman's face slowly faded, and his eyes slowly turned into a cheeky smile.

"Okay, no need to laugh, you have lost an excellent marketing master!" Zhang Yang turned around and left in a big step. He was a little annoyed. He understood that he failed again. Facing these employees, he had no way to gain their trust.

.

"Marketing master, if all marketing masters are like this, then wouldn't we become marketing masters...haha..."



When Zhang Yang left, the store burst into laughter. For the first time, Zhang Yang felt that it turned out that a girl's wild laughter was much scarier than a man's wild laughter.

The two failures were a heavy blow to Zhang Yang, and the confidence he had gained at first had disappeared.

Dog said, the last time, if it didn't work, I had to rob with Liu Biao, holy shit!

Zhang Yang went directly to the fourth target, ignoring the first three targets. The fourth target was the last one that Zhang Yang wanted to choose, because the fourth target was not a specialty store, but the largest facade in the whole street besides the supermarket.

There are no specific brands of goods, there are men's clothing, women's clothing, shoes, and even a second floor.

It's not that this store is equal to a supermarket. Compared with other stores, the clothes in this store are so expensive that Zhang Yang feels dumbfounded. You know, after a morning of observation, he has already learned about them.

He had a general understanding of the prices on the entire street. Although he was dressed cheaply, he was no longer shocked by the prices.

The name of the store is "Aristocratic City", and the inside of this store really deserves the word "noble". Not only are the clothes expensive, but the decoration is also top-notch, completely decorated according to the standards of a five-star hotel.

, pure natural marble floors, European-style wooden stairs, huge gold-plated crystal chandeliers, and the kind of huge sofa that can only be seen in international conferences in Xinwen Network. On the floor of the sofa, there is a piece of pure wool.

carpet.

Zhang Yang majored in art, and although he didn't have much contact with decoration, he did know a bit about the prices of handicrafts like wool carpets. This five-meter-long wool carpet alone was worth tens of thousands of yuan.

This store is also the place where Zhang Yang spends the least time. He just went in and looked at the prices, and then sat opposite for a while, analyzing the transaction volume based on the flow of customers coming in and out and the bags they carried when they came out, which made Zhang Yang

What was shocking was that during the three hours he was observing the flow of people in other stores, this store actually didn't sell anything.

Zhang Yang is a little confused. If calculated based on this kind of transaction volume, how can such a huge store be supported?

With such a big shop and so many employees, this is definitely a huge expense.

"Hello, my name is Zhang Yang. Just call me Xiao Zhang..." Zhang Yang mustered up the courage and strode into the store with a righteous mentality. He walked directly towards a woman wearing a black suit and overalls with a work badge hanging on her chest.

The child walked away.

"Arrogant?" The girl's eyes widened.

"Ahem...the big one is small, the bow is stretched wide..."

"Hehe...Is there anything you can do for you by introducing yourself so seriously? Arrogant classmate." The girl pouted and looked at the embarrassed Zhang Yang with a smile.

"Oh... I'm here to apply for a job..." Zhang Yang looked at the girl smiling sweetly, and couldn't help but feel a little shaken, and quickly controlled his mind and said seriously.

"Recruiting!?" The girl was stunned for a moment, and her charming face immediately turned into a professional smile: "Haha, sir, I'm sorry, we only recruit female employees here. In addition, our store is temporarily closed.

We are not short of manpower. I am very sorry. Of course, you can leave your phone number. If our store needs male employees, we will be the first to call you..."

"Ah...this...this...let's forget it..."

Zhang Yang couldn't help but sigh. He had completely given up. Obviously, his dream of making a fortune on the pedestrian street through the marketing knowledge in his head had been shattered.

"Eh..."

"Haha, it's you!"

Just when Zhang Yang turned around to leave, two women walked in from outside. One was the young woman in white sportswear that Zhang Yang met in the park. Of course, the young woman was not wearing sportswear now and was wearing a water-red dress.

, it sets off the skin very well, making it look very young and elegant.

Standing next to her is an eighteen or nineteen-year-old girl with a colorful Afro haircut. She looks very scary, but her facial features are watery and her big eyes are like a stream of autumn water.

What he wanted to see were those two dimples, which were extremely cute. Zhang Yang had the urge to twist the girl's face with his hands.

"What are you looking at? Do you really want to twist my face?" When the girl saw Zhang Yang looking at her, she glared hard.

"Ah..." Zhang Yang was so surprised that he couldn't open his mouth from ear to ear.

"Haha, ignore her, kid, it's always like this." Seeing Zhang Yang stunned, the young woman smiled and said, "What are you doing here? Buying clothes?

"Hello, eldest sister, no, no...I'm looking for a job..."

"Hey, hey, hey... what are you calling? Sister? If you call my mother and call me eldest sister, don't I have to call you uncle?" Before the young woman could speak, the girl suddenly became furious and jumped up in front of Zhang Yang and stared at her.

Wearing Zhang Yang with a fierce look on his face, Zhang Yang smelled the light body fragrance of the girl.

"What...are you mother and daughter?" Zhang Yang was stunned again. He always thought that these two people should be sisters, but he never expected that they were mother and daughter.

"Haha, just call me Aunt Yan, otherwise, this little guy won't give up."

The young woman looked at the girl dotingly, and the girl seemed to have won, and said "Huh!" to Zhang Yang, "Call me Sister Yan!"

"Oh, Sister Yan... just call me Xiao Zhang... Aunt Yan, I'm leaving first..."

Zhang Yang was not interested in getting involved with this nervous girl, so he walked forward with a sad look on his face. Although this girl was very beautiful, he had to at least solve the problem of food and clothing before he could consider these issues. Even the ancients said,

Only after you are full and warm can you think about your desires.

"Arrogant...haha..." The girl laughed, showing a row of white teeth. This girl's smile was either covering her mouth like other girls, or opening her mouth wide and laughing wildly, but

, Zhang Yang thought it would not damage the girl's beauty. Of course, Zhang Yang still hated that colorful hair, which looked too disgusting.

"Xiao Zhang, wait, what kind of job do you want to find?" Aunt Yan asked, knocking the girl on the head. The girl looked at the knocking mother with a resentful look. It seemed that she often received this kind of treatment.

"Aunt Yan, do you work here?" Zhang Yang's eyes lit up.

"Haha, that's right. Tell me, what can you do?" Aunt Yan said with a smile.

"Aunt Yan, I just arrived in the provincial capital. It was only my first day when you saw me that day. As soon as I arrived, my wallet and some documents were stolen. Because I didn't have documents, I couldn't find a job.

My partner and I have been sleeping in the park for two days...oh...I can buy clothes, I studied marketing."

"Ah...sleep in the park! Mommy, how pitiful, you have arranged a job for him." When the girl heard Zhang Yang said sleeping in the park, she was stunned with an expression of disbelief, as if sleeping in the park was such a cruel thing.

, obviously, this is a flower in a greenhouse.

"No documents..." The young woman's life experience was obviously much richer. She thought for a moment and said: "There is no problem in arranging a job, but if you don't have documents, I can't provide accommodation. Moreover, you must arrive within ten days."

Is it possible to renew all the documents within a day?”

"Okay, okay, but I want to settle the commission bonus for buying clothes every day, Aunt Yan, is that okay?"

"This is a bit against the rules. If you have problems in life, I can lend you emergency supplies first."

"No, no, no, I just hope that I can be self-reliant. It would be best if Aunt Yan can help me. Anyway, it is going to be given to me. It is just paid in advance. Moreover, I only get the commission first, not the salary first," Zhang Yang said repeatedly.

, he doesn’t want to owe any more favors, besides, he and this woman are just acquaintances, so being able to introduce work is already very good.

"Haha, that's okay, but I have to tell you first. You can't buy many clothes here from day to night. Don't blame me for not telling you if you don't get the commission."

"Don't worry, the average flow of people in this store is about 210 people per hour. As long as I can achieve 1% of sales, according to the 5% to 10% commission of the specialty store, I will

Just buying two pieces of clothes a day is enough..."

"Have you investigated?" Aunt Yan suddenly turned aside, her attitude completely different from her initial attitude.

"No, no... In order to find a job today, I investigated almost all the famous shops on this street..." Zhang Yang paused, secretly thinking that it was not good. This kind of investigation is generally welcomed by the shops. After all, this

It is also a trade secret.

"Really? Tell me about your investigation results." The young woman looked indifferent.

(To be continued)


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