Of course I know that Su Ning is a company in Jiangsu, and I also know that his boss is named Zhang Yuandong.
Xia Chen smiled, calmly.
Sister Xiaoyu also smiled, stared at Xia Chen, and praised him: "Your layout has finally seen results."
Xia Chen said modestly: "It's just basic operations."
He knew that Guomei's journey south would not be smooth sailing, but Xia Chen was not sure to what extent it would be intercepted, so he added fuel to the fire. When he learned that Huang Guangyu was going to move his family south, he found out
I called the phone number of Su Ning's headquarters and only said one sentence: The wolf is coming, beware of Gome.
This has resulted in the current situation of conflict between the old man and the clam.
From now on, this book will be renamed "On the Technique of Stabbing in the Back."
But the effect is really good, Su Ning's blocking battle seems to be in full swing.
Xia Chen asked the president: "Do you know what the fight between the two families is like?"
The president sent someone to observe it closely. After listening to Mr. Xia's question, he grinned and said, "He looks like a rotten egg."
What kind of metaphor is this?
Xia Chen was puzzled.
"It went quite smoothly at the beginning, especially after several stores in Shanghai opened. Lao Huang imitated our strategy and held several promotional activities with great vigor. The great people of Shanghai gave Ya a special face, which almost caused a panic buying frenzy. Lao Huang
Huang made a lot of money in one go.
Perhaps because of ambition, this product entered into a frenzied expansion rhythm. It opened six stores in Shenzhen and was successful, and opened four stores in Guangzhou and was successful. However, just when the Hangzhou store was just beginning to be renovated, Su Ning's offensive
When they arrived, Zhang Yuandong was ruthless. He started to lower the price before Lao Huang, catching Huang Guangyu off guard.
However, the guy reacted very quickly. He actually asked the workers to work overtime and decorated the store in two days. Then he started to compete with Su Ning. If you drop ten yuan, I will drop fifteen yuan. If you drop twenty yuan, I will dare to do so.
It’s thirty, oh, it’s so lively.”
The president was talking happily, as if he had been there in person.
Sister Xiaoyu continued: "If the two companies fight like this, the people will definitely benefit, but for the two companies, the losses will be too great."
"That's inevitable." Xia Chen adjusted his posture and put his hand on his face. Xia Chen said: "A price war is tantamount to killing the enemy by one thousand and losing eight hundred. But in order to quickly compete for the market, suppress competition.
Opponents have no choice but to adopt this method, it is more effective than any advertisement, and it is fast, accurate and ruthless."
Both nodded.
Sister Xiaoyu proposed a new concept, "But a price war will be very harmful to the brand."
Xia Chen looked at Sister Xiaoyu with admiration and said, "Sister, you can do it."
Sister Xiaoyu said proudly: "That's right! Do you think I am just fooling around all day long? I am also constantly learning and making progress, right?"
The two brothers gave her a thumbs up.
Sister Xiaoyu's face turned red, and she changed the topic and said: "The two families are fighting lively, let them fight in the south. Since Chenzi's strategy is successful, I think we can take a step forward."
.”
Xia Chen hurriedly asked: "Sister, do you have a plan?"
Sister Xiaoyu nodded, and then asked the president: "Binzi, do you have a map here? A map of the whole country."
The bank manager said yes, got up and walked back behind the 2.6-meter-long boss's desk. He took out the map from the drawer and spread it out on the huge coffee table.
Sister Xiaoyu took out a pen from her bag, pulled the map in front of her, circled a few cities, and said: "It will definitely be too late this year, but we can start the work in advance. My idea is to expand with the capital as the capital. The center radiates to several larger cities in the surrounding areas, such as Tianjin, Shijiazhuang, Shenyang, Jinan, and even cities such as Baoding, Cangzhou, Dalian, and Jinzhou that can be considered.
First unify these important towns in the north, and then launch an attack in the south. Isn’t that guy Huang Guangyu also thinking about playing with us the strategy of encircling the city from the countryside? Although he lost, we can definitely borrow this strategy. .”
Xia Chen Dale said, "Sister, your idea coincides with mine. The reason why I want to provoke Su Ning and Guomei to fight in the south is so that we can avoid the frontal battlefield, change guerrilla tactics, and develop in isolation. And then it was a blockbuster.”
"Enter the village quietly and don't want to shoot?" The bank manager raised his eyebrows and said something like a devil.
"Go to hell! You scum hiding among proletarian revolutionaries!" Xia Chen scolded him with a smile.
These two guys made Xiao Yu laugh out loud. After she stopped laughing, she asked Xia Chen, "So, you agree with my plan?"
Xia Chen nodded and said: "I agree, but I don't agree with what you said about the New Year coming too late. There are still more than three months before the New Year. If we hurry up, the time will be enough. If we open the business before the New Year, we can catch up with the consumption boom. Let me mention a few points."
Xiao Yu became serious, "Say."
"First, send people to the cities you mentioned to select suitable street-facing stores, and then hurry up to decorate them. You know the store location requirements, a busy, lively neighborhood with a lot of people flow, and the most important thing is that it can be bought Definitely not renting it.”
"I understand, the value of real estate increases."
Xia Chen nodded and continued: "Second, recruit locally, but the store manager must be posted from the company. This can effectively eliminate internal and external collusion."
Xiao Yu also nodded and said: "I understand, I will quickly select suitable store managers to do work for them."
"Those who are willing to work in other places should not only be promoted in rank, but also be treated unfairly in terms of salary and remuneration."
"good."
"Third, the work of connecting with manufacturers cannot be stopped. Liu Jibo and Hou Zhizhong should be sent on business trips when they should. Our good cooperative relationship with manufacturers is the top priority. Without the support of manufacturers, our business will be It won't be big." What Xia Chen is most worried about is that if the market is too big, it will be a fool if the relationship with the manufacturer is not properly handled.
Why was Su Ning able to defeat eight people in the air-conditioning war and appear as a small individual industrial and commercial household, defeating the Department Store Alliance? Isn't it because he had already silently tied up the manufacturer? Are you on your own warship?
Of course Xiao Yu understands Xia Chen's thoughts, but she is also troubled, "Xiao Liu and Lao Hou have been dealing with manufacturers outside, and they are so busy that I have to find someone to help them write their graduation thesis. To be honest, although we have been recruiting, we still don’t have enough people, especially sales talents. It’s too difficult to recruit a part-time employee.”
Xia Chen also had a headache, but he had no good solution. He said, "Let's take it slow. Let Xiao Jibo and Lao Hou work hard first, and slowly look for talents."
Xiao Yu rolled his eyes and said with a smile: "I have an idea. How about we turn Lao Qin Ce over? Anyway, his factory can't move anymore. His main focus now is on those three companies.
It’s in the game arcade, this talent is useless if you don’t need it.”
Xia Chen slapped his thigh and said, "Okay, that's a good idea. Lao Qin's mouth can make dead people live. He's a sales talent. Sister, I'll leave this matter to you."
Glancing at him, Xiao Yu said half-complainingly, half-angry: "Just try your best to boss me around."
Xia Chen's eyes were twitching, "Sister, please don't slander others. I want to give it a try, but you have to give in."
Xiao Yu's pretty face turned red, she stood up and walked out, "You shameless guy! I really want to kill you!"
Xia Chen is so happy, I'm telling you, don't just talk but don't practice, come on.
The president also laughed heartily and gave Mr. Xia a gorgeous middle finger.
Time just flies by like this.
The autumn wind turns into the winter wind in a blink of an eye.
In Beijing at the end of November, the leaves turn yellow and scatter all over the ground.
Driving on the road, Xia Chen clearly felt desolate and boring.
There were several people sitting in Daqie, and in the passenger seat was Miss Yu, who was wearing sportswear and a pair of flat shoes.
Behind them are the president, Liu Lang and Boss Wang.
Moving on the last day of November is said to be the day for Sister Xiaoyu to find someone to settle the matter.
The fortune teller said that today is a good day to get married, move into a new house, and everything else.
Now that it’s convenient, let’s move.
Xia Chen quite believed this.
Several flat-bed trucks have been parked below the Huiyuan Apartment building, and colleagues from the home appliance company are unloading large items such as refrigerators, washing machines, and televisions upstairs.
This shows the advantages of opening a home appliance store. The air conditioner is installed in advance. You can choose large appliances at will, and you can use the ones whose quality is good.
The decoration project was still left to Lao Zhai.
They are old acquaintances, and they are familiar with each other, and after dealing with them twice, Xia Chen is very appreciative of the technical level of Lao Zhai's team.
I drew two drawings and gave them to him, and the decoration style of Huiyuan Apartment 6--8, with two units in the east and west, one Chinese and one Western, was quickly determined.
In Lao Zhai's words, just decorating your home this year is enough for us, and we are very grateful.
Lao Zhai and the others were also very fast. They hired 20 workers at once and started working on the two houses at the same time. It took just over a month to complete the decoration of the house.
According to Xia Chen's idea, he wanted to dry it for a winter to remove the smell before moving it here.
However, Sister Xiaoyu is very anxious and must move before the end of the year.
Xia Chen couldn't control her, and heard from Lao Zhai that the wall had not been moved and there was no pollution problem, so just move it.
Furthermore, life is now considered good, and it seems that it would be impossible not to move.
After working all morning, I finally installed all the home appliances and everything.
Sister Xiaoyu took out a few bills and handed them to Da Biaozi, saying: "I have worked hard all morning, so I took my brothers to have a meal, drink two drinks, and have a good rest."
"No, no, sister, this is too much." Da Biaozi refused.
"Just take it if you want. Why is there so much nonsense?" Sister Xiaoyu said with a straight face.
Da Biaozi had no choice but to take it and said with a smile: "I only knew that Brother Chen was generous before, but I didn't expect that my sister-in-law is also very generous."
Sister Xiaoyu was stunned for a while, then said: "Who are you calling sister-in-law? You deserve a beating!"
Da Biaozi quickly ran away.
Sister Xiaoyu blushed, sat down on the sofa, looked at her big house, and laughed with satisfaction.
There is absolutely nothing to say about the decoration, snow-white walls, large green floor tiles in the living room, plaster ceiling, a huge crystal chandelier hanging in the middle, custom-made Western-style furniture throughout the house, and the sofa under the bare butt cost more than 10,000 yuan.
The carpet under the coffee table is said to be a Russian product and cost 7,000. The bed in the master bedroom...
Thinking of the two-meter by two-meter big bed, Sister Xiaoyu blushed.
Sister Xiaoyu said she was very clear about what the little gangster had in mind and was looking forward to the arrival of night.
Compared with Sister Xiaoyu's place, which is a little deserted, Xia Chen's house is very lively.
"Wow, your furniture is all made of mahogany. I mean, Lao Xia, brother, I'm jealous. I also want to buy a house like this, but I don't have enough money." The bank manager touched Lao Xia's shoulder in surprise and raised his hand.
He raised his eyebrows and asked, "What, if I advance the dividend at the end of the year, will it be successful?"
"Do you really want to buy it?" Xia Chen asked him.
"Hmm, I've always dreamed of having a home in Beijing," the president said with certainty.
"Okay, I'll call Yu Wanzi later and ask her if she has any unsold houses. If so, you can buy one," Xia Chen said with a smile.