The trip to Milan was easier than Aldrich imagined. He thought he was going to face the three northern powers who were fighting openly and secretly, that is, the internal fighting in Serie A. He didn't want to participate in those, but going to Milan was like a trip.
.
Eating and drinking with the representatives of the top three, changing cups and cups, it was really hard to get drunk and never come back.
Business?
Well, they only talked for 10 minutes, Aldrich said, they listened, and then asked for some details and finalized it!
The three northern Italian powers all agree!
After all, the Italian football market is like a pool of stagnant water. In this context, the wealthy clubs are also increasing their income and reducing expenditures. If they can suddenly enter the European Super League, their finances will suddenly become rich from a tight situation. Moreover, like in the league this season,
The sluggish AC Milan and Juventus, who have returned to Serie A, are eager to obtain stable qualifications and huge benefits in the European arena!
This will restore their internal competitiveness in Serie A, as well as their international competitiveness.
The top three in the North gave them such a face, so Aldrich couldn't help but leave after talking about business, so he drank, chatted, and drank wine. Aldrich almost lost his mind when he accepted Agnelli's big health care proposal.
...
There is no doubt that Aldridge went to Milan, and the outside world also learned that he met with people from Inter Milan, AC Milan, and Juventus.
However, when he returned to London, the four clubs announced in a tacit understanding: During the winter break, we will go to West Asia to play commercial games together!
To the outside world, Millwall's conspiracy is still at the stage where outsiders can speculate!
When things were not absolutely certain, Aldrich would not stir up trouble, so he used a friendly match as a cover.
Serie A has a winter break. In previous years, these giants would be invited to play some commercial games, and the appearance fees were millions of euros. Before Aldridge went to Milan, he had finalized a trip to West Asia in January to go there.
Performing for local oil tycoons, Millwall's appearance
The fee is very expensive. On average, a game costs 8 million euros, but the indigenous royal families who are so poor that only oil is left do not care about money. Being able to invite the three major Italian clubs plus Millwall to play a friendly match locally is a great thing for them.
Enjoy, spend some money and count the balls.
This is probably the direct reason why the three northern powers warmly entertained Aldrich and almost threw a big health party.
Don't talk about the European Super League, which is still a long way off, but right now, Aldridge has brought them extra income during the winter break, and based on their past commercial game appearance fees, this time they have increased their income by at least 50%.
, and also benefited from Millwall. How about forming a group to go out for gold, there should be a buff that increases the appearance fee, right?
After the four clubs announced their winter break plans at the same time, the outside media did not delve into Aldridge's real purpose of going to Milan. The only question focused on Millwall's lack of winter break. How can they find such time?
?
It's quite simple. Millwall doesn't have any European competitions. It performs well in both the domestic League Cup and the league. It has a strong player base and can rotate easily. Even in previous years, Millwall was able to cope with the Christmas Express, which was particularly tough for the Premier League's giants.
This further catalyzed their suspense of ending the league title early.
After returning to the club from Milan, it will be New Year's Eve.
Aldridge has been slow to leave for Madrid and Barcelona. On the one hand, his frequent activities are too conspicuous. On the other hand, he seems to lack confidence in lobbying Real Madrid and Barcelona.
On Christmas Day, he was worrying in the office. Carter had just returned to London from the United States. Carter was going to visit ESPN's top executives.
In the second half of this year, Aldridge lobbied the club, while Carter went to the major sponsors to have secret discussions. The establishment of the European Super League was absolutely inseparable from sponsors. To put it bluntly, there were no sponsors to invest money and TV broadcast agencies to buy.
No broadcasting rights. This idea is just a mirror image!
As soon as Carter returned to the club, he excitedly came to Aldrich's office, closed the door and happily announced the good news.
"Aldridge, I have basically reached an agreement with the main sponsors and the TV broadcast company! As long as we can get the unified stance of the European giants, money is not a problem at all! They are also very interested in the idea of the European Super League! This is
We will further raise the level of the elite war in European football, and let the giants fight, hahahaha! Hey...what's wrong with you?"
Carter thought he had brought good news to Aldrich, but when he saw Aldrich frowning and smoking a cigarette, he immediately put away his smile and sat across from the desk.
Aldrich cheered up and asked, "Tell me about the situation over there first."
Carter said seriously: "Most sponsors have found that the market effect brought by the Champions League this season has declined, and the broadcast ratings have also declined during the same period. In addition, the outside world's dissatisfaction with UEFA continues, and fans are calling for Millwall to return.
Returning to the European war and other factors, especially sponsors are not satisfied with the policies implemented by UEFA, which seems to make the Champions League closer to civilians, but if there is no more
As an investment in good European football events, they can only cooperate with UEFA. Now that we have come and put forward our ideas, they will not express support or disapproval, but as long as we can unify the opinions of the giants and form a European
Rich leagues, they will naturally invest in us, because our vision is to make the European Super League more influential than the World Cup!"
In fact, let’s put it on the giants themselves, such as Manchester United, Real Madrid, Bayern Munich, Barcelona and other teams.
Millwall's withdrawal from the European war will have little impact on their economic interests!
There should be as much winning bonus as there should be, and there should be as much as the share of broadcast fees.
UEFA did not suffer much loss either. The biggest losses were to Millwall, sponsors and TV broadcasting companies!
It is conceivable that the ratings are the most important thing for broadcast companies. Without Millwall, the ratings will of course decline. The most successful team in the history of the Champions League, the most eye-catching team in the contemporary era, and the team with the most stars does not appear on the Champions League stage.
Of course the rate will fall, the foundation of the football economy is actually the fans!
The belief of some fans is awe-inspiring. If Millwall is absent from the Champions League, will they go to watch the games of Liverpool, Real Madrid, and Barcelona as planned?
No, at least most Millwall fans are not like this. At best, they are just watching a peak battle. As for the games of other giants, sorry, we are absolutely not interested. At best, we can watch the highlights the next day to understand the game.
What happened to pass the time.
The trend of civilianization of the Champions League also dissatisfies sponsors.
For example, in this season's Champions League group stage, Group H consists of four teams: Arsenal, Sevilla, Steaua Bucharest, and Slavia Prague. The attention rate is surprisingly low!
Group A of Liverpool, Marseille, Bejiktas, and Porto also had poor results in terms of market efficiency.
UEFA's tough attitude is also aimed at sponsors in a sense.
Football is the number one sport in the world, and Europe is the heartland of football. The pinnacle stage in Europe, the Champions League, is controlled by UEFA. There is no other football tournament that can bring together strong teams from different European countries to compete like the Champions League. If sponsored
If the business owner is dissatisfied, can he quit in shame?
Of course not!
If you quit, your industry competitors will fill in immediately!
Because of the uniqueness of the Champions League, UEFA can do whatever it wants without being threatened by sponsors.
But now the situation is different. If the European Super League can be born, sponsors and TV broadcast companies will choose the European Super League without hesitation!
Why?
Benefits!
Sponsors and broadcasters don't care about the competition!
What matters is the market effect!
And this market is based on fans.
It is impossible for ten second-rate teams to have a fan market share comparable to that of one wealthy team!
Just like in this season's Champions League: Bejiktas, Rosenborg, Olympiacos, Shakhtar Donetsk, Sporting Lisbon, Dynamo Kyiv, PSV, Fenerbahce, CSKA Moscow, Slavi Prague
Asia, Steaua Bucharest, the combined fan market and global popularity of these teams cannot offset the impact of the lack of Millwall!
In terms of stars, the combined popularity of the top stars of these teams may not even be as popular as Ronaldinho and Henry, who have been reduced to substitutes at Millwall!
If the European Super League appears, the quality of the competition will be improved, and the peak battles will be staged continuously. On the new stage, the European giants will be at war with each other. This will stimulate the global fan market, sponsors and TV
The returns that broadcast companies can receive are definitely not comparable to those of the current Champions League.
Furthermore, their sponsorship fees and the rights fees for buying out TV broadcasts are all transactions anyway. What is the difference between the transaction with UEFA and the transaction with the European giants league? Anyway, UEFA is also a non-binding and regulatory mechanism.
Non-governmental organizations cannot be compared with institutions with strong credibility like the government.
After Carter finished talking about the progress of his work, it was Aldrich's turn.
He scratched his head and said: "I'm worried about how to get the support of Real Madrid and Barcelona. These La Liga duo are different from other giants."
If the wealth of the Premier League is based on the sacrifice of all lower-level leagues under the Premier League, then the wealth of the La Liga duo has completely left behind all other teams in Spain!
As far as broadcasting fees are concerned, Real Madrid and Barcelona sell the broadcasting rights of La Liga games separately. The Premier League is still bundled with 20 teams. According to the ratio, everyone gets one point, and the big clubs get the lion's share. Although the small teams get relatively little, they can
Compared with teams of the same status in other leagues, the small teams in the Premier League are extremely happy!
This is why as time goes by, with the exception of Real Madrid and Barcelona, other teams in La Liga are extremely poor. Many Spanish players take the initiative to go to the Premier League to seek gold, even if they condescend to go to some small teams, because in terms of wealth level, they have already opened up.
There is a big gap. Part of the reason is that Real Madrid, as an aristocrat, and Barcelona, which has a strong consciousness in Catalonia, have abandoned other small teams and do not give them any benefits. (To be continued)
