There is no need for Aldridge to deliberately keep a low profile after winning the championship, otherwise it would become hypocrisy.
What are friends?
Aldrich does not believe that friends must be like-minded to do great things, and accompany you crazy when you are happiest, and sad when you are saddest. Such people are friends.
On the night of winning the League Cup, Aldridge got carried away having fun in Sander's bar. He drank with people he knew and didn't know in the neighborhood, and danced with one young and beautiful girl after another. He socialized normally rather than having sex.
Having fun and drunkenly, I returned home with the help of Ivan and Fred.
When he woke up in the morning, he went down to the living room and found Fred lying on the floor of the living room, fast asleep, and Ivan curled up on the sofa and sleeping soundly. When he opened the bathroom door, Aldrich saw Bree speechlessly.
Dee was lying in the bathtub without water, holding a wine bottle.
He simply took a shower before his friends woke up. After making some coffee, he went out and fetched that morning's newspaper.
When I got home, I put on my headphones and turned on the TV. While listening to the news, I opened the newspaper in my hand and browsed the news.
Naturally, I am most concerned about football reports.
He would subscribe to British broadsheets, not to mention tabloids. Newspapers like The Sun, which focus on sensationalism, often don't have any substantial and reliable news.
"The Times", "The Daily Telegraph", "The Guardian" and "The Independent", Aldridge spread out these four newspapers on the coffee table. He originally planned to open the sports section, but some headlines attracted his attention.
.
There are also Premier League games on Saturday and Sunday. Millwall and Aston Villa have postponed their league games due to the League Cup final. Newspapers only have a few words about the Premier League news, and these major newspapers all have news about the League Cup.
The finals were highlighted.
"The lion's roar shook England!"
"England coaching genius: Aldridge Hall has arrived!"
"The dawn of one hundred and ten years will be bright and dazzling!"
...
Aldrich was reading the newspaper with his cup of coffee, feeling bored as he read it.
Because most of the newspapers were full of flattering praise, basically singing praises for him and his team.
Some of the photography works that match the layout are very good, such as him being thrown into the sky by the players, or Larsson running wildly on the sidelines after scoring a goal. The background is a highlight of flash lights, which is even more attractive.
Aldrich put his forehead on his hands and sighed, Fleet Street, I'm on my knees for you.
The season is not over yet, what my team needs is a basin of cold water!
Aldrich hopes that there will be some sarcastic voices in the newspapers, which can stimulate the team's greater ambition, rather than being praised to the sky. In that case, he still doesn't know how miserable it will be when he falls down.
However, this is the characteristic of Fleet Street. If you are red, you will be lifted up to the sky and compared to the stars. If you are black, you will be stepped on, crushed to pieces and spit on.
It is undeniable that if there are players in the UK who start to become famous, then there is no doubt about England's star-making ability. This comes from the strong media power of the UK. Originally, the UK is the news center of Europe. For news in various fields, the UK is the heart of public opinion.
region, coupled with the advantage of English, the communication ability is unmatched by other European countries.
Italian, Spanish, German, French, the news dissemination in these countries is simply not as good as English. It is no wonder that the Premier League has been able to promote many super stars with inflated prices after its rapid commercialization. It is also the reason why Premier League broadcasts can quickly
Reasons for global promotion.
Yiwen, who was curled up on the sofa, suddenly stood up and rubbed his eyes blankly. When he saw Aldrich sitting across from the coffee table, he suddenly screamed, then got up and ran to the bathroom. As soon as he entered the bathroom, there was another scream,
Then came Brady's screams again.
Aldrich laughed heartily. It was obvious that Yi Wen was concerned about her own image. Not to mention whether she looked beautiful when she woke up without make-up, but she wore light makeup last night and had some signs of a cat face.
Half an hour later, the three close friends washed up and checked the viewing equipment, made a simple breakfast, sat down around the coffee table and started chatting.
Aldrich threw away the newspaper and watched the TV program with great interest. He was watching a replay of last night's football commentary program.
Some celebrities and football commentators gathered together to review yesterday's League Cup final technically and tactically, analyzing and interpreting the entire game in detail. Each expressed their own opinions and the debate was very intense.
Aldridge likes to watch this kind of program because it is far more meaningful than the news. The score of a football match may be very simple, 1:0, 2:1, 3:0, etc., just a few goals.
However, within ninety minutes, it is not the goal created by a certain mistake by the players on the field or the wonderful cooperation within ten seconds that can condense the entire game.
Experienced retired coaches and discerning ball commentators sit down and re-review the game, often able to provide a lot of information that is invisible to the naked eye, and there is also information that Aldrich missed or was not aware of when directing from the sidelines, which is very important to him.
Generally speaking, watching this kind of program is very helpful for your own coaching. Even if you are just a spectator, you can also expand your ideas.
After the hangover, Fred and Brady were not in a good state of mind and looked a little confused. They wanted to go home to catch up on their sleep. Yi Wen looked at the time. She was going to college and Aldridge was going to drive to see her off.
Her cell phone rang.
After hanging up the phone, Yiwen said softly to him: "If you have anything to do, go and do your work. I'll take a taxi myself."
Aldrich smiled and said: "Don't worry, let's go, I'll see you off."
On the way to the university, she sat in the passenger seat and seemed to have not yet recovered her energy. She leaned her head against the window and remained silent.
When the car stopped at the entrance of the university, Yiwen suddenly turned around and stared at Aldrich and asked: "Where did she go?"
Aldrich said inexplicably: "Who?"
"Your singer girlfriend."
"Oh, I'm promoting my album in other places, not in London."
"Is this good?"
"What's the meaning?"
Yiwen withdrew his gaze and continued to look out the window, saying calmly: "When you are happiest, she should be by your side."
"Haha, I don't think it's necessary. How should I put it? I like to keep a certain distance. Besides, she is a career-oriented woman. I support her career and she also supports me. If she stays with me every day, I will feel guilty.
, because I don’t have much energy to spend on coaxing women, I am a boring man.”
Aldrich said in a self-deprecating tone at the end.
Football coaches have this fate. If you want to succeed, you have to spend a lot of time, because football is advancing with the times. You not only have to study the current football style and tactical characteristics, but also have a keen sense to discern future trends and implement them.
The specific work is to study the opponent repeatedly.
Sometimes the work is boring, but Aldrich can only enjoy the hardship. Sometimes after a lot of boring research, he discovers the opponent's weaknesses, and then it is a kind of joy and happiness like rain after a long drought. This kind of pleasure, outsiders,
It's something you can't feel.
Yiwen turned around and looked directly at Aldrich for three seconds. Her beautiful and clear eyes made Aldrich feel a little nervous. He said, "You don't suspect that I'm gay, do you?"
Yiwen burst into laughter, with a smile like a flower, shook his head, pushed the door and got out of the car, then turned around and bent over to Aldrich in the car and said: "Drive carefully."
Aldrich waved goodbye to her and drove to the club.
The person who called him before going out was club CEO Adam, telling Aldrich that a business partner had arrived at the club.
Puma's commercial representative Worm-Heisenberg.
Almost a year ago, Aldridge first came into contact with Heisenberg, but the two did not reach an agreement. In the summer, Puma reluctantly signed a jersey sponsorship contract with Millwall, which was regarded as a test in the Premier League.
invest.
The contract was not big, 750,000 pounds a year.
The one-year period has not yet expired, and Heisenberg took the initiative to visit Millwall, definitely hoping to continue business cooperation.
Adam, the club's CEO, is also very cunning. He has revealed since the New Year that Millwall's jersey sponsorship and chest advertising will expire in six months.
Millwall's outstanding performance in the Premier League and numerous live broadcasts have made the club's commercial effect increasing day by day. Barclays Bank has reached a verbal agreement with Millwall. In the summer, they will continue to sponsor, and it is a two-year contract.
, £1.5 million per annum.
Puma can't sit still anymore. Millwall not only performed well in the Premier League, but also won the League Cup. If we talk about how many classic shots there are in English football this season, then most of them have the shadow of Millwall. Just the jerseys.
The sales made them huge profits.
This is also related to Millwall's debut in the Premier League. Fans are enthusiastic about buying new jerseys, and as more and more neutral fans begin to pay attention to Millwall, this is intuitively reflected in jersey sales.
.
Decisions on business cooperation intentions and contracts are generally made within six months before the expiration of the previous contract. Whether to continue cooperation or to stop cooperation will not be made until the contract expires.
Originally, Adam could handle this matter by himself, but in order to show his sincerity, Aldrich planned to meet with Heisenberg in person. As he said last year, he valued partners with whom he had friendship.
Arriving at the club, Aldridge directly invited Heisenberg into his office. Heisenberg said complimentary words and gave a small gift to congratulate Millwall on winning the League Cup.
His attitude has changed drastically compared to last year. He was enthusiastic and eloquent in praising Millwall, even using the word great.
Both Aldrich and Adam knew that the other was flattering, so they just smiled and there was no need to take it seriously.
When talking about the specific sponsorship contract for next season, Heisenberg proposed a three- to five-year contract with an annual sponsorship fee of 1.25 million pounds.
Aldrich directly rejected it and came up with a plan.
One-year contract, £1.25 million.
Two-year contract, £1.5 million per year.
Three-year contract, £2 million per year.
Four or five-year contract, £3.5 million per year.
Heisenberg almost threw the cup and left.
Aldrich asked him to calm down and analyze the reasons for the proposal.
As long as Millwall maintains its current Premier League ranking, they will compete in the European competition next season. Although it is the Europa League with low influence, it will always be helpful for business development.
And Aldridge is also confident that Millwall will be stronger next season and compete for more trophies.
Heisenberg felt that a long-term contract was too risky, so he proposed signing it for one year first and two years next year.
Aldridge knows what the opponent is planning, which is to sign a contract of 1.25 million pounds this year. If Millwall can remain competitive next summer, then he will sign a two-year contract worth 1.5 million pounds per year.
Aldrich smiled and said: "Mr. Heisenberg, we can continue to sign a one-year contract this year, but if next year, Puma is still interested in cooperating with us, my lowest offer is 2 million pounds a year."
Heisenberg was frustrated. This superficial numbers game naturally could not catch Aldrich, and verbal promises had no binding force at all.
He left with the plan proposed by Aldrich and wanted to go back to the company to study it.
A month later, Puma agreed to a two-year sponsorship plan. The contract will be renewed in the summer, with an annual sponsorship fee of 1.5 million pounds.
