The British media is probably the most unreliable in Europe, and even the world. They can fabricate news at will in order to attract attention, and they can also penetrate into personal privacy in every possible way.
What is the status of football in the UK? What is the most popular sport in the UK?
The first is football.
The second is football.
Third, it’s football.
Therefore, football and the media are closely integrated. It can also be said that the media can create a brilliant team. For example, the Busby Boys' generation of Manchester United dynasty happened to be the time when football broadcasts entered thousands of households in the UK, creating a great foundation for Manchester United.
It has laid a broad fan base. If it were an era dominated by other teams, I am afraid that English football would be a different story today.
Aldridge is well aware of the influence of the media and intellectually knows that he must use the help of the media to promote Millwall, so first of all he needs to be famous.
The day before the opening of the English League One, Millwall officially held a press conference. Aldrich hoped to give the team a chance to debut before the new season and make the team a little bit special, just to increase the
Notability.
But at the press conference, Aldrich couldn't help but smile bitterly.
Several major newspapers in the UK, including The Times, The Guardian, The Daily Telegraph, The Independent, etc., did not send reporters.
There are no well-known professional sports newspapers in the UK. Most comprehensive newspapers have sports sections. Therefore, not everything that happens in the football circle will attract attention. Only news that can attract attention will attract paparazzi.
However, none of the paparazzi are interested in Millwall's first team. Except for Southgate, who "rebeled" from Crystal Palace, he deserves special mention. And that has been hyped for more than a week and has already expired.
.
Aldridge turned the Millwall club upside down before and was in the news of major newspapers, especially during the transfer period. But as time passed, no one cared about Aldridge unless he did something extraordinary.
Intentional things.
There were only about ten media reporters at the press conference, and they looked like Aldridge. They were young. They probably couldn't get news elsewhere, so they came to Millwall to try their luck.
Aldrich asked specifically. Although reporters from The Sun, The Mirror and The Daily Mail were sitting below the stage, they were all interns. They sat there in a daze like good babies.
There, finally, other colleagues asked Aldrich with experience.
"What are Millwall's goals for next season? You have invested more than £10 million in the transfer market, making you the most spender by any English club over the summer."
Aldridge said with a serious face: "We are a young team, and many players still need competition training to grow. The goal for next season is very practical, to stay in League One."
The few reporters in the audience looked at each other, and the person who asked the question asked in surprise: "Millwall spent more than 10 million pounds just to avoid relegation? If this is the case, then why did they sell so many of their previous main players?
They finished third in League One last season."
"It's very simple, because the previous team did not have the potential to grow. That team was able to avoid relegation in English League One every year. But my current team can avoid relegation this year. It will be more mature next year and may be able to hit the Premier League the year after that.
After that, I think by that time, my team will also be very competitive in the Premier League. Three years later, the average age of this team will not exceed 24 years old."
Aldrich said with a smile on his face.
In his heart, he actually hopes that more media will be present, and then publicize his "relegation goal" and spread it to the ears of his competitors in League One, so as to show his weakness and paralyze his opponents.
The reporters in the audience were even more uninterested. Millwall created a sensation in the summer transfer market, but now their coach just wants to avoid relegation. This is not attractive news at all. At best, it can make you laugh.
This deserted press conference made the reporters feel a little sympathetic to Aldridge, so someone said without enthusiasm: "Please talk about Ole Solskjaer, David Trezeguet, Henrik
-Three strikers for Larsson."
Aldridge answered questions and answers to these reporters without getting tired of it. By the end, these reporters no longer asked anything about Millwall Club, but were more interested in Aldridge.
After all, Aldrich, as a kid from a rich family, is somewhat legendary.
Traveling all over Europe, determined to be a football coach, young and rich, handsome and unrestrained...
Aldridge answers all questions and can even chat and laugh with these trainee reporters. As for what the article will be in the newspaper tomorrow, Aldridge doesn't care at all. He needs fame. His fame will also bring effects to Millwall.
As long as he didn't waste Aldridge's time hiring a lawyer to litigate, or write fake news based on speculation and hints, Aldrich didn't care.
Sure enough, in the news published by these tabloids the next day, Aldridge was given a lot of space, which introduced far more personal information about him than Millwall Club, but only insinuated that this is a football club that treats football clubs as toys.
playboy......
At 3 o'clock in the afternoon on August 12, the Lion's Den Stadium was packed with seats, and Millwall's team anthem echoed over the small stadium.
Millwall, who are playing at home, are already getting ready in the dressing room.
The tactical board in the locker room is blank. Aldridge is wearing a simple and chic suit, with his shirt unbuttoned. He puts his hands in his pockets and looks at the majestic players. Everyone is in high spirits and waiting for Aldridge's last words before the start of the game.
instruct.
But after coming to the locker room this afternoon, Aldridge didn't talk about any game-related topics and just asked about the players' physical condition.
"I have said it countless times during training on how to play on the court. Now, I don't want to say more. It is meaningless. As long as you play to your level in training, implement tactical requirements, and maintain concentration and fighting spirit for the game, this will
That's enough. But before the game starts, I want to say something."
Aldridge glanced at the faces of each player and said solemnly: "I believe you. Someone put a knife on my neck. I also believe you. If you ask me a hundred times, I will answer a hundred times: You
is the best! But, like me, like this club with a history of more than 100 years, you have nothing! Walk out of this room, step onto the field, and you will start your journey here. I hope you can join us.
I face the next time with the same mood. I must, must leave something here.
, don’t come in obscurity, leave in obscurity, for Millwall, for yourself, write your name into the dictionary of victory, let your figure be forever imprinted in the history of this great sport of football, I believe in you
, I firmly believe that you are the best. Although you still have a lot of room for improvement, as long as we persist, I believe that we will defeat all the obstacles that prevent us from reaching the top of Europe and the world.
, let us realize this dream together. Come on!"
After Aldridge finished speaking, he turned around and opened the door to the locker room, heading to the court first. Behind him, the young guys shouted in unison: "Come on!"
Millwall's players began to walk out of the locker room with high spirits like lions emerging from the cage. Aldridge arrived at the end of the tunnel first. Here, the referee team for this game was already standing in front. The away team repaired
Allianz players also stood in line and prepared to play.
The players of Newcastle United have their sights firmly set on Aldridge.
They were curious about what this young rich boy was capable of, and many of them had contemptuous sneers on their faces, as if they had foreseen Aldrich's embarrassment when he failed.
Aldrich suddenly stopped at the exit of the passage, closed his eyes and took a deep breath.
The passage of time seemed to slow down, and the subtle sounds seemed to be stretched into sound waves, reaching his ears very clearly.
Whoosh, whoosh.
He could feel his heavy but not rapid breathing, his strong and slow beating heart, and then, the rock-rhythmic team song gradually entered his ears. With his eyes closed, he seemed to be in the stands, a Millwall fan.
They held their scarves high and sang songs in unison...
Aldrich exhaled deeply, suppressing the tension in his heart. This was a feeling he had never experienced before, as if there was an invisible weight on his shoulders that made him breathless.
He knew what would greet him when he walked out of this tunnel, a real professional arena, and the support of the fans in the stands made him unable to help but shoulder the responsibility.
Opening his eyes with a confident and calm expression, Aldridge walked out of the players' tunnel with his head held high. Under the bright sunshine, the passionate noise in Aldridge's ears became clearer.
The well-hidden nervousness still made him miss the mark in his actions.
Under the gaze of all the fans, Aldridge appeared on the sidelines of the court. Then, under everyone's surprised eyes, he walked to the visiting team's coaching bench...
After taking three steps, Aldridge saw a group of coaches and players he didn't recognize sitting on the coaching bench, and then he realized that he was going in the wrong direction.
However, he did not turn around and leave immediately. Instead, he walked towards the visiting team's head coach: Peter Dawson, who was standing in front of the coach's bench and whispering to his assistants.
Aldridge planned to cover up his mistake by "saying hello to the opposing coach to show respect."
But it seems that things are not going in the direction he expected...
