The news that Aldrich criticized the unfair selection of the Golden Globe Awards immediately became the hottest topic in the UK.
Originally, the world of public opinion is all about confrontation with sharp opinions. If one side is dominated by flowers and applause, what's the point?
Whether there is controversy or not, no authoritative organization can criticize it, but listening to different voices and sparking a confrontation of public opinion is what the press needs most.
It's just that what Aldrich said offended some people, especially fans who like La Liga, fans who like Ronaldo and Shearer.
But there are also those who support him. A few months ago, Brazilian coach Zagallo said mercilessly: Personally, I hate the media's praise and hype for him. A big club like Barcelona actually takes all the responsibilities.
It's really ridiculous to put this pressure on the shoulders of a 20-year-old young man.
Then he criticized bluntly: It would be no good if he was always distracted. He still does not understand the importance and significance of teamwork. Although Ronaldo will definitely become one of the great players in the history of football, Pele is 20 years old.
At that time, he was much more comprehensive than he was.
Many celebrities and ball commentators also supported Aldridge with rational opinions when commenting on the Golden Globe Awards on the show.
Their debate is not whether Ronaldo and Shearer are capable or successful in the future. No one denies that if he continues to perform well, he will definitely become a great star.
But in a year that can be said to have achieved nothing, such a player won the second and third place in the Ballon d'Or, and Ronaldo almost beat Sammer to win the Ballon d'Or. This seems too outrageous.
What's the reason?
It’s just that he scores a lot of goals. His goals are good-looking.
The BBC specially compiled the goal highlights of Ronaldo and Shearer in the past year, and compared the goal highlights of Larsson and Nedvěd.
We came to a conclusion: Larsson scored the most goals. Nedvěd performed comprehensively as a midfielder, with 20+ goals and assists. However, Ronaldo’s goals are the most beautiful. If Shearer does not have the European Cup Golden Boot,
I'm afraid there is no possibility of even being included in the list.
Most of Millwall's goals come from teamwork and one-hit kills. Occasionally, there are a few individual goals that are not shocking to the senses. Players like Larsson only need one movement to sway away from the angle in the penalty area.
Then he completed the goal kick, and Ronaldo's various long-distance runs were astonishing. With the perfect combination of physical skills, dazzling movements, smart escapes, and quick speed, the lightning-fast alien was obviously more likely to be sought after by the outside world.
It is a cliché to say that football is a team sport. But the heroism complex in people's hearts seems to never disappear.
Aldridge returned to the club to hold a high-level meeting, and the Ballon d'Or selection made him realize a very serious problem.
That is, no matter how well Millwall performs, it always feels like it is difficult to get into the game.
After all, they are used to being losers. In the preconceived impression of the outside world, the foreign media calls Millwall a village, and other places except England do not pay attention to Millwall.
Specifically, if AC Milan achieves five or six consecutive victories, it will immediately become the focus of the whole Europe. A beautiful goal scored by Ronaldo in Barcelona will become a scene repeatedly played by media platforms in various countries, while Millwall's victory
It took ten consecutive wins to create a slight eye-catching effect. After fifteen consecutive wins and tied with Real Madrid, it completely entered the attention of the whole of Europe. Moreover, the outside world followed with doubts that the competitiveness of the Premier League was no more than
In this way, Millwall's 16-game winning streak is nothing more than Home Alone.
From this point of view, the Premier League is indeed not the top league among the five major leagues. The decline in the European war in recent years makes it difficult to take a high look at the Premier League. Last year, Blackburn was eliminated at the bottom of the group stage and became a laughing stock. This year is considered better.
Well, Manchester United narrowly made it out of the group stage, thanks to Juventus who qualified early and didn't mess with Manchester United in the final round.
Aldrich realized: This is not only an era of competing for talents, but also an era of competing for fans!
With the rapid development of television broadcast technology and the promotion and operation of business models, this is the most advantageous stage for clubs to commercialize and seize the market.
This not only relies on success in the arena, but also bombards fans' nerves through media propaganda. Whoever can get into the eyes of more fans first will gain the most influence.
All the senior management in the club were present, and Aldrich sat at the long table, listening to Adam's market development report.
In the past two years, Millwall, centered in East London, has rapidly radiated to surrounding areas and exerted influence. Last season's impressive record of two championships and one runner-up also earned them the love of a large number of neutral fans, as can be seen from the increase in sponsors.
Gotta figure this out.
However, there are many factors that limit Millwall. The first one is their stadium, which has a small capacity. Neutral fans cannot buy tickets if they want to watch the game. The image of the stadium itself does not match the image of a strong team.
Millwall is located in southeast London, and its surrounding environment is not as modern and prosperous as Stamford Bridge or Highbury. The most important thing is that if their influence wants to spread beyond England, they must achieve success in the European war.
In this season's European Cup Winners' Cup, Millwall has passed through and entered the quarterfinals, but no one watched their games at all. For example, when they advanced to the second round against the Swiss Sion team, Aldrich would have been a neutral foreign fan.
Not interested.
Millwall vs Sion?
The opponents in the quarter-final draw are also unattractive.
Bran from Northern Europe.
On the other hand, tickets for the European Cup Winners' Cup held at Wembley sold well, with an average attendance of about 50,000 per game. However, many fans expressed some disappointment because many fans wanted to see Nedved, Larsson, and Trey.
Instead of looking at players like Ruud van Nistelrooy, Groenjar, Phillips, Lampard and others, star players like Zeguet will appear.
Adam's report shows that Millwall's influence is growing day by day, which can be seen through jersey sales, number of fans, enthusiasm for tickets, news exposure, etc.
But Aldrich felt it was not enough, far from enough.
He is not demanding a quick rise to the top, but he at least realizes that this is the beginning of a golden age of commercial communication.
"Establish a new department specifically responsible for Millwall's brand promotion and commercial operations. Adam, you continue to work hard. In addition, I will mention two projects for you to improve the plan and implement it. First, establish a Millwall
The official TV station, the TV broadcasts programs related to Millwall 24 hours a day, game highlights, player interviews, team training. The club produces the most eye-catching game programs, anyway, it is to allow fans to like Millwall and understand Millwall
Er.Second
We have established an official Millwall website and added website advertisements in the stadium. Through television broadcasts, fans from all over the world can be interested in logging into our website. At the same time, we can also develop sales channels and sell our souvenirs. Fan organizations can also
Incorporate it into the content of the website, which includes news, publicity, and interaction. Fans can register as members and maintain regular email promotions. In short, we must be at the forefront of the trend and cannot just focus on the past promotion model."
Aldrich's words made everyone present look at each other. Someone asked: "Boss, we set up a TV station. But we don't have broadcast rights."
Aldridge replied: "We don't broadcast, we just broadcast our past wonderful games. You can compile some classic games, or interview some fans and celebrities, or you can produce a player's performance throughout the season. I
For example, take Nedvěd as an example. He came to Millwall in the summer of 1994. At that time, no one knew who he was. The fans also doubted his ability. His role in the team was not obvious at the beginning.
, but he
Gradually grow up, and through two seasons of hard work, you have become the star of the team. You can use clips from past games to show these, creating an inspirational inner spirit, and we can also promote our football values.
Through the youth training base, winning the FA Youth Cup in 1996 is a very good material. A record-breaking promotion to League One in 1995, last season’s glory, and this season’s winning streak, aren’t they all available for publicity?”
Everyone nodded and understood the promotion idea of this TV station.
"What about the official website? I mean, should we be like the British Treasury and start a website and listen to the fans?"
The Internet developed rapidly in the 1990s, but it was still a new thing. After all, it all relied on hardware conditions. Governments of various countries established official websites one after another, and their effects were not obvious, but after all, it was a manifestation of advancing with the times.
Aldrich said patiently: "We can publish the latest news on the official website, so that fans who follow us can use the website as one of the channels to obtain reliable information, such as which player we have renewed the contract with, player transfers, player injuries
, where the team will play games, what activities the team has, discounts on tickets, where the players will go to do charity activities, what the players will get
Awards, interview records, excellent photography pictures, you can also set up a forum on the website so that fans can discuss Millwall and establish a platform to communicate with fan organizations. For example, Adam, who is responsible for transfer negotiations, can
The above explains our recruitment policy and team building philosophy, including our views on the prospects of the players. We can also open it for each player in the team.
The exclusive section allows fans to express their support, discuss players' performance with each other, rate each game, organize regular activities, even if it is an agreed time to talk to me or the players, as long as the parties involved agree, this is fine.
The Internet is the most important media platform in the future. We must firmly grasp this trend and make other media pay attention to us.
Official website, publish some important news specifically on the website, which forces other media to log on to our website. When the number of Millwall fans in other countries accumulates to a certain number, we can cooperate to establish foreign fans.
Websites, etc. Anyway, you have to use your brains to promote Millwall Club in as many ways as possible."
Aldridge's words opened the eyes of those present. Most of them thought that Aldridge was a shrewd businessman and an excellent coach, but they did not expect that he had such fantastic ideas.
Today's Internet technology is innovating every year, and its development momentum is very rapid. For example, the upcoming streaming media era will further promote the Internet to enter thousands of households, causing a rapid increase in Internet users.
Aldridge just wants them to broaden their thinking and not just focus on the British territory. In the past, it was really difficult to promote abroad, either by relying on European wars or foreign stars, but with the emergence of the Internet
It just makes the sense of distance between reality become more and more blurred. If Millwall, who has a poor background as a wealthy club, does not seize this opportunity and waits for a piece of the pie when the market matures in the future, it will be the leftovers left by others.
