When the reporters were talking about it, the BBC reporter suddenly raised his hand and asked Yiwen: "Excuse me, can our TV station play this promotional video?"
Yiwen immediately smiled and replied: "Of course, you can take it from any media platform. We will broadcast it on the official TV station and official website, and we also provide free downloads on the website."
After receiving this answer, the BBC reporter nodded clearly.
Although this kind of eye-catching promotional video is played by the TV station, it is suspected of advertising for Millwall, but it can also increase the ratings. They will definitely not play it alone, then it will really become an advertisement, but will be used in some football matches.
Give the audience a chance to enjoy the program, and use promotional videos to increase the ratings of football programs.
Other TV stations such as ITV naturally thought of this, but they didn't say anything. Anyway, it can be downloaded for free on the Internet. Millwall does not need any copyright at all. This kind of promotional video is made to spread as widely as possible, unless there are other football clubs.
If the team copies their promotional video, then a rights protection movement will be launched.
Yiwen gestured to everyone and said with a smile: "There is also a promotional video, please enjoy it."
The participants no longer had a perfunctory attitude, they calmed down and waited to see what happened.
When the second promotional video started playing, everyone had an illusion.
Did Millwall make a mistake?
cartoon!
The promotional video begins with a classic animation style, opening up a map of Europe in a scrolling format, and then zooms in from top to bottom, focusing on the UK and the Thames River southeast of London.
In a jungle, a cute blue lion cub sprang out, the sun was shining brightly, and there were flowers and grass everywhere. It carelessly fluttered butterflies and played. Suddenly, it raised its neck and looked to the east, as if something had attracted its attention.
force, and then began to run towards the east.
In the process of running, its young body began to grow, getting bigger and bigger, and its running speed became faster and faster. It set off a gust of wind. The camera turned to focus on its firm eyes, and then zoomed in on the screen.
, went straight into its eyes, and in the depths, a picture appeared in the darkness, growing from small to large, and then occupied the entire screen.
That was the scene of Larsson scoring in Millwall's historic first match against PSV in the Champions League.
While Larsson scored, passionate commentary also lingered in his ears.
"Larson scored a landmark goal in the history of Millwall Club! This is their Champions League debut. It is also their first Champions League goal!"
The screen switches, the goal against Dynamo Kyiv and the goal against Barcelona are all accompanied by the commentator's crazy explanation.
against Juventus.
"Pirlo! Pirlo kills Juventus! Kill, kill!..."
against Monaco.
"Trezeguet helped the team open the scoring and Millwall entered the final with one foot!"
...
After the passionate competition scene ended, the scene returned to the animation scene. The endless sea was in front of us, and the sun shone on the waves. The scene was turned around, and the blue lion standing on the seaside had grown from a cub.
Become majestic and powerful, with the domineering demeanor of the king of the jungle.
Facing this beautiful seascape, the blue lion continued to run forward. A crystal road suddenly appeared under its feet, heading east. It kept running forward, and the sea road kept appearing in front of it. In front of the target was a
Sea Castle, above the castle, there is a trophy that shines brightly in the sun!
European Champions Cup!
Just when the blue lion came to the castle gate and looked up at the trophy with a determined look, the sky was suddenly shrouded in shadows, and a white giant appeared at the other end of the castle, looking at the same thing as the blue lion.
The championship trophy is in sight
, the blue lion let out a thundering roar and leaped high towards the championship trophy. At the same time, the white giant stepped on the ground and made the world tremble. The moment the two were about to touch the trophy, the screen ended, and a line of metallic words
Big characters appeared in the center of the screen.
1998-5-20
Battle of Kings!
"wow..."
When the second promotional video ended, the audience burst into cheers.
At this time, the reporters felt that this trip was worthwhile and came at the right time.
All the previous thoughts of being tricked by Millwall disappeared.
It has to be said that even though Millwall's promotional video is based on cartoons, it is very shocking and exciting.
And the meaning is clear.
Battle after battle made them grow up.
The Netherlands is due east of the UK, just across the sea.
Amsterdam is a water city, so let’s use a castle on the sea to represent it.
The white giant that appeared at the end is definitely an allusion to Real Madrid, but it does not use any Real Madrid elements, such as team emblems, names, etc. Otherwise, Real Madrid may not agree to your use, but the effect is excellent.
, everyone understands it tacitly, and the animation does not feel inconsistent at all.
After watching this promotional video, I couldn’t help but look forward to the finals on May 20th.
As for why Millwall made such a promotional video in the form of a cartoon, it is very simple, to capture the child fans.
The 1994 animated film The Lion King was deeply loved by a generation of teenagers and had a profound impact. Millwall has learned from this model. When some children who like football see such an animated promotional film, they will naturally have feelings for Millwall.
Pay attention, they will not be children forever. Millwall planted seeds in their hearts when they were still young. Maybe not every child who has watched the promotional video will become a Millwall fan in the future, but they will definitely
The number of fans will increase more than without the influence of such publicity.
The number of fans is one of the important criteria to measure the influence of a football club, and then becomes the commercial influence.
Although Millwall had a completely new look during the Aldridge era, it was difficult to change the older generation of fans who believed strongly in football. He could only "rob" the new generation of fans and neutral fans as much as possible, just like he built the team.
His eyes are fixed on the current stars, but he loves the stars of tomorrow. It's not that he doesn't want to be a player. It's just that he is forced by reality, which is the same as the dilemma of the fan market.
But he is young, so he is patient. In this streaming media era, which has just begun to mature, he will maximize the market share, especially the online market. Young people are the main body of the online market, and Millwall's publicity focus is also
Focus on that side.
After watching two wonderful promotional videos, Yiwen announced a big news to the reporters.
"Starting from this summer, Millwall will hold a month-long Youth Football Championship Charity Cup every year. The participating teams are not limited to the team composition. Participants must not be over 15 years old. Based on the city, the city champion will be determined by region.
The champions of each district will be selected, and then the champions of each district will compete in the finals in London. The city champion will have two thousand pounds.
The regional champion will receive 3,000 pounds, and the final winner will receive 10,000 pounds. The runner-up will receive 5,000 pounds. Finally, Millwall will donate 500,000 pounds to the Children's Charity Fund in the name of the championship team! Prize amount and donation amount
It will be increased depending on the situation in the future. The organization of the event will be borne by the Football Association, and the event expenses will be borne by the three sponsors."
A reporter at the scene took the lead in applauding, and others followed suit.
In any case, Millwall does charity in the name of the club, which is an act that can win applause.
You know, they are still burdened with debts of hundreds of millions of pounds!
This move sets a precedent and can further eliminate the negative impact of Millwall's past football hooliganism on the club.
Aldrich and Adam discussed the plan for the Charity Cup last summer, and it took more than half a year to finally finalize it.
The first was the FA. At first they just took a bystander attitude, but CEO Kelly soon realized that this would be an image project!
The FA must step in to get a piece of the pie.
Millwall needs to spend money to improve its public image and influence, but money alone is not enough. You need people and time.
How to arrange the game, who is responsible for the referee, and the coordination of the game schedule are all things that Millwall Club alone cannot handle unilaterally.
But the Football Association can. They provide people to organize the event and the referees are also responsible for it. As for these expenses, Millwall has found three commercial partners to be responsible for it.
Even though this is a non-professional football match for U15s, it has something to do with charity. Sponsors are flocking to it, and the sponsorship fee is not too high anyway. There are stadiums in various cities in the UK. It costs nothing to organize a group of teenagers to play football.
Yes, the Football Association of England must use amateur referees. Only when the finals are played in London, some famous referees may be able to show their faces and gain both fame and fortune.
Millwall is happy to be the boss. Although the charity money is donated in the name of the championship team, everyone knows that the money is actually paid by Millwall. With the sponsorship of the event, it itself gets the maximum benefit from start to finish.
In terms of popularity and income, Aldridge also has another meaning in it. He hopes to try his luck through this annual competition, like a draft, to see if he can encounter good prospects and then poach Millwall.
The format of this Charity Cup has been determined, and the schedule has been set in the summer every year. It doesn't matter if it coincides with the competition year. They are just a bunch of teenagers under the age of 15 playing football. They have absolutely no connection with the national team.
Millwall, on the other hand, has used the promotion of this cup to win over people's hearts and improve its image in major cities and regions in England. At least in the UK, they have already begun competing with Manchester United for the number one fan market, although it has only just begun.
.
The press conference held by Millwall in midweek when there was no game ended perfectly, and the reporters left with satisfaction.
That night, a football program began to play Millwall's promotional videos. For a time, the most popular videos in England were the two Millwall promotional videos.
These two promotional videos cost the club a budget of nearly one million pounds. Although the promotional videos are not long, the two together do not exceed 8 minutes, but the special effects can be done so well. The production team behind the scenes
The cost was also sky-high, and it was completed in a short period of time after working overtime.
The popularity of these two promotional videos set off a wave of enthusiasm for Millwall among neutral fans. At the same time, it also triggered criticism from some conservative fans.
They believe that Millwall, like Manchester United, has embarked on a thorough commercialization path, which is completely contrary to traditional football!
Do you play football or make movies?
Isn't it just to make money by dressing up the club's image like a pretty little girl to catch people's attention?
Aldridge doesn't take the criticism from ultra-conservative fans to heart. Time will tell whether he is right or wrong in doing so. In other words, when the number of Millwall fans surges again, the answer will already appear.
