Ridsdale's exclamation sounded awkward to the assistant's ears, as it sounded like "shenyin".
What nonsense.
Without good players, the club is definitely worthless.
If Manchester United didn't have top players like Schmeichel, Keane and Stam in 1992, how would Manchester United use it to achieve a good record? How would they make money?
"Ahem, Millwall's operating income ranked seventh from the bottom in the Premier League in the summer of 1996. A year later, in the summer of 1997, they ranked sixth in the Premier League. In the operating income statistics half a month ago, they
Second only to Manchester United, they rank 18th in Europe. If you include their income from selling players, there is no doubt that they are the most profitable team in Europe every year."
Ridsdale listened and thought, Millwall's income is mainly supported by excellent records. The European Cup Winners' Cup championship + the league championship make them the sixth-highest income team in the league, and the league third place + Champions League championship,
Their income is second only to Manchester United.
"The evaluation report predicts that if Millwall can maintain the performance of the past two years, then in 2001 they will become the club with the highest operating income in the Premier League and even in Europe."
Why 2001?
Because Millwall will move into a new stadium in 2000, operating income will increase dramatically again.
Ridsdale pouted noncommittally and said: "Maintain the record of the past two years? Winning an average of one league championship and one Champions League every two years? Plus the FA Cup and League Cup? Are you kidding me? The Champions League is so easy to win.
Is it? They had a lot of luck when they won the championship last season. They eliminated Juventus with a last-minute buzzer beater and beat Real Madrid with a penalty kick. Try it again? Let’s see if they can beat Juventus with a buzzer beater.”
The assistant said: "In fact, as long as Millwall can enter the Champions League every season and enter the knockout rounds, their operating income will stably rank among the top ten in Europe after moving to the new stadium. If it can really be more
It’s not surprising to win several championships and become the richest club in Europe. When they came back from Tokyo, Millwall’s club CEO Adam Jane made a statement. I don’t know if you heard it.”
Ridsdale was not interested and shook his head: "I haven't heard of it. It's just that Millwall won another championship trophy."
"No, it has nothing to do with the Toyota Cup. Adam Jane claimed that Millwall has more than 10 million fans in Asia."
"Even if Millwall has 100 million fans in Asia, so what?"
Ridsdale scoffed.
Premier League broadcasts are packaged and sold. The same goes for the Champions League. The size of the fan base will indeed affect the Premier League broadcast share, but the Premier League has its own evaluation method, and it is not Millwall's unilateral declaration that the amount will be enough.
No matter how many fans there are in Asia, how much can the club's operating income increase?
Will 1% of the people here buy authentic jerseys?
Will you buy a season ticket?
In terms of the most intuitive income, the benefits brought by foreign fans to the club are not significant.
Ridsdale's point of view. His assistant disagreed and patiently explained to him: "Adam Jane's words were not meant for club owner Hall, nor for the fans. He just used them.
A tactful way to tell sponsors: Millwall's influence in Asia! Although it may be exaggerating, the effect is definitely good."
Only then did Ridsdale realize that this was a marketing strategy to "surround Wei and save Zhao".
The greater the number of Millwall fans abroad does not directly bring huge revenue to their club. However, it allows sponsors to pay more sponsorship fees. On this trip to Tokyo, Millwall not only brought back a
Toyota Cup trophy, and also signed 5 new sponsorship contracts. The sponsors are all Asian companies. This is an important way for international influence to bring business income.
Finally, the assistant concluded: "Millwall has been able to rise rapidly in recent years, from a worthless club to a wealthy club in Europe. The most important thing is two points. One is record, and the other is business development, specifically robbing.
In the fan market, all commercial income of football clubs is directly or indirectly paid for by the fans. In other words, all the team earns is the fans' money."
Ridsdale looked at the pitch without saying a word. The second half was about to begin, but in his mind he was thinking about how to make the white roses of Yorkshire bloom!
"You said, if we lure Millwall players with huge sums of money, is it possible to achieve our goal?"
Ridsdale also wants to build Leeds United into a strong team that can make money, but in his heart he feels that it is just a little bit short, just a little bit short!
Leeds United ranked sixth in the league last season. Although they are temporarily ranked fifth this season, the gap with the top four has been widened. With the Champions League expanding next season, he naturally hopes that the team can share the attractiveness of the league.
At the beginning of the season, he was very disappointed because his attempt to recruit Martin O'Neal failed, but O'Reilly gave him a surprise.
His assistant shook his head and said: "The main players of the first team will definitely not come to Elland Road. There is hope for the substitute players, but they have to be bought, not to mention how much the transfer fee will be extorted, at least they have to be given to the players at Millwall.
More than 1.5 times the salary.”
Ridsdale said lightly: "If Leeds United can enter the Champions League all year round and hope to compete for the league championship, the price will be worth it. Didn't Millwall spend a huge amount of money to rebuild the team in the summer of 1994? I
I remember that the whole of England was laughing at me
Laughing at Hall, he spent the combined transfer fee of the top three teams in the Premier League at the time and gave him a salary that was higher than the total of Manchester United's first team. The outside world believed that within two years, Millwall would definitely go bankrupt, but the two
A year later, Millwall's value more than doubled."
His assistant nodded. At this point, he could not refute Ridsdale. To make the white rose of Leeds United bloom, it is simply not enough to have young coach O'Reilly and a few outstanding players trained by the youth training.
They must introduce high-level players so that their record can be improved immediately and qualitatively.
In the second half of the game, Millwall's offense was simple and crude. Since the players' physical fitness could not keep up, they could not gain speed advantage by pushing straight up and down, and the back row could not retreat when switching from offense to defense, so they played the simplest way.
attack.
But Leeds United are really united today, and like their young coach David O'Reilly, he has a fierce spirit, which is really a bit like the shadow of Millwall.
Aldridge mobilized his troops and adjusted his tactics in the second half. But Millwall's offense was all about thunder and no rain, with only flowers and no results, so he needed to hide deeper offensive points. Like Lampard's attack, Leeds United's
The defense was always wary of him.
In the last 20 minutes, Aldridge asked Southgate to provide assists. This adjustment was the same as asking Helguera to attack Real Madrid, and the results were good.
Southgate stepped in all the way. As Leeds United had become accustomed to marking, Southgate suddenly came up and caught them off guard. There were gaps in the tight defense. As a result, Southgate went all the way into the penalty area to receive Nedwy.
Germany's through ball and shot!
The ball flew directly into the stands.
Aldridge looked at this unbearable shot and felt only a touch of regret in his heart. But he did not blame Southgate. He was originally a defender, but he just went to the opponent's penalty area and completed a clearance...
...
After the shot, Southgate touched the back of his thigh, and his expression suddenly became a little painful. He saw that Leeds United was about to take a goal kick, and he rushed up, but there was no one in defense behind him. So he sat down, and the referee had no choice but to
The game was stopped.
The Elland Road stadium was booed, thinking that Southgate did this unkindly.
You fucking rushed up and completed a clearance shot. We were about to counterattack, and you started to fake injuries and missed our perfect opportunity. What the fuck!
Southgate didn't fake the injury, he was really injured!
After the team doctor checked, Aldridge gave Aldridge a substitution signal. After Southgate sat down, Aldridge asked Ferdinand to warm up. After receiving confirmation from the team doctor, Aldridge reluctantly handed over the list of substitutions.
The price of a Toyota Cup is a bit high.
Larsson and Pirlo were looking at their comebacks, but now the captain is injured again.
After Southgate came off the field, Millwall's situation was a bit passive. The opponent's fierce attack on the new Ferdinand forced Millwall to retreat deeper into the midfield line. When Millwall was about to switch from defense to attack, it failed again.
Progress is slow.
At the end of the ninety-minute game, the score was still 1:0, and Millwall lost at Elland Road.
The Leeds United fans were as happy as the Chinese New Year. Aldridge went straight to shake hands with O'Reilly, and the other person also took the initiative to walk towards him. Aldridge didn't want to talk more, but the other person was very enthusiastic and talked to him for a few words.
Delic just listened without saying anything, nodded and left the court.
At the post-match press conference, Fleet Street reporters looked serious. After Aldridge arrived, someone asked: "Why did Millwall lose this game? Did they underestimate the enemy?"
Aldrich shook his head, underestimated the enemy? Definitely not.
"Leeds United performed better today. They deserved to win. My players are too tired. We have not recovered from the fatigue of the trip to Japan and back. I believe the performance of the players will be better in the next game. If
If not, then we have to adjust our season goals, and maybe we should really consider competing for the UEFA Cup championship trophy next season to complete the club's grand slam of honors."
As soon as his voice fell, the atmosphere at the scene suddenly changed, from serious and dull to relaxed.
As Millwall has progressed over the past few years, the reporters who have been following the story for a long time have also become a few years older, and Aldridge in their eyes has slowly changed, grown and matured.
His mentality now is a very good reflection.
Don't act like the end of the world is coming when you lose a game. Find the reason and solve the problem. Don't complicate things, and don't put more pressure on the players and make them nervous because of the loss.
There is no team that never loses on the football field, but if you want to become a winning general, you must learn to face defeat more calmly.
After the game, Fleet Street sang praises when commenting on the match between the two teams.
He praised the strength of Leeds United's youth team and praised Aldridge's demeanor of not being shocked by honor or disgrace.
Four days later, when Millwall's substitutes lost to Martin O'Neill's Leicester City in the Carabao Cup quarter-finals, the mood in Fleet Street completely changed...
Two consecutive defeats in the League Cup, which is very rare for Millwall.
Before the arrival of the Christmas Express, Millwall's condition was obviously not ideal. Aldridge hoped to give the main players more rest time to adjust their condition in preparation for the Christmas Express and the League Cup being eliminated. He was not disappointed at all. The stage was originally
Even though they focused on training, the substitute players were not in good condition. It was reasonable to be eliminated by O'Neal's team. It was just that Tony abused Mills and made him look a little ugly.
