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005 Pave the way for yourself

England stopped qualifying for the 1994 World Cup, which made the whole of England very quiet when the World Cup was about to come. Even though the mainstream media still had to focus on reporting on the World Cup, before the World Cup officially started, it was obvious that the domestic people were not concerned about the World Cup.

topic.

Manchester United, which successfully defended its title, was only one step away from achieving the domestic treble, but unfortunately lost to Aston Villa at Wembley.

Blackburn, which was built with a lot of money, has achieved great results. After finishing second, Blackburn has ambitions for the championship in the coming year.

The Newcastle United team trained by Keegan is a beautiful sight in the Premier League. Under the pleasing offensive football, forward Andy Cole scored 41 goals in the season and a terrifying 34 goals in the league. However, it is rumored that Ferguson has interest in him.

Got the idea.

Swindon only won 5 games this season and conceded over 100 goals...

Arsenal wins European Cup Winners' Cup...

The news of the Premier League has passed, and Millwall suffered a tragic defeat to Derby County in the promotion play-offs. This was not a particularly attention-grabbing news, but Aldridge suddenly entered the press conference and suddenly announced Hall.

The big news that the family will take charge of the team next season is worth writing about for reporters, because they can see that the Millwall head coach has a confused look on his face.

In England, the authority held by the head coach, or the traditional role of the Manager, is protected and respected.

If the team owner changes and the head coach is kept in the dark, this is definitely big news.

Especially when the person who shocked the Millwall dressing room from the inside out was just a young man who had just turned eighteen, reporters were even more eager to hear such news.

Aldridge ignored the torrential floods outside. He sat quietly in his study at home. He could imagine that the Millwall Club was already in an earthquake.

The team had just lost the hope of returning to the top league, and then a new boss came to power. This was related to everyone's future and destiny, and naturally no one could deal with it calmly.

dong dong

There was a knock on the door.

"Please come in."

Aldrich stood up to greet the group of people who walked into the study, headed by Andrew and Barnett, followed by several middle-aged men in suits and ties, who seemed to be staff members who had arrived with Barnett.

Barnett first turned around and cast a look at the people accompanying him, and then walked towards Aldrich with Andrew. The three of them came to the window and talked in a low voice.

Barnett said with a slightly helpless and complaining tone: "Aldrich, I am your brother, and we are both from the Hall family. If you want money, just ask for how much you want. I can give you a hundred, just

I won't give you ninety-nine. Thirty million pounds is not a small amount, but I can still make it up if you give me some time. Take it, don't ask for a loan, that will hurt our feelings."

Barnett's current net worth has exceeded 200 million pounds, but Aldridge wants 30 million pounds, and he has to come up with working capital. In the short term, he will naturally have to cash out stocks or sell off investment properties.

Although they were not impoverished before, they were not rich after all. In eight years, the Hall family has soared to great heights, but the family ties have not been contaminated by the smell of copper. Aldrich was very touched by this, but he still said seriously: "Brother

, this is different.”

Barnett frowned and stared at him, hoping for a reasonable explanation.

"In your eyes, Millwall Club may be a toy given to me. No matter how much money you spend, it only needs to achieve one goal: happiness. However, in my eyes, this is a club. I have to spend money today and pay back tomorrow."

I want a football club that will still be in need ten years from now. I want the club to get on the right track and need start-up capital. My eldest brother will lend me 30 million pounds. I will repay you 35 million pounds within five years. This is also a kind of pressure for me.

, if I can't repay it after five years, then I will sell the club to avoid burning money and wasting money. If I can repay it to my brother after five years, it means that I am successful. Brother, don't you want to see a successful one?

Aldrich?”

Barnett stared at Aldrich for a long time, finally nodded, turned back and nodded to the men accompanying him, then turned back to Aldrich and said: "There is no need for interest, and there is no need for a five-year period, just sign

Just a contract will do."

The people he brought were naturally lawyers and business assistants. A loan contract was placed in front of Aldrich, and he signed his name without hesitation.

Barnett finally expressed some regrets to Aldridge, because he also hoped that the birthday gift for his brother would be a team that could reach the Premier League. Unexpectedly, the success fell short and Millwall still stayed in the League One.

After getting married, Barnett and his wife Leah lived in West London. After all, his company headquarters was there, so he quickly left with his people, leaving only a middle-aged man behind.

The man was dignified and elegant. He took the initiative to introduce himself to Aldridge and said: "Hello, boss, my name is Adam Jane. I have been the chairman of the team for the past two years. In addition to the team's competitive affairs, everything in the club is

I'm taking care of it."

Aldrich looked Adam up and down, then formally shook hands with him, and then extended his hand for a treat. The two sat down on the sofa against the wall in the study room, and Andrew brought two cups of coffee knowingly.

In terms of club management, Aldridge does not intend to interfere, but he needs to make his position clear to Adam.

Within the team, he must be consulted on matters related to players and games.

When Adam faced Aldrich, who was twenty years younger than him, he felt like he was being warned.

"Adam, what are your thoughts on the future development of the club?"

Adam put the coffee down again and said solemnly: "The shelved new stadium plan should be put on the agenda as soon as possible. Having a better and bigger stadium will have a great impact on the club's income."

Aldrich nodded in agreement, but he still said: "Let's not rush this. I mean business strategy. First of all, I have a question. If you find that you are offended, please forgive me. Do you understand commercial football?

?”

Adam looked dazed, frowned and said tentatively: "List the club as a stock market like Manchester United?"

Aldridge shook his head and said calmly: "You have worked at the club for two years, so you must have a general understanding of football, but let me ask you, which club in England is the most successful?"

"Manchester United."

"The past thirty years?"

"Manchester United."

"Why is it that when Liverpool succeeds Real Madrid and becomes the king of Europe, and when Manchester United is relegated to Serie B, the most successful club in England is still Manchester United?"

Adam frowned as if it was difficult to answer.

This is a very strange phenomenon. During the era when Liverpool won four European Champions Cups, fans of the Red Army all admitted that Manchester United was more favored by the outside world. Even if Manchester United was relegated, Manchester United was still the arrogant Manchester United.

It seems that Manchester United has a kind of temperament, a kind of attitude that their players and coaches are the best and should be the best. They are arrogant and not humble. This makes Manchester United an alternative in European and even world football.

The Manchester United that the Edwards family has worked tirelessly to build is a commercial Manchester United, not a Manchester City Manchester United, but a Manchester United for the world.

It is even more puzzling to see it reflected in the commercialization process in later generations. At the beginning of the 21st century, why could Manchester United, which only had two Champions League champions, be compared with giants such as AC Milan and Real Madrid with outstanding European records?

Even in the first two years of Real Madrid's superstar policy, Manchester United's jersey sales profits were still ten times that of Real Madrid!

Manchester United has reached the pinnacle of sports club commercial value.

Seeing Adam deep in thought, Aldridge said to him softly: "The football club's commercial marketing is based on performance. At present, the team will only be a second-tier English league team next season, so I won't give it to you.

There is pressure, but you have to play an important role when my team becomes a high-profile team in England's top competition. Until then, you will be in charge of the club. The task I give you is simple, that is

Study, study Manchester United, study all the business operations of Manchester United, that’s it.”

When Adam left, he took a deep look at the handsome and elegant Aldrich, and the slight thought of luck that he had before coming had long since disappeared.

Aldridge asked Adam to steal from Manchester United and didn't think there was any problem with it.

After taking charge of Real Madrid, Ferentino studied Manchester United's business marketing methods. In the end, he found that after learning, there was only one Beckham left, so he brought Beckham to Madrid. Since then, Real Madrid's commercial value has increased day by day.

, gradually began to compete with Manchester United.

When sending Adam off and returning to the study, Aldrich found that Andrew was looking through his notebook. Andrew lowered his head and scanned it roughly. The densely packed tactical notebooks above were filled with Aldrich's experience. He then put the notebook away and turned around with a solemn expression.

Said: "The club is going to be shaken up. Some players have even submitted transfer applications."

Aldrich was not surprised at all and sat down and said: "It's normal. Maybe many people think that the 18-year-old boss will only treat the team as a toy. I just gave Adam a list. I only want the first team of the club."

Two people are left, one left back, one goalkeeper, and the others, those over 22 years old are listed, those under 22 years old who want to leave are not blocked, and those who don’t want to leave go to the reserve team.”

Aldridge specifically studied the team's lineup and finally retained goalkeeper Casserly Keller, a 25-year-old goalkeeper, and a 17-year-old Australian full-back Lucas Neal.

The other main members are either older or Aldrich believes there is no potential to be tapped.

If he wants to take over the team, he must first take over the locker room.

An 18-year-old wants a group of players in a locker room with an average age of over 25 to listen to him?

dream!

Therefore, Aldrich used the simplest means to pave the way for himself.

Sell ​​away all those who won't obey.

He doesn't have time to test the players' reactions. This summer, he is destined to be very busy.


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