In this country where even the Prime Minister and the Queen will talk about football, whether you are an upper-class noble or a commoner, football is an essential topic in various occasions.
Bishop knew that Aldridge was the owner and head coach of Millwall, and there was no disdain in his eyes. In the past decades or even centuries in English football, football has always been closely related to the entire nation. This sport is integrated into the nation.
In the spirit of the world, Charlton led his teammates to shed blood in the Champions League and shouted in tears that every teammate who died in the Munich air crash can make the world moved. Tragedies such as the Heysel tragedy can also shock the entire country.
Even Gascoigne's tears in Italy will touch every Englishman.
Bishop chatted with Aldridge about football, especially his doubts about the future development of the Premier League.
In fact, long before the establishment of the Premier League, the Premier League had the intention of naming the league, but Barclays had the intention to name it, but in the end it was won by Carling Beer. It is not that Barac Bank could not win over Carling Beer. With their financial resources, money
Competition is not an issue at all.
However, it can be said that it was a period of social transformation in the UK. The Iron Lady, Margaret Thatcher, had just stepped down, and English football had not yet escaped the shadow of the Hillsborough tragedy. The best players would go to Italy. Even the fans had a saying.
:After death, the soul will fly to Italy, so that it can see the best players and the most exciting games in the world.
The Barclays Bank consortium was only worried about the future trend of the Premier League, whether it would continue to slump or whether it could rebound. After hesitation, it withdrew from the competition to name the Premier League.
In the past few years, it seems that England, which has just returned to the European arena, is obviously far behind the strong European teams. English football is paying the price for its isolation from the European arena in the late 1980s.
Liverpool were eliminated in the qualifying rounds, Arsenal were unable to match the Portuguese Super League giant Benfica, Leeds United were blocked from the group stage by Glasgow Rangers, and Manchester United was eliminated by Galatasaray last season. This season's group stage was even eliminated.
Nordic team Gothenburg topped the group and was edged out by Barcelona, once again failing to advance to the second half of the tournament against defending Premier League champion Manchester United.
It has been five years since England returned to the Champions League, but they have not been able to appear in the quarterfinals once.
When talking about the future development of the Premier League, Aldridge became eloquent and chatted with Bishop about the development model of the Premier League, especially the fact that English football is becoming more European, the number of foreign players has increased significantly, clubs are market-oriented, especially the establishment of the Premier League.
Later became financially wealthy through huge revenue from broadcasting.
On the contrary, even though the Italian League is now the well-deserved first league, the shortcomings of the Italian League will also hinder the development of the league. The transfer restrictions for non-European quotas bear the brunt, and the family management method of the club blocks the entry of foreign capital. These are all potential risk factors.
In order to win, there are many stars in the Italian league, but there is also a trend of brutality. People often see wonderful and smooth offenses ending with rough fouls. Not to mention ten years later, in the mid-to-late 1990s,
There is a long list of well-known stars on the Serie A injury list, but fans obviously want to see them racing on the court rather than recuperating in Italy.
"If the teams representing the Premier League cannot achieve good results in the European arena, then the eyes of the world, or the eyes of Europe, will not focus on England. In this case, the value of the Premier League is only in the local area, and there are risks in sponsoring this event.
It is not directly proportional to the income.”
Bishop's words made Aldridge nod, and he replied: "Yes, England, as a big football country, has a huge influence. Like some small European countries, even if their teams have achieved great success in the Champions League, they still have great influence.
It is difficult to achieve great development, because the local football soil determines the limit of achievement. On the contrary, once traditional European powers such as Britain, Italy, West Germany and France can achieve sustained success in the European arena, they will have a huge effect, especially in media communication.
In the modern era of rapid growth, the eye-catching Italian football proves this. If the Premier League team can also create such an effect, the effect the Premier League can create will be greater than that of Italy, for the reasons we have just talked about."
Aldridge talked eloquently, and at the end of the conversation, Bishop solemnly said: "I have talked with Barnett about a cooperation. Barclays Bank is interested in sponsoring a Premier League team. I heard that Millwall is in the English League this season.
The momentum is good, if Millwall can qualify for the Premier League next season, we are willing to become the team's chest advertising sponsor, what do you think?"
Aldrich was very surprised.
Barclays wants to sponsor Premier League team?
I can sponsor anyone, but I will never choose Millwall subjectively.
Millwall is a notorious hooligan team!
Even though the team has undergone earth-shaking changes this season, the impression of the past will not change qualitatively overnight.
After recalling Bishop's words, Aldrich suddenly realized that this was probably just a friendly cooperation between Barclays Bank and the Hall family. In the consortium's Europeanization and even globalization strategy, allies are essential, and the rise of the Hall family in London
, but it is a well-known international capital. Barnett has entered North America and invested in Southeast Asia, and has received good returns. It is not unreasonable for the Hall family, which has a British household registration, to be favored by Barclays Bank.
Aldrich smiled and asked: "Sponsorship fee?"
"Three years, one million pounds a year."
"No, you sign once a year. This summer you can sign for one million pounds or eight hundred thousand pounds. Next summer, if you still want to continue sponsoring, the sponsorship fee will be discussed separately."
Considering Millwall's reputation, chest advertising sponsors, even half a million pounds a year for Aldridge is not too little. Nowadays, there are only a handful of teams in the Premier League that can sponsor millions of pounds.
Bishop smiled slightly and said: "Okay, if Millwall competes in the Premier League next season, we will sponsor one million pounds in the summer. Can I ask the reason? Why are you unwilling to sign for three years?"
"It's very simple. I have confidence in my team. Our commercial value will grow rapidly in the future. If we sign for three years at a time, Millwall will suffer. As you said, a Premier League team that can enter the European arena,
The economic benefits brought about are huge.”
"Hehehe, like your brother, you are always so confident, which is admirable."
Aldrich and Bishop shook hands formally and ended the conversation happily.
Just after watching Bishop leave, Barnett led another person to Aldrich.
"Aldrich, this is Mr. Worm-Heisenberg. He is the marketing director of Puma in Germany. Andrew introduced him to come here to discuss the jersey sponsorship contract with you next season. You can talk about this matter and I won't interrupt."
Barnett smiled and introduced Heisenberg to Aldrich and left.
Aldrich shook hands with the handsome German man, nodded and smiled and said, "Nice to meet you."
Worm-Heisenberg calmly chatted with Aldridge. After some polite words, Heisenberg went straight to the topic and proposed an annual sponsorship fee of 800,000 pounds to become Millwall's exclusive jersey sponsor for the duration of the contract.
for five years.
Aldrich flatly refused: "Impossible! I know that no sponsor will be willing to invest heavily in Millwall, but I refuse to sell Millwall's future interests. Mr. Heisenberg, my proposal is
This way: the contract is signed once a year, and we can sign a contract worth 800,000 yuan in the summer. Next summer, we will discuss it separately. If Millwall's commercial value increases, or we are relegated next season, this way, the interests of both parties can be protected.
A loss, isn’t it?”
Heisenberg seemed a little unhappy. He felt that Millwall, a small village shop, had a big company like them sponsoring it, so it should be happy to welcome it.
Aldridge said nonchalantly: "Mr. Heisenberg, do you know how many times Millwall's jersey sales this season were compared to last year? I can tell you honestly: 13 times! Why? Because there are many fans in my team.
With stars in their eyes, they quickly became the brightest figures on the field. I think if you hadn't fallen in love with Schneider, you wouldn't have paid attention to Millwall, right?"
Heisenberg nodded helplessly.
Schneider, who is from Germany, has grown rapidly and has good star quality. After contacting his agent Andrew, Andrew recommended him to negotiate the team's jersey sponsorship contract with Aldridge, claiming that this would be a win-win cooperation.
.
"There are many players from different countries in my team. They have great potential and will become the main members of the national teams of various countries in the future. They will even shine in the most dazzling World Cup. When I say this, you must feel that I am
It doesn't matter if you dream, even if we can't talk today, I don't care, but I am a person who values humanity. Today we can lay the foundation for good cooperation. In the future, even if your company has competitors, I will choose friends first under the same conditions.
"
Worm-Heisenberg was still hesitant, so he could only say that he would think about it again.
