"As expected, you are the shopkeeper. Don't you recognize me?"
"The young master is... Please forgive the common people for being stupid and not being able to tell which wealthy family the young master comes from." The shopkeeper looked confused.
Only then did Tang Wan'er remember that she was wearing men's clothing.
No wonder the shopkeeper couldn't recognize it.
So, Tang Wan'er let her hair down and explained: "I am a girl. Do you still remember that I gave you the secret recipe with Mr. Cai He, the patrol envoy..."
After Tang Wan'er's explanation, Shopkeeper He finally remembered.
He pointed at Tang Wan'er, opened his mouth wide, and suddenly realized: "Yes...it's Miss Tang!"
"Yes! Why, you have become prosperous, so why don't you come to the capital to continue making a living?"
Tang Wan'er asked kindly, but Shopkeeper He's face was full of sorrow. He sighed heavily and said helplessly: "It's also the common people who take it for granted, because the business in my hometown is good, and with the skills of the common people and Tang's
With the young lady’s secret recipe, I could make a career in this capital city. No, Cao Min handed over the Xiande Building in his hometown to the chef, and went to the capital city with his two assistants. Who knew, this capital city could be
This is not a place where anyone can hang out. As you can see, Miss Tang, even with Miss Tang’s secret recipe, alas, the business of the shop is still bleak!"
What is this called? Yes! You must first do market research, do a good job of publicity, and have funds in place.
"Maybe it has something to do with the location here?"
"Who says it's not the case? It's not because we don't have enough money, so we have to make do with it here."
"That's a question." Tang Wan'er thought for a while and asked: "Shopkeeper, do you want to make it the best and most prosperous roast duck restaurant in the capital?"
"Think about it! Even ordinary people can only dream about it!"
"Okay. This matter will be taken care of by me." Tang Wan'er said firmly, which can be regarded as popularizing the concept of marketing to shopkeeper He and the clerk. "If you want to do a good business, you must do a good job in the early stage. 1.
The first step is to choose a good location. But this location depends on the nature of the product itself. Second, it is to locate the target group. What kind of people your customers are must be well positioned, whether they are dignitaries, ordinary people, or scholars.
For example, using paper, inkstone, pen and ink, you will definitely not target people who are illiterate. Third, you need to do more publicity. One is to advertise directly, such as the current form where the government can directly post notices, or rely on performances.
To attract crowds, you can also create a promotion and discount, such as selling for 10 taels of silver, selling for 9 taels of silver and giving away a few dishes. Or during holidays, you can organize activities where you can get as much as you want. Or rely on diners to spread the word.
Hundreds, once we are famous, we don’t need to advertise. Fourth, quality is the guarantee. The duck must be delicious, and the signature dishes cannot be messed up. If it is not delicious, everything will be empty. The environment must be good, and the decoration
You must not be careless..."
Tang Wan'er spoke eloquently, shopkeeper He and the staff nodded frequently, but there was still a fatal problem.
"Miss Tang, the common people also know that what you say is a good idea, but your foresight is unmatched by many men. But... where can you find so many silver plate shops? This is the only one that the common people can save.
Shop."
"Well. This is indeed a problem. As long as this problem is solved, the rest of the matter will be much easier to handle."