The next day, I spent a whole day shopping in New York with my girlfriend. Both of them are painters. Where else can I visit besides the Metropolitan Museum? And I only had one day. I stayed at the Metropolitan Museum for a whole day and saw off Bei.
Ronika and Fang Yi hung out with their friends.
The art exhibition in New York lasted for five days in total, and then it was time to go to the next stop, Philadelphia. Except for the first night, which was attended by potential buyers who wanted to buy paintings, the rest was open to the public.
At this time, there is no need for Fang Yi and others to stay in the exhibition hall all day. A few friends can just go there for an hour or two a day.
Although the New York art exhibition has not sold any works yet, it is very successful in terms of momentum.
Emma from "American Art" continued to introduce the works of Fang Yiwu in the first article, and once again definitely proposed the concept of linearism, saying that Fang Yiwu was the most unique artist to emerge in the North American art market in recent years.
The online continuation of the young artists gave considerable recognition to the works of Fang Yi and the five others, and gave each of them a brief personal introduction, along with samples of their works.
"American Artist" also adopted the concept of linearism used by Emma this time, and also published articles by specialized art critics. There was a slight criticism of the five people's works, but the overall idea was positive.
manner.
There are some who hold a completely negative attitude. There is an independent art critic who scolded Fang Yi and the other five people from beginning to end in his article, and then pointed out this shortcoming and that lack. From lines to
Color is nothing anyway. Listening to his words, it seems like Keshima and the others should go to school and start learning from sketching!
Of course, although there are some voices, they do not affect the overall affirmation of Fang Yi and linearism. Generally speaking, they are more praise than disparagement!
After staying in New York, the art exhibition moved to Philadelphia. The number of people invited did not change much on the first day, but in the following days there were obviously a lot more people in the public section. It was no longer as sparse as the first two days in New York, and sometimes the exhibition
There are only a dozen people in the library.
During the exhibition in Philadelphia, the sales of the five people's paintings picked up. First, Rude's first painting was sold. Then the second one. The following time, Keshma's first painting was also sold. Three.
The sale of this work gave five people a small reassurance. Because the market has begun to accept this price, it marks that for young artists, linearist works have entered the mid-range threshold of the market.
In the next cities of Atlanta, Boston and Detroit, several works were published one after another. When Fang Yi's works were sold in Sanban City, three of them were sold at once, which was a catch-up and he took them off.
Received an unsold embarrassing hat.
After traveling around several cities, we finally arrived at Los Angeles, the second largest city in the United States. In Los Angeles, Fang Yi got another surprise. A collector suddenly took a fancy to four of Fang Yi's works. All the works of his friends.
The least sold ones were six works by Artur and Anders, seven works by Fang Yi and Keshma, and the craziest one was Rude. This ** kid sold eight works.
The results of the entire National Exhibition greatly exceeded Zou Heming's expectations, and also exceeded the expectations of Fang Yi and the other five people. Everyone's original idea was that each person could have two or three of these, and they would first step into the threshold and then talk about the next step.
With such a price, Zou Heming can continue the packaging operation. Now the Five People Exhibition has sold more than half of the products, which is a remarkable achievement for the Five People who have just jumped into the market.
With such an achievement, Zou Heming secretly breathed a sigh of relief and took five small money trees to his vacation home in Los Angeles to celebrate the success of the exhibition.
An elongated Cadillac drove along the forest path toward the mountain. Fang Yi turned his head and looked at the lush and thick trees all around, and let out a sound of admiration from time to time. He really didn't expect that there would be such a large city around Los Angeles.
There are so many big trees that can be seen. These trees will definitely not grow in ten or twenty years.
When the car drove to the entrance of a small valley, the sight suddenly opened up, and green vineyards jumped into the eyes of several people. Between the half-person-high sea of grape vines, there were some red-roofed and white-walled buildings from time to time.
A small patch of small houses jumped into sight, and this scene was quite fascinating.
"This is such a good place!" Fang Yi couldn't help but praise. After thinking about it, he added: "It would be even better if there was a large grassland, a stream running through it, and a few woods! It's like
It’s like a fairyland on earth!”.
Zou Heming laughed heartily after hearing Fang Yi's words and replied: "If you like a place like this, I will take you to see it when you have time. If you want to buy it, you can pay for it immediately! Now one of your paintings will be
Enough to buy a place like this!" After speaking, he patted Fang Yi on the shoulder.
"So cheap?" Fang Yi couldn't help but be stunned for a moment, then turned to Zou Heming next to him and said.
Zou Heming nodded and twirled the cigar in his hand: "The main thing is to look at the buildings above. A general small farm or ranch, covering an area of about ten acres, costs about seventy or eighty thousand dollars, with a small single-story house."
.If you want a big house with other facilities, it’s hard to say, ranging from hundreds of thousands to millions!”
Having said this, he patted Fang Yi on the arm: "But! My friends, a million-dollar house is no longer a problem for you!" Then he stretched out his hand and nodded in a circle: "It is no problem for you!
”.
"Hahaha!" Keshima and others laughed after hearing this.
Zou Heming said: "Everyone can concentrate on creating when you go back this time. It doesn't matter if you can paint more in the future, but there are only five paintings in the market a year at most. Don't have too many. Too many paintings are not good for you."
The price of the work will have a bad impact!”.
"Then what do we do with the extra time? We still have to paint about thirty works a year!" Artur asked.
Zou Heming listened and smiled and said: "I promise to hand over five paintings to my gallery at most, and then you can paint whatever you want and keep them for yourself, but you must ensure that the works do not flow into the market on a large scale. At other times, you can travel,
Or chase girls, go skiing in Switzerland in the winter, or go to Hawaii for a vacation in the summer. I don’t need to tell you what to do, you can make your own arrangements!”
Keshima nodded after hearing this: "Okay, we can seize the time next time and continue to improve the style of our work!".
After hearing this, Zou Heming's face suddenly lit up with joy, and stacks of U.S. dollars flashed in his eyes: "Do you have a new idea?"
"Yes, we have thought of a way to improve. But it still needs some practice. If it can be achieved, linearism will be worthy of its name!" Rude said to Zou Heming: "It's just that we still need some time. Maybe a few times.
Months, maybe a year or two!”.
Now regarding techniques, several people have determined a new direction after several months of thinking and exploration, and the next step is to put it into practice.
Zou Heming said: "Then you go ahead and do it. The gallery will guarantee one or two works in the next six months! The results of this exhibition are far beyond my expectations. It seems that our pricing is a bit
It’s too low! I will formulate a new promotion strategy next, and the works should be worth about 300,000 to 350,000 yuan!”
"So fast?" Fang Yi couldn't help but ask after hearing this.
Zou Heming said: "If I hadn't been behind me, none of Rude's paintings would have been left, and most of your works would have been sold. But sometimes, it's quite important to whet the appetite of these people! You know
Is there a few buyers in New York who want to buy your works?
The other end of the phone said that all of them have been sold! At this time, the pride in my heart was so comfortable! And on the other hand, the buyers bought your works, and the value of them increased in a short time. In my heart,
The sense of satisfaction and self-affirmation are also very important!”
Listening to Zou Heming talking about his business experience, Fang Yi soon lost interest, and Keshima and the others also gradually lost interest. The young artists were very happy to hear how much their paintings sold.
I'm not so interested in how Zou Heming manages it.
This is the relationship between European and American galleries and artists. Artists are like factories, producing works of art, while galleries are like economic companies, responsible for setting prices and then pushing them to the market. They must ensure that the artists' works they contract with them gradually rise in the market.
, even if it cannot climb, or if it reaches a certain price and maintains this price, the market for mid-range works is the most investment-oriented and the most speculative. A large part of the buyers are investment-oriented and have bought one.
To put it bluntly, the artist's work is waiting for its price to increase and then sell it.
Most of the real collections are concentrated in the high-end market, that is, a work costs one million US dollars, or even several million US dollars or more. This is the real top collector market. The threshold for entering such a market is quite high, because you are willing to spend
People who spend millions of dollars to buy a work also have a very high appreciation of art.
Zou Heming set the price of the five people's works at this price. The next thing to do is to increase the value of the five people's works. This will not only consolidate the old investors' confidence in the five people, but also attract new investors. Of course.
It sounds easy and simple to say, but it is not so easy to implement. In this aspect, it depends on Zou Heming's methods.
This is why galleries in Europe and the United States frequently charge 50% of capital commissions. The galleries sincerely take care of everything for the artists they sign, and they invest huge amounts of money. Economically, the partnership between the gallery and the artist is equivalent to a win-win situation.
A mutually beneficial relationship.
When we arrived at Zou Heming's vacation home, it was, to put it bluntly, a small vineyard that produces a small batch of wine a year to satisfy his personal desires. It sounds quite high-end, but the wine produced in Zou Heming's vineyard is just fine.
After taking a sip, Yi lost all interest in it. It’s not a bad drink, but I don’t think it tastes good!
The successfully concluded painting exhibition officially came to an end in Zou Heming's vineyard. Fang Yi and the other five were about to gain a lot of US dollars, and Zou Heming also made up for the initial investment from the commissions of several people, and there was also a satisfactory performance.
Naturally, everyone is happy when they make money.
In the meantime, Fang Yi's first art exhibition in the United States ended. Fang Yi and his friends began to have the first batch of collectors in the American market. (To be continued...)